Columbus.gov - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
55% 
Page structure
81% 
Link structure
30% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
64.20 kB
Words
814
Media files
32
Number of links
128 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Columbus
The page title is too short. (156 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
KeywordsColumbus, Ohio
viewportwidth=device-width, initial-scale=1
google-translate-customizationbbe55f9aca45d002-cdd8de69caebeb72-gb0b7ca9cce47103a-10
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: 11/23/2020 12:00:00 AM - Utilities Payment Help Increased to Columbus ...
  • Duplicate 2: 11/16/2020 12:00:00 AM - Columbus Celebrates Sustainability Accomplish...
  • Duplicate 3: 11/12/2020 12:00:00 AM - Mayor Andrew J. Ginther Releases 2021 Propose...
  • Duplicate 4: 11/9/2020 12:00:00 AM - Independent Investigator Seeks Publics Help in...
  • Duplicate 5: 11/5/2020 12:00:00 AM - Mayor Andrew J. Ginther Announces 2020 Capital...
This page contains 814 words. That's ok.
18.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 23.63 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 100 characters this one is longer than 70 characters:
"11/23/2020 12:00:00 am - utilities payment help increased to columbus residents affected by covid-19"
The following tag is repeated too often: 11/23/2020 12:00:00 am - utilities payment help increased to columbus residents affected by covid-19
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/icons/facebook-header-icon.pngNo alt attribute provided
/images/icons/twitter-header-icon.pngNo alt attribute provided
/images/icons/youtube-header-icon.pngNo alt attribute provided
/images/icons/mobile-header-icon.pngNo alt attribute provided
...lic_Service/Gutters/311logo195pixels.jpg311 logo311 logo
...rs/sustainable-columbus-logo-300x300.jpgSustainable Columbus logoSustainable Columbus logo
...on/Main_Menu/Menu_Blocks/311onmobile.png311 on MyColumbus311 on MyColumbus
...tion/Section_Configurations/RecParks.jpgRecreation and Parks HomeRecreation and Parks Home
...mbus/Visitors/experiencecolumbuslogo.pngExperience Columbus logoExperience Columbus logo
...ayor_Section_Configs/Ginther_smaller.jpgGinther HeadshotGinther Headshot
...d_Officials/City_Council/CityCouncil.jpgColumbus City Council OfficialColumbus City Council Official
...icials/City_Attorney/scalesofjustice.jpgScales of JusticeScales of Justice
...rs/sustainable-columbus-logo-300x300.jpgSustainable Columbus logoSustainable Columbus logo
...Administration/Homepage/WarriorWatch.pngColumbus WarriorWatchColumbus WarriorWatch
...lic_Service/Gutters/311logo195pixels.jpg311 logo311 logo
...lic_Service/Gutters/311logo195pixels.jpg311 logo311 logo
...on/Main_Menu/Menu_Blocks/311onmobile.png311 on MyColumbus311 on MyColumbus
...19_Update_CityCarouselGraphic_UPDATE.JPGCRPD-COVID-Nov
.../Carousel/700x225_coronavirus.jpg?n=2435Coronavirus (COVID-19)
...age/MaskKindness for Homepage.png?n=5582Kindness
.../Columbus/Events/DSC_5270 (1).jpg?n=6150No alt attribute provided
...t_LOGO white to grayV2 for home page.pngFranklin County AlertsFranklin County Alerts
...s/Mobile_App/My Columbus Web Graphic.pngMyColumbus ScreensMyColumbus Screens
...stration/Structural_Content/CBUS_GIS.jpgGIS logoGIS logo
...lic_Service/Gutters/311logo195pixels.jpg311 logo311 logo
https://www.columbus.gov/images/cms/ctv.pngNo alt attribute provided
/images/icons/facebook-footer-icon.pngNo alt attribute provided
/images/icons/twitter-footer-icon.pngNo alt attribute provided
/images/icons/youtube-footer-icon.pngNo alt attribute provided
/images/icons/mobile-footer-icon.pngNo alt attribute provided
/images/icons/mycolumbus-foo.pngNo alt attribute provided
/images/icons/ctv-footer-icon.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
City of Columbus
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 City of Columbus
H2 (614) 645-3111 311 logo
H2 Council Members
H2 (614) 645-3111 311 logo Duplicate text
H2 Go to the 311 Call Center
H2 (614) 645-3111
H2 311 is also available on
H2 News
H2 Alerts
H2 Columbus Recreation and Parks COVID-19 Update
H2 COVID-19 Testing
H2 Masks Equal Kindness
H2 News Duplicate text
H2 Alerts Duplicate text
H2 Eventsview all
H2 Applications
H2 311
H2 (614) 645-3111 311 logo Duplicate text
H2 CTV
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.columbus.gov/City of Columbus
https://www.facebook.com/Colum...New window External No Text
https://twitter.com/columbusgovNew window External No Text
http://www.youtube.com/cityofc...New window External No Text
/MyColumbusNew window No Text
https://www.columbus.gov/Anchor Main Navigation
/mobile-residents-nav/Residents
/columbuscounts/2020 Census
/IncomeTaxDivision/Income Tax Home
/residents/50--Programs/50+ Programs
/columbus-biking/Columbus Biking
/residents/Arts-and-Entertainm...Arts and Entertainment
http://celebrateone.info/New window External Subdomain CelebrateOne
/residents/City-Services-and-R...City Services and Repairs
/residents/Community-Resources/Community Resources
/residents/Courts/Courts
/residents/Education/Education
/residents/Employment/Employment
/sustainable/Sustainable Columbus
/greenspot/GreenSpot
/LGBTQPride/Columbus LGBTQ Pride
/residents/Moving-to-Columbus/Moving to Columbus
/newamericans/New Americans
/residents/Public-Safety/Public Safety
/recreationandparks/Recreation and Parks
/residents/Streets-and-Sanitat...Streets and Sanitation
/residents/Transportation-and-...Transportation and Parking
/residents/Veterans-and-Disabl...Veterans and Disabled Citizens
/residents/Your-Government/Your Government
/residents/Youth-Programs/Youth Programs
http://311.columbus.gov/External Subdomain IMG-ALT 311 logo
/mobile-business-nav/Businesses
/IncomeTaxDivision/Text duplicate Income Tax Home
/columbus/businesses/Doing Business with the City
/development/Economic-Developm...Economic Development
/smallbusiness/Small Business Builder
http://vendors.columbus.gov/si...New window External Subdomain Vendor Services
/greenspot/learn/businesses/GreenSpot for Business
/publichealth/programs/Food-Pr...Food Protection for Businesses
/odi/supplier-diversity/Busine...Business Certifications
/sustainable/IMG-ALT Sustainable Columbus logo
A-TITLE Sustainable Columbus
/MyColumbus/IMG-ALT 311 on MyColumbus
A-TITLE My Columbus Mobile Application
/mobile-visitors-nav/Visitors
http://web.columbus.org/searchNew window External Subdomain Columbus Business Directory
https://columbusconventions.com/New window External Convention Center
/visitors/Getting-Here-and-Aro...Getting Here and Around
/visitors/History-and-Culture/History and Culture
/visitors/Photos-and-Videos/Photos and Videos
/recreationandparks/IMG-ALT Recreation and Parks Home
A-TITLE Columbus Recreation and Parks Department
/recreationandparks/Park-Listing/Parks
A-TITLE Parks
http://www.columbuscitygolfcou...External Golf
A-TITLE Golf
/recreationandparks/Trails/Hiking and Biking Trails
A-TITLE Hiking and Biking Trails
/recreationandparks/events/Off...Events
A-TITLE Events
/recreationandparks/programs/S...Summer Fun Guide
A-TITLE Summer Fun Guide
https://www.experiencecolumbus...External IMG-ALT Experience Columbus logo
A-TITLE Experience Columbus
https://www.experiencecolumbus...External Text duplicate Events
A-TITLE Events
https://www.experiencecolumbus...External Things To Do
A-TITLE Things To Do
https://www.experiencecolumbus...External Neighborhoods
A-TITLE Neighborhoods
https://www.experiencecolumbus...External Hotels
A-TITLE Hotels
https://www.experiencecolumbus...External Restaurants
A-TITLE Restaurants
https://www.experiencecolumbus...External Visitor Maps
A-TITLE Visitor Maps
/elected-officials-mobile-nav/Elected Officials
https://www.columbus.gov/mayor/Andrew J. Ginther, Mayor
A-TITLE Office of the Mayor
/smartcity/Smart City
A-TITLE Home
https://www.columbus.gov/council/City Council
A-TITLE Council Home Page
/council/ebrown/Elizabeth C. Brown
A-TITLE Councilmember Elizabeth C. Brown
/council/mbrown/Mitchell J. Brown
A-TITLE Councilmember Mitchell J. Brown
/council/dorans/Councilmember-...Rob Dorans
A-TITLE Councilmember Dorans
/council/favor/Favor-Bio/Shayla Favor
A-TITLE Councilmember Favor
https://www.columbus.gov/hardin/Shannon G. Hardin
A-TITLE Councilmember Hardin
/council/remy/Emmanuel V. Remy
A-TITLE Councilmember Remy
https://www.columbus.gov/tyson/Priscilla R. Tyson
A-TITLE Councilmember Priscilla R. Tyson
https://columbus.legistar.com/...External Subdomain Agendas
A-TITLE Legislative Agent Registration
/council/Directory/Contact City Council
A-TITLE Directory
https://www.columbus.gov/auditor/City Auditor Megan N. Kilgore
A-TITLE City Auditor
http://www.columbuscityattorne...External City Attorney
A-TITLE City Attorney Zach M. Klein
http://www.columbuscityattorne...External Zach M. Klein
A-TITLE City Attorney Zach M. Klein
http://www.fcmcclerk.com/New window External Municipal Court Clerk
A-TITLE Municipal Court Clerk
http://www.fcmcclerk.com/offic...New window External Municipal Court Judges
A-TITLE Municipal Court Judges
/departments-mobile-nav/Departments
/IncomeTaxDivision/Text duplicate Income Tax Home
https://www.columbus.gov/bzs/Building and Zoning Services
/civilservice/Civil Service Commission
/DevelopmentDepartment of Development
/education/Department of Education
/diversity/home/Diversity and Inclusion
https://www.columbus.gov/HomeCFD/Fire Division
https://www.columbus.gov/finance/Finance and Management
https://www.columbus.gov/ada/ADA Coordinator
https://www.columbus.gov/hr/Human Resources
/publichealth/Columbus Public Health
/neighborhoods/Text duplicate Neighborhoods
https://www.columbus.gov/police/Police Division
/publicsafety/Text duplicate Public Safety
/publicservice/Public Service
/utilities/Public Utilities
/recreationandparks/Text duplicate Recreation and Parks
/technology/Technology
/treasurer/Treasurer
https://www.columbus.gov/CTV/CTV
https://opendata.columbus.gov/New window External Subdomain GIS/Mapping
/sustainable/Text duplicate IMG-ALT Sustainable Columbus logo
A-TITLE Sustainable Columbus
/quick-links-mobile-nav/Quick Links
/columbuscounts/Text duplicate 2020 Census
/ada/designated-coordinator/Text duplicate ADA Coordinator
/landredevelopment/propertysea...Buy City Property
/campaignfinance/Campaign Finance Information
/celebrateone/New window Text duplicate CelebrateOne
/bzs/Permits,-Forms---Applicat...City Forms - Building Permits, Applications, Licenses
/civilservice/City Job Center
https://streetfoodfinder.com/mfvNew window External Columbus Mobile Food Vendor Program
https://www.columbus.gov/PUPColumbus PUP Campaign
/publicservice/Refuse-Collection/Garbage and Recycling
/greenspot/Text duplicate GreenSpot
/IncomeTaxDivision/Text duplicate Income Tax Home
/publicservice/Keep-Columbus-B...Keep Columbus Beautiful
http://www.brandcolumbus.com/External Media - Columbus Brand
/newamericans/Text duplicate New Americans
/public-safety/Police and Fire
/policechiefsearch/Police Chief Search
/onlinepayments/Online Payments
/public-safety/License-Section/Public Safety Forms
/utilities/document-library/Public Utilities Forms
/socialmediaSocial Media
/EventPlanningGuide/Event Planning Guide
http://www.ohgo.com/dashboard/...External Traffic Cameras
https://opendata.columbus.gov/New window External Subdomain Text duplicate GIS/Mapping
http://warriorwatch.columbus.gov/External Subdomain IMG-ALT Columbus WarriorWatch
http://311.columbus.gov/External Subdomain Text duplicate IMG-ALT 311 logo
/311-mobile-nav/311
https://311.columbus.gov/External Subdomain Text duplicate IMG-ALT 311 logo
/MyColumbus/Text duplicate IMG-ALT 311 on MyColumbus
A-TITLE MyColumbus
/columbus-newsview all
/Templates/Detail.aspx?id=2147...- read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/public-safety/news/Independen...Text duplicate - read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/columbus-alertsText duplicate view all
/RecParksCOVID19/Text duplicate - read more
/publichealth/Coronavirus-Portal/Text duplicate - read more
https://www.youtube.com/watch?...External Text duplicate - read more
/columbus-newsText duplicate view all
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/public-safety/news/Independen...Text duplicate - read more
/Templates/Detail.aspx?id=2147...Text duplicate - read more
/columbus-alertsText duplicate view all
/columbus-eventsText duplicate view all
/ColumbusEvents/- learn more
http://alertfranklincounty.org/External IMG-ALT Franklin County Alerts
A-TITLE alerts
/MyColumbus/IMG-ALT MyColumbus Screens
https://opendata.columbus.gov/External Subdomain IMG-ALT GIS logo
http://311.columbus.gov/External Subdomain Text duplicate IMG-ALT 311 logo
http://eapp.columbus.gov/ctv/c...External Subdomain No Text
https://www.facebook.com/Colum...New window External facebook
https://twitter.com/columbusgovNew window External twitter
http://www.youtube.com/cityofc...New window External youTube
/MyColumbus/No Text
https://www.columbus.gov/CTVNew window watch live
/DisclaimerDisclaimer
https://www.columbus.gov/PrivacyPrivacy
https://www.columbus.gov/FeedbackFeedback
https://www.columbus.gov/ada/ADA

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.columbus.gov/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website only loads 3 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/7.5
x-aspnet-version4.0.30319
set-cookie91 Characters
set-cookie60 Characters
set-cookie60 Characters
set-cookie692 Characters
x-powered-byASP.NET
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge
dateMon, 07 Dec 2020 06:58:21 GMT
content-length65725
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,616 referring domains.
This website has 3,656,684 backlinks.
This website has backlinks from 4,689 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /workarea*
Allow: /workarea/LinkIT.aspx*
Allow: /workarea/DownloadAsset.aspx*
Allow: /workarea/linkit.aspx*
Allow: /workarea/downloadasset.aspx*
Disallow: /WorkArea*
Allow: /WorkArea/LinkIT.aspx*
Allow: /WorkArea/DownloadAsset.aspx*
Allow: /WorkArea/linkit.aspx*
Allow: /WorkArea/downloadasset.aspx*
Disallow: /widgets*
Disallow: /WorkArea/csslib/Editor*
Disallow: /Templates*
Allow: /Templates/detail.aspx*
Allow: /Templates/Detail.aspx*
Disallow: /templates*
Allow: /templates/detail.aspx*
Allow: /templates/Detail.aspx*
Disallow: /Controls*
Disallow: /WorkArea/csslib/ContentDesigner*
Disallow: /WorkArea/ContentDesigner*
Disallow: /wEFEDQ3ND*
Disallow: /directory/default.aspx*
Disallow: /odi/wbe-logos/
Disallow: /odi/mbe-logos/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Similar sites

Search preview

www.columbus.gov
City of Columbus

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Columbus88%Check
City68%Check
Columbus Ohio63%Check
City Council56%Check
COVID-1951%Check
Ginther45%Check
Parks44%Check
Call Center43%Check
New43%Check
Center43%Check
Show more keywords and terms

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