Tessa-dam.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
88% 
Page quality
69% 
Page structure
66% 
Link structure
67% 
Server
20% 
External factors
41% 
SEO Score
Response time
0.96 s
File size
95.70 kB
Words
1298
Media files
94
Number of links
107 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Digital Asset Management Software for Business
The length of the page title is perfect. (437 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Digital Asset Management is a solution for storing and managing images, videos and other digital media files. ➜ Try it out for free!
The length of the meta description is perfect. (794 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tessa-dam.com/en/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsindex,follow
descriptionDigital Asset Management is a solution for storing and managing images, videos and other digital media files. ➜ Try it out for free!
generatorContao Open Source CMS
viewportwidth=device-width,initial-scale=1.0
google-site-verificationnWdbGIKJ5Gchl-JMFFde15juIeCnfKdSSIfskkAhIt0
langen
twitter:cardsummary_large_image
og:localeen_US
og:urlhttps://www.tessa-dam.com/en/
charsetUTF-8

Test up to 1.000 webpages of tessa-dam.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1298 words. That's ok.
31.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 71 characters this one is longer than 70 characters:
"🦋 new: tessa brandhub - distribute product data and assets via catalog."
Image SEO
(Somewhat important)
91 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hing-tessa/img/logo_tessa_white_2023.svgNo alt attribute provided
...thing-tessa/img/logo_tessa_blue_2023.svgNo alt attribute provided
.../3/folder_open_black_24dp-1-d44e3a1d.svgNo alt attribute provided
...s/d/image_search_black_24dp-63ee0e2a.svgNo alt attribute provided
...s/images/7/share_black_24dp-cd6192bd.svgNo alt attribute provided
...s/d/account_tree_black_24dp-602ec7db.svgNo alt attribute provided
...ets/images/d/web_black_24dp-eede6318.svgNo alt attribute provided
.../verified_user_black_24dp-1-7aaa0629.svgNo alt attribute provided
...s/b/psychology_black_24dp-1-43441353.svgNo alt attribute provided
...ion_Highligt-Integrationen-293755d9.webpNo alt attribute provided
...Navigation_Highligt-Akeneo-cc75a4c9.webpNo alt attribute provided
.../c/digital-asset-lifecycle-8d689660.webpNo alt attribute provided
...mages/4/tessa-blog-zeg-ait-6dbb9994.webpNo alt attribute provided
/assets/images/b/English-5e7ba452.svgNo alt attribute provided
...hing-tessa/img/logo_tessa_white_2023.svgNo alt attribute provided
...thing-tessa/img/logo_tessa_blue_2023.svgNo alt attribute provided
.../3/folder_open_black_24dp-1-d44e3a1d.svgNo alt attribute provided
...s/d/image_search_black_24dp-63ee0e2a.svgNo alt attribute provided
...s/images/7/share_black_24dp-cd6192bd.svgNo alt attribute provided
...s/d/account_tree_black_24dp-602ec7db.svgNo alt attribute provided
...ets/images/d/web_black_24dp-eede6318.svgNo alt attribute provided
.../verified_user_black_24dp-1-7aaa0629.svgNo alt attribute provided
...s/b/psychology_black_24dp-1-43441353.svgNo alt attribute provided
...ion_Highligt-Integrationen-293755d9.webpNo alt attribute provided
...Navigation_Highligt-Akeneo-cc75a4c9.webpNo alt attribute provided
.../c/digital-asset-lifecycle-8d689660.webpNo alt attribute provided
...mages/4/tessa-blog-zeg-ait-6dbb9994.webpNo alt attribute provided
...images/b/Startseite_Hero_3-45032bee.webpNo alt attribute provided
/assets/images/8/wusthof_logo-934d6df3.svgNo alt attribute provided
...s/images/9/hse_mono-1_White-9cb61e5b.svgNo alt attribute provided
...ets/images/3/atu_tessa_logo-ba731e84.svgNo alt attribute provided
/assets/images/e/logo_edeka-bbf16709.svgNo alt attribute provided
...images/d/worx_default_White-3aace806.svgNo alt attribute provided
...amilton_default-small_White-660eb605.svgNo alt attribute provided
...images/2/hudora_tessa_white-b985f079.svgNo alt attribute provided
...ts/images/a/logo_lamy_White-f49a5e50.svgNo alt attribute provided
/assets/images/f/logo_zeg-f431b45d.svgNo alt attribute provided
/assets/images/b/logo_slv-87f7fda3.svgNo alt attribute provided
...s/images/3/seca_tessa_white-d6d181ca.svgNo alt attribute provided
