Baseonline.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
58% 
Link structure
68% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
102.20 kB
Words
1945
Media files
53
Number of links
73 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BASE® | Employee Benefit Administration
The length of the page title is perfect. (378 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BASE® | Employee Benefit Administration | Benefits You Can Trust. Service You Can Count On.™
The length of the meta description is perfect. (606 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBASE® | Employee Benefit Administration | Benefits You Can Trust. Service You Can Count On.™
authorbaseonline.com
theme-color#3762a1
viewportwidth=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Whether employers are looking to enrich their current benefit plans, o...
This page contains 1945 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: base®
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/logos/smallBlueLogo.pngBASE®
/assets/img/productsvideo.pngNo alt attribute provided
/assets/img/products/hra.jpgNo alt attribute provided
/assets/img/products/samplepay.jpgNo alt attribute provided
/assets/img/piggybank.pngNo alt attribute provided
/assets/img/products/IntegratedHRA.jpgNo alt attribute provided
/assets/img/products/cafeteria.jpgNo alt attribute provided
/assets/img/products/ichra.jpgNo alt attribute provided
/assets/img/products/ebhra.jpgNo alt attribute provided
/assets/img/products/ExceptedBenefits.jpgNo alt attribute provided
/assets/img/products/ERISAWrap.jpgNo alt attribute provided
/assets/img/products/grouphra.jpgNo alt attribute provided
/assets/img/products/hr360bg.pngNo alt attribute provided
/assets/img/products/hsa.jpgNo alt attribute provided
/assets/img/products/5500.jpgNo alt attribute provided
/assets/img/products/lsa.jpgNo alt attribute provided
/assets/img/products/ndt.jpgNo alt attribute provided
/assets/img/partnervideo.pngNo alt attribute provided
/assets/img/products/tax_professionals.jpgNo alt attribute provided
/assets/img/products/Financial_Services.jpgNo alt attribute provided
.../products/Employee_Benefits_Provider.jpgNo alt attribute provided
/assets/img/products/businesspartner.jpgNo alt attribute provided
/assets/img/products/webce.jpgNo alt attribute provided
/assets/img/products/grouphra.jpgNo alt attribute provided
/assets/img/products/ExceptedBenefits.jpgNo alt attribute provided
/assets/img/Optum_Store_wht_RGB_small.pngNo alt attribute provided
/assets/img/OptumStoreLogo_small.pngNo alt attribute provided
/assets/img/OptumStoreLogo.pngNo alt attribute provided
/assets/img/slides/slide-bg.jpgNo alt attribute provided
/assets/img/slides/slide-title-border.pngNo alt attribute provided
/assets/img/slides/slide-title-border.pngNo alt attribute provided
/assets/img/slides/slide-concept-2-1.pngNo alt attribute provided
/assets/img/slides/slide-concept-2-2.pngNo alt attribute provided
/assets/img/slides/slide-concept-2-3.pngNo alt attribute provided
/assets/img/slides/slide-concept-2-4.pngNo alt attribute provided
/assets/img/slides/slide-concept-2-5.pngNo alt attribute provided
/assets/img/products/slide/hra/back.pngNo alt attribute provided
/assets/img/products/slide/hra/HRALeft.pngICHRA Link
/assets/img/products/slide/hra/HRARight.pngQSE Link
...ets/img/products/slide/hra/HRAMiddle.pngContact BASE to Learn more
/assets/img/OptumStore-Hero1_dark.pngNo alt attribute provided
/assets/img/OptumStore-Hero2.pngOptum Store
...ts/img/products/hsa/HSA_Banner_20206.jpgHSA Banner
...ts/img/products/hsa/HSA_Banner_20204.pngHSA Banner 1
...ts/img/products/hsa/HSA_Banner_20202.pngHSA Banner 2
...ts/img/products/hsa/HSA_Banner_20203.pngHSA Banner 3
...ts/img/products/hsa/HSA_Banner_20205.jpgHSA Banner 4
/assets/img/products/businesspartnerbg.jpgNo alt attribute provided
/assets/img/products/erisawrapbg.jpgNo alt attribute provided
/assets/img/products/hr360bg.pngHR Library Banner
/assets/img/webceteam.jpgWebCE Banner
/assets/img/logos/xsmallwhitelogo.pngBASE ONLINE
/assets/img/logos/xsmallwhitelogo.pngBASE ONLINE

Page structure

H1 heading
(Critically important)
Latest BASE® Topics
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Latest BASE® Topics
H2 Section 105 BASE® HRA Offers...
H2 SamplePay®
H2 Join Thousands of Business Owners Saving Thousands on Taxes Today!
H2 BASE® Integrated HRA Provides...
H2 BASE® 125 Cafeteria Plan
H2 BASE® Individual Coverage HRA Provides...
H2 BASE® Excepted Benefit HRA Provides...
H2 BASE® QSE HRA Provides...
H2 BASE® ERISA Wrap
H2 BASE® for Group Employers...
H2 BASE® HR Library Delivers...
H2 BASE® Health Savings Account Provides...
H2 BASE® 5500 Solver
H2 BASE® Lifestyle Spending Account
H2 BASE® Non-Discrimination Testing (NDT)
H2 Tax Professionals Partner with BASE® Because of...
H2 Financial Services Professionals Partner with BASE® Because of...
H2 Employee Benefit Providers Partner with BASE® Because of...
H2 Becoming a BASE® Business Partner Allows You to Grow With...
H2 Quality Continuing Education Anywhere You Go
H2 BASE® for Group Employers
H2 BASE® Excepted Benefits
H2 BASE® HR Library
H2 WebCE
H2 We're not the only ones ecstatic excited about BASE®...
H2 What Our Clients Say....
H2 Empty heading
H4 PRODUCTS
H4 PARTNERS
H4 HRAs Offer Option to Lessen the Load on Employers
H4 BASE® Clients Enjoy Growing Tax Savings
H4 About BASE®
H5 The Optum Store
H5 BASE®
H5 Products
H5 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://baseonline.com/IMG-ALT BASE®
/about-us.htmlAbout BASE®
/contact_us.htmlContact Us
http://www.facebook.com/pages/...New window External Subdomain A-TITLE Facebook
http://twitter.com/BASEHRANew window External A-TITLE Twitter
http://www.linkedin.com/compan...New window External Subdomain A-TITLE Linkedin
https://www.youtube.com/channe...New window External Subdomain A-TITLE youtube
/private/login.aspLogin
https://baseonline.com/Home
/products/105hra.htmlSection 105 HRA
/products/sample_pay.htmlSamplePay® (105 HRA Payroll)
/products/ebhra.htmlExcepted Benefit HRA
/products/ichra.htmlIndividual Coverage HRA
/products/integrated_hra.htmlIntegrated HRA
/products/qse_hra.htmlQualified Small Employer HRA
/products/hsa.htmlHealth Savings Account
/products/cafeteria.html125 Cafeteria Plan
/products/non_discrimination_t...Non-Discrimination Testing (NDT)
/products/5500.html5500 Solver
/products/erisa_wrap.htmlERISA Wrap
/products/lifestylespendingacc...Lifestyle Spending Account
/products/hrlibrary.htmlBASE® Online HR Library
https://www.youtube.com/watch?...External Subdomain No Text
/partners/tax_professional.htmlTax Professional
/partners/financial_services.htmlFinancial Services
/partners/employee_benefit_pro...Employee Benefits Provider
/partners/becomeabp.htmlBecome Partner Today!
http://www.webce.com/baseonline/New window External Subdomain BASE® WebCE & CPE
https://www.youtube.com/watch?...External Subdomain No Text
/private/login.aspText duplicate Login
https://store.optum.com/shop/?...New window External Subdomain No Text
https://store.optum.com/shop/?...New window External Subdomain Shop with confidence - all in one place.
/about-us.htmlAbout Us
/contact_us.htmlText duplicate Contact Us
https://store.optum.com/shop/?...New window External Subdomain No Text
https://store.optum.com/shop/?...New window External Subdomain Trivial anchor text
here
/products/ichra.htmlIMG-ALT ICHRA Link
/products/qse_hra.htmlIMG-ALT QSE Link
/contact_us.htmlIMG-ALT Contact BASE to Learn more
https://store.optum.com/shop/?...New window External Subdomain IMG-ALT Optum Store
https://store.optum.com/shop/?...New window External Subdomain Shop the Optum Store
/products/hsa.htmlIMG-ALT HSA Banner
/partners/becomeabp.htmlLearn More about Becoming a BP!
/products/erisa_wrap.htmlLearn More about ERISA!
https://baseonline.com/blog/View More Topics
/blog/post/?title=HRAs+Offer+O...HRAs Offer Option to Lessen the Load on Employers
/products/105hra.htmlASE® Section 105 HRA
/blog/post/?title=HRAs+Offer+O...Trivial anchor text
Read More
/blog/post/?title=BASE®+Cl...BASE® Clients Enjoy Growing Tax Savings
/blog/post/?title=BASE®+Cl...Text duplicate Trivial anchor text
Read More
https://baseonline.com/blog/Text duplicate View More Topics
/products/hrlibrary.htmlLearn More about HR Library!
http://baseonline.webce.com/External Subdomain Check out WebCe!
/contact_us.htmlContact Us!
/contact_us.htmlText duplicate Contact Us!
/products/105hra.htmlText duplicate Section 105 HRA
/products/ichra.htmlText duplicate Individual Coverage HRA
/products/ebhra.htmlText duplicate Excepted Benefit HRA
/products/integrated_hra.htmlText duplicate Integrated HRA
/products/qse_hra.htmlQSE HRA
/products/cafeteria.htmlText duplicate 125 Cafeteria Plan
/products/hsa.htmlText duplicate Health Savings Account
/products/erisa_wrap.htmlText duplicate ERISA Wrap
/about-us.htmlRead More...
/partners/becomeabp.htmlBecome a Partner
https://baseonline.com/blog/BASE® Topics
/about-us.htmlText duplicate About BASE®
/contact_us.htmlContact BASE®
/products/105hra.htmlBASE® HRA
/products/sample_pay.htmlSamplePay®
/products/ichra.htmlBASE® Individual Coverage HRA
/products/qse_hra.htmlBASE® QSE HRA
/products/ebhra.htmlBASE® Excepted Benefit HRA
/products/integrated_hra.htmlBASE® Integrated HRA
/products/cafeteria.htmlBASE® 125 Cafeteria Plan
/products/hsa.htmlBASE® Health Savings Account
/products/erisa_wrap.htmlBASE® ERISA Wrap
/products/5500.htmlBASE® 5500 Solver
/products/hrlibrary.htmlBASE® HR Library
/contact_us.htmlText duplicate Contact Us
http://www.facebook.com/pages/...New window External Subdomain Text duplicate A-TITLE Facebook
http://twitter.com/BASEHRANew window External Text duplicate A-TITLE Twitter
http://www.linkedin.com/compan...New window External Subdomain Text duplicate A-TITLE Linkedin
https://baseonline.com/IMG-ALT BASE ONLINE
/disclaimer.htmlDisclaimer
/privacy_statement.htmlPrivacy Statement
/cookie_notice.htmlCookie Notice
https://baseonline.com/Text duplicate IMG-ALT BASE ONLINE
/disclaimer.htmlText duplicate Disclaimer
/privacy_statement.htmlText duplicate Privacy Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://baseonline.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 19 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
dateWed, 02 Apr 2025 11:47:47 GMT
cache-controlprivate
content-typetext/html; charset=UTF-8
content-encodinggzip
varyAccept-Encoding
access-control-allow-origin*
access-control-allow-headersContent-Type
access-control-allow-methodsPOST,GET,OPTIONS
x-frame-optionssameorigin
strict-transport-securitymax-age=300; includeSubDomains
x-content-type-optionsnosniff
content-length24336
set-cookie53 Characters
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 117 referring domains.
This page has 2,941 backlinks.
This page has backlinks from 105 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /email/
Disallow: /error_pages/
Disallow: /horizon/
Disallow: /secure.html
Disallow: /secure.html?redirect

Similar sites

Search preview

baseonline.com
BASE® | Employee Benefit Administration
BASE® | Employee Benefit Administration | Benefits You Can Trust. Service You Can Count On.™

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BASE87%Check
Benefit72%Check
Employee Benefit69%Check
Base Online68%Check
Benefit Administration66%Check
Employee Benefit Administration66%Check
BASE Topics66%Check
BASE Excepted64%Check
Employee63%Check
BASE HRA63%Check
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