Wicksteed.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
90% 
Page structure
57% 
Link structure
46% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
101.30 kB
Words
689
Media files
34
Number of links
116 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wicksteed | Playground Equipment | Outdoor Play Equipment
The length of the page title is perfect. (551 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Wicksteed is the leading outdoor playground equipment manufacturer in the UK, manufacturing and supplying commercial playground products since 1918.
The length of the meta description is perfect. (956 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWicksteed is the leading outdoor playground equipment manufacturer in the UK, manufacturing and supplying commercial playground products since 1918.
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 689 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/content/img-logo-wkstd.pngWicksteed Logo
/images/content/img-logo-wkstd.pngWicksteed Logo
...thumbs/1116_710x400.jpg?17:01:22&_e=.jpgPlayground Essentials
...thumbs/1262_710x400.jpg?13:31:53&_e=.jpgPlayground Essentials
...thumbs/1088_710x400.jpg?16:53:19&_e=.jpgPlayground Essentials
...thumbs/1088_710x400.jpg?16:53:19&_e=.jpgPlayground Essentials
...thumbs/1052_710x400.jpg?16:58:14&_e=.jpgLocal Authorities
...thumbs/1035_710x400.jpg?16:58:30&_e=.jpgLocal Authorities
...thumbs/1053_710x400.jpg?16:59:13&_e=.jpgLocal Authorities
...thumbs/1037_710x400.jpg?16:59:39&_e=.jpgLocal Authorities
...thumbs/1071_710x400.jpg?16:12:51&_e=.jpgPlay Equipment Design
...thumbs/1070_710x400.jpg?16:58:00&_e=.jpgPlay Equipment Design
...thumbs/1072_710x400.jpg?15:02:00&_e=.jpgPlay Equipment Design
...thumbs/1073_710x400.jpg?15:06:00&_e=.jpgPlay Equipment Design
...omethumbs/1_710x815.jpg?16:50:51&_e=.jpgWelcome
/images/content/video-bg.jpgWicksteed Video
...thumbs/1212_710x400.jpg?13:57:59&_e=.jpgWicksteed Highlight
...thumbs/1116_710x400.jpg?17:01:22&_e=.jpgPlayground Essentials
...thumbs/1262_710x400.jpg?13:31:53&_e=.jpgSpecial Offers
...thumbs/1112_710x400.jpg?11:37:30&_e=.jpgMultiplay Equipment
...pageicon/1052_50x50.png?09:05:00&_e=.pngLocal Authorities
...pageicon/1035_50x50.png?09:05:00&_e=.pngSchool Playground Equipment
...pageicon/1053_50x50.png?09:07:00&_e=.pngTown & Parish Councils
...pageicon/1037_50x50.png?09:06:00&_e=.pngHousebuilders
...pageicon/1055_50x50.png?09:08:00&_e=.pngLandscape Architects
...pageicon/1054_50x50.png?09:07:00&_e=.pngPlayground Design for Leisure/Holiday Parks
...thumbs/1089_710x400.jpg?16:41:06&_e=.jpgWicksteed Heritage
...thumbs/1080_710x400.jpg?15:51:00&_e=.jpgBespoke playground equipment at Dare Valley Country Park!
...thumbs/1081_710x400.jpg?10:57:00&_e=.jpgWicksteed backs campaign to match Scottish Play Pledge
...thumbs/1297_710x400.jpg?11:30:48&_e=.jpgWicksteed Leisure Highlights the Importance of Safety During Play Safety Week
...thumbs/1289_710x400.jpg?12:30:08&_e=.jpgColchester Borough Council, Adizone Outdoor Fitness Area
/images/content/img-logo-wkstd.pngWicksteed Logo
/images/APImember-40-YearsofPlay.pngAPI Member
Video URLWidthHeight
...=0&controls=0&rel=0&playlist=NcLRXldH_wk

