Uk.vwr.com - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
45% 
Page structure
58% 
Link structure
25% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
423.90 kB
Words
3567
Media files
108
Number of links
440 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
VWR, Part of Avantor - Chemicals and laboratory scientific supplies
The page title should be shorter than 580 pixels. It is 604 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
VWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
The meta description is too long: 1066 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.vwr.com/store/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
titleVWR, Part of Avantor - Chemicals and laboratory scientific supplies
descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
viewportwidth=device-width, initial-scale=1
HandheldFriendlyTrue
MobileOptimized320
google-site-verificationXxaookD1URD86qW_HqcAI_ItBzIgFuuUwxWaQAuGM1Q
langen
twitter:titleEmpty
twitter:cardsummary
twitter:imageEmpty
twitter:descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
twitter:sitehttps://uk.vwr.com/store/
og:site_nameVWR
og:titleEmpty
og:typewebsite
og:imageEmpty
og:localeEmpty
og:descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
og:urlhttps://uk.vwr.com/store/
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
cleartypeon

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Page quality

Content
(Critically important)
There are 16 text duplicates on this page:
  • Duplicate 1: Acros Organics™, Alfa Aesar™ and Maybridge™ are merging into one brand...
  • Duplicate 2: Avantor supports end-to-end fluid management solutions – including Mas...
  • Duplicate 3: Featuring a graphic touch display and new features such as real-time l...
  • Duplicate 4: European leader in the storage solution for chemicals, asecos offers a...
  • Duplicate 5: Providing a wide range of specialized services and digital solutions t...
This page contains 3567 words. That's ok.
25.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
76 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 71 tags for this page.
Image SEO
(Somewhat important)
108 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
VWR, Part of Avantor
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 119 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 VWR, Part of Avantor
H2 Advanced Battery Science
H2 Life Science Research Solutions, Products, and Resources
H2 Chromatography and Mass Spectrometry
H2 Analytical Chemistry
H2 Biopharma Production
H2 Safety
H2 Controlled Environment Solutions
H2 Academic research
H2 LabStart
H2 Science Delivered
H2 Supporting Research on COVID-19
H2 Moving forward. Together.
H2 Our Collection of VWR Brands
H2 Chemicals
H2 Avantor fluid handling solutions
H2 R&D
H2 Avantor Seradigm Sera
H2 Production
H2 Quality Control
H2 Food & Beverage
H2 Medical Lab Supplies & Equipment
H2 Microbiology
H2 Microscopy
H2 Environment
H2 Education/Schools
H2 Furniture
H2 J.T.Baker® Robotic Tips and Plates
H2 Avantor Services
H2 VWR Custom Manufacturing Services
H2 e-Commerce / VWR Mobile Technology Solutions
H2 Instrument Maintenance, Calibration & Repair
H2 Technical Services
H2 Sustainability Services for Laboratories
H2 Collection of Empty Containers
H2 The Building Blocks Portal
H2 Labtools
H2 e-Newsletter
H2 Carousel
H2 Solutions supporting your scientific journey
H2 Selector Guides & More... View All Selector Guides
H2 Documents Search all Documents
H2 Footer
H3 The support you need to optimize operations
H3 Perfectly paired to optimize your harvest process, sustainably
H3 Avantor’s 2024 Sustainability Report is Available Now
H3 Achieving EcoVadis Bronze Medal
H3 Digital solutions by smartscience
H3 New! VWR® qPCR and RT-qPCR reagents
H3 LC-MS/MS Analysis of PFAS compounds using EPA method 537.1
H3 Discover unmatched protection: Biogel® Tech Indicator® System
H3 COPAN SRK -Enhance microbiological environmental monitoring by enhancing sample collection
H3 Introducing Contec's carbon fibre handles for cleanroom mops - the lightest yet!
H3 Introducing the new EQUIP Magazine
H3 MERCK - All you need for your analysis in Industry
H3 FOCUS: GENE EXPRESSION ANALYSIS & GENOTYPING - New magazine!
