W7makeup.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
67% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.83 s
File size
117.40 kB
Words
573
Media files
30
Number of links
152 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
W7 Makeup & Cosmetics - Official Site - Buy Direct
The length of the page title is perfect. (460 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
W7 Makeup & Cosmetics official website for high quality cosmetics at affordable prices. Free Shipping Available.
The length of the meta description is perfect. (692 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.w7makeup.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationOGCoK-hlI_M3KvVtlZlhO_g9fr_5fSv42mr9HwPF6Pc
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionW7 Makeup & Cosmetics official website for high quality cosmetics at affordable prices. Free Shipping Available.
authorW7 Makeup
HandheldFriendlyTrue
MobileOptimized320
msapplication-TileColor#da532c
msapplication-TileImagehttps://cdn.shopify.com/s/files/1/1042/2918/files/mstile-144x144.png
theme-color#ffffff
facebook-domain-verificationik2tbz81ezsdigt0lvtolhseh5twz2
shopify-digital-wallet/10422918/digital_wallets/dialog
shopify-checkout-api-tokence59cfae188073dbeefdf69816262e27
langen
twitter:site@w7makeup
og:urlhttps://www.w7makeup.co.uk/
og:site_nameW7 Makeup
og:typewebsite
og:titleW7 Makeup & Cosmetics - Official Site - Buy Direct
og:imagehttp://www.w7makeup.co.uk/cdn/shop/t/45/assets/logo.png?v=51989112875831250171590695983
og:image:secure_urlhttps://www.w7makeup.co.uk/cdn/shop/t/45/assets/logo.png?v=51989112875831250171590695983
og:descriptionW7 Makeup & Cosmetics official website for high quality cosmetics at affordable prices. Free Shipping Available.
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: However if you are from the USA you might want to head over to our reg...
This page contains 573 words. That's ok.
25.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...logo.png?v=51989112875831250171590695983W7 Makeup
...logo.png?v=51989112875831250171590695983W7 Makeup
...760x760.progressive.svg.jpg?v=1707485549No alt attribute provided
...760x760.progressive.svg.jpg?v=1710775376No alt attribute provided
...760x760.progressive.svg.jpg?v=1710425236No alt attribute provided
...540x540.progressive.png.jpg?v=1683793321No alt attribute provided
...ION_540x540.progressive.jpg?v=1614325684No alt attribute provided
...YES_540x540.progressive.jpg?v=1614325683No alt attribute provided
...oader.gif?v=1024320115733374261590696040Sunny Seville Sheer Lip Gloss
...oader.gif?v=1024320115733374261590696040Sunny Seville Pressed Pigment Palette
...oader.gif?v=1024320115733374261590696040All
...oader.gif?v=1024320115733374261590696040Glam Spark Glitter & Shimmer Palette
.../files/Ambient1_656x656.jpg?v=1710425615No alt attribute provided
.../files/Radiant1_656x656.jpg?v=1710426068No alt attribute provided
...p/files/Lucent1_656x656.jpg?v=1710426068No alt attribute provided
...files/Diffused1_656x656.jpg?v=1710426068No alt attribute provided
.../Ambient-Swatch_656x656.jpg?v=1710426068No alt attribute provided
...Diffused-Swatch_656x656.jpg?v=1710426068No alt attribute provided
...s/Lucent-Swatch_656x656.jpg?v=1710426068No alt attribute provided
.../Radiant-Swatch_656x656.jpg?v=1710426068No alt attribute provided
...les/Applicator1_656x656.jpg?v=1710426068No alt attribute provided
...0089-Edit_Cropped_large.jpg?v=1711372441No alt attribute provided
...wice-Edit_Cropped_large.jpg?v=1711371624No alt attribute provided
...rticles/9_Cropped_large.png?v=1711372711No alt attribute provided
...-new.png?v=11381125131977163271590697238PayPal
...new.png?v=113194406267170516091590697239Visa
...-new.png?v=31305014898334930421590697303Mastercard
...-new.png?v=53370453567560703371590697423American Express
...close.png?v=2191040238332461261588681073No alt attribute provided
...t_btn.png?v=7965327361078148131588681075No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 You are viewing our UK Store
H2 You are viewing our UK Store Duplicate text
H2 GOLDEN GLOW
H2 LUMINA
H2 CHEEKY DIP
H2 Empty heading
H2 BEST SELLERS
H2 FOUNDATIONS
H2 EYES
H2 New Additions
H2 Lumina Multi-Glow Face Filter
H3 RADIANT BRONZING DROPS
H3 MULTI-GLOW FILTER
H3 BLUSH, BRONZE & CONTOUR
H3 Gossip from the Girls @W7
H3 Social Media
H4 Added To Cart
H4 Added To Cart Duplicate text
H4 @w7makeupuk
H5 Illuminate Your Beauty With Lumina!
H5 Get Cheeky With It!
H5 Cream Vs. Powder Contour
H6 Social Networking
H6 Site Assistance
H6 Newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.w7makeup.co.uk/cartView Cart
https://w7makeup.com/External Anchor USA
https://www.w7makeup.co.uk/Anchor No Text
https://www.w7makeup.co.uk/Subdomain IMG-ALT W7 Makeup
A-TITLE W7 Makeup
/pages/rewardsA-TITLE Rewards
https://www.w7makeup.co.uk/cartNo Text
/collections/newNEW
A-TITLE NEW
/collections/foundationFoundation
A-TITLE Foundation
/collections/tinted-moisturiserTinted Moisturiser
A-TITLE Tinted Moisturiser
/collections/makeup-primerPrimer
A-TITLE Primer
/collections/concealersConcealer
A-TITLE Concealer
/collections/face-powderPowder
A-TITLE Powder
/collections/blusherBlusher
A-TITLE Blusher
/collections/bronzersBronzer
A-TITLE Bronzer
/collections/highlightersHighlighter
A-TITLE Highlighter
/collections/contour-makeupContour
A-TITLE Contour
/collections/face-spraysFinishing Spray
A-TITLE Finishing Spray
/collections/eyeshadow-primer-...Primer & Brightener
A-TITLE Primer & Brightener
/collections/eyeshadowsEyeshadows
A-TITLE Eyeshadows
/collections/eyelinerEyeliner
A-TITLE Eyeliner
/collections/mascaraMascara
A-TITLE Mascara
/collections/eyebrow-makeupEyebrows
A-TITLE Eyebrows
/collections/false-eyelashesFalse Eyelashes
A-TITLE False Eyelashes
/collections/palettesPalettes
A-TITLE Palettes
/collections/skincare-rangeSkincare Range
A-TITLE Skincare Range
/collections/face-masksFace Masks
A-TITLE Face Masks
/collections/skin-accessoriesSkincare Accessories
A-TITLE Skincare Accessories
/collections/oh-so-sensitiveHypoallergenic
A-TITLE Hypoallergenic
/collections/lipstickLipstick
A-TITLE Lipstick
/collections/lip-glossLip Gloss
A-TITLE Lip Gloss
/collections/lip-linerLip Liner
A-TITLE Lip Liner
/collections/lip-balmsLip Balms
A-TITLE Lip Balms
/collections/nail-polishNail Polish
A-TITLE Nail Polish
/collections/false-nailsFalse Nails
A-TITLE False Nails
/collections/nail-setsNail Sets
A-TITLE Nail Sets
/collections/nail-toolsNail Tools
A-TITLE Nail Tools
/collections/nail-treatmentsNail Treatments
A-TITLE Nail Treatments
/collections/haircareHaircare
A-TITLE Haircare
/collections/bath-bodyBath & Body
A-TITLE Bath & Body
/collections/make-up-brushesBrushes And Sponges
A-TITLE Brushes And Sponges
/collections/beauty-toolsBeauty Tools
A-TITLE Beauty Tools
/collections/makeup-gift-setsMakeup Gift Sets
A-TITLE Makeup Gift Sets
/collections/w7-exclusive-bundlesExclusive Bundles
A-TITLE Exclusive Bundles
/products/gift-cardW7 Gift Cards
A-TITLE W7 Gift Cards
/collections/valentines-collec...Valentine's Day
A-TITLE Valentine's Day
/pages/rewardsText duplicate Rewards
A-TITLE Rewards
/account/loginSign in
https://www.w7makeup.co.uk/Anchor ␡
/accountMy Account
https://www.w7cosmetics.co.uk/External Subdomain Anchor UK
https://w7cosmetics.com/External Anchor Text duplicate USA
https://www.w7makeup.co.uk/You can start shopping immediately
https://w7cosmetics.com/External Text duplicate USA
https://www.w7makeup.co.uk/Text duplicate UK
https://w7cosmetics.com/External Text duplicate USA
https://www.w7makeup.co.uk/cartText duplicate View Cart
https://www.w7makeup.co.uk/Subdomain Text duplicate IMG-ALT W7 Makeup
A-TITLE W7 Makeup
/collections/newText duplicate NEW
A-TITLE NEW
/collections/foundationText duplicate Foundation
A-TITLE Foundation
/collections/tinted-moisturiserText duplicate Tinted Moisturiser
A-TITLE Tinted Moisturiser
/collections/makeup-primerText duplicate Primer
A-TITLE Primer
/collections/concealersText duplicate Concealer
A-TITLE Concealer
/collections/face-powderText duplicate Powder
A-TITLE Powder
/collections/blusherText duplicate Blusher
A-TITLE Blusher
/collections/bronzersText duplicate Bronzer
A-TITLE Bronzer
/collections/highlightersText duplicate Highlighter
A-TITLE Highlighter
/collections/contour-makeupText duplicate Contour
A-TITLE Contour
/collections/face-spraysText duplicate Finishing Spray
A-TITLE Finishing Spray
/collections/eyeshadow-primer-...Text duplicate Primer & Brightener
A-TITLE Primer & Brightener
/collections/eyeshadowsText duplicate Eyeshadows
A-TITLE Eyeshadows
/collections/eyelinerText duplicate Eyeliner
A-TITLE Eyeliner
/collections/mascaraText duplicate Mascara
A-TITLE Mascara
/collections/eyebrow-makeupText duplicate Eyebrows
A-TITLE Eyebrows
/collections/false-eyelashesText duplicate False Eyelashes
A-TITLE False Eyelashes
/collections/palettesText duplicate Palettes
A-TITLE Palettes
/collections/skincare-rangeText duplicate Skincare Range
A-TITLE Skincare Range
/collections/face-masksText duplicate Face Masks
A-TITLE Face Masks
/collections/skin-accessoriesText duplicate Skincare Accessories
A-TITLE Skincare Accessories
/collections/oh-so-sensitiveText duplicate Hypoallergenic
A-TITLE Hypoallergenic
/collections/lipstickText duplicate Lipstick
A-TITLE Lipstick
/collections/lip-glossText duplicate Lip Gloss
A-TITLE Lip Gloss
/collections/lip-linerText duplicate Lip Liner
A-TITLE Lip Liner
/collections/lip-balmsText duplicate Lip Balms
A-TITLE Lip Balms
/collections/nail-polishText duplicate Nail Polish
A-TITLE Nail Polish
/collections/false-nailsText duplicate False Nails
A-TITLE False Nails
/collections/nail-setsText duplicate Nail Sets
A-TITLE Nail Sets
/collections/nail-toolsText duplicate Nail Tools
A-TITLE Nail Tools
/collections/nail-treatmentsText duplicate Nail Treatments
A-TITLE Nail Treatments
/collections/haircareText duplicate Haircare
A-TITLE Haircare
/collections/bath-bodyText duplicate Bath & Body
A-TITLE Bath & Body
/collections/make-up-brushesText duplicate Brushes And Sponges
A-TITLE Brushes And Sponges
/collections/beauty-toolsText duplicate Beauty Tools
A-TITLE Beauty Tools
/collections/makeup-gift-setsText duplicate Makeup Gift Sets
A-TITLE Makeup Gift Sets
/collections/w7-exclusive-bundlesText duplicate Exclusive Bundles
A-TITLE Exclusive Bundles
/products/gift-cardText duplicate W7 Gift Cards
A-TITLE W7 Gift Cards
/collections/valentines-collec...Text duplicate Valentine's Day
A-TITLE Valentine's Day
/pages/rewardsText duplicate Rewards
A-TITLE Rewards
https://www.w7makeup.co.uk/searchA-TITLE Search
https://www.w7makeup.co.uk/cartNo Text
/products/golden-glow-dropsSubdomain No Text
/products/golden-glow-dropsSubdomain SHOP NOW
/products/lumina-multi-glow-fa...Subdomain No Text
/products/lumina-multi-glow-fa...Subdomain Text duplicate SHOP NOW
/collections/cheeky-dip-liquid...Subdomain No Text
/collections/cheeky-dip-liquid...Subdomain Text duplicate SHOP NOW
https://www.w7makeup.co.uk/Anchor No Text
/collections/best-sellersSubdomain No Text
/collections/foundationSubdomain No Text
/collections/eyeshadowsSubdomain No Text
/collections/skincare-rangeSubdomain Text duplicate SHOP NOW
https://www.w7makeup.co.uk/Anchor No Text
/products/sunny-seville-sheer-...IMG-ALT Sunny Seville Sheer Lip Gloss
/collections/new/products/sunn...Text duplicate Sunny Seville Sheer Lip Gloss
/products/sunny-seville-presse...IMG-ALT Sunny Seville Pressed Pigment Palette
/collections/new/products/sunn...Text duplicate Sunny Seville Pressed Pigment Palette
/products/sunny-seville-face-p...IMG-ALT All
/collections/new/products/sunn...Sunny Seville Face Palettes
/products/glam-spark-glitter-s...IMG-ALT Glam Spark Glitter & Shimmer Palette
/collections/new/products/glam...Text duplicate Glam Spark Glitter & Shimmer Palette
/collections/palettesSubdomain Shop Now
https://www.w7makeup.co.uk/Anchor No Text
/cdn/shop/files/Ambient1.jpg?v...Subdomain A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Radiant1.jpg?v...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Lucent1.jpg?v=...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Diffused1.jpg?...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Ambient-Swatch...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Diffused-Swatc...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Lucent-Swatch....Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Radiant-Swatch...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/cdn/shop/files/Applicator1.jp...Subdomain Text duplicate A-TITLE Lumina Multi-Glow Face Filter
/products/lumina-multi-glow-fa...Text duplicate Lumina Multi-Glow Face Filter
/products/lumina-multi-glow-fa...Text duplicate Shop Now
/collections/newSubdomain SHOP NEW
https://www.w7makeup.co.uk/Anchor No Text
/blogs/news/lumina-multi-glow-...Illuminate Your Beauty With Lumina!
A-TITLE Illuminate Your Beauty With Lumina!
/blogs/news/lumina-multi-glow-...Text duplicate A-TITLE Illuminate Your Beauty With Lumina!
/blogs/news/lumina-multi-glow-...Trivial anchor text
Read More
A-TITLE Illuminate Your Beauty With Lumina!
/blogs/news/get-cheeky-with-itGet Cheeky With It!
A-TITLE Get Cheeky With It!
/blogs/news/get-cheeky-with-itText duplicate A-TITLE Get Cheeky With It!
/blogs/news/get-cheeky-with-itText duplicate Trivial anchor text
Read More
A-TITLE Get Cheeky With It!
/blogs/news/cream-vs-powder-co...Cream Vs. Powder Contour
A-TITLE Cream Vs. Powder Contour
/blogs/news/cream-vs-powder-co...Text duplicate A-TITLE Cream Vs. Powder Contour
/blogs/news/cream-vs-powder-co...Text duplicate Trivial anchor text
Read More
A-TITLE Cream Vs. Powder Contour
https://www.instagram.com/w7ma...New window External Subdomain @w7makeupuk
https://www.facebook.com/W7mak...New window External Subdomain A-TITLE W7 Makeup on Facebook
https://www.instagram.com/w7ma...New window External Subdomain A-TITLE W7 Makeup on Instagram
https://uk.pinterest.com/w7mak...New window External Subdomain A-TITLE W7 Makeup on Pinterest
/pages/delivery-returnsDelivery Information
A-TITLE Delivery Information
/pages/about-usAbout Us
A-TITLE About Us
https://w7cosmetics.zendesk.co...External Subdomain Contact
A-TITLE Contact
https://w7cosmetics.zendesk.co...External Subdomain Help + FAQs
A-TITLE Help + FAQs
/pages/rewardsSubdomain Text duplicate Rewards
A-TITLE Rewards
/pages/w7-makeup-reviewsW7 Reviews
A-TITLE W7 Reviews
/pages/mission-statementMission Statement
A-TITLE Mission Statement
/pages/animal-welfare-statementAnimal Welfare
A-TITLE Animal Welfare
/apps/store-locatorSubdomain Store Locator
A-TITLE Store Locator
/pages/terms-conditionsTerms & Conditions
A-TITLE Terms & Conditions
/pages/competition-t-csPromo Terms
A-TITLE Promo Terms
http://warpaintlondonplc.com/External Investor Relations
A-TITLE Investor Relations
/pages/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/policies/terms-of-serviceTerms of service
A-TITLE Terms of service
/pages/mobile-terms-of-serviceMobile Terms of Service
A-TITLE Mobile Terms of Service
/policies/refund-policyRefund policy
A-TITLE Refund policy
https://www.w7makeup.co.uk/searchText duplicate Search
A-TITLE Search
https://www.inspiradigital.co.uk/External Subdomain Shopify Experts Inspira Digital

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.w7makeup.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.83 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
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content-languageen
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servercloudflare
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 307 referring domains.
This page has 4,497 backlinks.
This page has backlinks from 236 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 9358 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://www.w7makeup.co.uk/sitemap.xml

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www.w7makeup.co.uk
W7 Makeup & Cosmetics - Official Site - Buy Direct
W7 Makeup & Cosmetics official website for high quality cosmetics at affordable prices. Free Shipping Available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
W7 Makeup83%Check
Makeup77%Check
W7 Makeup Cosmetics72%Check
Makeup Cosmetics65%Check
Site58%Check
Cosmetics56%Check
GLOW49%Check
UK Store49%Check
LUMINA47%Check
MULTI-GLOW47%Check
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