Waterwise.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
70% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
88.00 kB
Words
777
Media files
63
Number of links
99 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Waterwise | Water Efficiency and Conservation Organisation
The length of the page title is perfect. (538 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Waterwise is a UK's leading independent non-profit organization, championing the efficient and sustainable use of water to benefit both people and the planet.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://waterwise.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWaterwise is a UK's leading independent non-profit organization, championing the efficient and sustainable use of water to benefit both people and the planet.
google-site-verificationb7GNPKb50s8k_u-HkFsgzHqgLdh3Zx6Rfse4hLmn4Ko
generatorWordPress 6.6.1
cdp-version1.4.9
tec-api-versionv1
tec-api-originhttps://waterwise.org.uk
msapplication-TileImagehttps://waterwise.org.uk/app/uploads/2024/11/cropped-Waterwise-Favicon-256x256-1-270x270.png
article:publisherhttps://www.facebook.com/waterwiseuk/
article:modified_time2025-03-13T11:37:33+00:00
langen-gb
og:localeen_GB
og:typewebsite
og:titleWaterwise | Water Efficiency and Conservation Organisation
og:descriptionWaterwise is a UK's leading independent non-profit organization, championing the efficient and sustainable use of water to benefit both people and the planet.
og:urlhttps://waterwise.org.uk/
og:site_nameWaterwise
og:imagehttps://waterwise.org.uk/app/uploads/2025/01/Waterwise-Logo.png
og:image:width1200
og:image:height675
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 777 words. That's ok.
41.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 246 characters this one is longer than 70 characters:
"if you’re an organisation aiming to lead by example, achieving the waterwise checkmark enables you to ..."
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...terwise/theme/images/wave-into-white.pngNo alt attribute provided
...aterwise/theme/images/waterwise-logo.svgLogo
...aterwise/theme/images/waterwise-logo.svgLogo
...waterwise/theme/images/wave-blue-top.pngNo alt attribute provided
/app/uploads/2024/10/policy.svgplaceholder
/app/uploads/2024/10/campaigns.svgplaceholder
/app/uploads/2024/10/projects.svgplaceholder
/app/uploads/2024/10/checkmarks.svgplaceholder
/app/uploads/2024/12/training.svgplaceholder
...erwise/theme/images/wave-blue-bottom.pngNo alt attribute provided
...ish-water-logo-670e76c0ed493-scaled.webpUisce Eireann Irish Water Logo
...ualogic-Master-Logo-Full-Colour-ai-2.pngAqualogic Logo
/app/uploads/2024/10/Yorkshire-Water-1.pngYorkshire Water Logo
/app/uploads/2024/10/Wessex-Water.pngWessex Water Logo
...025/02/Dwr-Cymru-Welsh-Water-logo450.pngWelsh Water Dwr Cymru Logo
/app/uploads/2024/10/Wave.pngWave Logo
/app/uploads/2024/10/United-Utilities.pngUnited Utilities Logo
/app/uploads/2024/10/Thames-Water.pngThames Water Logo
/app/uploads/2024/10/Southern-Water.pngSouthern Water Logo
/app/uploads/2024/10/South-West-Water.pngSouth West Water Logo
...0/South_Staffordshire_Water_logo.svg.pngSouth Staffs Water Logo
/app/uploads/2024/10/South-East-Water.pngSouth East Water Logo
/app/uploads/2024/10/Severn-Trent.png Logo
/app/uploads/2024/10/SES-Water.pngSES Water Logo
/app/uploads/2024/10/Scottish-water.pngScottish Water Logo
/app/uploads/2024/10/Portsmouth-Water.pngPortsmouth Water Logo
/app/uploads/2024/10/Northumbrian-Water.pngNorthumbrian Water Logo
...loads/2024/10/Northern-Ireland-water.pngNorthern Ireland Water Logo
...oads/2024/10/Natural-Resources-Wales.pngNatural Resources Wales Logo
/app/uploads/2024/10/Hafren-Dyfrdwy.pngHafren Dyfrdwy Logo
...oads/2024/10/Essex-and-Suffolk-Water.pngEssex & Suffolk Water Logo
/app/uploads/2024/10/Business-Stream.pngBusiness Stream Logo
...10/anglian-water-logo-670e76c53524d.webpAnglian Water Logo
...0/affinity-water-logo-670e76c4bbd13.webpAffinity Water Logo
/app/uploads/2024/11/Arqiva.pngArqiva Logo
...BRANDMARK-WORDMARK-Chartreuse-e0ff00.pngArtesia Logo
/app/uploads/2024/11/Cistermister.pngCistermiser Logo
/app/uploads/2024/11/Groundbreaker.pngGroundbreaker Logo
...ds/2025/02/Combined_Brand_Logo_black.pngHansgrohe Logo
/app/uploads/2025/02/ICS-grey-green-1.pngICS Consulting Logo
/app/uploads/2024/11/Leaksafe.pngLeaksafe Logo
/app/uploads/2024/11/Ondo.pngOndo Logo
/app/uploads/2024/11/Skewb.pngSkewb Logo
...24/10/stormsaver-logo-670e73d6f1c47.webpStormsaver Logo
...10/thomas-dudley-logo-670e73d758fe3.webpThomas Dudley Logo
...Institute-for-Sustainability.png7492.jpgUniversity of Surrey Institute for Sustainability Logo
...1/watergate_r_logo_black_nosafespace.pngWatergate Logo
/app/uploads/2024/11/[email protected]Weir Logo
...ting_a_better_tomorrow_colour_300dpi.pngWRC Logo
/app/uploads/2024/11/[email protected]WSP Logo
/app/uploads/2025/02/2-7.pngWaterwise unveils new website and Impact Plan image
/app/uploads/2025/01/Untitled-design-7.pngWaterwise policy asks of the new government image
/app/uploads/2025/01/IMG_3726-scaled.jpgJoin the movement: Tap off, tune in image
...waterwise/theme/images/wave-blue-top.pngNo alt attribute provided
...s/waterwise/theme/images/wave-footer.pngNo alt attribute provided
...aterwise/theme/images/waterwise-logo.svgLogo
...erwise/theme/images/4_days_week_logo.svgNo alt attribute provided
...wise/theme/images/Race_equality_logo.svgNo alt attribute provided
...uploads/2025/01/Facebook-transparent.pngFacebook logo icon
...ploads/2025/01/Instagram-transparent.pngInstagram logo icon
...uploads/2025/01/LinkedIn-transparent.pngLinkedIn logo icon
...es/waterwise/theme/images/verve-logo.svgNo alt attribute provided
Video URLWidthHeight
...ckground-2024-04-22-20-08-22-utc_1_2.mp4

Page structure

H1 heading
(Critically important)
Waterwise is the leading independent voice in the UK for using water wisely, for the benefit of people and the planet.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Waterwise is the leading independent voice in the UK for using water wisely, for the benefit of people and the planet.
H1 Latest news
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://waterwise.org.uk/Anchor Skip to content
https://waterwise.org.uk/IMG-ALT Logo
/about-us/About us
/what-we-do/What we do
/work-with-us/Work with us
/how-to-save-water/How to save water
/memberships/Membership
/news-events/Latest
https://waterwise.org.uk/contact/Get in touch
/database/Database
https://waterwise.org.uk/donate/Donate
https://waterwise.org.uk/Text duplicate IMG-ALT Logo
/about-us/Text duplicate About us
/what-we-do/Text duplicate What we do
/work-with-us/Text duplicate Work with us
/how-to-save-water/Text duplicate How to save water
/memberships/Text duplicate Membership
/news-events/Text duplicate Latest
https://waterwise.org.uk/contact/Text duplicate Get in touch
/database/Text duplicate Database
https://waterwise.org.uk/donate/Text duplicate Donate
/checkmark/Find out more
/how-to-save-water/Text duplicate How to save water
/memberships/Support Waterwise
/our-campaigns/Learn more
/waterwise-conference-2025/Text duplicate Learn more
https://database.waterwise.org...External Subdomain Text duplicate Learn more
/our-policy-work/Text duplicate Learn more
/our-campaigns/Text duplicate Learn more
/our-projects/Text duplicate Learn more
/checkmark/Text duplicate Learn more
https://waterwise.org.uk/trainingText duplicate Learn more
/memberships/Our Supporters & Affiliates
/associate-supporters/uisce-ei...IMG-ALT Uisce Eireann Irish Water Logo
/affiliate/aqualogic/IMG-ALT Aqualogic Logo
/supporter/yorkshire-water/IMG-ALT Yorkshire Water Logo
/supporter/wessex-water/IMG-ALT Wessex Water Logo
/supporter/welsh-water-dwr-cymru/IMG-ALT Welsh Water Dwr Cymru Logo
/supporter/wave/IMG-ALT Wave Logo
/supporter/united-utilities/IMG-ALT United Utilities Logo
/supporter/thames-water/IMG-ALT Thames Water Logo
/supporter/southern-water/IMG-ALT Southern Water Logo
/supporter/south-west-water/IMG-ALT South West Water Logo
/supporter/south-staffs-water/IMG-ALT South Staffs Water Logo
/supporter/south-east-water/IMG-ALT South East Water Logo
/supporter/severn-trent/Text duplicate IMG-ALT Logo
/supporter/ses-water/IMG-ALT SES Water Logo
/supporter/scottish-water/IMG-ALT Scottish Water Logo
/supporter/portsmouth-water/IMG-ALT Portsmouth Water Logo
/supporter/northumbrian-water-...IMG-ALT Northumbrian Water Logo
/supporter/ni-water/IMG-ALT Northern Ireland Water Logo
/supporter/natural-resources-w...IMG-ALT Natural Resources Wales Logo
/supporter/hafren-dyfrdwy/IMG-ALT Hafren Dyfrdwy Logo
/supporter/essex-and-suffolk-w...IMG-ALT Essex & Suffolk Water Logo
/supporter/business-stream/IMG-ALT Business Stream Logo
/supporter/anglian-water/IMG-ALT Anglian Water Logo
/supporter/affinity-water/IMG-ALT Affinity Water Logo
/affiliate/arqiva/IMG-ALT Arqiva Logo
/affiliate/artesia/IMG-ALT Artesia Logo
/affiliate/cistermiser/IMG-ALT Cistermiser Logo
/affiliate/groundbreaker/IMG-ALT Groundbreaker Logo
/affiliate/groundbreaker-2-2/IMG-ALT Hansgrohe Logo
/affiliate/icsconsulting/IMG-ALT ICS Consulting Logo
/affiliate/leaksafe/IMG-ALT Leaksafe Logo
/affiliate/ondo/IMG-ALT Ondo Logo
/affiliate/skewb/IMG-ALT Skewb Logo
/affiliate/stormsaver/IMG-ALT Stormsaver Logo
/affiliate/thomas-dudley/IMG-ALT Thomas Dudley Logo
/affiliate/universityofsurrey/IMG-ALT University of Surrey Institute for Sustainability Logo
/affiliate/watergate/IMG-ALT Watergate Logo
/affiliate/weir/IMG-ALT Weir Logo
/affiliate/wrc/IMG-ALT WRC Logo
/affiliate/wsp/IMG-ALT WSP Logo
/waterwise-unveils-new-website...Waterwise unveils new website and Impact Plan
/waterwise-unveils-new-website...Text duplicate Learn more
/waterwise-policy-asks-of-the-...Waterwise policy asks of the new government
/waterwise-policy-asks-of-the-...Text duplicate Learn more
/join-the-tapofftunein-challen...Join the movement: Tap off, tune in
/join-the-tapofftunein-challen...Text duplicate Learn more
/news-events/All news
/campaign/join-the-leakyloocha...Text duplicate Learn more
/campaign/come-rain-or-shine/Text duplicate Learn more
/campaign/water-night/Text duplicate Learn more
/campaign/water-saving-week/Text duplicate Learn more
/our-campaigns/All campaigns
https://waterwise.org.uk/about-usText duplicate About us
/what-we-doText duplicate What we do
/how-to-save-waterSave water
/membershipsText duplicate Membership
/news-eventsNews & events
https://waterwise.org.uk/aboutVacancies
/our-campaigns/No Text
https://waterwise.org.uk/contactText duplicate Get in touch
/our-campaignsOur campaigns
/our-projectsOur projects
/our-policy-workPolicy work
/water-calculatorWater calculator
https://waterwise.us2.list-man...New window External Subdomain Subscribe
https://www.4dayweek.co.uk/New window External Subdomain No Text
https://www.raceequalitymatter...New window External Subdomain No Text
https://www.facebook.com/water...New window External Subdomain IMG-ALT Facebook logo icon
https://www.instagram.com/wate...New window External Subdomain IMG-ALT Instagram logo icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn logo icon
/app/uploads/2025/02/FINAL-202...Terms & conditions
/privacy-policy/Privacy policy
https://verve-design.co.uk/New window External Website by
https://waterwise.org.uk/donate/Text duplicate Donate

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://waterwise.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 14 Mar 2025 09:17:18 GMT
content-typetext/html; charset=UTF-8
content-length16264
link<https://waterwise.org.uk/wp-json/>; rel="https://api.w.org/", <https://waterwise.org.uk/wp-json/wp/v2/pages/22>; rel="alternate"; title="JSON"; type="application/json", <https://waterwise.org.uk/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://waterwise.org.uk/wp-json/tribe/events/v1/
x-tec-api-originhttps://waterwise.org.uk
varyAccept-Encoding
content-encodinggzip
age3579
x-cacheHIT
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,949 referring domains.
This page has 7,657 backlinks.
This page has backlinks from 938 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://waterwise.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

waterwise.org.uk
Waterwise | Water Efficiency and Conservation Organisation
Waterwise is a UK's leading independent non-profit organization, championing the efficient and sustainable use of water to benefit both people and the planet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
water93%Check
Waterwise93%Check
using water74%Check
water wisely74%Check
Water Efficiency70%Check
using water wisely67%Check
lead66%Check
save water66%Check
Water Saving64%Check
Water Night64%Check

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Cookie Policy

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