Wmfs.net - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
79% 
Link structure
80% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.51 s
File size
190.30 kB
Words
1103
Media files
38
Number of links
111 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
West Midlands Fire Service
The length of the page title is perfect. (248 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
West Midlands Fire Service is the second biggest fire service in the country. Making the West Midlands safer, stronger and healthier.
The length of the meta description is perfect. (814 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wmfs.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWest Midlands Fire Service is the second biggest fire service in the country. Making the West Midlands safer, stronger and healthier.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verification3GzBW3i_qLyqiEq3xZURyF96orfDp8GQbc4XgtDHAWg
msapplication-TileImagehttps://www.wmfs.net/wp-content/uploads/2023/09/cropped-android-chrome-512x512-1-270x270.png
langen-gb
twitter:cardsummary_large_image
twitter:titleWest Midlands Fire Service
twitter:descriptionWest Midlands Fire Service is the second biggest fire service in the country. Making the West Midlands safer, stronger and healthier.
twitter:site@westmidsfire
twitter:creator@westmidsfire
twitter:imagehttps://www.wmfs.net/wp-content/uploads/2022/03/Careers-Trainee-Firefighters-Course-7-e1665664380182.jpg
twitter:label1Written by
twitter:data1James Round
twitter:label2Time to read
twitter:data2Less than a minute
fb:admins868575359
og:localeen_GB
og:typewebsite
og:titleWest Midlands Fire Service
og:descriptionWest Midlands Fire Service is the second biggest fire service in the country. Making the West Midlands safer, stronger and healthier.
og:urlhttps://www.wmfs.net/
og:site_nameWest Midlands Fire Service
og:updated_time2024-06-17T12:35:34+01:00
og:imagehttps://www.wmfs.net/wp-content/uploads/2022/03/Careers-Trainee-Firefighters-Course-7-e1665664380182.jpg
og:image:secure_urlhttps://www.wmfs.net/wp-content/uploads/2022/03/Careers-Trainee-Firefighters-Course-7-e1665664380182.jpg
og:image:width1000
og:image:height696
og:image:altTrainee Firefighter spraying water with a hose reel
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1103 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64West Midlands Fire Service crest and logo
data:[...] Base64West Midlands Fire Service crest and logo
data:[...] Base64West Midlands Fire Service crest and logo
data:[...] Base64West Midlands Fire Service crest and logo
data:[...] Base64West Midlands Fire Service Crest.
data:[...] Base64A cleaner in our headquarters cleaning a machine
data:[...] Base64A female firefighter packing equipment on to a fire engine.
data:[...] Base64An officer holding a thermal image camera
data:[...] Base64A occupational health team member explaining the working's of a joint on the body using a modal to a collleague
data:[...] Base64A Fire Control operator looking at her screens and typing in Fire Control
data:[...] Base64A member of Transport, engineering and workshops in red overalls using a tool at a work bench
data:[...] Base64A station cook preparing meals in an oven
data:[...] Base64Two fire inspecting officers pointing at and looking at a building
data:[...] Base64Image of our crest with the areas we cover written in partly transparent text in the background
data:[...] Base64Two award plaques from the Excellence in Fire and Emergency Awards 2024. The left plaque reads "Unsung Hero, Jim McParland, West Midlands Fire Service," sponsored by MSA. The right plaque reads "Most Influential Ethnic Minority Individual in Fire Lifetime Achievement Award, Sam Samuels, West Midlands Fire Service." Both awards are displayed on a table alongside event menus and glasses.
data:[...] Base64A graphic showing branding for Inclusive Top 50 UK Employers, with the West Midlands Fire Service logo and '5th place' in a gold banner
data:[...] Base64Christmas presents in front of baubles and other festive decorations
data:[...] Base64A smart meter home monitor with a fire in the background
data:[...] Base64A frozen lake with snow on the bank
data:[...] Base64A collection of generic small AA rechargeable batteries
data:[...] Base64A smart meter home monitor with a fire in the background
data:[...] Base64Hallway in a home showing stairs and front door.
