Underscore.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
47% 
Link structure
90% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
121.40 kB
Words
591
Media files
63
Number of links
30 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Branding Agency London
The length of the page title is perfect. (227 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Underscore is a results-driven branding agency based in central London, specialising in helping brands make real and lasting connections.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.underscore.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUnderscore is a results-driven branding agency based in central London, specialising in helping brands make real and lasting connections.
article:publisherhttps://www.facebook.com/UnderscoreLive/
article:modified_time2024-03-27T10:25:55+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@underscorelive
og:localeen_US
og:typewebsite
og:titleBranding Agency London
og:descriptionUnderscore is a results-driven branding agency based in central London, specialising in helping brands make real and lasting connections.
og:urlhttps://www.underscore.co.uk/
og:site_nameUnderscore | Branding Agency London
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 591 words. That's ok.
36.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Underscore is a full-service branding agency with a difference. We’re an international team of connected thinkers and award-winning digital specialists that help ambitious brands to create a better connection.
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Underscore is a full-service branding agency with a difference. We’re an international team of connected thinkers and award-winning digital specialists that help ambitious brands to create a better...
H2 Testimonials
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.underscore.co.uk/No Text
https://www.underscore.co.uk/Subdomain Home
/our-work/Subdomain Work
/about-branding-agency-london/Subdomain About
/contact/Subdomain Contact
/insights/News
/careers/Careers
/digital-trends-24/Trends
https://www.instagram.com/unde...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/underscore...New window External No Text
/cookie-policy/Click here to read our Cookie policy
/our-work/gpe/Subdomain Greater together GPE View case study
/our-work/home-grown-members-c...Subdomain Business as unusual Home Grown View case study
IMG-ALT homegrown logo agency
/our-work/astrea-london/Subdomain the pinnacle of Lab Diamonds Astrea London View case study
/our-work/co-op-foodology/Subdomain Good food, together Co-op: Foodology View case study
IMG-ALT co-op branding
/our-work/teque/Subdomain Case Study
IMG-ALT teque
/2023-sector-trends-the-opport...Subdomain Article 2023 Sector Trends… Opportunities ahead
/our-work/teque/Subdomain Text duplicate Case Study
IMG-ALT teque
/our-work/global-titans/Subdomain Text duplicate Case Study
/nfts-the-future-of-events/Subdomain Article NFTs: The future of events?
/our-work/global-titans/Subdomain Text duplicate Case Study
/our-work/slingsby-artisan-gin/Subdomain Text duplicate Case Study
IMG-ALT slingsby
/are-multi-branded-dark-kitche...Subdomain Article Are multi-branded dark kitchens the future for hospitality?
/our-work/slingsby-artisan-gin/Subdomain Text duplicate Case Study
IMG-ALT slingsby
/our-work/thrive-at-five/Subdomain Text duplicate Case Study
/how-brands-are-reaching-peopl...Subdomain Article How brands reach people across the digital landscape
/our-work/thrive-at-five/Subdomain Text duplicate Case Study
/contact/?scroll-to=formGet in touch
/cdn-cgi/l/email-protection[email protected]
https://www.instagram.com/unde...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/underscore...New window External No Text
/terms-conditions/Terms & Conditions
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.underscore.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateThu, 20 Jun 2024 08:14:25 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.underscore.co.uk/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 12
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray896a4e207e2465ca-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 151 referring domains.
This page has 1,602 backlinks.
This page has backlinks from 117 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 419 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.underscore.co.uk
Branding Agency London
Underscore is a results-driven branding agency based in central London, specialising in helping brands make real and lasting connections.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Underscore77%Check
agency75%Check
brand75%Check
branding75%Check
Branding Agency75%Check
Branding Agency London70%Check
Agency London67%Check
brands62%Check
connection62%Check
help62%Check
Show more keywords and terms

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