Better.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
62% 
Page structure
100% 
Link structure
81% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
752.70 kB
Words
978
Media files
41
Number of links
59 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Free Online Mortgage Broker | Better.co.uk
The length of the page title is perfect. (385 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get expert mortgage advice from the UK's leading online mortgage broker. We'll help you find the right mortgage and manage the application process for you.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://better.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.13.3
descriptionGet expert mortgage advice from the UK's leading online mortgage broker. We'll help you find the right mortgage and manage the application process for you.
imagehttps://better.co.uk/images/stacked-social.png
cspdefault-src 'self' 02.cdn.trussle.com 02.cdn.better.co.uk; style-src 'self' 'unsafe-inline' *.cloudflare.com *.cloudfront.net fonts.googleapis.com tagmanager.google.com 02.cdn.trussle.com 02.cdn.better.co.uk; script-src 'self' 'unsafe-inline' 'unsafe-eval' cdn-assets-prod.s3.amazonaws.com optimizely.s3.amazonaws.com bat.bing.com *.cloudfront.net cookie-cdn.cookiepro.com stats.g.doubleclick.net fast.ssqt.io edge.fullstory.com fullstory.com rs.fullstory.com googleads.g.doubleclick.net connect.facebook.net www.facebook.com graph.facebook.com *.googleadservices.com www.google-analytics.com optimize.google.com tagmanager.google.com *.googleapis.com www.googletagmanager.com static.hotjar.com script.hotjar.com *.hotjar.io js.hs-analytics.net js.hs-scripts.com js.hsforms.net forms.hsforms.com js-na1.hs-scripts.com js.hs-banner.com js.hubspot.com js.usemessages.com e.infogram.com infogram.com *.optimizely.com cdn.segment.com snapengage.com survey.survicate.com surveys-static.survicate.com *.trussle.com *.better.co.uk widget.trustpilot.com cdn.taboola.com trc.taboola.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com jscloud.net redditstatic.com pixel-config.reddit.com conversions-config.reddit.com ; frame-src 12820922.fls.doubleclick.net td.doubleclick.net connect.facebook.com www.facebook.com vars.hotjar.com forms.hsforms.com app.hubspot.com e.infogram.com infogram.com *.cdn.optimizely.com snapengage.com trussle.eu.looker.com widget.trustpilot.com www.youtube.com; font-src data: 'self' fonts.gstatic.com stats.gstatic.com script.hotjar 02.cdn.trussle.com trussle.com 02.cdn.better.co.uk better.co.uk surveys-static.survicate.com; connect-src 'self' airbrake.io bat.bing.com cookie-cdn.cookiepro.com geolocation.onetrust.com stats.g.doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com graph.facebook.com fullstory.com edge.fullstory.com rs.fullstory.com *.google-analytics.com *.analytics.google.com adservice.google.com googletagmanager.com www.googletagmanager.com google.com www.google.com pagead2.googlesyndication.com *.hotjar.com wss://*.hotjar.com vc.hotjar.io:* forms.hsforms.com api.hubspot.com hubspot-forms-static-embed.s3.amazonaws.com app.referralsaasquatch.com fast.ssqt.io cdn.segment.io cdn.segment.com api.segment.io snapengage.com respondent.survicate.com *.optimizely.com trc.taboola.com trc-events.taboola.com 02.cdn.trussle.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com 02.cdn.better.co.uk track-api.trussle.com track-cdn.trussle.com jscloud.net cta-service-cms2.hubspot.com track-api.better.co.uk track-cdn.better.co.uk redditstatic.com pixel-config.reddit.com conversions-config.reddit.com api.trussle.com api.better.co.uk; img-src 'self' data: bat.bing.com *.cloudfront.net res.cloudinary.com cookie-cdn.cookiepro.com images.ctfassets.net doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com scontent.ffab1-2.fna.fbcdn.net google.com www.google.com google.co.uk www.google.co.uk google-analytics.com www.google-analytics.com www.googleadservices.com www.googleapis.com googletagmanager.com www.googletagmanager.com www.googleusercontent.com stats.gstatic.com script.hotjar.com hubspot.com forms.hsforms.com forms-na1.hsforms.com track.hubspot.com snapengage.com surveys-static.survicate.com 02.cdn.trussle.com 02.cdn.better.co.uk i.ytimg.com emailsignature.trustpilot.com tr.outbrain.com perf-na1.hsforms.com alb.reddit.com; media-src snapengage.com; object-src snapengage.com
langen
twitter:cardsummary_large_image
twitter:creator@betterdotuk
twitter:titleFree Online Mortgage Broker | Better.co.uk
twitter:descriptionGet expert mortgage advice from the UK's leading online mortgage broker. We'll help you find the right mortgage and manage the application process for you.
twitter:imagehttps://better.co.uk/images/stacked-social.png
