Wwf.org.au - SEO Checker

Overview of the SEO Check
Meta information
63% 
Page quality
100% 
Page structure
62% 
Link structure
85% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
274.30 kB
Words
661
Media files
15
Number of links
77 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WWF Australia | Protecting Wildlife and their Habitat | | WWF Australia
The page title should be shorter than 580 pixels. It is 625 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
WWF Australia works tirelessly to protect endangered species and their habitats. Join us in the fight against climate change and the protection of our planet's natural resources. Learn more about our conservation efforts and how you can get involved.
The meta description is too long: 1531 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wwf.org.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionWWF Australia works tirelessly to protect endangered species and their habitats. Join us in the fight against climate change and the protection of our planet's natural resources. Learn more about our conservation efforts and how you can get involved.
titleWWF Australia | Protecting Wildlife and their Habitat | | WWF Australia
typewebsite
urlhttps://wwf.org.au/
site_nameWWF Australia
imagehttps://assets.wwf.org.au/image/upload/Ask_your_political_leaders_to_Choose_Nature.?_a=ATO2Bcc0
image:secure_urlhttps://assets.wwf.org.au/image/upload/Ask_your_political_leaders_to_Choose_Nature.?_a=ATO2Bcc0
image:altAerial view of a shoreline with waves lapping against an ochre coloured rocky coastline with a Choose Nature text banner overlay
next-head-count18
app-versionv0.8.60
msapplication-TileColor#2b5797
msapplication-config/assets/app-icons/browserconfig.xml
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleWWF Australia | Protecting Wildlife and their Habitat | | WWF Australia
twitter:descriptionWWF Australia works tirelessly to protect endangered species and their habitats. Join us in the fight against climate change and the protection of our planet's natural resources. Learn more about our conservation efforts and how you can get involved.
twitter:imagehttps://assets.wwf.org.au/image/upload/Ask_your_political_leaders_to_Choose_Nature.?_a=ATO2Bcc0
og:titleWWF Australia | Protecting Wildlife and their Habitat | | WWF Australia
og:typewebsite
og:urlhttps://wwf.org.au/
og:descriptionWWF Australia works tirelessly to protect endangered species and their habitats. Join us in the fight against climate change and the protection of our planet's natural resources. Learn more about our conservation efforts and how you can get involved.
og:site_nameWWF Australia
og:imagehttps://assets.wwf.org.au/image/upload/Ask_your_political_leaders_to_Choose_Nature.?_a=ATO2Bcc0
og:image:secure_urlhttps://assets.wwf.org.au/image/upload/Ask_your_political_leaders_to_Choose_Nature.?_a=ATO2Bcc0
og:image:altAerial view of a shoreline with waves lapping against an ochre coloured rocky coastline with a Choose Nature text banner overlay
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 661 words. That's ok.
34.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64image
data:[...] Base64Koala release in Emmaville NSW
data:[...] Base64Regenerative Saltwater - WWF-Australia. Our program of work to protect oceans and species in the southern hemisphere.
data:[...] Base64image
data:[...] Base64Quoll homepage banner
data:[...] Base64image
data:[...] Base64Polar bear (Ursus maritimus) and cub sleeping near Wapusk National Park, Manitoba, Canada
data:[...] Base64image
data:[...] Base64Southern right whales (Eubalaena Australis) and calf spotted along the coast of the Head of Bight in South Australia
data:[...] Base64Koala dozes in a tree
data:[...] Base64Black-footed rock-wallaby (Petrogale lateralis) joey in pouch, Heavitree Gap, Alice Springs, Northern Territory, Australia.
data:[...] Base64Aerial view of Hardy Reef taken on 20 June 2017 to assess if the Heart Reef has been bleached
data:[...] Base64A man walking through wheat field with wind turbines and sun.
data:[...] Base64Kilu and Oneidah, community members harvesting sea grapes in Western Province, Solomon Islands
data:[...] Base64Koala (Phascolarctos cinereus) in a tree

