Oregonzoo.org - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
93% 
Page structure
91% 
Link structure
81% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
61.60 kB
Words
527
Media files
23
Number of links
60 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oregon Zoo
The page title is too short. (109 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.oregonzoo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An alternate link incorrectly contains an URL with a relative path.
The href language en, zh-hans, ru, es, vi is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:titleOregon Zoo
twitter:imagehttps://www.oregonzoo.org/sites/default/files/2023-07/seal-girl-20230726.jpg
og:titleOregon Zoo
og:imagehttps://www.oregonzoo.org/sites/default/files/2023-07/seal-girl-20230726.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 527 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...stom/burnham/images/metro-logo-solid.svgVisit Metro site
/themes/custom/burnham/images/zoo-logo.svgOregon Zoo: Together for Wildlife
...rl-20230726.jpg?h=56d0ca2e&itok=9f-U6ZYigirl viewing harbor seals
...w-encounter.jpg?h=82f92a78&itok=dVNss_exblue-gold macaw encounter
...2023Wg-23_0.jpg?h=82f92a78&itok=jvw_OltyFemale white-cheeked gibbon Harper in Primate Forest.
..._pp-191 (1).jpg?h=82f92a78&itok=-UU9LezaPolar bear Amelia Gray explores the Polar Passage habitat at the Oregon Zoo.
...ine-Lambert.jpg?h=804eb763&itok=tY-I8XA_A California condor flies over Pinnacles National Park.
...ugar cub CU.jpg?h=97b2e93d&itok=4G3epOZRA cougar cub close to the camera
...alf-outside.jpg?h=a07fba56&itok=r-3uKmC9rhino calf walks outside
...rctic fox 2.jpg?h=d041c3b8&itok=dOygXWLaA white arctic fox outside near a red ball
...am/images/oregon-zoo-foundation-logo.svgOregon Zoo Foundation logo
.../2023-07/pbi-logo.png.webp?itok=64Xe2fbRpolar bears international logo
...023-07/hutan-logo.png.webp?itok=hDcKZoPVhutan logo
...23-07/elakha-logo.png.webp?itok=OPn_gvoCelakha alliance logo
...024-12/nissa-logo.png.webp?itok=JrxB1zBoNiassa Carnivore Project logo
...2/rhino-fund-logo.jpg.webp?itok=haFVNgNtrhino foundation logo
...024-12/sgp-logo_0.png.webp?itok=FVwISZDnsomali giraffe project logo
...2023-07/kgw8-logo.png.webp?itok=XWbRCOO3KGW8 logo
...r-permanente-logo.png.webp?itok=y62J79fIkaiser permanente logo
.../oregonian-c-logo.png.webp?itok=0rWoHoreOregonian logo - here is Oregon
...ustom/burnham/images/site-logo-white.svgOregon Zoo: Together for Wildlife
...custom/burnham/images/skyline-mobile.svgNo alt attribute provided
...stom/burnham/images/metro-logo-white.svgVisit Metro site

Page structure

H1 heading
(Critically important)
Together for wildlife
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Together for wildlife
H2 Main navigation
H2 Secondary navigation
H2 Plan your visit
H2 Open Friday to Monday 9:30 a.m. to 4:30 p.m.
H2 Keeper talks and animal activities
H2 Upcoming events
H2 Join us in creating a better future for all
H2 Join us @OregonZoo
H2 Zoo news
H2 Join our pack
H2 Our conservation partners
H2 Thank you to our signature partners
H2 Footer Top Main Menu
H2 Join us @OregonZoo Duplicate text
H2 Footer Bottom Main Menu
H2 Footer Metro Brand Menu
H3 Keeper talks and animal activities Duplicate text
H3 Learn about the Oregon Zoo Foundation
H3 Take action for wildlife
H3 Explore our current conservation programs
H3 Pair of orphaned cougar cubs finds a new home at the zoo
H3 A year of Tamu: Rhino calf celebrates his first birthday
H3 Zoo cares for rescued arctic fox en route to new home
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oregonzoo.org/Anchor Skip to main content
https://www.oregonmetro.gov/External Subdomain Learn more
https://www.oregonzoo.org/IMG-ALT Oregon Zoo: Together for Wildlife
/visit/hours-and-ticketsHours and Tickets
https://www.oregonzoo.org/mapZoo Map
/visit/location-and-parkingLocation and parking
/visit/foodFood
/visit/accessibilityAccessibility
/visitor-policiesVisitor policies
https://oregonzoo.zendesk.com/External Subdomain Help center
/visit/gift-shopGift shop
/visit/field-tripsField trips
https://www.oregonzoo.org/eventsCalendar
/events/keeper-talks-and-anima...Keeper talks
/private-eventsHost an event
/membershipBecome a member
/things-do/volunteer-zooVolunteer at the zoo
https://www.oregonzoo.org/crawlCool Creature Crawl
/watch-and-learnSubdomain Watch
/wildlife/animalsAnimals
/wildlife/cascades-pika-watchCascades Pika Watch
/wildlife/conservation-issuesConservation issues
/wildlife/small-actionsSmall actions
/wildlife/fighting-extinction-...Fighting extinction
/wildlife/research-zooResearch at the zoo
/wildlife/animal-well-beingAnimal well-being
/wildlife/non-lead-hunting-edu...Non-lead hunting education program
https://www.oregonzoo.org/donateDonate now
/donate/ways-giveWays to give
/donate/corporate-giving-and-e...Corporate giving
/about/about-oregon-zoo-founda...Oregon Zoo Foundation
https://oregonzoo.mylegacygift...External Subdomain Planned Giving
/zh-hans/homepage简体中文
/ru/homepageРусский
/es/homepageEspañol
/vi/homepageTiếng Việt
https://go.oregonzoo.org/External Subdomain Anchor Buy Tickets
/membershipMembers
https://www.oregonzoo.org/aboutJoin us
https://go.oregonzoo.org/External Subdomain Reserve tickets
https://www.oregonzoo.org/mapView zoo map
/events/keeper-talks-and-anima...Explore what's happening today
https://www.oregonzoo.org/eventsView all
/events/keeper-talks-and-anima...Keeper talks and animal activities Daily Talks, activities or encounters are subject to cancellation on short notice. Thank you for your understanding.
IMG-ALT blue-gold macaw encounter
/about/about-oregon-zoo-founda...Learn about the Oregon Zoo Foundation
IMG-ALT Female white-cheeked gibbon Harper in Primate Forest.
/wildlife/small-actionsTake action for wildlife
IMG-ALT Polar bear Amelia Gray explores the Polar Passage habitat at the Oregon Zoo.
/wildlife/conservation-issuesExplore our current conservation programs
IMG-ALT A California condor flies over Pinnacles National Park.
http://www.facebook.com/oregonzooExternal Subdomain Facebook
http://twitter.com/oregonzooExternal Twitter
https://www.instagram.com/oreg...External Subdomain Instagram
http://www.youtube.com/user/or...External Subdomain Youtube
https://www.tiktok.com/@oregonzooExternal Subdomain TikTok
https://www.oregonzoo.org/newsText duplicate View all
/news/pair-orphaned-cougar-cub...Pair of orphaned cougar cubs finds a new home at the zoo Found wandering in southwest Washington last month, two cougar cubs — a male and a female — were res...
IMG-ALT A cougar cub close to the camera
/news/year-tamu-rhino-calf-cel...A year of Tamu: Rhino calf celebrates his first birthday Tamu is a year old today and tipping the scales at a whopping 1,040 pounds. December 4, 2024
IMG-ALT rhino calf walks outside
/news/zoo-cares-rescued-arctic...Zoo cares for rescued arctic fox en route to new home A young arctic fox, found wandering in southwest Portland last month, has briefly taken up residence be...
IMG-ALT A white arctic fox outside near a red ball
/membershipGet involved
https://polarbearsinternationa...External Logo
IMG-ALT polar bears international logo
https://www.hutan.org.my/External Subdomain Text duplicate Logo
IMG-ALT hutan logo
https://www.elakhaalliance.org/External Subdomain Text duplicate Logo
IMG-ALT elakha alliance logo
https://niassalion.org/External Text duplicate Logo
IMG-ALT Niassa Carnivore Project logo
https://rhinos.org/External Text duplicate Logo
IMG-ALT rhino foundation logo
https://somaligiraffe.org/External Text duplicate Logo
IMG-ALT somali giraffe project logo
https://www.kgw.com/External Subdomain Text duplicate Logo
IMG-ALT KGW8 logo
https://healthy.kaiserpermanen...External Subdomain Text duplicate Logo
IMG-ALT kaiser permanente logo
https://www.oregonlive.com/External Subdomain Text duplicate Logo
IMG-ALT Oregonian logo - here is Oregon
https://www.oregonzoo.org/Text duplicate IMG-ALT Oregon Zoo: Together for Wildlife
https://www.oregonzoo.org/aboutAbout the Oregon Zoo
/about-foundationAbout the Oregon Zoo Foundation
https://www.oregonzoo.org/newsNews
/sustainabilitySustainability
https://www.oregonzoo.org/careersCareers
/terms-useTerms of use
http://www.facebook.com/oregonzooExternal Subdomain Text duplicate Facebook
http://twitter.com/oregonzooExternal Text duplicate Twitter
https://www.instagram.com/oreg...External Subdomain Text duplicate Instagram
http://www.youtube.com/user/or...External Subdomain Text duplicate Youtube
https://www.tiktok.com/@oregonzooExternal Subdomain Text duplicate TikTok
https://www.oregonzoo.org/aboutText duplicate About the Oregon Zoo
/about-foundationText duplicate About the Oregon Zoo Foundation
https://www.oregonzoo.org/newsText duplicate News
/sustainabilityText duplicate Sustainability
https://www.oregonzoo.org/careersText duplicate Careers
/terms-useText duplicate Terms of use
https://www.oregonmetro.gov/External Subdomain IMG-ALT Visit Metro site
https://www.oregonmetro.gov/ve...External Subdomain Arts and event centers
https://www.oregonmetro.gov/to...External Subdomain Garbage and recycling
https://www.oregonmetro.gov/to...External Subdomain Land and transportation
https://www.oregoncc.org/External Subdomain Oregon Convention Center
https://www.oregonmetro.gov/me...External Subdomain Parks and nature

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oregonzoo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateWed, 15 Jan 2025 06:56:49 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policydefault-src 'self'; connect-src 'self' https://doublethedonation.com https://www.facebook.com https://*.omappapi.com *.nr-data.net https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com https://*.g.doubleclick.net https://*.google.com https://ekr.zdassets.com https://*.zopim.com https://oregonzoo.zendesk.com wss://*.zopim.com wss://oregonzoo.zendesk.com https://payments.blackbaud.com https://app.dafwidget.com/; font-src 'self' data: use.typekit.net fonts.gstatic.com use.fontawesome.com https://doublethedonation.com; frame-src 'self' *.youtube.com *.doubleclick.net *.vimeo.com https://bbox.blackbaudhosting.com https://*.google.com https://payments.blackbaud.com https://www.facebook.com https://host.nxt.blackbaud.com https://inquiries.catereasewebtools.com https://oregonzoofoundation.humanitru.com; img-src 'self' data: https://ad.doubleclick.net https://doublethedonation.com https://www.facebook.com https://*.ytimg.com https://*.ggpht.com https://*.gstatic.com https://*.omappapi.com https://bbox.blackbaudhosting.com https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com https://*.g.doubleclick.net https://*.google.com https://v2assets.zopim.io https://static.zdassets.com; media-src 'self' https://static.zdassets.com; object-src 'none'; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://doublethedonation.com https://connect.facebook.net/ https://www.facebook.com https://*.google.com https://*.googleapis.com https://*.googletagmanager.com https://*.youtube.com https://*.google-analytics.com https://*.omappapi.com https://*.doubleclick.net https://*.ytimg.com https://bbox.blackbaudhosting.com https://*.gstatic.com https://js-agent.newrelic.com https://static.zdassets.com https://payments.blackbaud.com https://app.dafwidget.com/ https://sky.blackbaudcdn.net https://cdn.jsdelivr.net; style-src 'self' 'unsafe-inline' https://doublethedonation.com https://*.typekit.net https://*.omappapi.com https://*.googleapis.com https://bbox.blackbaudhosting.com https://payments.blackbaud.com https://app.dafwidget.com https://use.typekit.net; frame-ancestors 'self'; upgrade-insecure-requests
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
referrer-policyno-referrer-when-downgrade
x-drupal-cacheHIT
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x-request-idv-a7f61f62-d2c1-11ef-9666-1b44be29b12b
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cf-cache-statusDYNAMIC
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,907 referring domains.
This page has 109,375 backlinks.
This page has backlinks from 2,282 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.oregonzoo.org
Oregon Zoo

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zoo70%Check
Oregon70%Check
Oregon Zoo70%Check
Oregon Zoo Foundation62%Check
Wildlife56%Check
Zoo Map53%Check
Wildlife Conservation49%Check
Wildlife Animal49%Check
main43%Check
part43%Check
Show more keywords and terms

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