H3 Revolutionize Your Endotoxin Testing with the Recombinant and Animal-Free PYROSTAR™ Neo+
H3 NEW scalable Magnetic Mixing Systems for precise control
H3 New Brady mid-range portable label printers M410 and M510
H3 HPLC Solvents
H3 Lab safety
H3 Stevanato Group EZ-fill® Vials from DWK Life Sciences
H3 New resources for Academic Research
H3 Fast LC-MS/MS PFAS Analysis with ACE® HTP-MS column
H3 DURAN® Special Offer from DWK Life Sciences
H3 IgGy Antibody Selector
H3 Animal Sera
H3 Cell Culture Media
H3 VWR Handy Solutions Guides
H3 Highlights
H3 Home
H3 Information
H3 Others
H4 From Sample to Sequence
H4 From Cell to Therapy
H4 Innovative Search Tool for Antibodies
H4 Chromatography Knowledge Centre
H4 Chrom Application Library
H4 Avantor® columns
H4 New brand coming, same trusted formula
H4 Avantor fluid handling solutions Duplicate text
H4 SecureFit™ 400X safety spectacles with brow guard
H4 Brady BMP21 portable printers
H4 MICROGARD® 2500 Plus PAPR -Ventilated suits.
H4 Chemicals Duplicate text
H4 VWR® anti-vibration slab and weighing table
H4 VWR® traceable weight sets, class F1, with calibration certificate
H4 New brand coming, same trusted formula Duplicate text
H4 New brand coming, same trusted formula Duplicate text
H4 New Entris® II Basic Advanced Balances from Sartorius
H4 Chemicals Duplicate text
H4 Avantor fluid handling solutions Duplicate text
H4 For production and scale-up, we can support you !
H4 Nitrile gloves, Microflex® 93-850
H4 New brand coming, same trusted formula Duplicate text
H4 New Entris® II Basic Advanced Balances from Sartorius Duplicate text
H4 Chemicals Duplicate text
H4 High risk chemicals & drugs – Microflex 93-853
H4 VWR® rocking platform shakers and 3D rotator wavers
H4 HSW filler needles & safety syringes
H4 Asecos Safety Cabinets
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 Asecos Safety Cabinets Duplicate text
H4 Kango stools
H4 VWR® ‘Mr-Lab’ lab chairs
H4 Clinical Trial Support
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 Avantor Services Duplicate text
H4 Avantor Services Duplicate text
H4 Avantor Services Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 Avantor Services Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 Avantor Services Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
H4 Avantor Services Duplicate text
H4 e-Commerce / VWR Mobile Technology Solutions Duplicate text
There are too many internal links (439) on this page.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://uk.vwr.com/store/Anchor Hidden_link
https://uk.vwr.com/store/Anchor Hidden_link2
https://uk.vwr.com/store/Anchor Hidden_link3
https://uk.vwr.com/store/Anchor Skip to search
https://uk.vwr.com/store/Anchor Skip to primary navigation
https://uk.vwr.com/store/Anchor Skip to content
https://uk.vwr.com/store/Anchor Skip to footer
https://uk.vwr.com/cms/about_vwrAbout us
https://uk.vwr.com/cms/promotionsAll Promotions
https://uk.vwr.com/cms/literatureLiterature
https://uk.vwr.com/cms/eventsEvents
https://uk.vwr.com/cms/contactContact us
https://uk.vwr.com/store/No Text
/store/search/searchAdv.jsp?ta...Advanced
/store/search/searchMSDS.jsp?t...SDS
/store/search/searchCerts.jsp?...Certificates
/store/search/searchMol.jspChemical Structure
https://cedeclaration.vwr.com/...New window External Subdomain CE Declaration Portal
/store/search/searchAdv.jsp?ta...Text duplicate Advanced
/store/auth/registerRegister
/store/catalog/vwr_products.jspProducts
