Arts.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
95% 
Link structure
93% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
122.20 kB
Words
569
Media files
38
Number of links
53 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of the Arts London
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
The length of the meta description is perfect. (981 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.arts.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0
dcterms.titleUAL
dcterms.creatorUAL
dcterms.created2018-01-20T21:02:21+00:00
dcterms.modified2024-09-02T09:34:34+01:00
dcterms.issued2023-09-29T14:09:37+01:00
dcterms.formatHTML
dcterms.identifierhttps://www.arts.ac.uk
descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
Canonical.UrlEmpty
SEO.NoIndexEmpty
Short.Course.College.FooterEmpty
Page.Background.Colourdark--theme
Page.Sub.TitleEmpty
Hide.Child.Pagesshow-menu
hasChildrenEmpty
site.useful.links55756
imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
article:published_time2023-09-29T14:09:37+01:00
article:modified_time2024-09-02T09:34:34+01:00
langen
twitter:cardsummary
twitter:site@UAL
twitter:titleUAL
twitter:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
twitter:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:titleUAL
og:typewebsite
og:urlhttps://www.arts.ac.uk
og:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:image:width1200
og:image:height630
og:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
og:site_nameUAL
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 569 words. That's ok.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 126 characters this one is longer than 70 characters:
"eve lague working with wooden pieces in the studio, camberwell college of arts, march 2016. photograph..."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...0,500&s=9278dc2ad754375090cabc3504c533d6UAL Bereavement support group
...,1231&s=1af0fbcca9cc23dfa3c99153cc511ac5Grads: career one-to-ones
...8,854&s=75242c36ce2d97ee2f830ed6400f665eCreative Education Online (CEO) Seminar Series
...,2880&s=53dbed931a5b3b1455525ccf451f7db6Professional Recognition Programme: Senior Fellowship (SFHEA)
...0,320&s=20b51d20ee75159fb0e93df9926d5632Student Career One-to-Ones
...0,625&s=70f542425a02b5a525a4680ce92ab969Diasporic Films

Page structure

H1 heading
(Critically important)
University of the Arts London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University of the Arts London
H2 Stories
H2 6 Colleges, 1 University
H2 6 Colleges, 1 University Duplicate text
H2 What's on
H2 Open Days
H3 University of the Arts London named Times and Sunday Times Specialist University of the Year 2025
H3 University of the Arts London rises to 13th place in Guardian University Guide
H3 University of the Arts London recognised as a Bronze Carbon Literate Educator
H3 UAL Bereavement support group
H3 Grads: career one-to-ones
H3 Creative Education Online (CEO) Seminar Series
H3 Professional Recognition Programme: Senior Fellowship (SFHEA)
H3 Student Career One-to-Ones
H3 Diasporic Films
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.arts.ac.uk/Anchor Skip to main content
https://www.arts.ac.uk/Subdomain No Text
https://www.arts.ac.uk/subjectsSubdomain Subjects
https://www.arts.ac.uk/coursesSubdomain Courses
https://www.arts.ac.uk/collegesSubdomain Colleges and Institutes
https://www.arts.ac.uk/subjectsSubdomain Text duplicate Subjects
https://www.arts.ac.uk/coursesSubdomain Text duplicate Courses
https://www.arts.ac.uk/collegesSubdomain Text duplicate Colleges and Institutes
/study-at-ualSubdomain Study at UAL
https://www.arts.ac.uk/studentsSubdomain Students
/alumni-and-friendsSubdomain Alumni and friends
https://www.arts.ac.uk/about-ualSubdomain About UAL
/knowledge-exchangeSubdomain Knowledge Exchange
https://www.arts.ac.uk/researchSubdomain Research
https://www.arts.ac.uk/storiesSubdomain Stories
https://www.arts.ac.uk/whats-onSubdomain What's on
https://www.arts.ac.uk/peopleSubdomain People
/partnershipsSubdomain Educational and global partnerships
/about-ual/equality-and-divers...Subdomain Black History Month
/about-ual/equality-and-divers...Subdomain Black Creatives Hub
/students/welcome?utm_medium=s...Subdomain Welcome
https://www.arts.ac.uk/open-daysSubdomain Discovery webinars and open events
https://graduateshowcase.arts....External Subdomain UAL Showcase
/study-at-ual/pre-degree-and-u...Subdomain Discover our prospectus Order your copy of our Pre-degree and Undergraduate Prospectus or Postgraduate Guide.
/study-at-ual/askastudentSubdomain Chat to a student Got questions about studying with us? Our student ambassadors are here to help.
/about-ual/press-office/storie...Subdomain University of the Arts London named Times and Sunday Times Specialist University of the Year 2025
/about-ual/press-office/storie...Subdomain University of the Arts London rises to 13th place in Guardian University Guide
/about-ual/press-office/storie...Subdomain University of the Arts London recognised as a Bronze Carbon Literate Educator
https://www.arts.ac.uk/storiesSubdomain See more stories
/colleges/camberwell-college-o...Subdomain Camberwell College of Arts
/colleges/central-saint-martinsSubdomain Central Saint Martins
/colleges/chelsea-college-of-artsSubdomain Chelsea College of Arts
/colleges/london-college-of-co...Subdomain London College of Communication
/colleges/london-college-of-fa...Subdomain London College of Fashion
/colleges/wimbledon-college-of...Subdomain Wimbledon College of Arts
https://www.arts.ac.uk/collegesDiscover our colleges
/whats-on/ual-bereavement-supp...Subdomain UAL Bereavement support group
/whats-on/grads-career-one-to-...Subdomain Grads: career one-to-ones
/whats-on/creative-education-o...Subdomain Creative Education Online (CEO) Seminar Series
/whats-on/professional-recogni...Subdomain Professional Recognition Programme: Senior Fellowship (SFHEA)
/whats-on/student-career-one-t...Subdomain Student Career One-to-Ones
/whats-on/diasporic-filmsSubdomain Diasporic Films
https://www.arts.ac.uk/whats-onSubdomain See more events
https://www.arts.ac.uk/open-daysSubdomain See all open days
/privacy-informationSubdomain Privacy information
/about-ual/public-informationSubdomain Public information
https://jobs.arts.ac.uk/External Subdomain Working at UAL
/accessibility-statementSubdomain Accessibility statement
https://www.arts.ac.uk/cookiesSubdomain Cookies
https://www.arts.ac.uk/contact-usSubdomain Contact us
/study-at-ual/pre-degree-and-u...Subdomain UAL Prospectus
https://www.arts.ac.uk/disclaimerSubdomain Disclaimer
/about-ual/press-officeSubdomain Press Office
/about-ual/public-information/...Subdomain Modern slavery statement
/ual-and-ual-short-courses-pri...Subdomain UAL and UAL Short Courses Ltd Privacy Notice
https://www.instagram.com/unio...External Subdomain No Text
https://www.facebook.com/Unive...External Subdomain No Text
https://twitter.com/UALExternal No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.youtube.com/user/u...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.arts.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
dateSun, 06 Oct 2024 13:48:19 GMT
content-typetext/html; charset=utf-8
cf-ray8ce61bbd1df92c19-FRA
cf-cache-statusHIT
age13039
cache-controlprivate, max-age=0
expiresSun, 06 Oct 2024 10:41:00 GMT
set-cookie86 Characters
varyAccept-Encoding
x-cdn-cached-at1728209461
x-cdn-expires-at1728295861
x-cdn-original-ttl86400
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-upgrade-enabledoff
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,028 referring domains.
This page has 779,757 backlinks.
This page has backlinks from 6,257 different ip addresses.

Robots.txt

# Disallow some matrix defaults
User-agent: *

Disallow: /_designs/
Disallow: /design/
Disallow: /our-brand/
Disallow: /our-brand
Disallow: /students/disciplinary-hearing-panel-decision
Disallow: /*?sq_content_src=
Disallow: /*_recache
Disallow: /*_edit
Disallow: /*_admin
Disallow: /*_login
Disallow: /*_performance
Disallow: /*_design
Disallow: /*_web_services
Disallow: /study-at-ual/language-centre/learn-english/english-plus-summer-arts-courses/english-plus-summer-arts-courses-campaign/
Disallow: /study-at-ual/language-centre/learn-english/english-plus-year-round-courses/english-plus-year-round-courses-campaign/ 
Disallow: /study-at-ual/short-courses/kmg/digital-marketing-online-short-courses-ppc
Disallow: /study-at-ual/short-courses/kmg/graphic-design-online-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/textiles-and-materials-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/residential-short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/performance-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/pattern-cutting-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/illustration-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/film-and-television-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-marketing-and-communications-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-business-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-marketing-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/curating-and-culture-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/architecture-spatial-and-interior-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/photography-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/footwear-bags-millinery-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/graphic-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fine-art-short-courses-ppc
Disallow: /my-account-basket
Disallow: /my-account-checkout
Disallow: /my-account-login
Disallow: /my-account
Disallow: /stillio-subjects-xml/
Disallow: /study-at-ual/short-courses/kmg/*
Disallow: /study-at-ual/short-courses/marketing/mailing-list-confirmation
Disallow: /study-at-ual/short-courses/marketing
Disallow: /study-at-ual/language-centre/how-to-apply-english-course/how-to-pay
Disallow: /subjects/open-courses
Disallow: /ceramics
Disallow: /assets
Disallow: /assets/*
Disallow: /pattern-library
Disallow: /pattern-library/*
Disallow: /templates/*
Disallow: /__data/*

Search preview

www.arts.ac.uk
University of the Arts London
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Arts86%Check
university art85%Check
University Arts80%Check
University Arts London76%Check
Art Design76%Check
University74%Check
Art and Design70%Check
London66%Check
Performing Arts62%Check
Specialist University60%Check

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