Uk-air.defra.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
76% 
Page structure
62% 
Link structure
25% 
Server
57% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
60.00 kB
Words
678
Media files
27
Number of links
70 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Defra, UK
The page title is too short. (162 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
theme-color#005ea5
DC.TitleHome- Defra, UK
DC.Date.createdEmpty
DC.Date.modified2015-10-12
eGMS.Subject.CategoryEnvironmental protection
DC.Subject.keywordEmpty
DC.DescriptionEmpty
DC.PublisherDepartment for Environment, Food and Rural Affairs (Defra), Nobel House, 17 Smith Square, London SW1P 3JR [email protected]
DC.CreatorDepartment for Environment, Food and Rural Affairs (Defra) [email protected]
DC.Formattext/html
DC.Languageeng
DC.CoverageUK; United Kingdom
DC.Rights.copyrightCrown Copyright http://www.opsi.gov.uk/advice/index.htm
langen
Content-Typetext/html; charset=UTF-8
X-UA-Compatibleie=edge
PICS-Label(pics-1.1 "http://www.icra.org/ratingsv02.html" comment "ICRAonline v2.0" l gen true for "http://www.defra.gov.uk" r (nz 1 vz 1 lz 1 oz 1 cz 1) "http://www.rsac.org/ratingsv01.html" l gen true for "http://www.defra.gov.uk" r (n 0 s 0 v 0 l 0))

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: There are currently no air pollution alerts issued. This page will upd...
This page contains 678 words. That's ok.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: low
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/images/theme/uk-gov-logo.pngDepartment for Environment Food & Rural Affairs
/images/theme/spinner_load.gifNo alt attribute provided
/images/met_logo.pngMet Office
/images/theme/download_data.pngNo alt attribute provided
/images/theme/article_icon.png64x64
/images/theme/pollution_forecast_icon.png64x64
/images/theme/summary_icon.png64x64
/images/theme/network_map_icon.png64x64
/images/theme/tools_icon.png64x64
/images/theme/bar_graph.png64x64
/images/theme/air_icon.png64x64
/images/theme/video_icon.png64x64
/images/theme/tw_icon.png64x64
/images/theme/rss_icon.png64x64
/images/theme/rss_icon.png64x64
/images/theme/rss_icon.png64x64
/images/theme/ms_icon.png64x64
/images/theme/ms_icon.png64x64
/images/theme/emissions_icon.png64x64
/images/theme/emissions_icon.png64x64
/images/theme/cover_image.pngEmissions
/images/theme/scottish_gov_logo.png?c=1Scottish government logo
/images/theme/welsh_gov_logo.png?c=2Welsh government logo
...s/theme/environment_agency_logo.png?c=34Environment agency logo
/images/theme/aeb_logo.png?c=36Agriculture environment and rural affairs logo
/images/met_logo.pngThe meteorological office (Met) logo
/images/theme/department_defra_logo.pngDEFRA department logo