og:urlhttps://better.co.uk/
og:titleFree Online Mortgage Broker | Better.co.uk
og:descriptionGet expert mortgage advice from the UK's leading online mortgage broker. We'll help you find the right mortgage and manage the application process for you.
og:imagehttps://better.co.uk/images/stacked-social.png
og:site_nameBetter.co.uk
x-ua-compatibleie=edge
Content-Security-Policydefault-src 'self' 02.cdn.trussle.com 02.cdn.better.co.uk; style-src 'self' 'unsafe-inline' *.cloudflare.com *.cloudfront.net fonts.googleapis.com tagmanager.google.com 02.cdn.trussle.com 02.cdn.better.co.uk; script-src 'self' 'unsafe-inline' 'unsafe-eval' cdn-assets-prod.s3.amazonaws.com optimizely.s3.amazonaws.com bat.bing.com *.cloudfront.net cookie-cdn.cookiepro.com stats.g.doubleclick.net fast.ssqt.io edge.fullstory.com fullstory.com rs.fullstory.com googleads.g.doubleclick.net connect.facebook.net www.facebook.com graph.facebook.com *.googleadservices.com www.google-analytics.com optimize.google.com tagmanager.google.com *.googleapis.com www.googletagmanager.com static.hotjar.com script.hotjar.com *.hotjar.io js.hs-analytics.net js.hs-scripts.com js.hsforms.net forms.hsforms.com js-na1.hs-scripts.com js.hs-banner.com js.hubspot.com js.usemessages.com e.infogram.com infogram.com *.optimizely.com cdn.segment.com snapengage.com survey.survicate.com surveys-static.survicate.com *.trussle.com *.better.co.uk widget.trustpilot.com cdn.taboola.com trc.taboola.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com jscloud.net redditstatic.com pixel-config.reddit.com conversions-config.reddit.com ; frame-src 12820922.fls.doubleclick.net td.doubleclick.net connect.facebook.com www.facebook.com vars.hotjar.com forms.hsforms.com app.hubspot.com e.infogram.com infogram.com *.cdn.optimizely.com snapengage.com trussle.eu.looker.com widget.trustpilot.com www.youtube.com; font-src data: 'self' fonts.gstatic.com stats.gstatic.com script.hotjar 02.cdn.trussle.com trussle.com 02.cdn.better.co.uk better.co.uk surveys-static.survicate.com; connect-src 'self' airbrake.io bat.bing.com cookie-cdn.cookiepro.com geolocation.onetrust.com stats.g.doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com graph.facebook.com fullstory.com edge.fullstory.com rs.fullstory.com *.google-analytics.com *.analytics.google.com adservice.google.com googletagmanager.com www.googletagmanager.com google.com www.google.com pagead2.googlesyndication.com *.hotjar.com wss://*.hotjar.com vc.hotjar.io:* forms.hsforms.com api.hubspot.com hubspot-forms-static-embed.s3.amazonaws.com app.referralsaasquatch.com fast.ssqt.io cdn.segment.io cdn.segment.com api.segment.io snapengage.com respondent.survicate.com *.optimizely.com trc.taboola.com trc-events.taboola.com 02.cdn.trussle.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com 02.cdn.better.co.uk track-api.trussle.com track-cdn.trussle.com jscloud.net cta-service-cms2.hubspot.com track-api.better.co.uk track-cdn.better.co.uk redditstatic.com pixel-config.reddit.com conversions-config.reddit.com api.trussle.com api.better.co.uk; img-src 'self' data: bat.bing.com *.cloudfront.net res.cloudinary.com cookie-cdn.cookiepro.com images.ctfassets.net doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com scontent.ffab1-2.fna.fbcdn.net google.com www.google.com google.co.uk www.google.co.uk google-analytics.com www.google-analytics.com www.googleadservices.com www.googleapis.com googletagmanager.com www.googletagmanager.com www.googleusercontent.com stats.gstatic.com script.hotjar.com hubspot.com forms.hsforms.com forms-na1.hsforms.com track.hubspot.com snapengage.com surveys-static.survicate.com 02.cdn.trussle.com 02.cdn.better.co.uk i.ytimg.com emailsignature.trustpilot.com tr.outbrain.com perf-na1.hsforms.com alb.reddit.com; media-src snapengage.com; object-src snapengage.com
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 978 words. That's ok.
36.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (752.7 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64lock
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
...nature.trustpilot.com/brand/n/2/logo.pngTrustpilot Logo
...-US/2/6392287740b116458553ed83/stars.pngTrustpilot Stars
.../1/6392287740b116458553ed83/[email protected]Trustpilot Score
...4e20f4eaf67278a82fb1/Frame1-mortgage.svgFrame1-mortgage
...e8ee627e6270727c0e16/Frame2-mortgage.svgFrame2-mortgage
...4be9b2174e73b5634847/Frame3-mortgage.svgFrame3-mortgage
...803725f0997555f899/Frame1-remortgage.svgFrame1-remortgage
...d28c562e99cf5f1c6d8/Frame1-insurance.svgFrame1-insurance
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64arrow-forward
data:[...] Base64arrow
data:[...] Base64arrow

Page structure

H1 heading
(Critically important)
Your free online Mortgage Broker
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Your free online Mortgage Broker
H2 Reviews
H2 Complete guides
H3 Buying a home
H3 Remortgage
H3 Company
H3 Legal
H4 About Us
H4 Better Price Promise
H4 Refer-a-friend
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://better.co.uk/No Text
https://better.co.uk/mortgagesMortgages
https://better.co.uk/remortgagesRemortgages
/secured-loansHomeowner Loans
/learning-centreLearning centre
/mortgages/remortgageRemortgages explained
/mortgages/first-time-buyerFirst-time buyer mortgages
/mortgages/next-time-buyersMortgages for moving home
/mortgages/buy-to-letBuy-to-let mortgages
https://better.co.uk/about-usAbout Us
/mortgages/mortgage-comparisonCompare Mortgages
/mortgages/mortgage-calculatorMortgage Calculator
/mortgages/remortgage-calculatorRemortgage Calculator
/mortgages/stamp-duty-calculatorStamp Duty Calculator
/mortgages/ltv-calculatorLoan to Value Calculator
https://www.tiktok.com/@better...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/bette...New window External Subdomain No Text
https://www.instagram.com/bett...New window External Subdomain No Text
https://better.co.uk/No Text
https://better.co.uk/mortgagesText duplicate Mortgages
https://better.co.uk/remortgagesText duplicate Remortgages
/secured-loansText duplicate Homeowner Loans
/learning-centreText duplicate Learning centre
/mortgages/remortgageText duplicate Remortgages explained
/mortgages/first-time-buyerText duplicate First-time buyer mortgages
/mortgages/next-time-buyersText duplicate Mortgages for moving home
/mortgages/buy-to-letText duplicate Buy-to-let mortgages
https://better.co.uk/about-usText duplicate About Us
/mortgages/mortgage-comparisonText duplicate Compare Mortgages
/mortgages/mortgage-calculatorText duplicate Mortgage Calculator
/mortgages/remortgage-calculatorText duplicate Remortgage Calculator
/mortgages/stamp-duty-calculatorText duplicate Stamp Duty Calculator
/mortgages/ltv-calculatorText duplicate Loan to Value Calculator
/mortgages/mortgage-in-principlemortgage in principle
https://better.co.uk/smart-buyerSmartBuyer
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot Logo
https://uk.trustpilot.com/revi...New window External Subdomain "Great service, takes away the stress of sourcing a new mortgage provider and the feeling of missing out on a better deal. All aspects of my remortgage was e...
https://uk.trustpilot.com/revi...New window External Subdomain "Tom Lewis and Amanda Baker have been absolutely amazing throughout our process. They have helped us through every question and query we had as first time bu...
https://uk.trustpilot.com/revi...New window External Subdomain "Charlie Kirby took care of my renewal of landlord insurance. Looked for the best rates. Best insurance brokers (Better.co.uk) by far. Honest, friendly and t...
https://uk.trustpilot.com/revi...New window External Subdomain Read more customer stories
/mortgages/first-time-buyerMortgage First-time buyer Read helpful guides on buying your first home, see the latest mortgage rates and more.
IMG-ALT Frame1-mortgage
/mortgages/next-time-buyersMortgage Next-time buyer Moving up the property ladder? Discover mortgage tips and advice for a smooth homebuying process.
IMG-ALT Frame2-mortgage
/mortgages/buy-to-letMortgage Buy to let Costs, taxes, and profit-making: learn all you need to know about buy-to-let mortgages here.
IMG-ALT Frame3-mortgage
/mortgages/remortgageRemortgage Remortgages From capital raise to switching lenders, learn how to remortgage quickly and efficiently.
IMG-ALT Frame1-remortgage
/insurance/better-protection-i...Insurance Insurance Explore guides on mortgage protection insurance, understand its benefits, and find the best option for your needs.
IMG-ALT Frame1-insurance
https://better.co.uk/about-usAbout us
/better-price-promiseLearn more
/refer-a-friendRefer
/account/signup?application=ey...Apply for a mortgage
/mortgages/mortgage-in-principleMortgage in Principle
/insurance/better-protection-i...Insurance
https://better.co.uk/smart-buyerText duplicate SmartBuyer
/get-started/remaining-termApply for a remortgage
/mortgages/rate-watchRate Watch
/secured-loansSecured Loans
https://better.co.uk/londonLondon mortgage broker
/refer-a-friendRefer a friend
https://better.co.uk/pressPress
/partners/signupPartners
https://better.co.uk/complaintsComplaints
https://better.co.uk/about-usText duplicate About us
/about-us/contactContact us
https://better.co.uk/termsTerms of business
https://better.co.uk/privacyPrivacy policy
https://better.co.uk/cookiesCookie policy
/accessibilityAccessibility
https://www.tiktok.com/@better...External Subdomain No Text
https://www.facebook.com/bette...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/bett...External Subdomain No Text
https://better.co.uk/termsNew window Learn more here.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://better.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (753 kB).
The page response time is excellent with 0.12 seconds.

HTTP Response Header

NameValue
dateWed, 25 Sep 2024 13:03:46 GMT
content-typetext/html
cache-controlpublic, max-age=0, must-revalidate
last-modifiedFri, 20 Sep 2024 13:14:15 GMT
x-amz-version-idzf2uyfKJY2sBldY9pLAkr2j8h7AkBbTD
cf-cache-statusHIT
age425910
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
servercloudflare
cf-ray8c8b375daa11d38c-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,337 referring domains.
This page has 8,391 backlinks.
This page has backlinks from 1,032 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://better.co.uk/sitemap-0.xml
Host: https://better.co.uk

Similar sites

Search preview

better.co.uk
Free Online Mortgage Broker | Better.co.uk
Get expert mortgage advice from the UK's leading online mortgage broker. We'll help you find the right mortgage and manage the application process for you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mortgage81%Check
Mortgage Broker79%Check
Online Mortgage79%Check
online Mortgage Broker77%Check
free online Mortgage Broker74%Check
Free Online68%Check
right mortgage66%Check
Better62%Check
Mortgage Advice62%Check
Mortgage Rates59%Check
Show more keywords and terms

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