...images/d/severin_mono_White-b87a1d16.svgNo alt attribute provided
...s/images/1/Key-feature-DAM-a51f90fd.webpNo alt attribute provided
...ages/3/Brandhub_Mockups_02-09535dad.webpNo alt attribute provided
.../9/KI_with_TESSA_DAM-STAGE-36eb37d5.webpNo alt attribute provided
...images/1/tessa-integraions-b23d564b.webpNo alt attribute provided
/assets/images/1/Group-8-9f6e6ef7.svgNo alt attribute provided
...s/f/edeka-key-visual-eimed-5f4a9734.webpNo alt attribute provided
...s/images/4/logo_edeka_White-c61e74a3.svgNo alt attribute provided
...ges/0/zeg-key-visual-eimed-90209a44.webpNo alt attribute provided
...ets/images/c/logo_zeg_White-c00802b1.svgNo alt attribute provided
...s/d/lamyx_key-visual-eimed-c8133567.webpNo alt attribute provided
...ts/images/e/logo_lamy_White-36e06688.svgNo alt attribute provided
...ges/d/slv-key-visual-eimed-9a953a08.webpNo alt attribute provided
/assets/images/2/logo_slv-52dfd4bf.svgNo alt attribute provided
...ges/f/fenix_1100x920_about-976b5aab.webpNo alt attribute provided
...mages/a/fenix_default_White-a9fc0ab0.svgNo alt attribute provided
...es/c/worx-key-visual-eimed-88a4b76d.webpNo alt attribute provided
...images/f/worx_default_White-1bda6e7a.svgNo alt attribute provided
.../e/melvin-key-visual-eimed-c1f069ea.webpNo alt attribute provided
...images/7/melvin_tessa_white-87540595.svgNo alt attribute provided
...es/6/seca-key-visual-eimed-29c7789a.webpNo alt attribute provided
...s/images/e/seca_tessa_white-0dc08be4.svgNo alt attribute provided
...severin-key-visual-eimed-2-e0648160.webpNo alt attribute provided
...images/e/severin_mono_White-7d99ad3b.svgNo alt attribute provided
...ts/images/1/bjorn_wuesthof-1a692f39.webpNo alt attribute provided
...neering_M-Piernicka-Pachol-af170b2f.webpNo alt attribute provided
.../3/till_hackenberg_tessa-2-d015df1d.webpNo alt attribute provided
...images/7/myriam-bohr-eimed-486bfe35.webpNo alt attribute provided
...ets/images/3/claudia_fenix-b1202615.webpNo alt attribute provided
.../metzke_testimonial_melvin-e5156b31.webpNo alt attribute provided
...ts/images/1/bjorn_wuesthof-ef3cf673.webpNo alt attribute provided
...neering_M-Piernicka-Pachol-732024cc.webpNo alt attribute provided
.../e/till_hackenberg_tessa-2-2b47108f.webpNo alt attribute provided
...images/4/myriam-bohr-eimed-aa8d8228.webpNo alt attribute provided
...ets/images/a/claudia_fenix-8807b308.webpNo alt attribute provided
...ages/7/TESSA-Lamy-Screen-3-53a36db9.webpNo alt attribute provided
...ages/b/TESSA-Lamy-Screen-4-3d178645.webpNo alt attribute provided
...ages/4/TESSA-Lamy-Screen-6-4fc9a594.webpNo alt attribute provided
...mages/0/TESSA-SLV-Screen-5-4bd06a13.webpNo alt attribute provided
...mages/3/TESSA-SLV-Screen-4-38cfb51c.webpNo alt attribute provided
...mages/2/TESSA-SLV-Screen-6-0cb36bc0.webpNo alt attribute provided
.../4/TESSA-BrandHub-Screen-1-5af816f6.webpNo alt attribute provided
.../b/TESSA-BrandHub-Screen-3-54d37295.webpNo alt attribute provided
.../0/TESSA-BrandHub-Screen-2-00fc96bf.webpNo alt attribute provided
...s/3/digital-asset-lifecycle-89be7b6b.jpgNo alt attribute provided
...es/1/dam-vs-cloud-storage-1-db02b996.jpgNo alt attribute provided
...images/3/tessa-blog-zeg-ait-2fbf23e7.jpgNo alt attribute provided
...thing-tessa/img/logo_tessa_blue_2023.svgNo alt attribute provided
/files/tessa-dam/footer/review_stars.svg4.5 stars
/files/tessa-dam/footer/capterra_logo.svgcaptera Logo
/files/tessa-dam/footer/omr_logo.svgOMR Logo
...-tessa/img/arrow-top-right-on-square.svgNo alt attribute provided
...-tessa/img/arrow-top-right-on-square.svgNo alt attribute provided
...-tessa/img/arrow-top-right-on-square.svgNo alt attribute provided
...-tessa/img/arrow-top-right-on-square.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Enterprise Digital Asset Management by EIKONA Media
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Enterprise Digital Asset Management by EIKONA Media
H1 Strongest DAM for manufactures and dealers
H2 TESSA moves top brands
H2 All digital media in one place
H2 TESSA Success Stories
H2 TESSA inspires users
H2 This is what TESSA DAM looks like for our customers
H2 What are the key benefits of Digital Asset Management?