/cms/applications_and_protocolsApplications & Protocols
/cms/advanced_battery_scienceAdvanced Battery Science
/cms/life_scienceLife Science Research Solutions, Products, and Resources
/cms/chromatography_solutionsChromatography and Mass Spectrometry
/cms/analytical_chemistryAnalytical Chemistry
/cms/production_bioprocessing_...Biopharma Production
https://uk.vwr.com/cms/safetySafety
/cms/controlled_environments_c...Controlled Environment Solutions
/cms/advanced_battery_scienceText duplicate Advanced Battery Science
/cms/life_scienceText duplicate Life Science Research Solutions, Products, and Resources
/cms/gene-expression-analysisGene Expression Analysis & Genotyping Workflow
/cms/life_science_cell_biologyCell Biology
/cms/life_science_genomicsGenomics Tools and Solutions
/cms/life_science_proteomicsProtein Purification Methods: A Comprehensive Overview
/cms/microbiology_segmentMicrobiology
/cms/avantor_seradigmAvantor Seradigm Sera
/cms/life_science_featured_lif...Featured Solutions & Suppliers
/cms/life_science_newsNews
/cms/life_science_promotionsPromotions
/cms/life_science_selector_guidesProduct Selector Guides
/cms/life_science_application_...Application Notes Library
/cms/life_science_literatureText duplicate Literature
/cms/life_science_webinarsWebinars
/cms/life_science_contact_usContact Us
/cms/sample_to_sequenceFrom Sample to Sequence From manual to automated processes. Increase your throughput and gain more insight while saving costs and time.
/cms/cell_to_therapyFrom Cell to Therapy Solutions for your entire workflow – from basic research to biopharma production. Tools and services to accelerate your research & devel...
/store/search?pimId=3617058&la...Subdomain Innovative Search Tool for Antibodies Quickly find the specific antibody you need from VWR's broad portfolio...
/cms/chromatography_solutionsText duplicate Chromatography and Mass Spectrometry
/cms/chromatography_tlc_micrositeThin Layer Chromatography(TLC)
/cms/how_to_select_right_chrom...How to Select the Right Chromatography Resin
/cms/chromatography_solutions_...Liquid Chromatography (HPLC & UHPLC) - Analytical
/cms/chromatography_solutions_...Liquid Chromatography - Sample preparation
/cms/chromatography_solutions_...Gas Chromatography (GC)
/cms/chromatography_mass_spect...Mass Spectrometry (MS)
/cms/chromatography_solutions_...Purification
/cms/chromatography_solutions_...Large Molecule LC (Bio LC)
/cms/chromatography_solutions_...Software and Automation
/cms/chromatography_solutions_...Chromatography Knowledge Centre
/cms/chromatography_solutions_...Pharma
/cms/chromatography_solutions_...BioPharma
/cms/chromatography_solutions_...Food & Beverage
/cms/chromatography_chrom_libraryChrom Application Library
/cms/chromatography_cataloguesText duplicate Literature
/cms/chromatography_newsletterNewsletter
/cms/chromatography_newsText duplicate News
/cms/chromatography_contactContact
/cms/chromatography_solutions_...Chromatography Knowledge Centre Need to learn more about Chromatography and HPLC? We can help improve your knowledge in key areas such as understanding selec...
/cms/chromatography_chrom_libraryChrom Application Library You are looking for a specific separation. You can search our application library here. If you can't find what you are looking for,...
/cms/chromatography_avantor_co...Avantor® columns If you are looking for expert advice and access to a range of specialist and hard-to-find phases, the experts at Avantor® will help you.
