Urbn.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
25% 
Page structure
61% 
Link structure
82% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
836.70 kB
Words
152
Media files
10
Number of links
42 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
URBN
The page title is too short. (59 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
keywordsEmpty
meta-additional-startEmpty
meta-additional-endEmpty
deployed-byurbn
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We are passionate, creative and entrepreneurial. We create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer.</p>\n","narrowWidth":false}],"passwordProtected":false,"passwordProtectedMessage":"A password is required to access this page."}},"metaAdditional":""}
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Page quality

Content
(Critically important)
There are only 152 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
18.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (836.7 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/logo-investor-relations.svgNo alt attribute provided
...bad61959172aaef7de2c/Home-Who-We-Are.svgNo alt attribute provided
...78ab2c55210e799a3b01/Home-Our-Brands.svgNo alt attribute provided
...8840cfb132eb/Home-Investor-Relations.svgNo alt attribute provided
...9fb6634cf66f759dbaa47dba/Home-Impact.svgNo alt attribute provided
...89abf13c594d1097c4/Home-Work-With-Us.svgNo alt attribute provided
...42cea443a3e01958dff22/Home-Whats-New.svgNo alt attribute provided
/static/images/icon-instagram-gray.svgNo alt attribute provided
/static/images/icon-facebook-gray.svgNo alt attribute provided
/static/images/icon-linkedin-gray.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Latest News
Too many H1 headings
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Latest News
H1 Empty heading
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.urbn.com/homeNo Text
https://www.urbn.com/who-we-areWho We Are
/who-we-are/historyOur History
/who-we-are/senior-leadershipSenior Leadership
/who-we-are/board-of-directorsBoard of Directors
https://www.urbn.com/blogWhat's New
https://www.urbn.com/our-brandsOur Brands
/our-brands/anthropologieAnthropologie
/our-brands/anthropologie-wedd...Anthropologie Weddings
/our-brands/free-peopleFree People
/our-brands/fp-movementFP Movement
/our-brands/nuulyNuuly
/our-brands/menus-venuesMenus & Venues
/our-brands/terrainTerrain
/our-brands/urban-outfittersUrban Outfitters
/investor-relationsInvestor Relations
http://investor.urbn.com/inves...New window External Subdomain Financial News and Events
http://investor.urbn.com/sec-f...New window External Subdomain Financial Information
http://investor.urbn.com/stock...New window External Subdomain Stock Information
http://investor.urbn.com/analy...New window External Subdomain Analyst Coverage
http://investor.urbn.com/gover...New window External Subdomain Governance
http://investor.urbn.com/respo...New window External Subdomain Responsible Sourcing
https://www.urbn.com/work-with-usWork With Us
/work-with-us/storesOur Stores
/work-with-us/home-officeHome Office
/work-with-us/distribution-and...Distribution and Fulfillment
https://www.urbn.com/internshipsInternships
/work-with-us/hospitalityHospitality
/work-with-us/internationalInternational
/apprenticeshipApprenticeships
/work-with-us/benefitsPerks + Benefits
https://hub-urbn.icims.com/New window External Subdomain Current Opportunities
https://www.urbn.com/impactImpact
/impact/planetPlanet
/impact/peoplePeople
/impact/governanceText duplicate Governance
/diversity-and-inclusionInclusion + Belonging
https://www.urbn.com/who-we-areNo Text
https://www.urbn.com/our-brandsNo Text
/investor-relationsNo Text
https://www.urbn.com/impactNo Text
https://www.urbn.com/work-with-usNo Text
https://www.urbn.com/blogNo Text
https://www.urbanoutfitters.com/External Subdomain Text duplicate Urban Outfitters
https://www.freepeople.com/External Subdomain Text duplicate Free People
https://www.anthropologie.com/External Subdomain Text duplicate Anthropologie
https://www.shopterrain.com/External Subdomain Text duplicate Terrain
https://www.freepeople.com/fpm...External Subdomain Text duplicate FP Movement
https://www.anthropologie.com/...External Subdomain Text duplicate Anthropologie Weddings
/our-brands/menus-venuesSubdomain Text duplicate Menus & Venues
https://www.nuuly.com/External Subdomain Text duplicate Nuuly
https://www.urbanoutfitters.com/External Subdomain Text duplicate Urban Outfitters
https://www.freepeople.com/External Subdomain Text duplicate Free People
https://www.anthropologie.com/External Subdomain Text duplicate Anthropologie
https://www.shopterrain.com/External Subdomain Text duplicate Terrain
https://www.freepeople.com/fpm...External Subdomain Text duplicate FP Movement
https://www.anthropologie.com/...External Subdomain Text duplicate Anthropologie Weddings
/our-brands/menus-venuesSubdomain Text duplicate Menus & Venues
https://www.nuuly.com/External Subdomain Text duplicate Nuuly
https://www.instagram.com/urbn...New window External Subdomain No Text
https://www.facebook.com/URBNC...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.urbn.com/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
https://www.urbn.com/contact-usContact
https://www.urbn.com/site-mapSite Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.urbn.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (837 kB).
The page response time is excellent with 0.37 seconds.

HTTP Response Header

NameValue
serveropenresty
dateFri, 30 Aug 2024 00:14:15 GMT
content-typetext/html; charset=utf-8
x-powered-byExpress
etagW/"d12c5-kVQfx/+otOU4p8UCXpLdcSahv7M"
varyAccept-Encoding
content-encodinggzip
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,028 referring domains.
This page has 91,622 backlinks.
This page has backlinks from 854 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

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www.urbn.com
URBN

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
URBN62%Check
New52%Check
News50%Check
Latest News50%Check
Financial News42%Check
News and Events40%Check
Brands36%Check
Investor Relations36%Check
Work36%Check
Impact36%Check
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