H2 What are the key features of Digital Asset Management software?
H2 Latest from our blog
H2 ready to get started?
H3 Media portals for intelligent distribution
H3 TESSA AI features
H3 TESSA interfaces and plugins
H3 Curious how leading brands benefit from TESSA?
H3 Empty heading
H3 Empty heading
H3 The lifecycle of digital assets
H3 Digital Asset Management (DAM) vs. Google Drive and Dropbox
H3 Asset Integration Tool at ZEG: A perfect start to automation
H3 Experience TESSA DAM now!
H4 How TESSA can support you
H4 Digital Asset Management
H4 Interactive brand portals
H4 Intelligent AI automation
H4 Perfectly integrated
H5 Empty heading
Baselink: https://www.tessa-dam.com/
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
/en/ai-automationread more!
A-TITLE Read more!
https://www.tessa-dam.com/en/No Text
https://www.tessa-dam.com/en/No Text
https://www.tessa-dam.com/en/Skip navigation
/en/central-repositoryCentral storage
/en/search-and-findSmart search
/en/distribute-mediaDistribute media
/en/workflowsWorkflows
/en/media-portalsMedia portals/BrandHub
/en/rights-and-rolesRights and roles
/en/ai-automationAI features
/en/functions-and-featuresShow all features
/en/integrations-pluginsIntegrations
/en/digital-asset-management-d...DAM for Akeneo PIM
https://www.tessa-dam.com/en/blogBlog & News
/en/downloadsInstructions
https://documenter.getpostman....New window External Subdomain API-Documentation
https://www.eikona-media.de/en...New window External Subdomain Support contact
/en/digital-asset-management-o...DAM-Onboarding
/en/pxm-ebookPXM for dummies
/en/wiki-enWiki
/en/post/the-lifecycle-of-digi...The lifecycle of digital assets
/en/post/asset-integration-too...Asset Integration Tool at ZEG
https://www.tessa-dam.com/en/blogLearn more
/en/customerCustomer
A-TITLE Our customers - TESSA DAM
/en/about-usAbout us
/en/partnerOur partners
/en/agency-partnerBecome a partner
https://www.eikona-media.de/enNew window External Subdomain EIKONA Media
/en/contactContact
/en/pricingPrices
A-TITLE Prices: What digital asset management costs
https://www.tessa-dam.com/de/Subdomain German
A-TITLE Digital Asset Management Software für Unternehmen
/en/free-trialtest now
A-TITLE Now free trial
https://www.tessa-dam.com/en/demoLive demo
A-TITLE Book now a live TESSA demo
https://www.tessa-dam.com/en/No Text
https://www.tessa-dam.com/en/No Text
https://www.tessa-dam.com/en/Text duplicate Skip navigation
/en/central-repositoryText duplicate Central storage
/en/search-and-findText duplicate Smart search
/en/distribute-mediaText duplicate Distribute media
/en/workflowsText duplicate Workflows
/en/media-portalsText duplicate Media portals/BrandHub
/en/rights-and-rolesText duplicate Rights and roles
/en/ai-automationText duplicate AI features
/en/functions-and-featuresText duplicate Show all features
/en/integrations-pluginsText duplicate Integrations
/en/digital-asset-management-d...Text duplicate DAM for Akeneo PIM
https://www.tessa-dam.com/en/blogText duplicate Blog & News
/en/downloadsText duplicate Instructions
https://documenter.getpostman....New window External Subdomain Text duplicate API-Documentation
https://www.eikona-media.de/en...New window External Subdomain Text duplicate Support contact
/en/digital-asset-management-o...Text duplicate DAM-Onboarding
/en/pxm-ebookText duplicate PXM for dummies
/en/wiki-enText duplicate Wiki
/en/post/the-lifecycle-of-digi...Text duplicate The lifecycle of digital assets
/en/post/asset-integration-too...Text duplicate Asset Integration Tool at ZEG
https://www.tessa-dam.com/en/blogText duplicate Learn more