Page structure

H1 heading
(Critically important)
UK AIR
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 UK AIR
H2 Cookies on https://uk-air.defra.gov.uk
H2 Air Information Resource
H2 Air pollution alerts
H3 Latest forecast
H3 Measurement summary
H3 Air pollution alerts Duplicate text
H3 Air pollution measurements by local area.
H3 Summary from 164 monitoring sites.
H3 Air pollution forecast by local area
H3 News spotlight
H3 Tools
H3 National Statistics
H3 Clean Air Strategy
H3 Information
H3 Stay updated
H3 Data feeds
H3 Measurement summary Duplicate text
H3 UK Air
H3 Emissions
H3 Devolved Administrations & Partners
H3 Main Navigation
H4 Pollution forecast
H4 Latest measurement summary
H4 Monitoring networks map
H4 Data tools
H4 Air quality and emissions statistics
H4 Clean Air Strategy 2019
H4 Air pollution can affect anyone
H4 Subscribe to mailing list and bulletins
H4 Follow uk-air to get daily forecasts. @DefraUKAir
H4 RSS air quality forecast
H4 RSS latest measure- ments by station
H4 RSS latest measure- ments by zone
H4 UK-AIR Sensor Observation Service
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiesView cookies
http://uk-air.defra.gov.uk/Anchor Skip to main content
https://www.gov.uk/government/...External IMG-ALT Department for Environment Food & Rural Affairs
https://www.gov.uk/government/...External Text duplicate Department for Environment Food & Rural Affairs
http://uk-air.defra.gov.uk/Anchor Skip navigation to content
http://uk-air.defra.gov.uk/Home
/air-pollutionAir Pollution Pollution
http://uk-air.defra.gov.uk/dataData
/networksMonitoring Networks Monitoring
/library/Library
/research/Science & Research Research
http://uk-air.defra.gov.uk/aqmaAQMAS
http://uk-air.defra.gov.uk/scaSCA
http://uk-air.defra.gov.uk/Anchor Air pollution forecast
http://uk-air.defra.gov.uk/Anchor Latest measured air quality Measured air quality
http://uk-air.defra.gov.uk/Anchor Latest forecast
/air-pollution/daqiHealth advice
/air-pollution/daqi?view=more-...What is the Daily Air Quality Index?
/latest/alertsAir pollution alerts
/data/DAQI-regional-dataDownload DAQI regional data
/latest/measurement-summary-mapClick here to get measurement summary with more filters.
/air-pollution/daqiText duplicate Health advice
/air-pollution/daqi?view=more-...Text duplicate What is the Daily Air Quality Index?
https://twitter.com/status/New window External No Text
https://twitter.com/DefraUKAirNew window External @DefraUKAir
/news?view=290Subdomain Air Quality Information Bulletin - 9th September 2023
/news?view=289Subdomain Air Quality Information Bulletin - 7th September 2023
/news?view=288Subdomain Air Quality Information Bulletin - 14th June 2023
http://uk-air.defra.gov.uk/?viewNo Text
http://uk-air.defra.gov.uk/?viewNo Text
/forecastingPollution forecast
IMG-ALT 64x64
http://uk-air.defra.gov.uk/latestLatest measurement summary
IMG-ALT 64x64
/interactive-mapMonitoring networks map
IMG-ALT 64x64
/data/toolsData tools
IMG-ALT 64x64
https://www.gov.uk/government/...New window External Air quality and emissions statistics
IMG-ALT 64x64
https://www.gov.uk/government/...New window External Clean Air Strategy 2019
IMG-ALT 64x64
https://www.youtube.com/watch?...New window External Subdomain Air pollution can affect anyone
IMG-ALT 64x64
/subscribeSubscribe to mailing list and bulletins
https://twitter.com/DefraUKAirNew window External Follow uk-air to get daily forecasts. @DefraUKAir
IMG-ALT 64x64
/assets/rss/forecast.xmlNew window RSS air quality forecast
IMG-ALT 64x64
/assets/rss/current_site_level...New window RSS latest measure- ments by station
IMG-ALT 64x64
/assets/rss/current_region_lev...New window RSS latest measure- ments by zone
IMG-ALT 64x64
/data/about_sosSubdomain UK-AIR Sensor Observation Service
IMG-ALT 64x64
/latest/Measurement summary
/latest/currentlevelsSummary table
/air-pollution/daqiDaily Air Quality Index & health advice about pollution bandings
/about-these-pagesAbout UK-AIR
http://uk-air.defra.gov.uk/newsUK-AIR news
/subscribeText duplicate Subscribe to mailing list and bulletins
http://uk-air.defra.gov.uk/linksRelated links
http://naei.beis.gov.uk/New window External Subdomain National atmospheric emissions inventory (NAEI)
https://ee.ricardo.com/New window External Subdomain Ricardo Energy & Environment.
A-TITLE Ricardo Energy & Environment.
http://uk-air.defra.gov.uk/Text duplicate Home
/air-pollutionText duplicate Air Pollution Pollution
http://uk-air.defra.gov.uk/dataText duplicate Data
/networksText duplicate Monitoring Networks Monitoring
/library/Text duplicate Library
/research/Text duplicate Science & Research Research
http://uk-air.defra.gov.uk/aqmaText duplicate AQMAS
http://uk-air.defra.gov.uk/scaText duplicate SCA
/cookiesCookies policy
/about-these-pagesTerms & conditions
http://uk-air.defra.gov.uk/newsNews & Events
https://www.gov.uk/government/...New window External Jobs
/privacyPrivacy
https://www.gov.uk/helpExternal Help
https://www.gov.uk/government/...New window External Anchor Contact us
/latest/measurement-summary-ma...A-TITLE Highland
/latest/measurement-summary-ma...A-TITLE North East Scotland
/latest/measurement-summary-ma...A-TITLE Central Scotland
/latest/measurement-summary-ma...A-TITLE Scottish Borders
/latest/measurement-summary-ma...A-TITLE Northern Ireland
/latest/measurement-summary-ma...A-TITLE North West & Merseyside
/latest/measurement-summary-ma...A-TITLE North East
/latest/measurement-summary-ma...A-TITLE Yorkshire & Humberside
/latest/measurement-summary-ma...A-TITLE East Midlands
/latest/measurement-summary-ma...A-TITLE West Midlands
/latest/measurement-summary-ma...A-TITLE South Wales
/latest/measurement-summary-ma...A-TITLE South West
/latest/measurement-summary-ma...A-TITLE South East
/latest/measurement-summary-ma...A-TITLE Eastern
/latest/measurement-summary-ma...A-TITLE Greater London
/latest/measurement-summary-ma...A-TITLE North Wales

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
dateWed, 08 May 2024 11:50:45 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
serverBunnyCDN-DE1-1080
cdn-pullzone2040020
cdn-uidd09c614c-17d2-4047-9853-c4fc328028f7
cdn-requestcountrycodeDE
cache-controlmax-age=0, private
cdn-proxyver1.04
cdn-requestpullsuccessTrue
cdn-requestpullcode200
cdn-cachedat05/08/2024 11:50:45
cdn-edgestorageid1081
cdn-status200
cdn-requestid586dc3b2f4ceac5a80f9e5d9d6183127
cdn-cacheMISS
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,141 referring domains.
This page has 1,051,193 backlinks.
This page has backlinks from 1,905 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# All robots will spider the domain
User-agent: *

# Disallow directories
Disallow: /assets/downloads/
Disallow: /datastore/
Disallow: /assets/weekly_graphs/
Disallow: /assets/graphs/
Disallow: /data-providers/
Disallow: /forecasting/locations

# Disallow interactive data sections
# to stop bots hammering the databases
Disallow: /data/data_selector
Disallow: /data/exceedence
Disallow: /data/data-availability
Disallow: /data/DAQI-regional-data
Disallow: /data/non-auto-data
Disallow: /data/gis-mapping
Disallow: /data/openair
Disallow: /data/laqm-background-maps
Disallow: /data/ozone-data
Disallow: /data/uv-data
Disallow: /data/uv-index-graphs

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uk-air.defra.gov.uk
Home - Defra, UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UK AIR67%Check
AIR61%Check
uk-air54%Check
Air Pollution50%Check
Data49%Check
summary49%Check
Air Quality49%Check
Measurement summary48%Check
UK-Air News48%Check
Information47%Check
Show more keywords and terms

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