Page structure

H1 heading
(Critically important)
Nature Needs Our Voice
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Nature Needs Our Voice
H1 Ask Your Political Leaders to Choose Nature
H1 New wombat adoption available now
H1 Nature Needs Our Voice Duplicate text
H1 Ask Your Political Leaders to Choose Nature Duplicate text
H2 WWF-Australia's mission is to restore and regenerate our Sky, Country and Saltwater.
H2 Get Involved
H2 Regenerate Nature by 2030
H2 Where we work
H2 About WWF-Australia
H2 Stories from the field
H3 Greater Glider Livestream
H3 Adopt an Eastern Quoll
H3 Adopt a Platypus
H3 Give in your Will
H3 Fundraise for WWF
H3 Choose Nature
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://wwf.org.au/No Text
https://wwf.org.au/donate/Support Us
https://wwf.org.au/donate/Make a Donation
/donate/give-in-your-will/Give in your will
https://shop.wwf.org.au/New window External Subdomain Shop for gifts and apparel
https://wwf.org.au/donate/Anchor More ways to give
/adopt/adopt-a-koala/Koala
/adopt/adopt-a-platypus/Platypus
/adopt/adopt-an-eastern-quoll/Quoll
/adopt/adopt-a-wombat/Wombat
/adopt/adopt-an-international-...Tiger
https://wwf.org.au/adopt/All species
https://wwf.org.au/partnerships/Partnerships
/donate/workplace-giving/Workplace Giving
https://wwf.org.au/get-involved/Get involved
https://fundraise.wwf.org.au/New window External Subdomain Fundraise for WWF
https://fundraise.wwf.org.au/e...New window External Subdomain Join an Event
https://fundraise.wwf.org.au/w...External Subdomain Livestream
/get-involved/ecological-footp...Calculate Your Ecological Footprint
/get-involved/plastic-pollutio...Reduce Your Plastic Use
/get-involved/change-the-way-y...Change The Way You Live
/get-involved/my-backyard/Discover My Backyard
/get-involved/scat-chat-with-wwf/Scat Chat with WWF
/get-involved/choose-nature/Choose Nature
/get-involved/protect-aussie-w...Protect Aussie Wildlife
/get-involved/we-all-need-trees/We All Need Trees
https://wwf.org.au/what-we-do/What we do
/about-us/regenerate-nature-by...Regenerate Nature by 2030
/what-we-do/regenerative-sky/Regenerative Sky
/what-we-do/regenerative-country/Regenerative Country
/what-we-do/regenerative-saltw...Regenerative Saltwater
/what-we-do/inclusive-conserva...Inclusive Conservation
/what-we-do/climate/Climate
/what-we-do/species/Species
/what-we-do/oceans/Oceans
/what-we-do/caring-on-country/Caring on Country
/what-we-do/people-and-communi...People and communities
/what-we-do/living-planet-report/Living Planet Report
/what-we-do/resource-library/Resource Library
/annual-report-2024/Annual Report
/free-nature-wallpapers/Nature Wallpapers
https://wwf.org.au/about-us/About us
https://wwf.org.au/news/News
https://wwf.org.au/blogs/Blogs
/about-us/history/History
/about-us/leaders/Leaders
/about-us/jobs-at-wwf/Jobs
/about-us/contact-us/Contact WWF
/about-us/frequently-asked-que...FAQ
/about-us/policies/Policies
https://shop.wwf.org.au/External Subdomain Visit our shop
/adopt/adopt-a-platypus/Adopt Now
https://wwf.org.au/donate/Donate now
https://shop.wwf.org.au/External Subdomain Text duplicate Visit our shop
/adopt/adopt-a-platypus/Text duplicate Adopt Now
https://wwf.org.au/donate/Text duplicate Donate now
/what-we-do/caring-on-country/Discover Caring on Country
/get-involved/choose-nature/Add Your Voice
/adopt/adopt-a-wombat/ADOPT A WOMBAT
/what-we-do/caring-on-country/Text duplicate Discover Caring on Country
/get-involved/choose-nature/Text duplicate Add Your Voice
/what-we-do/regenerative-sky/Text duplicate Regenerative Sky
IMG-ALT image
/what-we-do/regenerative-country/Text duplicate Regenerative Country
IMG-ALT Koala release in Emmaville NSW
/what-we-do/regenerative-saltw...Text duplicate Regenerative Saltwater
IMG-ALT Regenerative Saltwater - WWF-Australia. Our program of work to protect oceans and species in the southern hemisphere.
/get-involved/greater-glider-l...Greater Glider Livestream In a world-first, a livestream has been set up from inside the hollow of a pair of Endangered greater gliders. No matter where you ...
IMG-ALT image
/adopt/adopt-an-eastern-quoll/Adopt an Eastern Quoll Eastern quolls are coming back home. You can help them avoid extinction and thrive once more by symbolically adopting one today. Read ...
IMG-ALT Quoll homepage banner
/adopt/adopt-a-platypus/Adopt a Platypus Platypus are disappearing from our landscapes. You can help bring them back. Read More
IMG-ALT image
/donate/give-in-your-will/Give in your Will Include a Gift in your Will to wildlife and nature. Read More
IMG-ALT Polar bear (Ursus maritimus) and cub sleeping near Wapusk National Park, Manitoba, Canada
/get-involved/fundraise-for-wwf/Fundraise for WWF Join Team Panda and unleash your wild side to raise funds to protect nature. With a few clicks, you can create your own fundraiser and make...
IMG-ALT image
/get-involved/choose-nature/Choose Nature Call on your political leaders to protect nature. Read More
IMG-ALT Southern right whales (Eubalaena Australis) and calf spotted along the coast of the Head of Bight in South Australia
/about-us/regenerate-nature-by...Text duplicate Regenerate Nature by 2030
/what-we-do/species/Text duplicate Species
IMG-ALT Black-footed rock-wallaby (Petrogale lateralis) joey in pouch, Heavitree Gap, Alice Springs, Northern Territory, Australia.
/what-we-do/oceans/Text duplicate Oceans
IMG-ALT Aerial view of Hardy Reef taken on 20 June 2017 to assess if the Heart Reef has been bleached
/what-we-do/climate/Text duplicate Climate
IMG-ALT A man walking through wheat field with wind turbines and sun.
/what-we-do/people-and-communi...People and Communities
IMG-ALT Kilu and Oneidah, community members harvesting sea grapes in Western Province, Solomon Islands
https://wwf.org.au/about-us/About Us
/about-us/frequently-asked-que...Text duplicate FAQ
/about-us/jobs-at-wwf/Text duplicate Jobs
/update-your-details/Update your details
/about-us/contact-us/Contact Us
/about-us/privacy-policy/Privacy Policy
https://www.facebook.com/wwfau...New window External Subdomain No Text
https://www.instagram.com/wwf_...New window External Subdomain No Text
https://au.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/wwf_australiaNew window External No Text
https://wwf.org.au/site-terms/Terms & Conditions
/direct-debit-service-agreement/Direct Debit Service Agreement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wwf.org.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (274 kB).

HTTP Response Header

NameValue
x-nextjs-cacheHIT
x-powered-byNext.js
cache-controls-maxage=31536000, stale-while-revalidate
etag"irzqx7ryrk60pf"
content-typetext/html; charset=utf-8
varyAccept-Encoding
content-encodinggzip
dateMon, 21 Apr 2025 04:53:52 GMT
serverGoogle Frontend
via1.1 google
strict-transport-securitymax-age=31536000; includeSubdomains
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,716 referring domains.
This page has 324,934 backlinks.
This page has backlinks from 4,278 different ip addresses.

Robots.txt

# *
User-agent: *
Allow: /
Disallow: /preview
Disallow: /404
Disallow: /form

# Host
Host: https://wwf.org.au

# Sitemaps
Sitemap: https://wwf.org.au/sitemap.xml

Search preview

wwf.org.au
WWF Australia | Protecting Wildlife and their Habitat | | WWF Austr...
WWF Australia works tirelessly to protect endangered species and their habitats. Join us in the fight against climate change and the protection of our planet's natural resources. Learn more about our conservation efforts and how you can get involved.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WWF79%Check
WWF Australia70%Check
Australia68%Check
Protect59%Check
Voice54%Check
Need54%Check
Needs54%Check
work52%Check
Nature51%Check
Wildlife and Nature51%Check

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