/en/customerText duplicate Customer
A-TITLE Our customers - TESSA DAM
/en/about-usText duplicate About us
/en/partnerText duplicate Our partners
/en/agency-partnerText duplicate Become a partner
https://www.eikona-media.de/enNew window External Subdomain Text duplicate EIKONA Media
/en/contactText duplicate Contact
/en/pricingText duplicate Prices
A-TITLE Prices: What digital asset management costs
/en/free-trialText duplicate test now
A-TITLE Now free trial
https://www.tessa-dam.com/en/demoText duplicate Live demo
A-TITLE Book now a live TESSA demo
https://www.tessa-dam.com/en/demoBook a Demo
/en/integrations-plugins/brandhubTESSA BrandHub
A-TITLE BrandHub
/en/customerView all
/en/functions-and-featuresText duplicate Show all features
A-TITLE Learn more about TESSA features
/de/integrationen-plugins/bran...Text duplicate TESSA BrandHub
A-TITLE Try BrandHub now
/en/media-portalsMedia portals
A-TITLE Learn more about TESSA feature
/en/ai-automationShow all AI features
A-TITLE Learn more about TESSA AI features
/en/integrations-pluginsShow all integrations
A-TITLE Learn more about TESSA features
/en/integration-akeneoAKENEO-TESSA app
/en/customerText duplicate View all
/en/case/customer-story-edekaA-TITLE TESSA Digital Asset Management for Edeka
/en/case/customer-story-zegA-TITLE Significant increase in the quality of product images with TESSA
/en/case/customer-story-lamyA-TITLE How LAMY writes digitalization with TESSA and Akeneo
/en/case/customer-story-slvA-TITLE Experience lighting in a completely new way with TESSA DAM
/en/case/customer-story-fenixA-TITLE Powerful media organization and secure cooperation with TESSA
/en/case/customer-story-worxA-TITLE User-friendly B2B management with TESSA
/en/case/customer-story-melvin...A-TITLE Perfect link at Melvin Hamilton with TESSA
/en/case/customer-story-secaA-TITLE Precision in media handling through the use of TESSA
/en/case/customer-story-severinA-TITLE Digital asset management at SEVERIN
/en/post/the-lifecycle-of-digi...A-TITLE Read the article: The lifecycle of digital assets
/en/post/the-lifecycle-of-digi...Text duplicate The lifecycle of digital assets
A-TITLE Read the article: The lifecycle of digital assets
https://www.facebook.com/share...Nofollow External Subdomain Facebook
A-TITLE share on Facebook
https://twitter.com/intent/twe...Nofollow External Twitter
A-TITLE share on Twitter
https://www.linkedin.com/share...Nofollow External Subdomain LinkedIn
A-TITLE share on LinkedIn
https://www.xing.com/social_pl...Nofollow External Subdomain Xing
A-TITLE share on Xing
/en/post/dam-vs-cloud-storageA-TITLE Read the article: Digital Asset Management (DAM) vs. Google Drive and Dropbox
/en/post/dam-vs-cloud-storageDigital Asset Management (DAM) vs. Google Drive and Dropbox
A-TITLE Read the article: Digital Asset Management (DAM) vs. Google Drive and Dropbox
https://www.facebook.com/share...Nofollow External Subdomain Text duplicate Facebook
A-TITLE share on Facebook
https://twitter.com/intent/twe...Nofollow External Text duplicate Twitter
A-TITLE share on Twitter
https://www.linkedin.com/share...Nofollow External Subdomain Text duplicate LinkedIn
A-TITLE share on LinkedIn
https://www.xing.com/social_pl...Nofollow External Subdomain Text duplicate Xing
A-TITLE share on Xing
/en/post/asset-integration-too...A-TITLE Read the article: Asset Integration Tool at ZEG: A perfect start to automation
/en/post/asset-integration-too...Asset Integration Tool at ZEG: A perfect start to automation
A-TITLE Read the article: Asset Integration Tool at ZEG: A perfect start to automation
https://www.facebook.com/share...Nofollow External Subdomain Text duplicate Facebook
