adevinta.com | Website SEO Review

Response time

0.42 s

File size

239.70 kB

Words

606

Media files

42

Number of links

67 internal / 5 external

Meta specifications 99% achieved

Title

(Critically important)

Homepage - Adevinta

The page title is too short. (196 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Adevinta is a leading online classifieds group, operating 25+ digital marketplaces across Europe and beyond.

The length of the meta description is perfect. (671 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://adevinta.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	initial-scale=1,width=device-width
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Adevinta is a leading online classifieds group, operating 25+ digital marketplaces across Europe and beyond.
generator	WPML ver:4.6.11 stt:1,2;
msapplication-TileImage	https://adevinta.com/wp-content/uploads/2024/02/cropped-cropped-favicon-1-300x300.png
article:modified_time	2024-04-24T14:58:17+00:00
lang	en-us
twitter:card	summary_large_image
og:locale	en_US
og:type	website
og:title	Homepage
og:description	Adevinta is a leading online classifieds group, operating 25+ digital marketplaces across Europe and beyond.
og:url	https://adevinta.com/
og:site_name	Adevinta
x-ua-compatible	ie=edge
charset	UTF-8

Page quality 70% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 606 words. That's ok.

27.4% of the text are stop words.

The page contains a listing, which indicates a good text layout.

9 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 22.89 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "initial-scale=1,width=device-width" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

39 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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data:[...] Base64	The Power of a Data Enablers Team: A Bridge between Business and Platform
data:[...] Base64	How we stagger never-ending effects with Cats Effect
data:[...] Base64	How we saved €5k a month with a single line of code
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
/wp-content/uploads/2024/02/Logo.svg	No alt attribute provided

Page structure 100% achieved

H1 heading

(Critically important)

Changing Commerce Together

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Changing Commerce Together
H2	We are a champion for Sustainable Commerce, making a positive impact on the environment, the economy and society.
H2	Our Marketplaces
H2	Get To Know Us
H2	The Markets We Serve
H2	Our Tech Blog
H2	Latest News
H2	Our Locations
H2	Jobs
H3	Re-Commerce
H3	Mobility
H3	Real Estate & Emerging Verticals
H3	The Power of a Data Enablers Team: A Bridge between Business and Platform
H3	How we stagger never-ending effects with Cats Effect
H3	How we saved €5k a month with a single line of code
H3	Achieve Your Potential with Adevinta
H3	Electric Vehicle transition prompts decline in brand loyalty among Europeans, finds Adevinta
H3	A long way from ‘home’: 6 in 10 non-homeowning Europeans believe they won’t have the funds to buy a house in the next 3 years, finds Adevinta
H3	Adevinta ASA (ADE) – Extraordinary General Meeting Held

Link structure 88% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://adevinta.com/	Anchor	Directly to content
https://adevinta.com/		No Text
https://adevinta.com/about-us/		Overview
/about-us/sustainable-commerce/		Sustainable Commerce
/about-us/leadership/		Leadership
/about-us/history/		History
/about-us/strategy-for-success/		Strategy for Success
/about-us/technology/		Technology
/about-us/corporate-governance...		Public Affairs
/about-us/corporate-governance/		Corporate Governance
/about-us/advertising/		Advertising
https://adevinta.com/brands/	Text duplicate	Overview
/brands/re-commerce/		Re-Commerce
/brands/real-estate/		Real Estate
/brands/mobility/		Mobility
https://adevinta.com/brands/jobs/		Jobs
https://adevinta.com/our-impact/	Text duplicate	Overview
/our-impact/environment/		Environment
/our-impact/social/		Social
/our-impact/governance/		Governance
https://adevinta.com/ventures/	Text duplicate	Overview
/ventures/ventures-portfolio/		Portfolio
https://adevinta.com/press-room/	Text duplicate	Overview
/press-releases/		Press Releases
/press-room/media-kit/		Media Kit
https://adevinta.com/careers/	Text duplicate	Overview
/careers/jobs/	Text duplicate	Jobs
/careers/locations/		Locations
/careers/product-tech/		Product & Tech
https://adevinta.com/techblog/		Tech Blog
/stories/articles/		Stories
https://www.adevinta.com/	Subdomain	Global (EN)
https://www.adevinta.com/es	Subdomain	España
https://adevinta.com/about-us/		about Adevinta
/about-us/sustainable-commerce/		our commitment
https://adevinta.com/our-impact/		Our impact
/brands/re-commerce/		Explore Re-Commerce
/brands/mobility/		Explore Mobility
/brands/real-estate/		Explore Real Estate
https://adevinta.com/brands/jobs/		Explore Emerging Verticals – Jobs
/techblog/the-power-of-a-data-...		Read more about The Power of a Data Enablers Team: A Bridge between Business and Platform
/techblog/how-we-stagger-never...		Read more about How we stagger never-ending effects with Cats Effect
/techblog/how-we-saved-e5k-a-m...		Read more about How we saved €5k a month with a single line of code
https://adevinta.com/techblog/		View all Techblogs
/careers/jobs/		See our open positions
/press-releases/electric-vehic...		Read more about Electric Vehicle transition prompts decline in brand loyalty among Europeans, finds Adevinta
/press-releases/a-long-way-fro...		Read more about A long way from ‘home’: 6 in 10 non-homeowning Europeans believe they won’t have the funds to buy a house in the next 3 years, finds Adevinta
/press-releases/adevinta-asa-a...		Read more about Adevinta ASA (ADE) – Extraordinary General Meeting Held
/press-releases/		View all Press Releases
/careers/locations/		View our locations
https://adevinta.com/jobs/		View all jobs
https://www.linkedin.com/compa...	New window External Subdomain	Follow us on LinkedIn (Opens in a new tab)
https://www.instagram.com/adev...	New window External Subdomain	Follow us on Instagram (Opens in a new tab)
https://www.youtube.com/channe...	New window External Subdomain	Follow us on Youtube (Opens in a new tab)
https://twitter.com/Adevinta	New window External	Follow us on X (Opens in a new tab)
https://medium.com/adevinta-te...	New window External	(Opens in a new tab)
https://adevinta.com/brands/		Brands
https://adevinta.com/careers/		Careers
https://adevinta.com/press-room/		Press Room
https://adevinta.com/our-impact/		Our Impact
https://adevinta.com/about-us/		About Us
/about-us/corporate-governance/	Text duplicate	Corporate Governance
https://adevinta.com/techblog/	Text duplicate	Tech Blog
https://adevinta.com/finance/		Finance
https://adevinta.com/		Homepage
/careers/locations/	Text duplicate	Locations
/stories/articles/	Text duplicate	Stories
https://www.adevinta.com/	Subdomain Text duplicate	Global (EN)
https://www.adevinta.com/es	Subdomain Text duplicate	España
/cookie-policy/		Cookie Policy
/privacy-policy/		Privacy Policy
/legal-notice/		Legal Notice

Server configuration 99% achieved

HTTP redirects

(Critically important)

This page redirects to "https://adevinta.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (240 kB).

Page Speed

HTTP Response Header

Name	Value
link	<https://adevinta.com/wp-json/>; rel="https://api.w.org/", <https://adevinta.com/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://adevinta.com/>; rel=shortlink
x-content-type-options	nosniff
x-frame-options	sameorigin
x-xss-protection	1; mode=block
referrer-policy	same-origin
strict-transport-security	max-age=63072000; preload;
content-security-policy-report-only	base-uri 'self'; default-src 'self' 'nonce-23947h9w4hr34879rg28734tg'; child-src 'nonce-23947h9w4hr34879rg28734tg' 'self' https://player.vimeo.com https://td.doubleclick.net https://tools.eurolandir.com https://www.facebook.com https://www.google.com https://www.googletagmanager.com https://www.youtube-nocookie.com https://www.youtube.com; connect-src 'self' 'nonce-23947h9w4hr34879rg28734tg' https://.clarity.ms https://adevinta-corp.sgtm.advgo.net https://.google.com https://cdn-cookieyes.com https://d3hb14vkzrxvla.cloudfront.net https://.cookieyes.com https://.g.doubleclick.net https://.googleapis.com https://my.yoast.com https://pagead2.googlesyndication.com https://.google-analytics.com https://tools.eurolandir.com https://www.facebook.com https://yoast.com; font-src data: blob: 'self' https://fonts.gstatic.com https://use.typekit.net https://cdnjs.cloudflare.com; form-action 'self' https://www.facebook.com; frame-ancestors 'self'; frame-src https://www.google.com https://www.youtube.com https://td.doubleclick.net https://tools.eurolandir.com https://player.vimeo.com https://www.googletagmanager.com https://www.facebook.com https://www.youtube-nocookie.com; img-src 'self' 'nonce-23947h9w4hr34879rg28734tg' data: blob: https://adevinta-corp.sgtm.advgo.net https://.google.com https://.clarity.ms https://cdn-cookieyes.com https://.gstatic.com https://.g.doubleclick.net https://i.vimeocdn.com https://i.ytimg.com https://img.youtube.com https://.gstatic.com https://ml-eu.globenewswire.com https://pagead2.googlesyndication.com https://.google-analytics.com https://.googleapis.com https://www.facebook.com https://www.google-analytics.com https://www.googletagmanager.com; media-src 'self'; object-src 'self'; script-src 'self' https://cdn-cookieyes.com https://cdn.jsdelivr.net https://connect.facebook.net https://.g.doubleclick.net https://maps.googleapis.com https://player.vimeo.com https://translate.google.com https://translate.googleapis.com https://*.clarity.ms https://www.google.com https://www.googleadservices.com https://www.googletagmanager.com https://www.gstatic.com https://yoast.com 'unsafe-inline'; style-src 'self' https://fonts.googleapis.com https://www.opoint.no https://www.gstatic.com 'unsafe-inline'; style-src-attr 'unsafe-inline'; worker-src 'self'; report-uri https://csp.tools.acato.nl/api/v1/report
vary	Accept-Encoding
content-encoding	gzip
content-length	34528
content-type	text/html; charset=UTF-8
date	Sat, 28 Sep 2024 07:10:32 GMT
server	Apache
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,633 referring domains.

This page has 782,943 backlinks.

This page has backlinks from 1,018 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://adevinta.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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adevinta.com

Homepage - Adevinta

Adevinta is a leading online classifieds group, operating 25+ digital marketplaces across Europe and beyond.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Adevinta	79%	Check
Adevinta ASA	60%	Check
Commerce	59%	Check
line	56%	Check
Europe	54%	Check
Sustainable Commerce	53%	Check
marketplaces	50%	Check
Changing	50%	Check
single line	50%	Check
digital marketplaces	48%	Check
leading	46%	Check
digital	46%	Check
online	46%	Check
classifieds	46%	Check
group	46%	Check
operating	46%	Check
Leading Online	46%	Check
Online Classifieds	46%	Check
leading online classifieds group	46%	Check
Sustainable	43%	Check
Europeans	43%	Check
Homepage	43%	Check
Follow us	43%	Check
Data	42%	Check
Data Enablers Team	41%	Check

Show more keywords and terms

Adevinta.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 99% achieved

(Critically important)

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(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of adevinta.com with our free plan!

Page quality 70% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 88% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 99% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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Most important keywords

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Cookie Policy