Tepapa.govt.nz - SEO Checker

Overview of the SEO Check
Meta information
58% 
Page quality
79% 
Page structure
58% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
138.30 kB
Words
931
Media files
34
Number of links
63 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Te Papa
The page title is too short. (145 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Te Papa
The meta description is too short. (53 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://tepapa.govt.nz/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionTe Papa
format-detectiontelephone=no, date=no, email=no, address=no
next-head-count28
twitter:cardsummary
twitter:site@Te_papa
twitter:titleHome | Te Papa
twitter:descriptionTe Papa
twitter:imagehttps://tepapa.govt.nz/assets/76067/1658185372-our-building_tile.jpeg
og:titleHome | Te Papa
og:typewebsite
og:localeen_GB
og:urlhttps://tepapa.govt.nz/
og:descriptionTe Papa
og:imagehttps://tepapa.govt.nz/assets/76067/1658185372-our-building_tile.jpeg
og:image:width700
og:image:height525
charsetutf-8

Test up to 1.000 webpages of tepapa.govt.nz with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 931 words. That's ok.
35.4% of the text are stop words.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (20). We recommend using a maximum of 19 tags for this page.
The following tag is repeated too often: event
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.tepapa.govt.nz/logo.svgTe Papa logo
https://www.tepapa.govt.nz/burger.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/supporter-logo-wcc.svgWellington City Council, Me Heke ki PōnekeWellington City Council, Me Heke ki Pōneke
/supporter-logo-mch.svgManatū Taonga, Ministry for Culture and HeritageManatū Taonga, Ministry for Culture and Heritage
/supporter-logo-gns.svgGNS Science, Te Pū AoGNS Science, Te Pū Ao
/supporter-logo-eqc.svgNatural Hazards Commission, Toka Tū AkeNatural Hazards Commission, Toka Tū Ake
https://www.tepapa.govt.nz/nz-govt-logo.svgNew Zealand GovernmentNew Zealand Government