A-TITLE share on Facebook
https://twitter.com/intent/twe...Nofollow External Text duplicate Twitter
A-TITLE share on Twitter
https://www.linkedin.com/share...Nofollow External Subdomain Text duplicate LinkedIn
A-TITLE share on LinkedIn
https://www.xing.com/social_pl...Nofollow External Subdomain Text duplicate Xing
A-TITLE share on Xing
/en/free-trialFree trial
A-TITLE Free trial
https://www.tessa-dam.com/en/demoText duplicate Book a Demo
A-TITLE Book a Demo
/en/privacyNew window Privacy policy
https://www.capterra.com/p/175...New window External Subdomain IMG-ALT captera Logo
https://omr.com/de/reviews/pro...New window External IMG-ALT OMR Logo
/en/functions-and-featuresFeatures
/en/integrations-pluginsText duplicate Integrations
A-TITLE Integrations, PlugIns and Bundles to integrate TESSA-DAM into your software landscape
/en/pricingText duplicate Prices
/en/customerReferences
/en/digital-asset-management-d...DAM for Akeneo
/en/integrations-plugins/brandhubBrandHub
/en/free-trialTesting DAM
https://www.tessa-dam.com/en/blogText duplicate Blog & News
/en/downloadsDownloads
https://www.eikona-media.de/en...External Subdomain Support Contact
https://documenter.getpostman....External Subdomain API docu
/en/digital-asset-management-o...Text duplicate DAM-Onboarding
/en/pxm-ebookText duplicate PXM for dummies
/en/wiki-enTESSA Wiki
/en/about-usText duplicate About us
/en/contactText duplicate Contact
/en/newsletterText duplicate Our partners
/en/agency-partnerText duplicate Become a partner
https://www.eikona-media.de/en/New window External Subdomain Text duplicate EIKONA Media
https://www.eikona-media.de/en/New window External Subdomain No Text
https://www.eikona-media.de/de...New window External Subdomain Jobs at EIKONA
https://eikona-media.de/New window External EIKONA Media GmbH
/en/imprintImprint
A-TITLE Impressum
/en/privacyPrivacy
A-TITLE Privacy
https://www.tessa-dam.com/en/Privacy-Settings

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tessa-dam.com/en/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 18 May 2024 02:53:18 GMT
content-typetext/html; charset=UTF-8
cache-controlno-cache, no-store, private
x-powered-byPHP/8.2.19
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade, strict-origin-when-cross-origin
permissions-policyinterest-cohort=()
pragmano-cache
expires-1
link<https://www.tessa-dam.com/hofff-contao-consent/status.js?banner=1&pageId=405>; rel="preload"; as="script"; nopush,<https://www.tessa-dam.com/bundles/hofffcontaoconsentcore/consent-manager.3247aa8f.js>; rel="preload"; as="script"; nopush
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
contao-cachemiss
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 58 backlinks.
This page only has few backlinks from 7 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent:*
disallow:/contao/
disallow:/_contao/
disallow:/hofff-contao-consent/

sitemap:https://www.tessa-dam.com/sitemap.xml

Similar sites

Search preview

www.tessa-dam.com
Digital Asset Management Software for Business
Digital Asset Management is a solution for storing and managing images, videos and other digital media files. ➜ Try it out for free!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Asset84%Check
Digital Asset81%Check
Asset Management80%Check
Digital Asset Management80%Check
digital79%Check
Digital Asset Management software73%Check
Digital Media72%Check
media66%Check
Management Software65%Check
digital assets64%Check
Show more keywords and terms

Test up to 1.000 webpages of tessa-dam.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions