Arboretum.harvard.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
61% 
Page structure
58% 
Link structure
66% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
1,515.00 kB
Words
1143
Media files
37
Number of links
78 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Arnold Arboretum of Harvard University | Arnold Arboretum
There are word repetitions in the page title.
The length of the page title is perfect. (565 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.
The meta description is too long: 1981 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://arboretum.harvard.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#31452e
msapplication-TileImagehttps://arboretum.harvard.edu/wp-content/themes/arboretum/static/img/favicon/ms-icon-144x144.png
theme-color#31452e
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.
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article:publisherhttps://www.facebook.com/ArnoldArboretum.Harvard/
article:modified_time2024-07-23T14:04:07+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@ArnoldArboretum
og:localeen_US
og:typewebsite
og:titleHomepage
og:descriptionThe Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.
og:urlhttps://arboretum.harvard.edu/
og:site_nameArnold Arboretum
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1143 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1515 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 78 characters this one is longer than 70 characters:
"click here to take a version of this tour with expeditions, our mobile web app"
The following tag is repeated too often: click here to take a version of this tour with expeditions, our mobile web app
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...epress-multilingual-cms/res/flags/en.pngNo alt attribute provided
...4-2018-A-Friedman-1600x900-c-default.jpgX Crataemespilus canescens 274-2018-A
...2-A-Friedman-July-1600x900-c-default.jpgAesculus parviflora 12652-A by Ned Friedman
...1-A-Friedman-July-1600x900-c-default.jpgQuercus glandulifera 763-81-A by Ned Friedman
...1-B-Friedman-June-1600x900-c-default.jpgCatalpa ovata 98-61-B by Ned Friedman
...4-A-Friedman-July-1600x900-c-default.jpgNo alt attribute provided
...7-B-Friedman-July-1600x900-c-default.jpgAlbizia julibrissin 1442-77-B by Ned Friedman
...7-A-Friedman-July-1600x900-c-default.jpgPinus thunbergii 1767-77-A by Ned Friedman
...1-B-Friedman-July-1600x900-c-default.jpgKoelreuteria paniculata 14928-1-B by Ned Friedman
...6-A-Friedman-July-1600x900-c-default.jpgNo alt attribute provided
...9-A-Friedman-July-1600x900-c-default.jpgTorreya grandis var. merrillii 1087-89-A