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Te Maori 40th anniversary and Te Wiki o Te Reo Māori
H2 Art at Te Papa
H2 What’s on at Te Papa
H2 Explore the website – The digital museum
H2 Get involved
H2 Whakaeke mai
H3 Te Papa is proudly supported by our founding partners:
H4 Te whakaaturanga o Te Maori – Toi Māori ki te ao
H4 Ringa Toi student showcase
H4 Wānanga: Manaaki Taonga
H4 Kōrero: Mana Wāhine, Mana Taonga
H4 Watch: Taringa Podcast live – Te Maori
H4 When the moon sees the sun
H4 Pātū Toi
H4 Generation X: 50 Artworks from the Chartwell Collection
H4 Generation X: Full exhibition tour
H4 Generation X: Art Bites Tour
H4 Writers on Mondays series
H4 Events
H4 Exhibitions
H4 Daily/Scheduled tours
H4 Sport in Aotearoa New Zealand and the Pacific
H4 Cook Islands
H4 Tapa: barkcloth art in the Pacific
H4 Treaty of Waitangi: Signs of a Nation
H4 Kiribati
H4 Get the latest updates from us
H4 Join
H4 Become a Friend of Te Papa
H4 Join Duplicate text
H4 Support us through the Foundation
H4 Join Duplicate text
H4 Become a Corporate Partner
H4 Join Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
19 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.tepapa.govt.nz/Museum of New Zealand Te Papa Tongarewa
IMG-ALT Te Papa logo
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Te whakaaturanga o Te Maori – Toi Māori ki te ao From 1984 to 1986, the exhibition Te Maori was a pivotal moment in Māori cultural revival showcasing traditi...
/visit/events/ringa-toi-studen...No Text
/visit/events/ringa-toi-studen...Ringa Toi student showcase An annual showcase of artwork by secondary school students with a focus on Toi Māori and Pacific Arts at Excellence level. 12 - 27...
/visit/events/workshop-manaaki...No Text
/visit/events/workshop-manaaki...Wānanga: Manaaki Taonga Create a packing nest for a taonga your whānau looks after at home. Sun 15 Sep 2024, 10.00am–12.00pm Sun 15 Sep 2024, 1.00pm–3.00pm E...
/visit/events/korero-mana-wahi...No Text
/visit/events/korero-mana-wahi...Kōrero: Mana Wāhine, Mana Taonga Hear from wāhine Māori as they discuss the importance of wāhine representation in Māori arts, and what has shifted since the...
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Watch: Taringa Podcast live – Te Maori A special live recording of a Taringa Podcast episode, focusing on the 40th anniversary of the Te Maori exhibition – w...
/visit/exhibitions/when-the-mo...No Text
/visit/exhibitions/when-the-mo...When the moon sees the sun View When the moon sees the sun, 2019, a digital video with sound by Jeremy Leatinu‘u and the first in a series of recently acquir...
/visit/exhibitions/art-wall-pa...No Text
/visit/exhibitions/art-wall-pa...Pātū Toi Come and see Pātū Toi | Art Wall in person and view your selection or make a new one. On now From 25 Jul Exhibition Ngā whakaaturanga
/visit/exhibition/generation-x...No Text
/visit/exhibition/generation-x...Generation X: 50 Artworks from the Chartwell Collection Generation X: 50 Artworks from the Chartwell Collection is a big noisy group show featuring contempor...
/visit/events/generation-x-ful...No Text
/visit/events/generation-x-ful...Generation X: Full exhibition tour Get more out of your City Gallery Wellington Experience and join our friendly guide for a tour of the exhibition Generatio...
/visit/events/generation-x-art...No Text
/visit/events/generation-x-art...Generation X: Art Bites Tour Get more out of your City Gallery Wellington experience with an insights tour of the exhibition Generation X: 50 Artworks from T...
/visit/events/writers-on-monda...No Text
/visit/events/writers-on-monda...Writers on Mondays series A series of events highlighting the very latest work of writers active in Wellington and further afield. All in all, a lively and s...
/visit/eventsNo Text
/visit/eventsEvents Our exciting programme of events runs all year. Watch song and dance performances, join in with kids activities and cultural days, hear from our exper...
/visit/exhibitionsNo Text
/visit/exhibitionsExhibitions Celebrate Aotearoa New Zealand’s unique natural environment. See Gallipoli through the eyes and words of eight ordinary New Zealanders. Hear extr...
/visit/guided-toursNo Text
/visit/guided-toursDaily/Scheduled tours Get even more out of your visit to Te Papa by letting our guides bring the stories of Aotearoa New Zealand’s people and landscapes to l...
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Sport in Aotearoa New Zealand and the Pacific Professional and community-level sport has a long history in Aotearoa New Zealand from team sports to individua...
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Cook Islands There are around 14,800 residents across the Cook Islands, with a significant population living in Aotearoa New Zealand, maintaining strong ties...
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Tapa: barkcloth art in the Pacific Find out about how tapa has been used, read about wānanga (workshops) contemporary makers, and see the tools used to make ...
/visit/exhibitions/treaty-wait...No Text
/visit/exhibitions/treaty-wait...Treaty of Waitangi: Signs of a Nation Discover how the Treaty has shaped relationships between the peoples of Aotearoa New Zealand. On now Permanent exhibiti...
/discover-collections/read-wat...No Text
/discover-collections/read-wat...Kiribati The Republic of Kiribati is an island nation of over 32 atolls in Micronesia, in the central Pacific Ocean, with most of its population of over 119,...
/discover-collections/read-wat...Discover more
/about/contact-us/newslettersGet the latest updates from us Stay in the loop about the wide range of happenings at Te Papa. Join
/support-join/friends-te-papa-...Become a Friend of Te Papa Friends enjoy a range of benefits and discounts with their membership, including invitations to exhibition previews and private vi...
/support-join/donate-to-te-papaSupport us through the Foundation Find out how you can support Te Papa through a donation or bequest, or by becoming a patron. Join
/support-join/corporate-partne...Become a Corporate Partner Align your brand with Aotearoa New Zealand’s globally-loved national museum and gain access to exciting partner benefits. Join
/visit/tickets-international-v...international visitors
/contact-usContact us
/about/jobsJobs
/about/press-and-media/media-e...Media enquiries
/about/media-sales-and-licensingMedia sales and licensing
/visit/guided-toursGuided tours
/touring-exhibitionsTouring exhibitions
https://tepapastore.co.nz/External Te Papa Store
/about/te-papa-pressTe Papa Press
https://www.takina.co.nz/External Subdomain Venues | Tākina Events
/learn/for-museums-and-galleri...National Services Te Paerangi
/support-join/corporate-partne...Corporate partnerships
/te-reo-maori-glossaryTe reo Māori glossary
/support-join/corporate-partne...IMG-ALT Wellington City Council, Me Heke ki Pōneke
/support-join/corporate-partne...IMG-ALT Manatū Taonga, Ministry for Culture and Heritage
/support-join/corporate-partne...IMG-ALT GNS Science, Te Pū Ao
/support-join/corporate-partne...IMG-ALT Natural Hazards Commission, Toka Tū Ake
/visit/plan-your-visit/photogr...Photography and conduct
/about/collections/all-te-papa...Copyright and terms of use
/privacyPrivacy
https://www.tepapa.govt.nz/Text duplicate Museum of New Zealand Te Papa Tongarewa
https://www.govt.nz/External IMG-ALT New Zealand Government

