Accountability.org - SEO Checker

Overview of the SEO Check
Meta information
56% 
Page quality
48% 
Page structure
29% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.08 s
File size
146.00 kB
Words
735
Media files
57
Number of links
148 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | AccountAbility – Global Sustainability Advisory and Standards Firm
The page title should be shorter than 580 pixels. It is 665 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
AccountAbility is a global advisory services and standards firm focused on sustainability, delivering practical and enduring solutions for businesses, investors, and governments to achieve responsible business practices and long-term performance.
The meta description is too long: 1514 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://accountability.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAccountAbility is a global advisory services and standards firm focused on sustainability, delivering practical and enduring solutions for businesses, investors, and governments to achieve responsible business practices and long-term performance.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary_large_image
twitter:titleHome | AccountAbility – Global Sustainability Advisory and Standards Firm
twitter:descriptionAccountAbility is a global advisory services and standards firm focused on sustainability, delivering practical and enduring solutions for businesses, investors, and governments to achieve responsible business practices and long-term performance.
og:titleHome | AccountAbility – Global Sustainability Advisory and Standards Firm
og:descriptionAccountAbility is a global advisory services and standards firm focused on sustainability, delivering practical and enduring solutions for businesses, investors, and governments to achieve responsible business practices and long-term performance.
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 34 words is high.
This page contains 735 words. That's ok.
17% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
57 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...857df/66ec1f1ba916a758c62ee081_Spain.svgNo alt attribute provided
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...7df/66ec1f449c47c9c2a404eee1_Germany.svgNo alt attribute provided
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...857df/66ec1f5bdb7f6e9571d489fc_China.svgNo alt attribute provided
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Page structure

H1 heading
(Critically important)
Setting the standard for sustainability
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Setting the standard for sustainability
H1 AA1000 AccountAbility Principles 2018
H1 AA1000 AccountAbility Stakeholder Engagement 2015
H1 AA1000 Assurance Standard
H1 Guidance on Assuring GHG Emissions
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Principles 2018 Duplicate text
H1 AA1000 AccountAbility Stakeholder Engagement 2015 Duplicate text
H1 AA1000 Assurance Standard Duplicate text
H1 AA1000 Assurance Standard Duplicate text
H1 AA1000 Assurance Standard Duplicate text
H1 AA1000 Assurance Standard Duplicate text
H2 How We Help Our Clients
H2 What We Do
H2 Would you like to discuss a project?
H2 AccountAbility News & Insights
H2 Downloads
H2 Our Offices
Some anchor texts are used more than once.
45 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.accountability.org/No Text
/advisoryAdvisory
/advisory/strategy-design-impl...Strategy Design & Implementation
/advisory/governance-relationsGovernance & Board Effectiveness
/advisory/stakeholder-engagementStakeholder Engagement
/advisory/materiality-reviewMateriality Review
/advisory/impact-assessmentImpact Assessment
/advisory/reporting-communicat...Reporting & Communications
/advisory/framework-standardsFramework & Standards
/advisory/training-capacity-bu...Training & Capacity Building
/standardsStandards
/standards/aa1000-accountabili...AA1000 AccountAbility Principles
/standards/aa1000-stakeholder-...AA1000 Stakeholder Engagement Standard
/standards/aa1000-assurance-st...AA1000 Assurance Standard
/standards/aa1000-governanceAA1000 Governance
/standards/training/aa1000-ind...Individual Certification
/standards/training/aa1000-tra...Obtain an AA1000 Training License
https://elicensing.accountabil...New window External Subdomain AA1000 Assurance E-Licensing Platform
/standards/training/aa1000-lic...AA1000 Licensed Training Providers
/standards/aa1000-reportsAA1000AS Reports
/standards/aa1000-licensed-ass...AA1000AS Licensed Assurance Providers
/standards/training/aa1000-qua...AA1000 Qualified Individuals
/case-studies/jbg-smithJBG Smith
/case-studies/novartisNovartis
/case-studies/macquarieMacquarie
/case-studies/rio-tintoRio Tinto
/case-studies/acwa-powerAcwa Power
/case-studies/seidelseidel
/case-studies/tetra-pakTetra Pak
/case-studies/zurich-insurance...Zurich Insurance Group
/case-studies/world-bankWorld Bank
/case-studies/walmartWalmart
/case-studies/wales-and-west-u...Wales and West Utilities
/case-studies/verizonVerizon
/case-studies/uk-power-networksUK Power Networks
/case-studies/ubsUBS
/case-studies/telusTelus
/case-studies/swarovskiSwarovski
/case-studies/ssenSSEN
/case-studies/sp-energy-networksSP Energy Networks
/case-studies/sircSIRC
/case-studies/shellShell
/case-studies/shell-foundationShell Foundation
/case-studies/saudi-telecom-co...Saudi Telecom Company
/case-studies/sapSAP
/case-studies/the-saudi-invest...The Saudi Investment Bank
/case-studies/rockefeller-foun...Rockefeller Foundation
/case-studies/riyad-bankRiyad Bank
/case-studies/rbsRBS
/case-studies/pfizerPfizer
/case-studies/petrobrasPetrobras
/case-studies/nypNYP
/case-studies/new-york-power-a...New York Power Authority
/case-studies/nestleNestlé
/case-studies/nesmaNESMA
/case-studies/saudi-national-bankSaudi National Bank
/case-studies/national-gridNational Grid
/case-studies/nareitNareit
/case-studies/merckMerck
/case-studies/ma-adenMa'aden
/case-studies/intelIntel
/case-studies/huronHuron
/case-studies/gilead-sciencesGilead Sciences
/case-studies/ford-foundationFord Foundation
/case-studies/electricity-nort...Electricity North West
/case-studies/bupaBupa
/case-studies/aramco-saudiAramco Saudi
/case-studies/american-expressAmerican Express
/case-studies/rbplatRBPlat
/case-studies/mavirMAVIR
/case-studies/lg-electronicsLG Electronics
/case-studies/novo-nordiskNovo Nordisk
/case-studies/hsbcHSBC
/case-studies/engieEngie
/case-studies/gskGSK
/case-studies/exxon-mobilExxon Mobil
/case-studies/mcdonaldsMcDonalds
/case-studies/credit-suisseCredit Suisse
/case-studies/bayerBayer
/case-studies/ahold-delhaizeAhold Delhaize
/our-clientsOur Clients
/partnersPartners
/who-we-areWho We Are
/insightsNews & Insights
/careersCareers
/contact-usLet's Talk
/advisoryText duplicate Advisory
/standardsText duplicate Standards
/advisoryServices
/insightsInsights
/contact-usGet in touch
/insightsSee All News & Insights
/insights/accountability-susta...No Text
/insights/bridging-document-as...No Text
/insights/metzger-accountabili...No Text
/insights/sir-mark-moody-stuar...No Text
/insights/stakeholder-driven-e...No Text
/insights/moodys-chairman-and-...No Text
/insights/accountability-tract...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/guidance-on...No Text
/standards-entries/guidance-on...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-acco...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
/standards-entries/aa1000-assu...No Text
https://www.accountability.org/No Text
https://www.youtube.com/@accou...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://x.com/aainsightsNew window External No Text
/who-we-areText duplicate Who We Are
/advisoryText duplicate Advisory
/standardsText duplicate Standards
/partnersText duplicate Partners
/our-clientsOur Impact
/insightsOur Insights
/careersText duplicate Careers
/executive-briefingText duplicate Let's Talk
/privacy-policyprivacy policy
https://www.unearthed.agency/?...New window External Subdomain Unearthed
/faqsFAQs
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.accountability.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
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content-typetext/html
cf-ray926b8dcb5e98ee99-MXP
cf-cache-statusMISS
content-encodinggzip
last-modifiedThu, 27 Mar 2025 02:45:51 GMT
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x-lambda-id41e6b192-5d13-4809-bd37-33a886bae70a
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 758 referring domains.
This page has 34,767 backlinks.
This page has backlinks from 471 different ip addresses.

Search preview

www.accountability.org
Home | AccountAbility – Global Sustainability Advisory and Standard...
AccountAbility is a global advisory services and standards firm focused on sustainability, delivering practical and enduring solutions for businesses, investors, and governments to achieve responsible business practices and long-term performance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Standard78%Check
sustainability72%Check
AccountAbility69%Check
Global Sustainability65%Check
AccountAbility global63%Check
AccountAbility Global Sustainability Advisory61%Check
global58%Check
Standards56%Check
Advisory56%Check
Global Advisory56%Check

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