Mass.gov - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
45% 
Page structure
41% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
64.20 kB
Words
370
Media files
5
Number of links
79 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mass.gov
The page title is too short. (88 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Official website of the Commonwealth of Massachusetts
The length of the meta description is perfect. (347 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mass.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
mg_site_sloganOfficial website of the Commonwealth of Massachusetts
mg_urlhttps://www.mass.gov/
mg_titleHome
titleMass.gov
descriptionOfficial website of the Commonwealth of Massachusetts
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:titleMass.gov
twitter:site@massgov
twitter:descriptionOfficial website of the Commonwealth of Massachusetts
twitter:site:id16264003
twitter:urlhttps://www.mass.gov
og:site_nameMass.gov
og:typewebsite
og:urlhttps://www.mass.gov
og:titleMass.gov
og:descriptionOfficial website of the Commonwealth of Massachusetts
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 370 words on this page. Good pages should have about 1,000 words of useful content.
20.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Welcome to Massachusetts
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Massachusetts
H2 Log In to...
H2 Main navigation
H2 Log In to... Duplicate text
H2 Featured services
H2 News & updates
H2 Footer Primary Links
H2 Footer Secondary Links
H3 Popular searches
H3 Empty heading
H3 Empty heading
H3 Empty heading
H5 COVID-19
H5 Unemployment and COVID-19
H5 Reopening Massachusetts
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.mass.gov/Anchor Skip to main content
https://www.mass.gov/Mass.gov
A-TITLE Mass.gov home page
/info-details/massachusetts-st...State Organizations
https://sso.hhs.state.ma.us/External Virtual Gateway
https://uionline.detma.org/Cla...External Subdomain Unemployment Online
https://ecse.cse.state.ma.us/E...External Child Support Enforcement
/topics/livingLiving
/topics/health-social-servicesHealth & Social Services
/topics/families-childrenFamilies & Children
/topics/housing-propertyHousing & Property
/topics/transportationTransportation
/topics/legal-justiceLegal & Justice
/topics/public-safetyPublic Safety
/topics/energyEnergy
/topics/environmentEnvironment
https://www.mass.gov/topics/taxesTaxes
/topics/unclaimed-propertyUnclaimed Property
/topics/vital-public-recordsVital & Public Records
/topics/votingVoting
/topics/livingSee all topics under Living
/topics/workingWorking
/topics/business-resourcesBusiness Resources
/topics/professional-licenses-...Professional Licenses & Permits
/topics/unemploymentUnemployment
/topics/finding-a-jobFinding a Job
https://www.mass.gov/topics/taxesText duplicate Taxes
/topics/workers-rights-safetyWorkers' Rights & Safety
/topics/industry-regulationsIndustry Regulations
/topics/state-employee-resourcesFor State Employees
/topics/workingSee all topics under Working
/topics/learningLearning
/topics/early-childhood-educat...Early Childhood Education & Care
/topics/elementary-secondary-s...Elementary & Secondary Schools
/topics/higher-educationHigher Education
/topics/continuing-educationContinuing Education
/topics/for-educators-administ...For Educators & Administrators
/topics/professional-training-...Professional Training & Career Development
/topics/learningSee all topics under Learning
/topics/exploring-massachusettsVisiting & Exploring
/topics/parks-recreationParks & Recreation
/topics/fishing-huntingFishing & Hunting
/topics/historic-sitesHistoric Sites
https://www.mass.gov/topics/artsArts
/topics/family-funFamily Fun
/topics/travel-optionsTravel Options
/topics/seasonal-activitiesSeasonal Activities
/topics/exploring-massachusettsSee all topics under Visiting & Exploring
/topics/your-governmentYour Government
/topics/executive-branchExecutive
/topics/constitutionals-indepe...Constitutionals & Independents
/topics/legislative-branchLegislative
/topics/judicial-branchJudicial
/topics/cities-townsCities & Towns
/info-details/massachusetts-st...State Offices & Courts A-Z
/topics/your-governmentSee all topics under Your Government
/info-details/covid-19-updates...COVID-19
/info-details/massachusetts-st...Text duplicate State Organizations
https://sso.hhs.state.ma.us/External Text duplicate Virtual Gateway
https://uionline.detma.org/Cla...External Subdomain Text duplicate Unemployment Online
https://ecse.cse.state.ma.us/E...External Text duplicate Child Support Enforcement
/info-details/reopening-massac...Reopening Massachusetts
/info-details/covid-19-travel-...COVID-19 Travel Order
/how-to/apply-for-unemployment...Apply for unemployment benefits
/telework-for-commonwealth-emp...Telework for state employees
/info-details/report-unemploym...Report unemployment benefits fraud
/how-to/report-child-abuse-or-...Report child abuse or neglect
/info-details/covid-19-updates...COVID-19 Updates and Information
/personal-income-taxPersonal Income Tax
/cybersecurityCybersecurity
/passenger-class-d-drivers-lic...Passenger (Class D) Driver's Licenses
/info-details/stop-the-spreadStop the Spread
/snap-benefits-formerly-food-s...SNAP benefits (formerly food stamps)
/info-details/covid-19-updates...Text duplicate COVID-19
/resource/information-on-unemp...Unemployment and COVID-19
/info-details/reopening-massac...Text duplicate Reopening Massachusetts
https://www.mass.gov/IMG-ALT Massachusetts State Seal
A-TITLE Mass.gov home page
https://www.facebook.com/massgovExternal Follow Mass.gov on Facebook
https://twitter.com/massgovExternal Follow Mass.gov on Twitter
https://www.linkedin.com/compa...External Follow Mass.gov on LinkedIn
https://www.youtube.com/user/m...External Follow Mass.gov on Youtube
https://www.instagram.com/mass...External Follow Mass.gov on Instagram
/privacypolicyMass.gov Privacy Policy
/topics/livingText duplicate Living
/topics/workingText duplicate Working
/topics/learningText duplicate Learning
/topics/exploring-massachusettsText duplicate Visiting & Exploring
/topics/your-governmentText duplicate Your Government
/site-policiesSite Policies
/topics/public-records-requestsPublic Records Requests
https://www.mass.gov/Anchor Feedback

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.mass.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
This website only loads 2 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
dateWed, 29 Jul 2020 18:01:37 GMT
content-typetext/html; charset=UTF-8
content-length15835
connectionkeep-alive
cf-ray5ba8bf06beb9c29f-FRA
accept-rangesbytes
age1401
cache-controlpublic, max-age=1800
content-encodinggzip
content-languageen
etag"1596043930"
expiresWed, 05 Aug 2020 18:01:37 GMT
last-modifiedWed, 29 Jul 2020 17:32:10 GMT
link<https://www.mass.gov/>; rel="canonical", <https://www.mass.gov/>; rel="shortlink", <https://www.mass.gov/home>; rel="revision"
varyAccept-Encoding
viavarnish
cf-cache-statusHIT
cf-request-id043d55b8350000c29fe632d200000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cacheHIT
x-cache-hits6
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-request-idv-6edcc0ec-d1c1-11ea-992c-6b3c3de33e1a
x-ua-compatibleIE=edge
x-ua-compatibleIE=edge
x-xss-protection1; mode=block
servercloudflare
alt-svch3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Government. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 64,468 referring domains.
This website has 20,074,672 backlinks.
This website has backlinks from 40,030 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /media/*
Disallow: /taxonomy/term/*
Disallow: /node/*
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/media/*
Disallow: /*?auHash=

Facebook popularity

Shares / Likes / Comments
23,228

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.mass.gov
Mass.gov
Official website of the Commonwealth of Massachusetts

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mass91%Check
Massachusetts61%Check
gov51%Check
Welcome40%Check

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