data:[...] Base64Several cigarettes in an ash tray with one still lit
data:[...] Base64A collection of generic small AA rechargeable batteries
data:[...] Base64A black e-scooter parked next to a fence
data:[...] Base64A cycle path sign on a pavement
data:[...] Base64A green man showing on traffic light signal
data:[...] Base64Children being taught about road safety by a firefigher
data:[...] Base64Two fire safety officers inspecting pipework at a property
data:[...] Base64A close up of a fuel pump nozzle in a car
data:[...] Base64Two fire safety officers inspecting pipework at a property
data:[...] Base644 Fire cadets in uniform using a water hose
data:[...] Base64West Midlands Fire Service crest and logo
data:[...] Base64West Midlands Fire Service crest and logo in white
data:[...] Base64A graphic showing branding for Inclusive Top 50 UK Employers, with the West Midlands Fire Service logo and '5th place' in a gold banner
data:[...] Base64Armed Forces Covenant Gold Award Logo
data:[...] Base64Committed to being a menopause friendly employer
data:[...] Base64Disability Confident Employer Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 News and incidents
H2 Incidents in progress
H2 How we keep you safe
H2 Safety advice
H2 Our services
H3 Seasonal
H3 Home
H3 On the road
H3 We're on WhatsApp
H3 About us
H3 Useful services
H3 Legal and policies
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wmfs.net/Anchor Skip links
https://www.wmfs.net/Subdomain IMG-ALT West Midlands Fire Service crest and logo
/our-strategy-2024-2027/Subdomain Our Strategy 2024-2027
/about-west-midlands-fire-serv...Subdomain About West Midlands Fire Service
/about-west-midlands-fire-serv...Subdomain Our Values
/community-risk-management-plan/Subdomain Community Risk Management Plan
/our-strategy-2024-2027/Subdomain Text duplicate Our Strategy 2024-2027
/fire-stations/Subdomain Fire stations
https://www.wmfs.net/documents/Subdomain Documents
/freedom-of-information/Subdomain Freedom of information
/legal-terms-and-policies/Subdomain Legal, Terms and Policy Pages
/procurement-contract-opportun...Subdomain Procurement & Contract Opportunities
/careers/firefighter/Subdomain Become a firefighter
/careers/firefighter/firefight...Subdomain Firefighter Selection Process
/careers/firefighter/firefight...Subdomain Firefighter Training and Development
/careers/firefighter/firefight...Subdomain Firefighter Salary and Benefits
/careers/firefighter/firefight...Subdomain Firefighter Career FAQs
/careers/equality-and-diversity/Subdomain Equality and Diversity
/careers/fire-control/Subdomain Fire Control
/careers/pensions/Subdomain Pensions
/careers/volunteering/Subdomain Volunteering
https://fa-ertg-saasfaprod1.fa...External Subdomain Other vacancies – WMFS jobs portal
https://www.wmfs.net/news/Subdomain News
https://www.wmfs.net/events/Subdomain Events
https://www.wmfs.net/incidents/Subdomain Incidents
/service-categories/business-f...Subdomain Business and fire safety
/our-services/commercial-train...Subdomain Commercial training
/our-services/explosives-licence/Subdomain Explosives licence
/our-services/petroleum-certif...Subdomain Petroleum certificates
/our-services/fire-safety/fire...Subdomain Fire engineering
/our-services/fire-safety/Subdomain Fire safety
/our-services/fire-safety/fire...Subdomain Fire Risk Assessment guidance
/our-services/safe-and-strong/...Subdomain Fire safety resources for businesses
/our-services/fire-safety/resi...Subdomain Residential Fire Safety
/our-services/safe-and-strong/Subdomain Safe and Strong
/service-categories/educationa...Subdomain Education
/our-services/safeside-centre/Subdomain Safeside
/our-services/youth-services/f...Subdomain Fire Cadets
/our-services/schools-and-educ...Subdomain Education downloads area
/our-services/schools-and-educ...Subdomain Schools and education
/our-services/youth-services/Subdomain Youth services
/service-categories/home-servi...Subdomain Home services
/our-services/safe-and-well/Subdomain Safe and Well
/service-categories/general-se...Subdomain General services
/our-services/incident-report/Subdomain Incident report
/our-services/fire-hydrants/Subdomain Fire hydrants
/service-categories/road-safet...Subdomain Road safety services
/our-services/biker-down/Subdomain Biker Down
/our-services/every-choice-cou...Subdomain Every Choice Counts
/our-services/operation-hercules/Subdomain Operation Hercules
/service-categories/response-s...Subdomain Response services
/our-services/technical-rescue/Subdomain Technical Rescue
/safety-categories/in-an-emerg...Subdomain In an emergency
/safety-categories/home-safety/Subdomain Home safety
/safety-categories/high-rise-l...Subdomain High-rise living
/safety-categories/landlords-a...Subdomain Landlords and tenants
/safety-categories/road-safety/Subdomain Road safety
/safety-categories/seasonal-sa...Subdomain Seasonal safety
/safety-categories/seasonal-sa...Subdomain Summer safety
/safety-categories/seasonal-sa...Subdomain Winter safety
/safety-categories/water-safety/Subdomain Water safety
/contact-west-midlands-fire-se...Subdomain Contact West Midlands Fire Service
https://www.wmfs.net/faqs/Subdomain Frequently asked questions
/report-website-issue/Subdomain Report website issue
https://facebook.com/westmidsfireNew window External No Text
https://instagram.com/westmids...New window External No Text
https://twitter.com/westmidsfireNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/westmi...New window External Subdomain No Text
/report-website-issueReport an issue with our website
https://twitter.com/search?q=#...New window External #WeAreWMFS
https://www.wmfs.net/incidentsincidents page
/news/storm-darragh-staffordsh...Subdomain 8 December 2024 Storm Darragh: Staffordshire and West Midlands Fire Control Handle Over 700 Calls West Midlands Fire Service responded to 122 incidents and r...
IMG-ALT Image of our crest with the areas we cover written in partly transparent text in the background
/news/wmfs-staff-recognised-at...Subdomain 6 December 2024 WMFS staff recognised at Excellence in Fire and Emergency Awards 2024 Watch Commander Jim McParland and Group Commander Samantha Samuels reco...
IMG-ALT Two award plaques from the Excellence in Fire and Emergency Awards 2024. The left plaque reads "Unsung Hero, Jim McParland, West Midlands Fire Service," spon...
/news/wmfs-achieves-top-5-spot...Subdomain 29 November 2024 West Midlands Fire Service achieves top 5 spot in Inclusive Top 50 Employers West Midlands Fire Service ranks 5th in the Inclusive Top 50 Em...
IMG-ALT A graphic showing branding for Inclusive Top 50 UK Employers, with the West Midlands Fire Service logo and '5th place' in a gold banner
/community-risk-management-plan/Discover how we plan for risks and set goals
/our-strategy-2024-2027/Explore our Strategy
https://riskexplorer.wmfs.net/New window External Subdomain Check out our Risk Explorer for yourself!
/safety-advicesafety advice section
/safety/christmas-safety/Subdomain Christmas Safety
IMG-ALT Christmas presents in front of baubles and other festive decorations
/safety/cost-of-living-stay-fi...Subdomain Cost of Living – Stay Fire Safe
IMG-ALT A smart meter home monitor with a fire in the background
/safety/winter-water-safety/Subdomain Winter Water Safety
IMG-ALT A frozen lake with snow on the bank
/safety-categories/seasonal-sa...See more seasonal safety advice
/safety/rechargeable-lithium-i...Subdomain Rechargeable lithium-ion batteries
IMG-ALT A collection of generic small AA rechargeable batteries
/safety/cost-of-living-stay-fi...Subdomain Text duplicate Cost of Living – Stay Fire Safe
IMG-ALT A smart meter home monitor with a fire in the background
/safety/escape-plan/Subdomain Escape plan
IMG-ALT Hallway in a home showing stairs and front door.
/safety/smoking/Subdomain Smoking
IMG-ALT Several cigarettes in an ash tray with one still lit
/safety-categories/home-safety/See more home safety advice
/safety/rechargeable-lithium-i...Subdomain Text duplicate Rechargeable lithium-ion batteries
IMG-ALT A collection of generic small AA rechargeable batteries
/safety/e-scooters-and-hoverbo...Subdomain E-scooters, hoverboards and similar devices
IMG-ALT A black e-scooter parked next to a fence
/safety/cyclists/Subdomain Cyclists
IMG-ALT A cycle path sign on a pavement
/safety/pedestrians/Subdomain Pedestrians
IMG-ALT A green man showing on traffic light signal
/safety-categories/seasonal-sa...See more road safety advice
https://www.wmfs.net/our-servicesservices page
/our-services/youth-services/Subdomain Youth services Every day we carry out a range of activities with young people to ensure safer, stronger and healthier communities.
IMG-ALT Children being taught about road safety by a firefigher
/our-services/fire-safety/Subdomain Fire safety Fire Safety in business or commercial settings is an important part of our work in keeping the communities of the West Midlands safe. We can offe...
IMG-ALT Two fire safety officers inspecting pipework at a property
/our-services/petroleum-certif...Subdomain Petroleum certificates Petroleum certificates ensure that anyone dispensing petrol or storing it in significant amounts does so with a high level of regard f...
IMG-ALT A close up of a fuel pump nozzle in a car
/our-services/safe-and-strong/...Subdomain Fire safety resources for businesses Our fire safety resources for businesses page has safety information and guidance to help businesses keep their premises...
IMG-ALT Two fire safety officers inspecting pipework at a property
/our-services/youth-services/f...Subdomain Fire Cadets Fire Cadets is a National uniformed cadet group. West Midlands Fire Service have 8 branches across the West Midlands area.
IMG-ALT 4 Fire cadets in uniform using a water hose
https://whatsapp.com/channel/0...New window External Join today
/about-west-midlands-fire-serv...About us
https://www.wmfs.net/careers/Careers
/our-strategy-2024-2027/Text duplicate Our Strategy 2024-2027
https://www.wmfs.net/incidents/Text duplicate Incidents
https://www.wmfs.net/faqs/Text duplicate Frequently asked questions
/contact-west-midlands-fire-se...Contact us
/our-services/safe-and-well/Safe and well
/safety-advice/Safety advice
/our-services/commercial-train...Text duplicate Commercial training
/our-services/incident-report/Incident reports
/service-categories/educationa...Education services
/our-services/fire-safety/Text duplicate Fire safety
/our-services/commercial-train...Text duplicate Commercial training
/legal-terms-policy/organisati...Organisational privacy policy
https://www.wmfs.net/Anchor Cookie policy
/legal-terms-policy/accessibil...Accessibility statement
/legal-terms-policy/website-te...Website terms and conditions
https://www.wmfs.net/documents/Documents page
/legal-terms-and-policies/Legal, terms and policies
/freedom-of-information/Text duplicate Freedom of information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wmfs.net/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (190 kB).

HTTP Response Header

NameValue
x-dns-prefetch-controlon
content-typetext/html; charset=UTF-8
link<https://www.wmfs.net/wp-json/>; rel="https://api.w.org/"
etag"56162-1735658322;gz"
x-litespeed-cachehit
content-encodinggzip
varyAccept-Encoding
content-length42354
dateThu, 02 Jan 2025 21:29:47 GMT
serverLiteSpeed
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=604800;
referrer-policystrict-origin-when-cross-origin
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 659 referring domains.
This page has 4,393 backlinks.
This page has backlinks from 477 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.wmfs.net/sitemap_index.xml

Similar sites

Search preview

www.wmfs.net
West Midlands Fire Service
West Midlands Fire Service is the second biggest fire service in the country. Making the West Midlands safer, stronger and healthier.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Service68%Check
Fire Service66%Check
Midlands Fire Service64%Check
West Midlands Fire Service63%Check
Fire61%Check
Fire Safe61%Check
West Midlands Fire60%Check
West59%Check
Midlands59%Check
West Midlands59%Check
Show more keywords and terms

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