Us.vwr.com - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
68% 
Page structure
58% 
Link structure
25% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
311.30 kB
Words
3294
Media files
73
Number of links
408 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
VWR, Part of Avantor - Chemicals and Laboratory Scientific Supplies
The page title should be shorter than 580 pixels. It is 617 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
VWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
The meta description is too long: 1066 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.vwr.com/store/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
titleVWR, Part of Avantor - Chemicals and Laboratory Scientific Supplies
descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
viewportwidth=device-width, initial-scale=1
HandheldFriendlyTrue
MobileOptimized320
google-site-verificationXxaookD1URD86qW_HqcAI_ItBzIgFuuUwxWaQAuGM1Q
langen
twitter:titleEmpty
twitter:cardsummary
twitter:imageEmpty
twitter:descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
twitter:sitehttps://us.vwr.com/store/
og:site_nameVWR
og:titleEmpty
og:typewebsite
og:imageEmpty
og:localeEmpty
og:descriptionVWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services
og:urlhttps://us.vwr.com/store/
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
cleartypeon

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Page quality

Content
(Critically important)
There are 5 text duplicates on this page:
  • Duplicate 1: Avantor supports end-to-end fluid management solutions – including Mas...
  • Duplicate 2: You need to be comfortable and find the proper fit, VWR wants to help ...
This page contains 3294 words. That's ok.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
76 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 66 tags for this page.
Image SEO
(Somewhat important)
71 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...US/images/vwr_ult_freezer_70_rdax_75.jpgNo alt attribute provided
...mages/avantor-fluid-handling-100x100.jpgNo alt attribute provided
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...te_demonstration_selector_70_rdax_75.jpgNo alt attribute provided
....com/en_US/images/office_supplies_90.jpgNo alt attribute provided
...vwr.com/en_US/images/SciEdAtom_90x90.jpgNo alt attribute provided
...S/images/JTBaker-RoboticTips-100x100.jpgNo alt attribute provided
.../en_US/images/avantor_services_90x90.jpgNo alt attribute provided
...r.com/en_US/images/avantor_logo_300w.pngAvantor Services
...ges/vwr_custom_manufacturing_srv_100.jpgNo alt attribute provided
...m/en_US/images/e_commerce_no_logo_90.jpgNo alt attribute provided
...Equipment-and-Instrument-Services_90.jpgNo alt attribute provided
...r.com/en_US/images/avantor_logo_300w.pngAvantor Services
....com/en_US/images/308963-B1-1230x400.jpgNo alt attribute provided
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....com/en_US/images/308963-B4-1230x400.jpgNo alt attribute provided
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/m-us.vwr.com/en_US/images/309826.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/308151.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/312223.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/313286.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/303174-1.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/326059.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/372440.pngNo alt attribute provided
/m-us.vwr.com/en_US/images/353711.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/281119.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/298311.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/294234.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/288764.jpgNo alt attribute provided
/m-us.vwr.com/en_US/images/243506.jpgNo alt attribute provided
...ocus_industrial_cover_072019_231x265.jpgNo alt attribute provided
...equipment_instruments_072019_231x265.jpgNo alt attribute provided
...ages/focus_production_072019_231x265.jpgNo alt attribute provided
...om/en_US/images/focus_production_new.jpgNo alt attribute provided
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Page structure

H1 heading
(Critically important)
VWR, Part of Avantor
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 83 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 VWR, Part of Avantor
H2 Life Science Research Solutions, Products, and Resources
H2 Chromatography and Mass Spectrometry
H2 Analytical Chemistry
H2 Biopharma Production
H2 Safety
H2 Controlled Environment and Cleanroom Solutions
H2 Advanced Battery Science
H2 New Lab Start-Up Program
H2 Science Delivered
H2 Supporting Research on COVID-19
H2 Moving forward. Together.
H2 Our Collection of VWR brands
H2 Avantor Seradigm Sera
H2 Avantor fluid handling solutions
H2 Research & Development
H2 Production
H2 Medical Lab Supplies & Equipment
H2 Furniture
H2 Mining Lab Supplies
H2 Industrial Solutions
H2 Government
H2 Office Supplies
H2 Science Education
H2 J.T.Baker® Robotic Tips and Plates
H2 Avantor Services
H2 VWR Custom Manufacturing Services
H2 e-Commerce / mobile technology solutions
H2 Avantor Equipment & Instrument Services
H2 Carousel
H2 Solutions supporting your scientific journey
H2 Selector guides & more... View all selector guides
H2 Literature Search all documents
H2 Footer
H3 The support you need to optimize operations
H3 Perfectly paired to optimize your harvest process, sustainably
H3 Avantor’s 2024 Sustainability Report is Available Now
H3 Digital Solutions by SmartScience
H3 New! VWR® qPCR and RT-qPCR reagents
H3 BINDER Humidity Test Chambers
H3 DuPont™ Tyvek® IsoClean® Shoe Covers with Gripper™ Solee
H3 Corning® lab essentials: Limited time offer
H3 FOCUS: GENE EXPRESSION ANALYSIS & GENOTYPING - New magazine!
H3 Now Available: Our latest edition of elements!
H3 NEW! QuickConnect Carbon Fiber Handles
H3 Wilmad NMR Tubes, Quality You Can Trust
H3 FOCUS: EQUIPMENT & INSTRUMENTS - OUT NOW!
H3 FOCUS: Food & Beverage Magazine Out Now!
H3 Ultrapur and Suprapur® High Purity Acids and Bases
H3 Trade-in Your Old Rotors for a New Beckman Coulter Life Sciences Rotor
H3 The Most Versatile Freeze Dryer
H3 QPix™ XE Microbial Colony Picker: Accuracy, precision, and quality – all in a smaller package
H3 Avantor for Advanced Battery Science and Technology
H3 Chemical structure search
H3 IgGy – VWR’s antibody selector
H3 Pipet tip selector
H3 Focus: Industrial
H3 Focus: Equipment & Instruments
H3 Focus: Production
H3 Focus: Safety
H3 Home
H3 Information
H3 Other
H4 The VWR Chromatography Advantage
H4 Avantor fluid handling solutions Duplicate text
H4 DuPont™ ProShield® 30 Shoe Covers
H4 The comfort you need with VWR® Sterilized Soft side Safety Goggle
H4 Veltek Associates, Inc. CleanPrint 10 Cleanroom Paper
H4 Let Us Help You Find Your Perfect Pipette
H4 VWR Collection Providing a Wide Selection of Vials
H4 Quantitatively and Qualitatively show your qPCR!
H4 VWR Collection Essential Cell Culture Instruments
H4 For successful cryopreservation of cells - Look to VWR Collection Portfolio
H4 Try our pump finder tool or configure a complete system
H4 Avantor fluid handling solutions Duplicate text
H4 Cardinal Health's Newest Nitrile Glove: Esteem™ Comfort
H4 Thermo Scientific™ Nalgene™ Mr. Frosty™ Freezing Container
H4 VWR Revolutionary Data Logging Thermometer
H4 Rely on Thermo Scientific Nalgene Rapid Flow Filtration Units
H4 Thermo Scientific Nalgene Labware Value Pack
H4 Avantor fluid handling solutions Duplicate text
H4 New! Thermo Scientific RDE Series ULT Freezers.
H4 Let Us Help You Find Your Perfect Pipette Duplicate text
There are too many internal links (407) on this page.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://us.vwr.com/store/Anchor Hidden_link
https://us.vwr.com/store/Anchor Hidden_link2
https://us.vwr.com/store/Anchor Hidden_link3
https://us.vwr.com/store/Anchor Skip to search
https://us.vwr.com/store/Anchor Skip to primary navigation
https://us.vwr.com/store/Anchor Skip to content
https://us.vwr.com/store/Anchor Skip to footer
https://us.vwr.com/cms/about_vwrAbout us
/cms/vwr_promotions_mainPromotions
/cms/promo_clearance_saleClearance Sale
/cms/literature_mainLiterature
https://us.vwr.com/cms/eventsEvents
https://us.vwr.com/cms/contactContact
https://us.vwr.com/store/No Text
/store/search/searchAdv.jsp?ta...Advanced
/store/search/searchMSDS.jsp?t...SDS
/store/search/searchCerts.jsp?...Certificates
/store/search/searchMol.jspChemical Structure
/store/qna/kbaseSearch.jspKnowledgebase & FAQs
/store/search/searchAdv.jsp?ta...Text duplicate Advanced
/store/auth/registerRegister
/store/catalog/vwr_products.jspProducts
/cms/applications_and_protocolsApplications & Protocols
/cms/life_scienceLife Science Research Solutions, Products, and Resources
/cms/chromatography_solutions_...Chromatography and Mass Spectrometry
/cms/analytical_chemistry_solu...Analytical Chemistry
/cms/production_bioprocessingBiopharma Production
https://us.vwr.com/cms/safetySafety
/cms/controlled_environment_mainControlled Environment and Cleanroom Solutions
/cms/advanced_battery_scienceAdvanced Battery Science
/cms/life_scienceText duplicate Life Science Research Solutions, Products, and Resources
/cms/gene-expression-analysisGene Expression Analysis & Genotyping Workflow
/cms/halyard_cleanroom_and_lif...HALYARD* Cleanroom & Life Science PPE
/cms/life_science_cell_biologyCell Biology
/cms/life_science_genomicsGenomics Tools and Solutions
/cms/life_science_proteomicsProteomics Tools and Equipment
/cms/life_science_brandsLife Science Brands
/cms/life_science_selector_guidesSelector Guides
/cms/life_science_literatureText duplicate Literature
/cms/life_science_application_...Application Notes Library
/cms/custom_peptide_serviceCustom Peptide Synthesis Service
/cms/chromatography_solutions_...Text duplicate Chromatography and Mass Spectrometry
/cms/how_to_select_right_chrom...How to Select the Right Chromatography Resin
/cms/chromatography_thermo_sci...Thermo Scientific Chromatography Columns and Consumables
/cms/chromatography_solutions_...Liquid Chromatography - Analytical
/cms/chromatography_solutions_...Liquid Chromatography - Sample Preparation
/cms/chromatography_solutions_...Gas Chromatography
/cms/chromatography_mass_spect...Mass Spectrometry
/cms/chromatography_solutions_...Purification
/cms/chromatography_solutions_...Large Molecule LC (Bio LC)
/cms/chromatography_solutions_...Chromatography Knowledge Center
/cms/chromatography_chrom_libraryChrom Application Library
/cms/analytical_chemistry_solu...Text duplicate Analytical Chemistry
/cms/mass_spectrometryText duplicate Mass Spectrometry
/cms/hplc_analytical_techniqueHigh Performance Liquid Chromatography
/cms/low_pressure_chromatographyLow Pressure Chromatography
/cms/gas_chromatography_acText duplicate Gas Chromatography
/cms/atomic_spectroscopyAtomic Spectroscopy
/cms/molecular_spectroscopyMolecular Spectroscopy
https://us.vwr.com/cms/titrationTitration
/cms/ph_conductivity_measurementpH & Conductivity Measurement
/cms/ayn_analytical_chemistry_...Electrochemistry
/cms/ayn_analytical_chemistry_...Physical Measurement
/cms/analytical_chemistry_xrfX-ray fluorescence spectroscopy (XRF)
/cms/analytical_chemistry_brandsAnalytical chemistry brands
/cms/analytical_chemistry_solu...Analytical chemistry literature
/cms/analytical_chemistry_solu...Analytical Chemistry Promotions
/cms/production_bioprocessingText duplicate Biopharma Production
/cms/biopharma_buffer_managementBuffer management solutions
/cms/bioprocessing_cell_therapyCell therapy
/cms/avantor-fluid-handlingAvantor fluid handling solutions
/cms/bioprocessing_gene_therapyGene therapy
/cms/bioprocessing_monoclonal_...Monoclonal antibodies (mAbs)
/cms/bioprocessing_recombinant...Recombinant proteins
/cms/bioprocessing_vaccinesVaccines
/cms/avantor_seradigmAvantor Seradigm Sera
/cms/innovation_in_biopharmaInnovation in biopharma
/cms/production_process_filtra...Process filtration
/cms/bioprocessing_managing_yo...Managing your risk
/cms/production_biochemicalsBiopharma production chemicals & excipients
/cms/avantor_downstream_proces...Downstream process optimization support
/cms/bioprocessing_literatureText duplicate Literature
/cms/avantor_biopharma_videosAvantor biopharma videos
/cms/avantor-fluid-handlingAvantor fluid handling solutions Avantor supports end-to-end fluid management solutions – including Masterflex® peristaltic pumps and aseptic fluid transfer ...
https://us.vwr.com/cms/safetyText duplicate Safety
/cms/safety_laboratory_safetyLab safety
/cms/safety_personal_protectionLaboratory Personal Protection Equipment (PPE) and Workwear Products
/cms/safety_facility_protectionLaboratory Facilities Maintenance, Protection, and Hygiene Supplies
/cms/covid_safety_productsCOVID-19 Workplace Safety Supplies
/cms/safety_ppe_chemical_guidesPPE Chemical Guides
/cms/safety_personal_protectio...Hand Protection
/cms/safety_first_aidFirst Aid
/cms/safety_industrial_suppliesIndustrial Supplies
/cms/prescription_eyewearPrescription Eyewear
/cms/vwr_safe_work_environmentBuilding a Safe Work Environment with VWR
/cms/safety_literatureDownload Literature
/store/catalog/product.jsp?cat...DuPont™ ProShield® 30 Shoe Covers Exceptional skid resistance, both wet and dry, for dirty jobs and controlled environments. Durable, low-linting, & availabl...
/cms/controlled_environment_mainText duplicate Controlled Environment and Cleanroom Solutions
/cms/controlled_environment_ne...New Solutions - Controlled Environment and Cleanroom Products
/cms/solutions_by_industry_con...Solutions by Industry — Controlled Environment and Cleanroom Product
/cms/contact_cleanroom_specialistContact a Cleanroom Specialist
/cms/safety_controlled_environ...Safety and Controlled Environment Featured Brands
/cms/controlled_environment_su...Controlled Environment & Cleanroom Sustainable Solutions
/cms/vendor_serviceVendor Service
/cms/controlled_environment_li...Text duplicate Literature
/store/catalog/product.jsp?pro...The comfort you need with VWR® Sterilized Soft side Safety Goggle Fog-free, soft sided, and splash resistant. These goggles are comfortable and have good per...
/store/catalog/product.jsp?pro...Veltek Associates, Inc. CleanPrint 10 Cleanroom Paper VAI's cellulose free, low particlate and chemical resistant cleanroom paper. Available in 8.5x11, A4, p...
/cms/advanced_battery_scienceText duplicate Advanced Battery Science
/cms/battery_cathode_anode_pro...Battery Cathode & Anode Production
/cms/battery_cell_module_pack_...Battery Cell, Module and Pack Assembly
/cms/battery_materials_productionBattery Materials Production
/cms/battery_metals_miningBattery Minerals Mining & Refining
/cms/Battery_rd_testingBattery R&D, QA/QC, and Testing
/cms/battery_recyclingBattery Recycling
/cms/battery_chemicalsChemicals and Raw Materials for production
/cms/battery_science_controlle...Controlled Environment
/cms/batterry_equipment_instru...Equipment & Instruments
/cms/facility_managementFacility Management & Protection
/cms/furniture_lab_designFurniture & Lab Design
/cms/lab_essentialsLab essentials
/cms/metal_trace_analysisMetal trace analysis
/cms/battery_servicesServices
/cms/acs_reagentsACS Reagents for Sample Preparation
/cms/titration_karl_fischerTitration and Karl Fischer determination
/cms/ph_buffers_conductivityPh buffers and Conductivity Standards
/cms/personal_protective_equip...Personal Protective Equipment & Safety
/cms/battery_labconsumablesLab Consumables
/cms/featured_solutionsFeatured Solutions
/cms/new-lab-startup-programNew Lab Start-Up Program
/cms/science-deliveredScience Delivered
https://us.vwr.com/cms/covid_19Supporting Research on COVID-19
/cms/moving_forward_togetherMoving forward. Together.
/cms/vwr_collection_productsOur Collection of VWR brands
/cms/avantor_seradigmText duplicate Avantor Seradigm Sera
/cms/avantor-fluid-handlingText duplicate Avantor fluid handling solutions
/cms/research_development_mainResearch & Development
/cms/production_mainProduction
/cms/healthcare_mainMedical Lab Supplies & Equipment
/cms/furniture_mainFurniture
/cms/main_anachemiaMining Lab Supplies
https://us.vwr.com/cms/industrialIndustrial Solutions
/cms/about_vwr_government_salesGovernment
/cms/office_suppliesOffice Supplies
/cms/science_education_mainScience Education
/cms/jt_baker_robotic_tipsJ.T.Baker® Robotic Tips and Plates
/cms/new-lab-startup-programText duplicate New Lab Start-Up Program
/cms/how-to-start-lab-guideHow to Start a Lab
/cms/select_offer_labsetSelect offers
/cms/new_lab_offersAll Offers
/cms/new-lab-startup-checklistsSetting up a laboratory
/cms/science-deliveredText duplicate Science Delivered
https://us.vwr.com/cms/covid_19Text duplicate Supporting Research on COVID-19
/cms/covid_19_virus_detectionVirus Detection
/cms/covid_19_additional_resou...Additional Resources
/cms/moving_forward_togetherText duplicate Moving forward. Together.
/cms/moving_forward_together_c...Continued research
/cms/moving_forward_together_p...Propel your research forward
/cms/moving_forward_together_s...Safety solutions
/cms/vwr_collection_productsText duplicate Our Collection of VWR brands
/cms/vwr_collection_solutions_...Solutions for every day use
/cms/vwr_collection_solutions_...Solutions for reliability
/cms/vwr_collection_solutions_...Solutions for precision
/cms/vwr_collection_solutions_...Solutions for research & analysis
/cms/vwr_collection_solutions_...Solutions for discovery
/cms/vwr_collection_solutions_...Solutions for production
/cms/vwr_collection_solutions_...Solutions for protection
/cms/vwr_collection_solutions_...Solutions for your space
/cms/vwr_collection_solutions_...Solutions for innovation
/cms/vwr_collection_solutions_...Solutions for your applications
/cms/vwr_collection_solutions_...Solutions to make a difference
/cms/vwr_collection_promotionsText duplicate Promotions
/cms/vwr_video_librarySolutions video library
/cms/vwr_product_demonstration...VWR product demonstrations and samples
/cms/rd_liquid_handling_pipettesLet Us Help You Find Your Perfect Pipette You need to be comfortable and find the proper fit, VWR wants to help find the best pipette for you.
/store/search?label=VWR+Collec...VWR Collection Providing a Wide Selection of Vials VWR supports you in your autosampler vial selection process through on-site consultations with our Chromat...
/cms/avantor_seradigmText duplicate Avantor Seradigm Sera
/cms/support_contact_usContact Us
/cms/avantor_seradigm_product_...Product Differentiation Table
/cms/oritain_partnershipOritain Partnership
/cms/avantor_seradigm_request_...Request Information / Samples
/cms/avantor_seradigm_literatureText duplicate Literature
/cms/avantor_seradigm_technica...Technical Documents
/cms/all_you_need_genomicsQuantitatively and Qualitatively show your qPCR! Quanta Biosciences and VWR are proud to fund a grant award for publication of research involving qPCR method...
/cms/life_science_proteomics_c...VWR Collection Essential Cell Culture Instruments VWR®'s cell culture portfolio provides all the essential instruments, tailored to the needs of your cell bi...
/store/search?label=ULTs&terms...For successful cryopreservation of cells - Look to VWR Collection Portfolio Streamline your workflow storage with VWR Ultra- Low Temperature Upright Freezer.
/cms/avantor-fluid-handlingText duplicate Avantor fluid handling solutions
/cms/masterflex-fluid-handling...Masterflex® Peristaltic Pump and Fluid Handling Solutions
/cms/avantor_single_use_solutionsAvantor single-use solutions
/cms/masterflex-selection-toolsTry our pump finder tool or configure a complete system Simple tools to get top recommended peristaltic pumps or configure you system by choosing compatible ...
/cms/research_development_mainText duplicate Research & Development
/cms/types_of_lab_hot_plates3 Types of Lab Hot Plates and Their Uses
/cms/excellence_handsDWK Life Sciences
/cms/vwr_equipment_instrumenta...Avantor Equipment and Instrumentation
/cms/rd_centrifugationCentrifugation
/cms/rd_inorganic_analysis_che...Chemicals
/cms/chromatography_solutions_...Text duplicate Chromatography and Mass Spectrometry
/cms/rd_cold_storage_and_cooli...Cold Storage
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VWR, Part of Avantor - Chemicals and Laboratory Scientific Supplies
VWR International, a global laboratory supplier and distributor of chemicals, life science products, consumables, equipment, instruments, furniture, e-commerce and services

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