/cms/analytical_chemistryText duplicate Analytical Chemistry
/cms/chromatography_mass_spect...Text duplicate Mass Spectrometry (MS)
/cms/chromatography_solutions_...Text duplicate Liquid Chromatography (HPLC & UHPLC) - Analytical
/cms/chromatography_solutions_...Text duplicate Purification
/cms/chromatography_solutions_...Text duplicate Gas Chromatography (GC)
/cms/metal_trace_analysisdetec...Metal trace analysis and detection
/cms/spectroscopySpectroscopy
/cms/quality_control_titrationTitration
/cms/quality_control_kf_titrationKarl Fischer titration for water determination
/cms/quality_control_ph_mv_and...pH/mV and Ion
/cms/quality_control_electroch...Electrochemistry
/cms/physical_properties_stand...Physical measurement
https://uk.vwr.com/cms/vwr_xrfX-ray fluorescence spectroscopy (XRF)
/cms/thermo_scientific_chemicalsNew brand coming, same trusted formula Acros Organics™, Alfa Aesar™ and Maybridge™ are merging into one brand, Thermo Scientific™. All the products you love,...
/cms/production_bioprocessing_...Text duplicate Biopharma Production
/cms/everyday_brillianceEVERY DAY BRILLIANCE
/cms/biopharma_buffer_managementBuffer management solutions
/cms/bioprocessing_cell_therapyCell therapy
/cms/avantor-fluid-handlingAvantor fluid handling solutions
/cms/bioprocessing_gene_therapyGene therapy
/cms/bioprocessing_monoclonal_...Monoclonal antibodies (mAbs)
/cms/bioprocessing_recombinant...Recombinant proteins
/cms/bioprocessing_vaccinesVaccines
/cms/innovation_in_biopharmaInnovation in biopharma
/cms/avantor_seradigmText duplicate Avantor Seradigm Sera
/cms/production_process_filtra...Process filtration
/cms/bioprocessing_managing_yo...Managing your risk
/cms/production_biochemicalsBiopharma production chemicals & excipients
/cms/dwk_ez_fill_vialsStevanato Group EZ-fill® Vials from DWK Life Sciences
/cms/avantor_downstream_proces...Downstream process optimization support
/cms/bioprocessing_literatureText duplicate Literature
/cms/bioprocessing_application...Application notes
/cms/avantor_biopharma_videosAvantor biopharma videos
/cms/avantor-fluid-handlingAvantor fluid handling solutions Avantor supports end-to-end fluid management solutions – including Masterflex® peristaltic pumps and aseptic fluid transfer ...
https://uk.vwr.com/cms/safetyText duplicate Safety
/cms/GHS_CLP_LabellingEasily Comply With GHS/CLP Labelling
/cms/Safety_videosVideos
/cms/lab_safety_solutionsLab safety
/cms/safety_personal_protectionPersonal Protection
/cms/industrial_safety_environ...Facilities, Maintenance and Protection
/cms/covid19_safety_signsSolutions for your workplace during the Covid-19 pandemic
/cms/industrial_safetyIndustrial Safety
/cms/industrial_safety_servicesServices
/cms/safety_newsText duplicate News
/cms/safety_educational_materialEducational Material
/cms/safety_literatureText duplicate Literature
/store/catalog/product.jsp?pro...SecureFit™ 400X safety spectacles with brow guard Comfortable fit and performance, featuring wide flexible temple arms and a combined soft nose bridge.
/store/search?label&terms=port...Brady BMP21 portable printers With label materials designed specifically for harsh environments in labs or industrial applications.
/store/catalog/product.jsp?cat...MICROGARD® 2500 Plus PAPR -Ventilated suits. Fully encapsulated for hazardrous environments, with +ve pressure provided by powered air purifying respirators.
/cms/controlled_environments_c...Text duplicate Controlled Environment Solutions
/cms/controlled_environmentText duplicate Videos
/cms/controlled_environment_ph...Pharmaceuticals, Biotechnology, & Medical Devices
/cms/controlled_environment_he...Healthcare
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VWR, Part of Avantor - Chemicals and laboratory scientific supplies
VWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services

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KeywordResultRecheck
VWR90%Check
VWR International69%Check
Avantor68%Check
chemicals68%Check
lab66%Check
Avantor Services62%Check
Products and Services59%Check
Lab Equipment59%Check
Lab Supplies58%Check
services56%Check
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