Transportfocus.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
91% 
Page structure
100% 
Link structure
71% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
126.60 kB
Words
717
Media files
11
Number of links
48 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Transport Focus
The length of the page title is perfect. (219 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Transport Focus is the independent watchdog for transport users. We put the interests of transport users first and aim to get the best deal for passengers and road users.
The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.transportfocus.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTransport Focus is the independent watchdog for transport users. We put the interests of transport users first and aim to get the best deal for passengers and road users.
generatorWPML ver:4.6.10 stt:1,64,11;
article:modified_time2024-05-24T15:09:59+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Transport Focus
og:descriptionTransport Focus is the independent watchdog for transport users. We put the interests of transport users first and aim to get the best deal for passengers and road users.
og:urlhttps://www.transportfocus.org.uk/
og:site_nameTransport Focus
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: “We’re an organisation that cares passionately about Britain’s transpo...
This page contains 717 words. That's ok.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...portfocus/assets/images/logo.svg?v=1.0.0Transport Focus
...ntent/uploads/2022/05/16180106/woman.pngNo alt attribute provided
...uploads/2024/05/16165459/a-robertson.pngAlex Robertson CEO Transport Focus
...om-twitter-feeds-pro/img/placeholder.pngImage for the Tweet beginning: Our commitments to transport users
...om-twitter-feeds-pro/img/placeholder.pngImage for the Tweet beginning: “We’re an organisation that cares
...om-twitter-feeds-pro/img/placeholder.pngImage for the Tweet beginning: “We’re an organisation that cares
...portfocus/assets/images/logo.svg?v=1.0.0Transport Focus

