Upward-mobility.urban.org - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
48% 
Page structure
100% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
19.60 kB
Words
215
Media files
3
Number of links
5 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Upward Mobility Initiative | Urban Institute | Upward Mobility Initiative
The page title should be shorter than 580 pixels. It is 613 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://upward-mobility.urban.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 215 words on this page. Use at least 250 words to provide useful information.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Upward Mobility Initiative
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Upward Mobility Initiative
H2 Footer Main
H2 Legal
H2 Social
There are too few (5) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Urban Logo
/mobility-metrics-frameworkThe Framework
/measuring-upward-mobility-cou...Mobility Metrics Data Tables
/boosting-upward-mobility-plan...Planning Guide
https://www.urban.org/External Subdomain IMG-ALT The Urban.org Logo
https://www.urban.org/privacy-...External Subdomain Privacy
A-TITLE Privacy
https://www.urban.org/terms-se...External Subdomain Terms of Service
A-TITLE Terms of Service
https://twitter.com/urbaninsti...External A-TITLE Twitter
https://www.facebook.com/urban...External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...External Subdomain A-TITLE LinkedIn
https://www.youtube.com/c/theu...External Subdomain A-TITLE YouTube
https://www.instagram.com/urba...External Subdomain A-TITLE Instagram
https://www.reddit.com/user/ur...External Subdomain A-TITLE Reddit

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://upward-mobility.urban.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (20 kB).

HTTP Response Header

NameValue
dateThu, 05 Sep 2024 22:40:58 GMT
content-typetext/html; charset=UTF-8
access-control-allow-origin*
cache-controlmax-age=3600, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 04 Sep 2024 19:31:14 GMT
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-a-74fc78c4c8-c7tjm
x-styx-req-id31e8d76f-6bd1-11ef-be43-22579bafb4a7
x-served-bycache-chi-klot8100059-CHI, cache-fra-eddf8230082-FRA
x-cacheHIT, MISS
x-cache-hits5, 0
x-timerS1725576058.995779,VS0,VE112
varyAccept-Encoding, Cookie, Cookie, Cookie
age2888
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8be9b95a5d7636e0-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 74 referring domains.
This page has 1,702 backlinks.
This page has backlinks from 69 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mobility77%Check
Upward Mobility75%Check
Upward73%Check
Upward Mobility Initiative70%Check
Initiative62%Check
Urban61%Check
increase upward mobility61%Check
mobility metrics56%Check
Urban Institute54%Check
org48%Check

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