Page structure

H1 heading
(Critically important)
Let the fun begin!
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Let the fun begin!
H2 Let's talk
H2 Products
H2 Sectors
H2 Services
H2 Welcome to Wicksteed
H2 Sectors Duplicate text
H2 Local Authorities
H2 School Playground Equipment
H2 Town & Parish Councils
H2 Housebuilders
H2 Landscape Architects
H2 Playground Design for Leisure/Holiday Parks
H2 Play Equipment Design
H2 Playground Design
H2 Playground Installation Services
H2 Playground Inspection Services
H2 Parts & Accessories
H2 Colours for our Playground Equipment
H2 Checklist
H2 Playground Surfaces
H2 The Wicksteed Heritage
H2 Bespoke playground equipment at Dare Valley Country Park!
H2 Wicksteed backs campaign to match Scottish Play Pledge
H2 UK Made
H2 FREE Consultations
H2 Great Offers
H2 Innovation
H2 News
H2 Case Studies
H2 Products Duplicate text
H2 Sectors Duplicate text
H2 Services Duplicate text
H2 Explore
H2 Products Duplicate text
H2 Sectors Duplicate text
H2 Services Duplicate text
H2 Explore Duplicate text
H3 Explore our product ranges
H3 The Universal Range
H3 Products Duplicate text
H3 Playground Essentials
H3 Special Offers
H3 Multiplay Equipment
H3 Wicksteed Leisure Highlights the Importance of Safety During Play Safety Week
H3 Colchester Borough Council, Adizone Outdoor Fitness Area
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy-policyprivacy policy
https://www.wicksteed.co.uk/IMG-ALT Wicksteed Logo
/about/careersCareers
/contact-usContact
/product-bookNew window Our product book
/favouritesNo Text
https://www.wicksteed.co.uk/Text duplicate IMG-ALT Wicksteed Logo
/products/playground-essentialsPlayground Essentials
IMG-ALT Playground Essentials
/products/special-offersSpecial Offers
IMG-ALT Playground Essentials
/inclusive-productsInclusive Products
IMG-ALT Playground Essentials
/new-productsNew Products
IMG-ALT Playground Essentials
/productsView All
/sectors/local-authoritiesLocal Authorities
IMG-ALT Local Authorities
/sectors/schoolsSchool Playground Equipment
IMG-ALT Local Authorities
/sectors/town-parish-councilsTown & Parish Councils
IMG-ALT Local Authorities
/sectors/housebuildersHousebuilders
IMG-ALT Local Authorities
/sectorsText duplicate View All
/services/product-designPlay Equipment Design
IMG-ALT Play Equipment Design
/services/playground-designPlayground Design
IMG-ALT Play Equipment Design
/services/playground-installationPlayground Installation Services
IMG-ALT Play Equipment Design
/services/playground-inspectionPlayground Inspection Services
IMG-ALT Play Equipment Design
/servicesText duplicate View All
https://www.wicksteed.co.uk/Home
/about/company-overviewWicksteed Company Overview
/about/playground-heritagePlayground Heritage
/about/careersCareers at Wicksteed Playgrounds
https://www.wicksteed.co.uk/aboutGo to About Us
/contact-usContact Us
/sectors/local-authoritiesText duplicate Local Authorities
/sectors/schoolsText duplicate School Playground Equipment
/sectors/town-parish-councilsText duplicate Town & Parish Councils
/sectorsGo to Our Sectors
/news-and-articlesNews and Articles
/case-studiesCase Studies
/product-bookNew window Product Book
/products/Latest Products
/products/Welcome to Wicksteed Explore our product ranges Explore
IMG-ALT Welcome
/products/multiplay-equipment/...The Universal Range Explore
IMG-ALT Wicksteed Highlight
/products/Text duplicate View All
/products/playground-essentialsText duplicate Playground Essentials
IMG-ALT Playground Essentials
/products/special-offersText duplicate Special Offers
IMG-ALT Special Offers
/products/multiplay-equipmentMultiplay Equipment
IMG-ALT Multiplay Equipment
/sectors/Text duplicate View All
/sectors/local-authoritiesExplore
/sectors/schoolsText duplicate Explore
/sectors/town-parish-councilsText duplicate Explore
/sectors/housebuildersText duplicate Explore
/sectors/landscape-architectsText duplicate Explore
/sectors/leisure-holiday-parksText duplicate Explore
/services/product-designPlay Equipment Design With over 100 years of experience in playground equipment design and engineering, Wicksteed is... Explore
/services/playground-designPlayground Design Our unique and creative playground designs understand and balance all aspects of inspiration,... Explore
/services/playground-installationPlayground Installation Services Correct installation of play apparatus is essential not only for the safety of those using it for... Explore
/services/playground-inspectionPlayground Inspection Services Our range of playground inspection services and resources are designed to keep your playgrounds in... Explore
/services/parts-accessoriesParts & Accessories Safeguarding your equipment against the natural wear of use, our parts and accessories service... Explore
/services/coloursColours for our Playground Equipment All of our playground equipment is available in a range of colours to suit your environment. As... Explore
/services/checklistChecklist From safety testing to quality registration and extensive guarantees, our comprehensive Wicksteed... Explore
/services/playground-surfacesPlayground Surfaces Find out more about our high-quality playground surfacing options, from wet pour and safety grass... Explore
/about/playground-heritage/The Wicksteed Heritage Explore
IMG-ALT Wicksteed Heritage
/news-and-articles/bespoke-pla...Bespoke playground equipment at Dare Valley Country Park!
IMG-ALT Bespoke playground equipment at Dare Valley Country Park!
/news-and-articles/wicksteed-b...Wicksteed backs campaign to match Scottish Play Pledge
IMG-ALT Wicksteed backs campaign to match Scottish Play Pledge
/servicesLearn More
/news-and-articles/free-playgr...Text duplicate Learn More
/contact-usText duplicate Learn More
/services/product-designText duplicate Learn More
/news-and-articles/Wicksteed-L...News Wicksteed Leisure Highlights the Importance of Safety During Play Safety Week
IMG-ALT Wicksteed Leisure Highlights the Importance of Safety During Play Safety Week
/case-studies/Colchester-Borou...Case Studies Colchester Borough Council, Adizone Outdoor Fitness Area
IMG-ALT Colchester Borough Council, Adizone Outdoor Fitness Area
https://twitter.com/WicksteedPlayExternal No Text
https://www.wicksteed.co.uk/Text duplicate IMG-ALT Wicksteed Logo
https://www.facebook.com/Wicks...New window External Subdomain A-TITLE Facebook
https://twitter.com/WicksteedP...New window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.instagram.com/wick...New window External Subdomain A-TITLE Instagram
/cdn-cgi/l/email-protection[email protected]
/productsProducts
/products/climbing-activityClimbing Equipment
/products/electronicElectronic Play Equipment
/products/inclusive-play-equip...Inclusive Play Equipment
/sectors/schoolsText duplicate School Playground Equipment
/sectors/housebuildersText duplicate Housebuilders
/sectors/local-authoritiesText duplicate Local Authorities
/sectors/town-parish-councilsText duplicate Town & Parish Councils
/sectors/leisure-holiday-parksPlayground Design for Leisure/Holiday Parks
/sectors/landscape-architectsLandscape Architects
/services/playground-inspectionText duplicate Playground Inspection Services
/services/parts-accessoriesParts & Accessories
/services/playground-surfacesPlayground Surfaces
/services/checklistChecklist
/services/coloursColours for our Playground Equipment
/services/playground-installationText duplicate Playground Installation Services
/services/product-designText duplicate Play Equipment Design
/services/playground-designText duplicate Playground Design
https://www.wicksteed.co.uk/aboutAbout Us
/contact-usText duplicate Contact Us
/case-studiesText duplicate Case Studies
/fitness-appNew window Fitness App
/news-and-articlesText duplicate News and Articles
/productsText duplicate Products
/products/climbing-activityText duplicate Climbing Equipment
/products/electronicText duplicate Electronic Play Equipment
/products/inclusive-play-equip...Text duplicate Inclusive Play Equipment
/sectors/schoolsText duplicate School Playground Equipment
/sectors/housebuildersText duplicate Housebuilders
/sectors/local-authoritiesText duplicate Local Authorities
/sectors/town-parish-councilsText duplicate Town & Parish Councils
/sectors/leisure-holiday-parksText duplicate Playground Design for Leisure/Holiday Parks
/sectors/landscape-architectsText duplicate Landscape Architects
/services/playground-inspectionText duplicate Playground Inspection Services
/services/parts-accessoriesText duplicate Parts & Accessories
/services/playground-surfacesText duplicate Playground Surfaces
/services/checklistText duplicate Checklist
/services/coloursText duplicate Colours for our Playground Equipment
/services/playground-installationText duplicate Playground Installation Services
/services/product-designText duplicate Play Equipment Design
/services/playground-designText duplicate Playground Design
https://www.wicksteed.co.uk/aboutText duplicate About Us
/contact-usText duplicate Contact Us
/case-studiesText duplicate Case Studies
/fitness-appNew window Text duplicate Fitness App
/news-and-articlesText duplicate News and Articles
/cdn-cgi/l/email-protectionText duplicate [email protected]
/privacy-policyPrivacy Policy
https://www.vertouk.com/External Subdomain Site by Verto

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wicksteed.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 16:35:05 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
varyAccept-Encoding
set-cookie74 Characters
x-aspnet-version4.0.30319
verto-serverLive 5
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=03%2BHnoqcsSip0yQ1K%2FQS7TK5T%2FJHO70UyUlCcf4gwXwLa2Dj35P8OahgA2LTIfuvmZjzMNMw1xXE5wM5gTfhkKio4dnnvB2K3o%2ByPSuqP%2Fn05Y5OOtfkcdhFm6YBFHWvB%2BymkiSz"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray8c5afca72c8ed284-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 156 referring domains.
This page has 342 backlinks.
This page has backlinks from 115 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /App_Code
Disallow: /App_Data
Disallow: /aspnet_client
Disallow: /bin
Disallow: /controls
Disallow: /contentfiles
Disallow: /*.axd

Similar sites

Search preview

www.wicksteed.co.uk
Wicksteed | Playground Equipment | Outdoor Play Equipment
Wicksteed is the leading outdoor playground equipment manufacturer in the UK, manufacturing and supplying commercial playground products since 1918.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wicksteed79%Check
Play70%Check
Playground68%Check
Equipment68%Check
Playground Equipment68%Check
Play Equipment68%Check
Outdoor Play Equipment68%Check
outdoor62%Check
Wicksteed Leisure62%Check
School Playground Equipment60%Check
Show more keywords and terms

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