Abdn.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
91% 
Link structure
55% 
Server
32% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
52.70 kB
Words
910
Media files
20
Number of links
150 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Aberdeen
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Aberdeen, Scotland, is a Top 20 UK university with outstanding levels of student satisfaction.
The length of the meta description is perfect. (677 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe University of Aberdeen, Scotland, is a Top 20 UK university with outstanding levels of student satisfaction.
viewportwidth=device-width, initial-scale=1
google-site-verificationG1dOuHFsSzDquCJUBokcPb6Rmcj2wlR5mHc78WphvBM
facebook-domain-verificationax2b986uqsy6kjrs1m5kk3xdvedb5y
robotsNOODP
msapplication-config/abdn-design-system/releases/1.6.4/dist/images/icons/browserconfig.xml
theme-color#ffffff
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • wayword => wayward
The average number of words per sentence of 30.2 words is high.
This page contains 910 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...A_Primary_Logo_RGB_2018.png?v=1685104829University of Aberdeen
...imary_Logo_REVERSE_2018.png?v=1690987293University of Aberdeen
...ides/Clearing-Homepage-2400w x 1020h.jpgNo alt attribute provided
.../slides/NN_ABD_02_Union-Terrace_0240.jpgNo alt attribute provided
...T-Homepage-Gallery-Sept-24-2400x1020.jpgNo alt attribute provided
...es/v2/slides/research-homepage-slide.pngNo alt attribute provided
...0/central-images/v2/slides/New-kings.jpgNo alt attribute provided
/central-images/v2/features/top-20-icon.pngNo alt attribute provided
/central-images/v2/features/NSS_stat.pngNo alt attribute provided
...-images/v2/features/sustainable-icon.pngNo alt attribute provided
...ral-images/v2/features/research-icon.pngNo alt attribute provided
.../images/features/Parents_Evening_web.JPGNo alt attribute provided
...ures/school_uniform_shutterstock_web.jpgNo alt attribute provided
.../news/images/thumbs/Mark_McCombe_web.jpgNo alt attribute provided
/img/50,sc/news/images/thumbs/campus.jpgNo alt attribute provided
.../Suicide_Safer_University_Commitment.pngNo alt attribute provided
.../thumbs/WayWORD_main_24_Kirsty_Lawie.pngNo alt attribute provided
...news/images/thumbs/Kings_College-006.jpgNo alt attribute provided
...-images/v2/features/library-exterior.jpgNo alt attribute provided
...e_Logo_RGB_REVERSE_2018.png?v=1685104829University of Aberdeen