Page structure

H1 heading
(Critically important)
The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants.
H2 Featured Event
H2 The Buzz About Bats
H2 What’s New
H2 entrance improvement project, expeditions : the arboretum’s mobile app, 2023 annual report, equity, the roslindale gateway path project,
H2 Stories
H2 Some Arboretum Entrances Are 'A Mess.' Why Residents Are Pining for a Fix
H2 Rare Corpse Plant Blooms at the Arnold Arboretum!
H2 Do a Garden Audit with Rodney Eason
H2 Sweating the Small Stuff
H2 Plants on a Changing Planet
H2 Renewing Olmsted’s Promise
H2 Today's Virtual Walks
H2 Plants & Collections
H2 Bradley Rosaceous Collection
H2 Cosmopolitan Meadow at Weld Hill
H2 Leventritt Shrub & Vine Garden
H2 Bonsai & Penjing Collection
H2 We are fellows, gardeners, horticulturists, educators, researchers, and everyone in between.
H2 Free and open every day.
H2 Funded by our community.
H3 Entrance Improvement Project
H3 Expeditions : The Arboretum’s Mobile App
H3 2023 Annual Report
H3 Equity
H3 The Roslindale Gateway Path Project
H3 Rare Corpse Plant Blooms at the Arnold Arboretum! Duplicate text
H3 Do a Garden Audit with Rodney Eason Duplicate text
H3 Sweating the Small Stuff Duplicate text
H3 Plants on a Changing Planet Duplicate text
H3 Renewing Olmsted's Promise
H3 ‘Ernest Wilson’ Silk Tree
H3 Japanese Stewartia
H3 There are not many other places where I could study such a diverse group of species. I love having such an exceptional collection next door to the lab, and despite spending so much time in the land...
H3 I am so grateful to come to work every day in a place where so many people come to find joy, relaxation, healing, and learning. Working with seeds and plants in the beginning stages of their lives ...
H3 The Arnold has an incredible history of plant-loving people that I really relate to. I feel lucky to work here and look forward to it every day.
H3 I love creating programs that get people excited about plants and the Arboretum and seeing the participants’ reactions first-hand. When someone feels really inspired, or excited, or awestruck becau...
H3 I think the Arboretum's most valuable impact is its role as a place where people can engage in a relationship with plants, something usually forgotten in big cities. The collection of hundreds of f...
H3 Empty heading
H3 The Arnold Arboretum acknowledges that benefactor Benjamin Bussey, who bequeathed the land on which the institution now is sited, bought the property with funds amassed from trade in goods produced...
H3 Join our mailing list to hear from all the voices at the Arnold Arboretum.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 24 external links on this page.
LinkAttributesAnchor text
https://arboretum.harvard.edu/Anchor Skip to content
/visit/Subdomain Open every day. Free every day.
/support/Subdomain Give and Join
/about/volunteer-opportunities/Subdomain Volunteer
/arnoldiaArnoldia
https://arboretum.harvard.edu/Subdomain No Text
/visit/Subdomain Plan a Visit
/eventsEvents
/education/Subdomain Education
/plantsPlants
/research/Subdomain Research
/stories/Subdomain Stories
/about/Subdomain About Us
https://arboretum.harvard.edu/Subdomain No Text
/visit/Subdomain Plan a Visit →
/eventsEvents →
/education/Subdomain Education →
/plantsPlants →
/research/Subdomain Research →
/stories/Subdomain Stories →
/about/Subdomain About Us →
/support/Subdomain Text duplicate Give and Join
/about/volunteer-opportunities/Subdomain Text duplicate Volunteer
/arnoldiaText duplicate Arnoldia
/eventsSee all events
/events/the-buzz-about-bats/Subdomain Learn More
/about/entrance-improvement-pr...Subdomain Text duplicate Learn More
/visit/explore-with-us/expedit...Subdomain Expeditions Mobile App
/about/annual-report/Subdomain Annual Report
/about/equity/Subdomain Trivial anchor text
Read More
https://storymaps.arcgis.com/s...External Subdomain See Story Map
/storiesRead more stories
/stories/topics/communityCommunity
https://www.wbur.org/news/2024...External Subdomain Some Arboretum Entrances Are 'A Mess.' Why Residents Are Pining for a Fix
https://www.wbur.org/news/2024...External Subdomain IMG-ALT he Arboretum Road entrance to the Arboretum still under renovation.
/stories/rare-corpse-plant-set...Subdomain IMG-ALT Dame Judi Stench corpse flower in bloom at the research greenhouses of the Arnold Arboretum
/stories/rare-corpse-plant-set...Subdomain Rare Corpse Plant Blooms at the Arnold Arboretum!
/stories/topics/biodiversityBiodiversity
https://awaytogarden.com/do-a-...External IMG-ALT Rodney Eason in the Arnold Arboretum landscape
https://awaytogarden.com/do-a-...External Do a Garden Audit with Rodney Eason
https://awaytogarden.com/do-a-...New window External A Way to Garden
/stories/sweating-the-small-st...Subdomain No Text
/stories/sweating-the-small-st...Subdomain Sweating the Small Stuff
/stories/topics/horticultureHorticulture
https://www.harvardmagazine.co...External Subdomain IMG-ALT Ben Taylor in the Weld Hill Research Building Greenhouses by Jim Harrison
https://www.harvardmagazine.co...External Subdomain Plants on a Changing Planet
https://www.harvardmagazine.co...New window External Subdomain Harvard Magazine
/stories/renewing-olmsteds-pro...Subdomain IMG-ALT Street-view concept for possible improvements to the Arborway Gate entrance includes bollards to exclude traffic, planting beds that extend the Arboretum’s c...
/stories/renewing-olmsteds-pro...Subdomain Renewing Olmsted's Promise
/stories/topics/communityText duplicate Community
/stories/rare-corpse-plant-set...Subdomain Text duplicate Rare Corpse Plant Blooms at the Arnold Arboretum!
/stories/topics/biodiversityText duplicate Biodiversity
https://awaytogarden.com/do-a-...External Text duplicate Do a Garden Audit with Rodney Eason
https://awaytogarden.com/do-a-...New window External Text duplicate A Way to Garden
/stories/sweating-the-small-st...Subdomain Text duplicate Sweating the Small Stuff
/stories/topics/horticultureText duplicate Horticulture
https://www.harvardmagazine.co...External Subdomain Text duplicate Plants on a Changing Planet
https://www.harvardmagazine.co...New window External Subdomain Text duplicate Harvard Magazine
/stories/renewing-olmsteds-pro...Subdomain Renewing Olmsted’s Promise
/stories/topics/communityText duplicate Community
/walksSee all virtual walks
/walks/introductory-tour/Subdomain Metasequoia glyptostroboides 524-48-L Introductory Tour This half-mile Introductory Tour features stories about the Arboretum’s history, mission, and researc...
IMG-ALT Branch with orange needs against blue sky
https://expeditions.oncell.com...New window External Subdomain click here to take a version of this tour with Expeditions, our mobile web app
/walks/directors-tour/Subdomain Director’s Tour Experience the Arnold Arboretum’s world-class living collections from Director Ned Friedman’s perspective. Take this tour online or use the p...
IMG-ALT Ned Friedman
/walks/keepers-tour/Subdomain Michael Dosmann Keeper’s Tour Take a virtual walk with Michael Dosmann, the Keeper of the Arboretum’s living collections. Take this tour online or use the pa...
IMG-ALT Michael Dosmann
/walks/explorers-garden-tour/Subdomain Dove tree (Davidia involucrata). Explorers Garden Tour This quarter-mile tour through the Explorers Garden features stories from the Arboretum’s century and ...
IMG-ALT Dove tree (Davidia involucrata)
https://expeditions.oncell.com...New window External Subdomain Text duplicate click here to take a version of this tour with Expeditions, our mobile web app
/plantsSee more Plants & Collections
/explorer/?id=13381*ANew window Subdomain 13381*A Map it ↗
/plant-bios/ernest-wilson-silk...Subdomain ‘Ernest Wilson’ Silk Tree
/plant-bios/ernest-wilson-silk...Subdomain View plant bio
/explorer/?id=11440*ANew window Subdomain 11440*A Map it ↗
/plant-bios/japanese-stewartia/Subdomain Japanese Stewartia
/plant-bios/japanese-stewartia/Subdomain Text duplicate View plant bio
/collections/bradley-rosaceous...Subdomain Bradley Rosaceous Collection
/collections/cosmopolitan-mead...Subdomain Cosmopolitan Meadow at Weld Hill
/collections/leventritt-shrub-...Subdomain Leventritt Shrub & Vine Garden
/collections/bonsai-and-penjin...Subdomain Bonsai & Penjing Collection
/visit/Subdomain Text duplicate Plan a Visit
/visitContact Us
/plants/Subdomain Text duplicate Plants
/stories/Subdomain Text duplicate Stories
/eventsText duplicate Events
/about/Subdomain Text duplicate About Us
/education/Subdomain Text duplicate Education
/research/Subdomain Text duplicate Research
/support/Subdomain Text duplicate Give and Join
/arnoldiaText duplicate Arnoldia
/arnold150/Subdomain Arnold 150
https://community.alumni.harva...External Subdomain Give today
https://massachusetttribe.org/External Massachusett Tribe
/stories/early-indigenous-land...Subdomain Read about the deep history of the Arboretum landscape
/about/our-history/the-arnold-...Subdomain Read about the Arboretum and its entanglement with slavery
https://www.facebook.com/Arnol...New window External Subdomain Facebook
https://instagram.com/arnold_a...New window External Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/user/A...New window External Subdomain YouTube
https://www.flickr.com/groups/...New window External Subdomain Flickr
https://wiki.harvard.edu/confl...External Subdomain Intranet
/about/privacy-policy/Subdomain Privacy Policy
/visit/accessibility/Subdomain Accessibility
https://page.hu.harvard.edu/AR...New window External Subdomain Sign Up

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://arboretum.harvard.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,515 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,637 referring domains.
This page has 49,393 backlinks.
This page has backlinks from 1,186 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

arboretum.harvard.edu
The Arnold Arboretum of Harvard University | Arnold Arboretum
The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Arboretum93%Check
Arboretum Harvard91%Check
Harvard87%Check
Arnold Arboretum Harvard87%Check
Arnold Arboretum86%Check
Harvard University80%Check
Arnold79%Check
Tree68%Check
Plant68%Check
Arboretum history67%Check

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