Thensmc.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
77% 
Page structure
100% 
Link structure
56% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
56.30 kB
Words
617
Media files
15
Number of links
60 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Social Marketing Centre | The NSMC
The length of the page title is perfect. (452 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://thensmc.com/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 7 (http://drupal.org)
langen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • succesful => successful
This page contains 617 words. That's ok.
37.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...mc/xlogo.png.pagespeed.ic.SnClPl3y-K.pngHome
...391133.pagespeed.ic.BgpSQAswon.jpg 1280wNo alt attribute provided
...tok=WOQ8_A4z.pagespeed.ic.hBjfHw9aB2.pngNo alt attribute provided
...tok=z2Y-hYne.pagespeed.ic.elXXFNyKlO.pngNo alt attribute provided
...tok=aAfVQ6mX.pagespeed.ic.kQ8A-CzWQj.pngNo alt attribute provided
...tok=E1LWw5y9.pagespeed.ic.93XBBmd0K4.jpgNo alt attribute provided
...tok=UFuQWpul.pagespeed.ic.IqIQ04bA03.jpgNo alt attribute provided
...tok=tFqurWr2.pagespeed.ic.AinTv9WDOR.jpgNo alt attribute provided
...tterstock_1667257033_0.jpg?itok=Y5FaBKNiNo alt attribute provided
..._2210874509135708160_o.jpg?itok=F6AB3ZptNo alt attribute provided
...g 2-comic-strip-final3.jpg?itok=QHTv8pSPNo alt attribute provided
...tok=VRYCbong.pagespeed.ic.d49NpOwGQ1.jpgNo alt attribute provided
...tok=a2CRuCOZ.pagespeed.ic.Y1IA8ggf6x.jpgNo alt attribute provided
...tok=F3kl2Krw.pagespeed.ic.hT4N9BcOgK.jpgNo alt attribute provided
...tok=tdnbycPa.pagespeed.ic.Xtli4KDYgJ.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
We are the National Social Marketing Centre
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are the National Social Marketing Centre
H2 Search form
H2 international experts at behaviour change
H2 The National Social Marketing Centre
H2 Our Work
H2 From Twitter
H2 From our Blog
H2 Understanding Covid-19 vaccine hesitancy
H2 Reducing the barriers to literacy in Hastings
H2 Meet Percy the Pirate Seagull: Boosting School Attendance in Hastings
H2 Our Resources
H2 Leading Behaviour Change
H2 Follow us
H3 Project Planning & Implementation
H3 Research & Project Evaluation
H3 Training and Mentoring Services
H3 Learn about our work with the ICRC to reduce violence against healthcare workers using a behaviour change approach.
H3 Learn about the assistance we have provided Active Essex with their ambitious project to increase activity levels in Essex, UK,
H3 Read about our research into attitudes to the Covid-19 vaccine in Luton in order to maximise its uptake by the local community.
H3 Introduction to Social Marketing
H3 What is Social Marketing?
H3 Planning Guide and Toolkit
H3 Big Pocket Guide to Social Marketing
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://thensmc.com/Anchor Skip to main content
http://thensmc.com/IMG-ALT Home
A-TITLE Home
http://thensmc.com/about-usabout
http://thensmc.com/about-usAbout the NSMC
/what-social-marketingWhat is Social Marketing?
/jordan-social-marketing-centerThe Jordan Social Marketing Center
http://thensmc.com/our-servicesservices
/service/research-project-eval...Research & Project Evaluation
A-TITLE Social Marketing Research & Project Evaluation
/service/project-planning-impl...Project Planning & Implementation
A-TITLE Social Marketing Project Planning & Implementation
/service/training-and-mentorin...Training and Mentoring Services
A-TITLE Social Marketing Training and Mentoring Services
http://thensmc.com/our-workour work
http://thensmc.com/resourcesresources
/resources/showcase/browseShowCase
http://thensmc.com/oss/researchOne Stop Shop
http://thensmc.com/toolkitPlanning Guide
http://thensmc.com/publicationsPublications
/video-resourcesVideo Resources
http://thensmc.com/blognews
/training-coursestraining
http://thensmc.com/about-usLearn more
http://thensmc.com/contactTalk to us
https://www.facebook.com/share...New window External Subdomain facebook
http://twitter.com/home?status...New window External twitter
https://www.linkedin.com/share...External Subdomain Share on LinkedIn
https://plus.google.com/share?...External Subdomain Share on Google+
/service/project-planning-impl...No Text
/service/project-planning-impl...Text duplicate Project Planning & Implementation
/service/research-project-eval...No Text
/service/research-project-eval...Text duplicate Research & Project Evaluation
/service/training-and-mentorin...No Text
/service/training-and-mentorin...Text duplicate Training and Mentoring Services
/case-study/international-comm...No Text
/case-study/international-comm...Learn about our work with the ICRC to reduce violence against healthcare workers using a behaviour change approach.
/case-study/international-comm...Trivial anchor text
More
/case-study/active-essex-find-...No Text
/case-study/active-essex-find-...Learn about the assistance we have provided Active Essex with their ambitious project to increase activity levels in Essex, UK,
/case-study/active-essex-find-...Text duplicate Trivial anchor text
More
/case-study/maximising-uptake-...No Text
/case-study/maximising-uptake-...Read about our research into attitudes to the Covid-19 vaccine in Luton in order to maximise its uptake by the local community.
/case-study/maximising-uptake-...Text duplicate Trivial anchor text
More
https://twitter.com/The_NSMCExternal Tweets by The_NSMC
/blog/understanding-covid-19-v...No Text
/blog/understanding-covid-19-v...Understanding Covid-19 vaccine hesitancy
/blog-tags/covid-19Covid-19
/blog-tags/vaccinevaccine
/blog/reducing-barriers-litera...No Text
/blog/reducing-barriers-litera...Reducing the barriers to literacy in Hastings
/blog/meet-percy-pirate-seagul...No Text
/blog/meet-percy-pirate-seagul...Meet Percy the Pirate Seagull: Boosting School Attendance in Hastings
/resource/introduction-social-...No Text
/resource/introduction-social-...Introduction to Social Marketing
/resource/introduction-social-...Learn More
/resource/what-social-marketingNo Text
/resource/what-social-marketingText duplicate What is Social Marketing?
/resource/what-social-marketingText duplicate Learn More
/resource/planning-guide-and-t...No Text
/resource/planning-guide-and-t...Planning Guide and Toolkit
/resource/planning-guide-and-t...Text duplicate Learn More
/resource/big-pocket-guide-soc...No Text
/resource/big-pocket-guide-soc...Big Pocket Guide to Social Marketing
/resource/big-pocket-guide-soc...Text duplicate Learn More
http://thensmc.com/resourcesView all resources
https://twitter.com/The_NSMCNew window External Twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin
http://thensmc.com/contactContact
http://thensmc.com/terms-useTerm of Use
/privacy-and-cookiesPrivacy and Cookies
http://54degrees.com/New window External Website design & development by 54 Degrees

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 10 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateTue, 17 Sep 2024 11:54:41 GMT
content-typetext/html; charset=utf-8
content-length13372
serverApache
x-powered-byPHP/8.1.29
x-drupal-cacheMISS
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-generatorDrupal 7 (http://drupal.org)
link</home>; rel="canonical",</node/1>; rel="shortlink"
cache-controlpublic, max-age=900
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
etag"1726574085-1-gzip"
last-modifiedTue, 17 Sep 2024 11:54:45 GMT
content-encodinggzip
x-static-configyes
x-guest-hostnamevps-f9acf8
x-cdn-cache-statusEXPIRED
x-viaCDG1
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 765 referring domains.
This page has 1,349 backlinks.
This page has backlinks from 369 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing66%Check
Social66%Check
Social Marketing66%Check
National66%Check
Centre66%Check
National Social Marketing Centre66%Check
NSMC58%Check
Introduction Social Marketing58%Check
social marketing course58%Check
Marketing Training54%Check
Show more keywords and terms

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