Page structure

H1 heading
(Critically important)
University of Aberdeen
The H1 heading is perfect.
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Aberdeen
H2 Undergraduate Open Day
H2 Welcome Week
H2 Stand out with Postgraduate Study
H2 Together we Break Boundaries
H2 Second for Satisfaction
H2 Find a Degree
H2 Are you bold enough to dream big?
H2 News
H2 Leading the transition in Europe's Energy capital
H2 Events
H2 Quick Links
H2 Connect With Us
H2 Contact Us
H3 Hundreds attend event designed to help parents prepare for university transition
H3 School uniform study author welcomes publication of Scotland's first national school uniform guidanc
H3 BlackRock senior executive will focus on crisis, resilience and growth in prestigious lecture
H3 Aberdeen retains 12th place ranking in Guardian University Guide
H3 University aims to break the taboo of suicide and launches Suicide Safer commitment
H3 WayWORD Festival launches livestream programme
H3 Student teachers to be trained in supporting bereaved children
H3 Explorathon 2024
H3 WayWORD Festival
H3 University Collections at the Aberdeen Science Festival Discovery Day
H3 Collection Doodles at the Wayword Festival
H3 The Dr Joan MacCormack Lecture 2024
H3 Campus Visits
H3 Our Website
H3 Popular
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.abdn.ac.uk/Anchor Skip to content
/about/our-website/accessibili...About Accessibility on our website
https://www.abdn.ac.uk/Subdomain IMG-ALT University of Aberdeen
https://www.abdn.ac.uk/study/Study
/study/undergraduate/Undergraduate
/study/undergraduate/degree-pr...Undergraduate Degrees
/study/undergraduate/subject-a...Subject Areas
/study/undergraduate/study-abr...Go Abroad
/study/undergraduate/finance.phpFinance and Funding
/study/undergraduate/how-to-ap...How to Apply
/study/postgraduate-taught/Postgraduate Taught
/study/postgraduate-taught/deg...Postgraduate Degrees
/study/online/Online Degrees
/study/postgraduate-taught/par...Part-time Study
/study/postgraduate-taught/fin...Text duplicate Finance and Funding
/study/postgraduate-taught/app...Text duplicate How to Apply
/study/postgraduate-research/Postgraduate Research
/study/postgraduate-research/r...Research Areas
/study/postgraduate-research/c...PhD Opportunities
/study/postgraduate-research/f...Text duplicate Finance and Funding
/study/postgraduate-research/h...Text duplicate How to Apply
/study/online/Online Learning
/study/online/degrees.phpText duplicate Online Degrees
https://on.abdn.ac.uk/courses/External Subdomain Short Courses
https://on.abdn.ac.uk/categories/External Subdomain Study Subjects
https://on.abdn.ac.uk/how-onli...External Subdomain How Online Learning Works
https://on.abdn.ac.uk/discover...External Subdomain Fees and Funding
https://www.abdn.ac.uk/about/About
/about/campus/Campus
/about/campus/maps/Maps and Directions
https://www.abdn.ac.uk/people/Staff Directory
/about/contact/Contact Information
https://www.abdn.ac.uk/news/News
https://www.abdn.ac.uk/events/Events
/about/history/History
/about/facts-figures/Facts & Figures
/about/schools-institutes/Schools and Institutes
/about/strategy-and-governance/Strategy and Governance
/about/management/Management
https://www.abdn.ac.uk/research/Research
/interdisciplinary/Interdisciplinary Institute
/research/impact/Impact
/research/institutes-centres/Find a Centre or Institute
/research/facilities/Facilities
/study/postgraduate-research/Postgraduate Research Study
/research/jobs/Research Jobs
/research/support/Research Support
https://www.abdn.ac.uk/alumni/Alumni & Giving
https://www.abdn.ac.uk/alumni/Alumni
/alumni/connected/Stay in Touch
/alumni/involved/Get Involved
/alumni/benefits-services/Benefits and Services
https://www.abdnalumni.org/External Subdomain Alumni Hub
/alumni/events-reunions.phpEvents and Reunions
/alumni/our-alumni/Our Alumni
https://www.abdn.ac.uk/giving/Development Trust
/giving/difference/Make a Difference
/giving/talk/Apply for Funding
/giving/giving/Giving
/business-info/Business
/business-info/training/Development, Training and Events
/business-info/facilities-and-...Facilities and Equipment
/business-info/working-with-st...Working with Students
/business-info/collaborative-r...Collaboration and Consulting
/business-info/expertise.phpExpertise
/business-info/business-contacts/Business Contacts
/about/quick-links.phpQuick Links
https://www.abdn.ac.uk/students/Student Resources
/students/academic-life/mytime...MyTimetable
/students/academic-life/mycurr...MyCurriculum
https://abdn.blackboard.com/External Subdomain MyAberdeen
/studenthub/loginStudent Hub
https://www.outlook.com/abdn.a...External Subdomain Student Email
/students/student-channel/Student Channel
https://www.abdn.ac.uk/staffnet/StaffNet
/staffnet/working-here/Working Here
/staffnet/secure/management-in...Management Information Systems
/staffnet/teaching/Teaching & Learning
/staffnet/governance/Policy & Governance
https://www.outlook.com/abdn.a...External Subdomain Staff Email
https://www.abdn.ac.uk/study/Text duplicate Study
https://www.abdn.ac.uk/about/Text duplicate About
https://www.abdn.ac.uk/research/Text duplicate Research
https://www.abdn.ac.uk/alumni/Text duplicate Alumni & Giving
/business-info/Text duplicate Business
https://www.abdn.ac.uk/students/For Students
https://www.abdn.ac.uk/staffnet/For Staff
https://www.store.abdn.ac.uk/External Subdomain Online Store
https://www.abdn.ac.uk/epayments/ePayments
https://www.abdn.ac.uk/jobs/Jobs
https://www.abdn.ac.uk/library/Library
https://www.abdn.ac.uk/people/Text duplicate Staff Directory
https://www.abdn.ac.uk/it/IT Services
/about/our-website/atoz.phpA to Z
https://www.abdn.ac.uk/search/Subdomain Search
https://www.abdn.ac.uk/Anchor Menu
/about/contact/Contacts
/about/our-website/atoz.phpText duplicate A to Z
https://www.abdn.ac.uk/people/Text duplicate Staff Directory
/study/open-days.phpSubdomain Undergraduate Open Day
/study/open-days.phpSubdomain Register for our Undergraduate Open Day on Saturday 5 October. Find your True North and join the Boundary Breakers in Aberdeen
/students/new-students/index.phpSubdomain Welcome Week
/students/new-students/index.phpSubdomain Welcome to all new and returning students. Complete registration, online orientation and enjoy all the activities of Welcome Week