Page structure

H1 heading
(Critically important)
The voice of Britain's transport users
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The voice of Britain's transport users
H2 What is Transport Focus?
H2 Latest updates
H2 What is Transport Focus doing for me
H2 The Transport Focus team
H2 What we've been saying
H3 Single Justice Process court case
H3 Is cash still important on today’s railway?
H3 Transport User Voice-July 2024
H3 Passenger satisfaction and train company performance
H3 Transport User Voice
H3 Our work on behalf of transport users
H3 Rail and bus user surveys
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT Transport Focus
/Subdomain GB
/gd/Subdomain Scotland (Scottish)
/cy/Subdomain Wales (Welsh)
/insight/Subdomain Insight
/publications/Subdomain Publications
/news/Subdomain News
/transport-user-advice/Subdomain Advice and Complaints
/about/Subdomain About
/contact/Subdomain Contact
/data-hub/Subdomain Data Hub
/?sSubdomain Search
https://www.londontravelwatch....External Subdomain Working in partnership with London TravelWatch
/about/careers/Subdomain Careers
/newsletter/Subdomain Sign up for our newsletter
/about/transparency-and-accoun...Subdomain Board meetings
/home/national-bus-strategy/Subdomain The National Bus Strategy
/about/Subdomain Find out more about Transport Focus
/news/single-justice-process-c...Subdomain News 19 July 2024 Single Justice Process court case Alex Robertson, Chief Executive of Transport Focus – the independent transport watchdog commented... Read...
/news/Subdomain Read all news articles
/publication/is-cash-still-imp...Subdomain Publication 26 July 2024 Is cash still important on today’s railway? Transport Focus has undertaken new analysis matching publicly available station ticket s...
/publications/Subdomain Read all publications
https://bit.ly/4cL4nrnExternal Newsletter 05 July 2024 Transport User Voice-July 2024 In this month’s Transport User Voice, we look forward to new research on Riders, Wheelers and... Read ...
/newsletter/Subdomain Read all newsletters
/blog/passenger-satisfaction-a...Subdomain Blog 29 July 2024 Passenger satisfaction and train company performance There is a lot of change coming down the tracks for the railway. Earlier this month th...
/blog/Subdomain Read all blog posts
/newsletter/Subdomain Transport User Voice Our monthly newsletter gives you updates on our wins on behalf of transport users, latest insight findings and other news and events. Si...
/about/Subdomain Our work on behalf of transport users Read more about how we make a difference for rail, bus, coach and tram passengers and users of England’s motorways and ...
/insight/Subdomain Rail and bus user surveys The Bus User and Rail User Surveys ask passengers in Great Britain about their experiences of travelling by bus and rail outside Lo...
/team/Subdomain Meet the team
https://twitter.com/transportf...External What we've been saying
https://twitter.com/transportf...New window Nofollow External Text duplicate Transport Focus
https://twitter.com/transportf...New window Nofollow External @TransportFocus
https://twitter.com/transportf...New window Nofollow External 26 May 1794609553733996654
https://twitter.com/transportf...New window External URL anchor text
Our commitments to transport users are to work with the people who run the country’s transport network. 📺 Watch as @AlexRobertsonTF discusses our four commit...
https://twitter.com/intent/twe...New window Nofollow External Reply on Twitter 1794609553733996654
https://twitter.com/intent/ret...New window Nofollow External Retweet on Twitter 1794609553733996654 1
https://twitter.com/intent/lik...New window Nofollow External Like on Twitter 1794609553733996654 2
https://twitter.com/transportf...New window Nofollow External Twitter 1794609553733996654
https://twitter.com/intent/use...New window Nofollow External Retweet on Twitter
https://twitter.com/transportf...New window Nofollow External Transport Focus Retweeted
https://twitter.com/transportf...New window Nofollow External Text duplicate Transport Focus
https://twitter.com/transportf...New window Nofollow External Text duplicate @TransportFocus
https://twitter.com/transportf...New window Nofollow External 23 May 1793641074289697079
https://twitter.com/transportf...New window External URL anchor text
“We’re an organisation that cares passionately about Britain’s transport users." @AlexRobertsonTF Our commitments to transport users are to work closely with...
https://twitter.com/intent/twe...New window Nofollow External Reply on Twitter 1793641074289697079
https://twitter.com/intent/ret...New window Nofollow External Retweet on Twitter 1793641074289697079 3
https://twitter.com/intent/lik...New window Nofollow External Like on Twitter 1793641074289697079 2
https://twitter.com/transportf...New window Nofollow External Twitter 1793641074289697079
https://twitter.com/transportf...New window Nofollow External Text duplicate Transport Focus
https://twitter.com/transportf...New window Nofollow External Text duplicate @TransportFocus
https://twitter.com/transportf...New window Nofollow External Text duplicate 23 May 1793641074289697079
https://twitter.com/transportf...New window External Text duplicate URL anchor text
“We’re an organisation that cares passionately about Britain’s transport users." @AlexRobertsonTF Our commitments to transport users are to work closely with...
https://twitter.com/intent/twe...New window Nofollow External Text duplicate Reply on Twitter 1793641074289697079
https://twitter.com/intent/ret...New window Nofollow External Text duplicate Retweet on Twitter 1793641074289697079 3
https://twitter.com/intent/lik...New window Nofollow External Text duplicate Like on Twitter 1793641074289697079 2
https://twitter.com/transportf...New window Nofollow External Text duplicate Twitter 1793641074289697079
/Subdomain Text duplicate IMG-ALT Transport Focus
/Subdomain Text duplicate GB
/gd/Subdomain Text duplicate Scotland (Scottish)
/cy/Subdomain Text duplicate Wales (Welsh)
https://www.londontravelwatch....External Subdomain Text duplicate Working in partnership with London TravelWatch
/about/diversity-and-inclusion/Subdomain Diversity and inclusion
/team/Subdomain Our people
/about/careers/Subdomain Work for us
/Subdomain Text duplicate GB
/gd/Subdomain Text duplicate Scotland (Scottish)
/cy/Subdomain Text duplicate Wales (Welsh)
https://transportfocusdatahub....External Data hub
/insight/Subdomain Our insight
/publications/Subdomain All publications
/newsletter/Subdomain Newsletter
/blog/Subdomain Blog
/press-office/Subdomain Contact press office
/contact/Subdomain Text duplicate Contact
https://twitter.com/intent/use...External Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
/about/transparency-and-accoun...Subdomain Privacy policy
/about/transparency-and-accoun...Subdomain Cookies
/about/transparency-and-accoun...Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.transportfocus.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
dateMon, 29 Jul 2024 23:24:47 GMT
content-typetext/html; charset=UTF-8
content-length28623
serverApache
expiresSat, 26 Jul 1997 05:00:00 GMT
last-modifiedMon, 29 Jul 2024 23:24:47 GMT
cache-controlmax-age=0, no-cache, no-store, must-revalidate
pragmano-cache
set-cookie161 Characters
link<https://www.transportfocus.org.uk/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,009 referring domains.
This page has 200,919 backlinks.
This page has backlinks from 653 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.transportfocus.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK
Sitemap: https://www.transportfocus.org.uk/sitemap.xml

Similar sites

Search preview

www.transportfocus.org.uk
Home - Transport Focus
Transport Focus is the independent watchdog for transport users. We put the interests of transport users first and aim to get the best deal for passengers and road users.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
transport89%Check
Transport Focus85%Check
Focus81%Check
transport users78%Check
users68%Check
Transport Focus team68%Check
transport users first66%Check
Transport User Voice66%Check
transport network59%Check
road users58%Check
Show more keywords and terms

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