Abrdn.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
52% 
Page structure
79% 
Link structure
96% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
109.20 kB
Words
286
Media files
11
Number of links
22 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
abrdn | Helping our customers achieve their financial goals
The length of the page title is perfect. (524 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
abrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals.
The length of the meta description is perfect. (761 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.abrdn.com/en-gb
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionabrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals.
robotsindex
viewportwidth=device-width,initial-scale=1
langen-gb
twitter:cardsummary
twitter:site@
twitter:titleabrdn | Helping our customers achieve their financial goals
twitter:descriptionabrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals.
og:titleabrdn | Helping our customers achieve their financial goals
og:descriptionabrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals.
og:typewebsite
og:urlhttps://www.abrdn.com/en-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 286 words on this page. Good pages should have about 800 words of useful content.
34.6% of the text are stop words.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...go/abrdn-logo-horiz-black-svg.ashx?iar=0Abrdn Logo
...united-kingdom-gb.ashx?iar=0&mw=100 100wNo alt attribute provided
...rbrand_from_top.ashx?iar=0&mw=2000 2000wNo alt attribute provided
..._2tiles_286x442.ashx?iar=0&mw=1000 1000wNo alt attribute provided
...0-low-res-rgb_2.ashx?iar=0&mw=1000 1000wwoman standing at railing
...et-classes-tile.ashx?iar=0&mw=1000 1000wNo alt attribute provided
...6x442_121advice.ashx?iar=0&mw=1000 1000wTwo people in living room
...h-dots-1440x624.ashx?iar=0&mw=1000 1000wblack background with dots
...ed-team-370x210.ashx?iar=0&mw=1000 1000wNo alt attribute provided
...s_board_370x210.ashx?iar=0&mw=1000 1000wNo alt attribute provided
...dn/abrdn-logo-horiz-white-svg.ashx?iar=0aberdeen logo

Page structure

H1 heading
(Critically important)
Plan, save and invest with us
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Plan, save and invest with us
H2 For individual customers
H2 For intermediaries and institutions
H2 About abrdn
H4 Financial advice, direct investing and insights
H4 Existing abrdn customers
H4 Funds, investment solutions and Investment Trusts
H4 Adviser platforms and business solutions
H4 More about abrdn
H4 Investors and shareholders
H4 Latest from abrdn
H5 Abrdn Logo
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.abrdn.com/Anchor Skip to main content
https://www.abrdn.com/en-gb/IMG-ALT Abrdn Logo
/en-gb/personalFinancial planning and advice
https://www.ii.co.uk/ii-accountsNew window External Subdomain Direct investing with interactive investorOpens in new window
https://finimize.com/New window External Investment insights from FinimizeOpens in new window
/en-gb/personal/help-and-contactHelp and information for existing customers
/en-gb/personal/log-inFind your login
/en-gb/personal/log-in/abrdn-u...abrdn UK fund pricing and literature
/en-gb/intermediaryFinancial advisers and wealth managers
/en-gb/institutionalInstitutional investors
https://www.invtrusts.co.uk/en...External Subdomain Investment Trusts
/en-gb/adviserWrap, Elevate and business support
/en-gb/adviser/abrdn-managed-p...abrdn MPS
/en-gb/corporateabrdn plc home
/en-gb/corporate/careersCareers
/en-gb/corporate/investors/sha...Shareholder information
/en-gb/corporate/investors/inv...Investor information
/en-gb/corporate/news-and-insi...News and insights
https://www.abrdn.com/en-gbSubdomain IMG-ALT aberdeen logo
/en-gb/corporate/cookie-policyNew window Cookie PolicyOpens in new window
/en-gb/corporate/privacyNew window PrivacyOpens in new window
/en-gb/corporate/securityNew window SecurityOpens in new window
/en-gb/corporate/accessibilityNew window AccessibilityOpens in new window
/en-gb/corporate/legalNew window Legal InformationOpens in new window
/docs?editionId=c073cb0f-135c-...New window Subdomain Modern Slavery StatementOpens in new window
https://twitter.com/abrdn_plcNew window External Opens in new window
https://www.facebook.com/abrdnplcNew window External Subdomain Text duplicate Opens in new window
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Opens in new window
https://www.instagram.com/abrd...New window External Subdomain Text duplicate Opens in new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.abrdn.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 10 Jul 2024 11:33:35 GMT
cache-controlno-cache, no-store
content-encodinggzip
etagW/"CC2948ACB5256731802E6C602FE06342"
expires-1
pragmano-cache
set-cookie41 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
request-contextappId=cid-v1:620d94f4-a99e-400b-962f-4f18190f9481
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policyfont-src 'self' prd-cdn.abrdn.com data: https://fonts.gstatic.com https://stackpath.bootstrapcdn.com *.qumucloud.com *.abrdn.com; frame-ancestors 'self' *.abrdn.com *.qumucloud.com https://www.asia-focus.co.uk https://www.asian-income.co.uk https://www.abrdnchina.co.uk https://www.abrdndiversified.co.uk https://www.abrdnequityincome.com https://www.eurologisticsincome.co.uk https://www.abrdnjapan.co.uk https://www.latamincome.co.uk https://www.newdawn-trust.co.uk https://www.abrdnnewindia.co.uk https://www.abrdnpeot.co.uk https://www.abrdnpit.co.uk https://www.abrdnsmallercompaniesincome.co.uk https://www.abrdnuksmallercompaniesgrowthtrust.co.uk https://www.asiadragontrust.co.uk https://www.ceibalimited.co.uk https://www.dunedinincomegrowth.co.uk https://www.murray-income.co.uk https://www.murray-intl.co.uk https://www.shiresincome.co.uk https://www.northamericanincome.co.uk https://www.ukcpreit.com https://www.invtrusts.co.uk https://dqm.crownpeak.com; upgrade-insecure-requests;
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,963 referring domains.
This page has 528,379 backlinks.
This page has backlinks from 1,926 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The resource you are looking for has been removed, had its name changed, or is temporarily unavailable.

Similar sites

Search preview

www.abrdn.com
abrdn | Helping our customers achieve their financial goals
abrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
abrdn78%Check
customers66%Check
Financial61%Check
helping58%Check
help58%Check
abrdn plc55%Check
existing customers54%Check
invest52%Check
Investment50%Check
Plan50%Check
Show more keywords and terms

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