/study/postgraduate-taught/ind...Subdomain Stand out with Postgraduate Study
/study/postgraduate-taught/ind...Subdomain Our postgraduate students know no limits – breaking boundaries in a range of industries and professions. Find the programme that’s right for you
https://www.abdn.ac.uk/research/Subdomain Together we Break Boundaries
https://www.abdn.ac.uk/research/Subdomain Discover how our researchers are breaking boundaries – going beyond borders and disciplines to create impact for over 525 years
/news/23346/Subdomain Second for Satisfaction
/news/23346/Subdomain We have been voted second across Scotland, Wales and Northern Ireland for student satisfaction in The National Student Survey 2024
/study/undergraduate/Subdomain Undergraduate At the University of Aberdeen we offer a flexible and individual approach to your studies.
/study/postgraduate-taught/Subdomain Postgraduate Taught A wide variety of research-led programmes taught by leaders in the field.
/study/postgraduate-research/Subdomain Postgraduate Research Our research crosses disciplines to find solutions to the world's greatest challenges.
/study/online/Subdomain Online Learning Fit your learning around your location, work and personal commitments.
/study/undergraduate/Subdomain Learn more about undergraduate study
/news/23529/Subdomain Find out more
/news/23524/Subdomain Text duplicate Find out more
/news/23514/Subdomain BlackRock senior executive will focus on crisis, resilience and growth in prestigious lecture
/news/23512/Subdomain Aberdeen retains 12th place ranking in Guardian University Guide
/news/23509/Subdomain University aims to break the taboo of suicide and launches Suicide Safer commitment
/news/23535/Subdomain WayWORD Festival launches livestream programme
/news/23521/Subdomain Student teachers to be trained in supporting bereaved children
https://www.abdn.ac.uk/news/Subdomain More News
/research/explore/energy-trans...Subdomain Explore energy transition
/events/20923/Subdomain Sep 04 Explorathon 2024 Find out about research taking place at the University of Aberdeen and how it impacts on your life.
/events/20952/Subdomain Sep 21 WayWORD Festival A youth-led literary cross arts festival exploring unconventional forms of expression in Aberdeen taking place on Saturday 21 and 24...
/events/19888/Subdomain Sep 22 University Collections at the Aberdeen Science Festival Discovery Day Explore two of the University Collections venues - the Library Gallery and the Z...
/events/19889/Subdomain Sep 25 Collection Doodles at the Wayword Festival A fun and relaxing doodling session as part of this year's WayWORD Festival.
/events/20627/Subdomain Oct 24 The Dr Joan MacCormack Lecture 2024 'Intimate Religion: Devotional Jewellery and the Reformation of Touch in Early Modern England'
https://www.abdn.ac.uk/events/Subdomain More Events
/study/campus-visit.phpSubdomain Book a Campus Visit
https://www.abdn.ac.uk/study/Text duplicate Study
https://www.abdn.ac.uk/about/Text duplicate About
https://www.abdn.ac.uk/research/Text duplicate Research
https://www.abdn.ac.uk/alumni/Text duplicate Alumni & Giving
/business-info/Text duplicate Business
https://www.abdn.ac.uk/news/Text duplicate News
https://www.abdn.ac.uk/events/Text duplicate Events
https://www.abdn.ac.uk/students/Text duplicate For Students
https://www.abdn.ac.uk/staffnet/Text duplicate For Staff
https://www.store.abdn.ac.uk/External Subdomain Text duplicate Online Store
https://www.abdn.ac.uk/jobs/Text duplicate Jobs
https://www.abdn.ac.uk/library/Text duplicate Library
https://www.abdn.ac.uk/people/Text duplicate Staff Directory
https://www.abdn.ac.uk/it/Text duplicate IT Services
/about/our-website/atoz.phpText duplicate A to Z
/about/campus/maps/Campus Maps
https://www.abdn.ac.uk/students/Text duplicate For Students
https://www.abdn.ac.uk/staffnet/Text duplicate For Staff
https://www.youtube.com/user/u...New window External Subdomain YouTube
A-TITLE YouTube
https://twitter.com/aberdeenuni/New window External Twitter
A-TITLE Twitter
https://www.facebook.com/unive...New window External Subdomain Facebook
A-TITLE Facebook
https://pinterest.com/aberdeen...New window External Pinterest
A-TITLE Pinterest
https://www.instagram.com/unio...New window External Subdomain Instagram
A-TITLE Instagram
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.weibo.com/abdnNew window External Subdomain Weibo
A-TITLE Weibo
https://www.abdn.ac.uk/Text duplicate IMG-ALT University of Aberdeen
/about/contact/Text duplicate Contacts
/about/our-website/atoz.phpText duplicate A to Z
/about/campus/maps/Text duplicate Maps and Directions
https://www.abdn.ac.uk/people/Text duplicate Staff Directory
https://www.abdn.ac.uk/Anchor Top of Page
/about/our-website/terms-and-c...Terms & Conditions of Use
/about/privacy/Privacy
/about/our-website/accessibili...Accessibility
/about/our-website/cookies.phpCookies
/slavery-statement/Slavery & Human Trafficking Statement
/staffnet/governance/freedom-o...Freedom of Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.abdn.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateTue, 17 Sep 2024 09:44:57 GMT
serverApache
set-cookie62 Characters
expires0
cache-controlmax-age=0, no-cache, no-store, must-revalidate
pragmano-cache
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,512 referring domains.
This page has 869,049 backlinks.
This page has backlinks from 9,511 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# ==============================
# UoA robots.txt
# Please respect options below.
# ==============================

User-agent: *
Crawl-delay: 2

Similar sites

Search preview

www.abdn.ac.uk
University of Aberdeen
The University of Aberdeen, Scotland, is a Top 20 UK university with outstanding levels of student satisfaction.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University81%Check
Aberdeen79%Check
University Collections61%Check
World University59%Check
Student55%Check
Guardian University Guide54%Check
Top 2053%Check
student satisfaction52%Check
Scotland50%Check
Satisfaction50%Check
Show more keywords and terms

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