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tepapa.govt.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
age642
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-security-policydefault-src 'none'; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://vercel.live https://player.vimeo.com https://www.google.com/recaptcha/ https://www.gstatic.com/recaptcha/ https://www.youtube.com https://www.vimeo.com https://www.radionz.co.nz https://www.jobs.tepapa.govt.nz https://www.tepapa.govt.nz https://www.tepapafoundation.secure.force.com https://www.sec.paymentexpress.com https://www.book2look.com https://www.boombox.com https://www.myfonts.net https://www.knightlab.com https://www.qzzr.com https://www.twitter.com https://www.instagram.com https://www.facebook.com https://www.soundcloud.com https://www.nzonscreen.com https://www.juicer.io https://www.media567.com https://www.hotjar.com https://www.riddle.com https://www.googletagmanager.com https://static.hotjar.com https://script.hotjar.com https://*.raisely.com blob:; style-src 'self' 'unsafe-inline' https://www.riddle.com https://static.hotjar.com https://script.hotjar.com https://survey-images.hotjar.com; img-src 'self' data: blob: i.ytimg.com i.vimeocdn.com https://www.datocms-assets.com https://vercel.com https://www.riddle.com https://*.google-analytics.com https://*.googletagmanager.com https://static.hotjar.com https://script.hotjar.com https://survey-images.hotjar.com; font-src 'self' data: base64 https://script.hotjar.com; frame-src 'self' https://www.google.com https://docs.google.com https://www.google.com/recaptcha/ https://recaptcha.google.com/recaptcha/ https://vercel.live/ https://www.youtube.com https://www.vimeo.com https://player.vimeo.com https://w.soundcloud.com https://www.riddle.com https://www.facebook.com https://*.tepapa.govt.nz https://*.knightlab.com https://*.raisely.com; connect-src 'self' wss://*.pusher.com https://graphql-listen.datocms.com https://vimeo.com https://vercel.live https://*.algolia.net https://*.algolianet.com https://*.algolia.io https://api.mapbox.com https://events.mapbox.com https://www.rezdy.com https://www.cloudfront.net https://www.bookitsecure.com https://www.google.com https://www.riddle.com https://www.spotify.com https://www.tepapa.infospecs.co.nz https://*.raisely.com https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com https://*.hotjar.com https://*.hotjar.io wss://*.hotjar.com https://te-papa-file-uploads.s3.ap-southeast-2.amazonaws.com; manifest-src 'self'; media-src 'self' https://www.datocms-assets.com; frame-ancestors 'self' https://*.datocms.com; form-action 'self'
content-typetext/html; charset=utf-8
dateWed, 11 Sep 2024 01:15:52 GMT
etagW/"160tfc716l3125"
permissions-policymicrophone=(), camera=(), geolocation=(self), fullscreen=(self "https://www.youtube.com" "https://player.vimeo.com"), payment=(), screen-wake-lock=(), publickey-credentials-get=(), display-capture=(self)
referrer-policystrict-origin-when-cross-origin
serverVercel
strict-transport-securitymax-age=63072000
x-content-type-optionsnosniff
x-dns-prefetch-controlon
x-frame-optionsSAMEORIGIN
x-matched-path/[[...slug]]
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::iad1::nplrb-1726082390116-b4cf48a034c2
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,422 referring domains.
This page has 345,990 backlinks.
This page has backlinks from 2,742 different ip addresses.

Robots.txt

User-agent: *
Disallow: /search/*
Disallow: /_next/
Disallow: /api/
Disallow: /public/
Disallow: /under-construction
Sitemap: https://www.tepapa.govt.nz/sitemap.xml

Search preview

www.tepapa.govt.nz
Home | Te Papa
Te Papa

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Papa79%Check
Papa Tongarewa58%Check
exhibition47%Check
taonga46%Check
Māori43%Check
art43%Check
Maori43%Check
tour43%Check
Get43%Check
Pacific43%Check

Test up to 1.000 webpages of tepapa.govt.nz with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions