Aat.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
64% 
Page structure
58% 
Link structure
66% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
849.20 kB
Words
1397
Media files
22
Number of links
143 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AAT: the leading professional body for accounting technicians | AAT
The page title should be shorter than 580 pixels. It is 604 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
The length of the meta description is perfect. (986 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
og:titleAAT: the leading professional body for accounting technicians | AAT
og:typearticle
titleAAT: the leading professional body for accounting technicians | AAT
descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og.descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:urlhttps://aat.org.uk/
whatsapp:titleAAT: the leading professional body for accounting technicians | AAT
whatsapp:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
namehttps://s3-eu-west-1.amazonaws.com/cms-prod-env-resized/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
imageen_GB
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thumbnailhttps://s3-eu-west-1.amazonaws.com/cms-prod-env-resized/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
langen
twitter:cardsummary_large_image
twitter:site@YourAAT
twitter:creator@YourAAT
twitter:titleAAT: the leading professional body for accounting technicians | AAT
twitter:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
twitter:imagehttps://s3-eu-west-1.amazonaws.com/cms-prod-env-resized/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:site_nameAAT
og:titleAAT: the leading professional body for accounting technicians | AAT
og:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:imagehttps://s3-eu-west-1.amazonaws.com/cms-prod-env-resized/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:typeimage
og:image:altThomas Small, Finance Apprentice, Network Rail
og:image:secure_urlhttps://s3-eu-west-1.amazonaws.com/cms-prod-env-resized/small/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:width300
og:image:height200
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1397 words. That's ok.
28.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (849.2 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: strength in numbers
Some tags are too long. With 75 characters this one is longer than 70 characters:
"reforming anti-money laundering and counter-terrorism financing supervision"
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.aat.org.uk/assets/aat_logo.svgAAT HomeAAT Home
https://www.aat.org.uk/assets/aat_logo.svgAAT HomeAAT Home
...mas-small-network-rail-homepage-hero.pngNo alt attribute provided
...keteata-reid-homepage-hero-new-brand.pngNo alt attribute provided
...ets-public/2024-01/event-search-hero.pngNo alt attribute provided
...mas-small-network-rail-homepage-hero.pngNo alt attribute provided
...lic/2021-07/Rebecca-Fay-social-media.jpgRebecca Fay MAAT
...lic/2021-07/sonia-isaac-social-media.jpgSonia Isaac AATQB
...blic/2021-07/mark-young-social-media.jpgMark Young MAAT
...c/2022-07/farha-jamadar-basic-push-2.jpgWhat's it like to work in finance?
...2022-07/callum-crossley-basic-push_0.jpgGet started with AAT
...lic/2023-01/Ryehan-Amir-social-media.jpgRyehan Amir, AAT student
...onsultation-responses-social-media-2.jpgAn open ring binder on a desk, with a man standing over it, pointing at a page with his pen
...onsultation-responses-social-media-2.jpgAn open ring binder on a desk, with a man standing over it, pointing at a page with his pen
...onsultation-responses-social-media-5.jpgTen people in a meeting room, sitting opposite each other
.../consultation-responses-social-media.jpgA woman at a desk, typing at a laptop, with some documents, a pen, and a pair of glasses on the desk
...onsultation-responses-social-media-3.jpgA woman's hands going through the pages of a magazine
...raining-provider-awards-2024-winners.jpgWinners at the AAT Training Provider Awards 2024
...ahrain-recognises-aat-qualifications.jpgA colleague at Bahrain Institute of Banking and Finance (BIBF)
...s-public/2024-03/sarah-beale-aat-ceo.jpgSarah Beale, AAT CEO
/assets/aat_logo_rev_rgb.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Strength in numbers
H2 Unlock your potential
H2 Explore events on AAT events search
H2 Strength in numbers Duplicate text
H2 Build a career in finance
H2 Is an apprenticeship for you?
H2 Earn as you learn
H2 First-rate finance skills for your team
H2 "Having AAT trained staff gives me confidence in the competence of my team."
H2 Want to deliver AAT qualifications?
H3 I want to know more about developing finance skills
H3 Become an AAT professional member
H3 A leading voice in finance
H4 Accounting qualifications
H4 Bookkeeping qualifications
H4 Business skills qualifications and courses
H4 Train your staff with AAT
H4 AAT professional membership
H4 Start your own practice
H4 Already qualified?
H4 A world-class education system: Advanced British Standard (ABS)
H4 Spring Budget 2024 representation
H4 Strengthening financial education: inquiry
H4 Public Accounts Committee’s inquiry: HMRC Standard Report 2022-23
H4 Reforming anti-money laundering and counter-terrorism financing supervision
H4 "Sexism in the City" inquiry
H4 AAT awards top training providers, accountancy students
H4 Bahrain recognises AAT qualifications
H4 Government explores tax advice crackdown
H6 About AAT
H6 Communities
H6 Find an accountant
Baselink: /
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aat.org.uk/IMG-ALT AAT Home
A-TITLE AAT Home
/career-in-financeCareer in finance
/qualifications-and-coursesQualifications and courses
/apprenticeshipsApprenticeships
https://www.aat.org.uk/membershipMembership
/businesses-employersBusinesses and employers
https://www.aat.org.uk/aboutAbout AAT
/career-in-finance/starting-yo...Is finance right for you?
/career-in-finance/starting-yo...Accounting or bookkeeping?
/career-in-finance/starting-yo...Guidance for parents and teachers
/apprenticeships/becomingBecoming an apprentice
/career-in-finance/growing-you...CPD for accountants: take your career to the next level
/events/search/results?audienc...Find AAT events to help grow your career
/qualifications-and-courses/ac...AAT Level 2 Certificate in Accounting
/qualifications-and-courses/ac...AAT Level 3 Diploma in Accounting
/qualifications-and-courses/ac...AAT Level 4 Diploma in Professional Accounting
/qualifications-and-courses/bo...AAT Level 1 Award in Bookkeeping
/qualifications-and-courses/bo...AAT Level 2 Certificate in Bookkeeping
/qualifications-and-courses/bo...AAT Level 3 Certificate in Bookkeeping
/qualifications-and-courses/bu...AAT Level 1 Award in Business Skills
https://store.aat.org.uk/External Subdomain AAT Store: CPD resources and e-learning
/qualifications-and-courses/bu...AAT Essentials: short finance training courses
/qualifications-and-courses/bu...AAT Business Finance Basics: quick online courses
/qualifications-and-courses/fe...AAT Bursary
/qualifications-and-courses/as...Remote invigilation of assessments
/qualifications-and-courses/ex...Check whether you're exempt from sitting AAT assessments
/qualifications-and-courses/tr...Bahrain
/qualifications-and-courses/tr...Botswana
/qualifications-and-courses/tr...Ireland
/qualifications-and-courses/tr...Malaysia
/apprenticeships/becoming/find...Finding an apprenticeship
/apprenticeships/becoming/applyApplying for an apprenticeship
/apprenticeships/becoming/scot...Becoming an apprentice in Scotland
/apprenticeships/becoming/walesBecoming an apprentice in Wales
/apprenticeships/becoming/appr...Get your apprenticeship guide
/apprenticeships/employing/get...How to get started
/apprenticeships/employing/cos...Costs and funding for employers
/apprenticeships/employing/sco...Employing apprentices in Scotland
/apprenticeships/employing/walesEmploying apprentices in Wales
/apprenticeships/delivering/en...Delivering apprenticeships in England
/apprenticeships/delivering/sc...Delivering apprenticeships in Scotland
/apprenticeships/delivering/walesDelivering apprenticeships in Wales
/apprenticeships/standards/acc...Accounts/Finance Assistant apprenticeship (Level 2)
/apprenticeships/standards/ass...Assistant Accountant apprenticeship v1.2 (Level 3)
/apprenticeships/standards/ass...Assistant Accountant apprenticeship (Level 3)
/apprenticeships/standards/pro...Professional Accounting Technician apprenticeship (Level 4)
/membership/professional-membe...Professional member benefits
/membership/professional-membe...Bookkeeping membership (AATQB)
/membership/professional-membe...Full membership (MAAT)
/membership/professional-membe...Fellow membership (FMAAT)
/membership/professional-membe...Become a professional member without AAT qualifications
/membership/professional-membe...Becoming chartered: reduced AAT membership
/membership/licensed-membershi...AAT licences and services
/membership/licensed-membershi...Licence eligibility and exemptions
/membership/licensed-membershi...Licence conditions
/membership/licensed-membershi...Licensed application standards tests for AAT licensed member applicants
/membership/licensed-membershi...Apply
/membership/standards-requirem...Professional ethics
/membership/standards-requirem..."Fit and proper" requirements
/membership/standards-requirem...AAT licensing
/membership/standards-requirem...Anti-money laundering
/membership/standards-requirem...Complaints about AAT members
/membership/standards-requirem...Disciplinary processes and tribunals
/businesses-employers/train-de...Small businesses (under 250 staff)
/businesses-employers/train-de...Large businesses (250 staff or more)
/businesses-employers/train-de...Accounting practices
/businesses-employers/train-de...Public sector and government organisations
/businesses-employers/train-de...Accounting and bookkeeping qualifications for your staff
/businesses-employers/train-de...Apprenticeships for your staff
https://store.aat.org.uk/External Subdomain Text duplicate AAT Store: CPD resources and e-learning
/businesses-employers/train-de...AAT Essentials: short finance courses for your staff
/businesses-employers/train-de...Professional growth: supporting your finance staff
/events/search/results?audienc...Find AAT events to support your staff
/businesses-employers/recruit-...Advertise your accounting or finance vacancy
/businesses-employers/aat-empl...Apply to join
/businesses-employers/aat-empl...AAT Employer Scheme Directory
/about/what-we-do/annual-repor...Annual Report and accounts
/about/what-we-do/account-mana...Account Managers
/about/what-we-do/public-affairsPublic affairs and public policy work
/about/what-we-do/internationa...International partnerships
/about/what-we-do/responsible-...Responsible business strategy
/about/what-we-do/aat-executiv...Executive team
/about/what-we-do/council-and-...Council and boards
/about/what-we-do/student-advi...Student Advisory Group
/about/what-we-do/training-pro...Training Provider Advisory Group
/about/what-we-do/strategyAAT strategy: Securing future relevance to 2030
/about/help-and-support/assess...Assessments and results
/about/help-and-support/regist...Registering and applying
/about/help-and-support/answer...Students
/about/help-and-support/feesFees
/about/help-and-support/answer...Members
/about/help-and-support/myaat-...MyAAT account
/about/help-and-support/answer...Training providers
/about/help-and-support/custom...AAT's customer commitment
/about/help-and-support/compla...Complaints and feedback
/about/media-centre/newsNews
/about/media-centre/enquiriesMedia enquiries
/about/careers/disability-conf...Disability Confident Employer
/about/careers/gender-ethnicit...Gender and ethnicity pay gap reports
/about/careers/race-work-charterRace at Work Charter
/about/careers/women-finance-c...Women in Finance Charter
/businesses-employers/train-de...Invest in staff CPD
/qualifications-and-coursesText duplicate Qualifications and courses
/events/search/results?type=b7...Explore online courses
/businesses-employers/train-de...Train your staff
/businesses-employers/train-de...Text duplicate Invest in staff CPD
/qualifications-and-courses/ac...Accounting qualifications Study an AAT accounting qualification: we provide training for a huge range of accounting and finance roles and are respected by em...
IMG-ALT Rebecca Fay MAAT
/qualifications-and-courses/bo...Bookkeeping qualifications Study AAT bookkeeping qualifications and courses and qualify for a huge range of accountant and bookkeeper roles. We're respected ...
IMG-ALT Sonia Isaac AATQB
/qualifications-and-courses/bu...Business skills qualifications and courses Learn the basics of finance and business skills with our short courses, e-learning and qualifications covering bud...
IMG-ALT Mark Young MAAT
/career-in-financeIMG-ALT What's it like to work in finance?
/career-in-financeText duplicate What's it like to work in finance?
/career-in-finance/where-to-startIMG-ALT Get started with AAT
/career-in-finance/where-to-startText duplicate Get started with AAT
/apprenticeships/becomingFind out more about apprenticeships
/businesses-employers/train-de...Train your team
/membership/professional-membe...AAT professional membership Find out how AAT professional status could help you go further in your career.
/membership/licensed-membershi...Start your own practice Boost your earning potential and work/life balance by going self-employed.
/membership/professional-membe...Already qualified? Gain further recognition by joining AAT as a full or bookkeeping member.
/about/what-we-do/public-affai...Consultation response A world-class education system: Advanced British Standard (ABS) AAT believes that students can reach their full potential by obtaining ...
IMG-ALT Ryehan Amir, AAT student
/about/what-we-do/public-affai...Consultation response Spring Budget 2024 representation This representation ahead of the March 2024 Spring Budget sets out AAT’s policy position on tax, prof...
IMG-ALT An open ring binder on a desk, with a man standing over it, pointing at a page with his pen
/about/what-we-do/public-affai...Consultation response Strengthening financial education: inquiry The APPG on Financial Education for Young People reported that numerous young people lack kn...
IMG-ALT An open ring binder on a desk, with a man standing over it, pointing at a page with his pen
/about/what-we-do/public-affai...Consultation response Public Accounts Committee’s inquiry: HMRC Standard Report 2022-23 The latest annual HMRC Standard Report 2022-23 showed customer satisf...
IMG-ALT Ten people in a meeting room, sitting opposite each other
/about/what-we-do/public-affai...Consultation response Reforming anti-money laundering and counter-terrorism financing supervision AAT contends that the OPBAS+ model is the most suitable opt...
IMG-ALT A woman at a desk, typing at a laptop, with some documents, a pen, and a pair of glasses on the desk
/about/what-we-do/public-affai...Consultation response "Sexism in the City" inquiry Gender inequality in leadership is a challenge in financial services about which more should be done. We s...
IMG-ALT A woman's hands going through the pages of a magazine
/about/media-centre/news/life-...News AAT awards top training providers, accountancy students The University of Gibraltar, New City College, Riverside Training and First Intuition were among...
IMG-ALT Winners at the AAT Training Provider Awards 2024
/about/media-centre/news/bahra...News Bahrain recognises AAT qualifications The Education and Training Quality Authority of Bahrain (BQA) has recognised AAT's finance and accounting qualific...
IMG-ALT A colleague at Bahrain Institute of Banking and Finance (BIBF)
/about/media-centre/news/accou...News Government explores tax advice crackdown AAT is hailing an 'historic' victory contained in yesterday's Spring Statement as the government moves toward m...
IMG-ALT Sarah Beale, AAT CEO
/about/media-centre/newsAAT news
https://www.aatcomment.org.uk/External Subdomain AAT Comment
/about/what-we-do/public-affairsAAT public policy work
https://informi.co.uk/External Informi: small business advice
/events/searchSearch for an AAT event
/membership/standards-requirem...Member standards and requirements
https://www.aat.org.uk/deliverBecome an AAT training provider
https://www.aat.org.uk/No Text
https://www.aat.org.uk/aboutAbout us
/about/careersCareers at AAT
https://www.aat.org.uk/deliverBecome a training provider
/about/media-centre/newsText duplicate News
/membership/standards-requirem...Standards
/about/help-and-supportHelp and support
/about/help-and-supportContact us
https://www.facebook.com/youraat/New window External Subdomain Facebook - YourAAT
https://www.facebook.com/aatprosNew window External Subdomain Facebook - AATPros
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/YourAATNew window External Twitter @YourAAT
https://twitter.com/aatnewsNew window External Twitter @AATNews
https://www.instagram.com/your...New window External Subdomain Instagram
https://www.tiktok.com/@youraatNew window External Subdomain TikTok @youraat
https://www.youtube.com/@Your_AATNew window External Subdomain YouTube
https://www.aatcomment.org.uk/New window External Subdomain AAT's blog
https://forums.aat.org.uk/Forum/New window External Subdomain Discussion forums
/find-an-accountant-or-bookkeeperSearch our directory
/policies/privacyPrivacy policy
/policies/cookiesCookie Policy
/about/what-we-do/responsible-...Equality and opportunity
/policies/terms-conditions-aat...Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aat.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (849 kB).
This page only loads 1 CSS files. That's ok.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
serverCloudFront
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x-powered-byExpress
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http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,873 referring domains.
This page has 1,012,760 backlinks.
This page has backlinks from 1,518 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 8724 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user*
Disallow: /asset-status/*
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /aat-staff/
Disallow: /asset/
Disallow: /centre/
Disallow: /contact-centre-item/
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www.aat.org.uk
AAT: the leading professional body for accounting technicians | AAT
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.

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