betterandbetter.com | Website SEO Review

Response time

0.53 s

File size

3,039.00 kB

Words

1784

Media files

199

Number of links

219 internal / 4 external

Meta specifications 89% achieved

Title

(Critically important)

Better & Better | Oral Wellness Toothpaste

There are word repetitions in the page title.

The length of the page title is perfect. (379 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Premium oral care that's better for your health and better for the planet. Natural, clean, vegan ingredients, made even better with vitamins for your oral wellness needs.

The meta description is too long: 1026 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://betterandbetter.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, minimum-scale=1
description	Premium oral care that's better for your health and better for the planet. Natural, clean, vegan ingredients, made even better with vitamins for your oral wellness needs.
theme-color	#1e2f44
next-head-count	36
lang	en
twitter:card	summary
og:type	website
og:locale	en
og:title	Better & Better \| Oral Wellness Toothpaste
og:site_name	Better & Better
og:description	Premium oral care that's better for your health and better for the planet. Natural, clean, vegan ingredients, made even better with vitamins for your oral wellness needs.
og:url	https://betterandbetter.com/
og:image	https://betterandbetter.com/_cdn/IAqaOfz4TUmp5VTUaccv/__N__2
charset	utf-8

Page quality 50% achieved

Content

(Critically important)

There are 8 text duplicates on this page:

Duplicate 1: This was by far the best toothpaste I've ever used. My teeth are white...
Duplicate 2: The reusable glass jar and the floss, as simple as it sounds, truly ma...
Duplicate 3: What you put in your mouth—both the good and the bad—matters. We pride...
Duplicate 4: These statements have not been evaluated by the Food and Drug Administ...

This page contains 1784 words. That's ok.

35.3% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

8 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 15.43 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (3039 kB).

A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 36 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

184 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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/_cdn/0qc7FlfvSBagjgGKVHrQ/__N__2__N__.svg	5 Stars
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/_cdn/0qc7FlfvSBagjgGKVHrQ/__N__2__N__.svg	5 Stars
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/_cdn/0qc7FlfvSBagjgGKVHrQ/__N__2__N__.svg	5 Stars
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/_cdn/0qc7FlfvSBagjgGKVHrQ/__N__2__N__.svg	5 Stars
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/_cdn/0qc7FlfvSBagjgGKVHrQ/__N__2__N__.svg	5 Stars
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data:[...] Base64	Better & Better Balance Vitamin Mouth Spray \| White Bottle with Spray Nozzle \| Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc \| Fresh Cucumber Taste \| Oral wellness and Immune Support
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data:[...] Base64	Better & Better Balance Vitamin Mouth Spray \| White Bottle with Spray Nozzle \| Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc \| Fresh Cucumber Taste \| Oral wellness and Immune Support
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data:[...] Base64	Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins
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data:[...] Base64	How Long Does It Take Vitamins to Work - Blog Article Image
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data:[...] Base64	Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins
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data:[...] Base64	How Long Does It Take Vitamins to Work - Blog Article Image
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Page structure 29% achieved

H1 heading

(Critically important)

Better for you, Better for the planet.

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Better for you, Better for the planet.
H1	Better for you, Better for the planet. Duplicate text
H2	NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
H2	NATURAL. CLEAN. NON-TOXIC. EFFECTIVE. Duplicate text
H2	STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
H2	STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET Duplicate text
H2	THE WORLD LOVES BETTER & BETTER
H2	THE WORLD LOVES BETTER & BETTER Duplicate text
H2	A BRIGHTER, WHITER, HEALTHIER SMILE
H2	A BRIGHTER, WHITER, HEALTHIER SMILE Duplicate text
H2	clean ingredients
H2	ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.
H2	Did You Know Your Mouth is Highly Absorbant?
H2	Did You Know Your Mouth is Highly Absorbant? Duplicate text
H2	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”
H2	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H2	Curated Insights for Your Health, Habits & Happiness
H2	Curated Insights for Your Health, Habits & Happiness Duplicate text
H3	On-the-Go Oral Care Set
H3	Mini Toothpaste & Brush Set
H3	Bamboo Sonic Brushing Set
H3	Purity Starter Set
H3	Fortify Starter Set
H3	On-the-Go Oral Care Set Duplicate text
H3	Mini Toothpaste & Brush Set Duplicate text
H3	Bamboo Sonic Brushing Set Duplicate text
H3	Purity Starter Set Duplicate text
H3	Fortify Starter Set Duplicate text
H3	4.5 STARS—OVER 2,700 REVIEWS & COUNTING
H3	4.5 STARS—OVER 2,700 REVIEWS & COUNTING Duplicate text
H3	Bamboo Sonic Toothbrush
H3	Mini Toothpaste & Brush Set Duplicate text
H3	Fortify Toothpaste 2 Pack
H3	Balance Vitamin Mouth Spray
H3	Bamboo Sonic Brushing Set Duplicate text
H3	Fortify Starter Set Duplicate text
H3	Bamboo Sonic Toothbrush with Travel Case
H3	Bamboo Sonic Toothbrush Duplicate text
H3	Mini Toothpaste & Brush Set Duplicate text
H3	Fortify Toothpaste 2 Pack Duplicate text
H3	Balance Vitamin Mouth Spray Duplicate text
H3	Bamboo Sonic Brushing Set Duplicate text
H3	Fortify Starter Set Duplicate text
H3	Bamboo Sonic Toothbrush with Travel Case Duplicate text
H3	ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE. Duplicate text
H3	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H3	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H4	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H4	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H5	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text
H5	“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.” Duplicate text

Link structure 25% achieved

Internal links

(Important)

Some anchor texts are used more than once.

80 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://betterandbetter.com/	Anchor	Skip to content
/products/petsie-dog-toothbrush		PETSIE DOG TOOTHBRUSH
https://betterandbetter.com/		No Text
/products/petsie-dog-toothbrush	Text duplicate	PETSIE DOG TOOTHBRUSH
/collections/brush-better-sets		Bundles
https://betterandbetter.com/		No Text
/account/login		IMG-ALT Account User Login Icon - Click
/collections/oral-care		Shop Now
/collections/oral-care	Text duplicate	Shop Now
/pages/ingredients		our ingredients
/pages/ingredients	Text duplicate	our ingredients
/products/on-the-go-oral-care-...		On-the-Go Oral Care Set
/products/toothpaste-sampler-b...		Mini Toothpaste & Brush Set
/products/bamboo-sonic-sampler...		Bamboo Sonic Brushing Set
/products/purity-starter-set		Purity Starter Set
/products/fortify-starter-set		Fortify Starter Set
/products/on-the-go-oral-care-...	Text duplicate	On-the-Go Oral Care Set
/products/toothpaste-sampler-b...	Text duplicate	Mini Toothpaste & Brush Set
/products/bamboo-sonic-sampler...	Text duplicate	Bamboo Sonic Brushing Set
/products/purity-starter-set	Text duplicate	Purity Starter Set
/products/fortify-starter-set	Text duplicate	Fortify Starter Set
/products/bamboo-sonic-toothbrush		Bamboo Sonic Toothbrush
/products/toothpaste-sampler-b...	Text duplicate	Mini Toothpaste & Brush Set
/products/fortify-toothpaste		Fortify Toothpaste 2 Pack
/products/balance-vitamin-mout...		Balance Vitamin Mouth Spray
/products/bamboo-sonic-sampler...	Text duplicate	Bamboo Sonic Brushing Set
/products/fortify-starter-set	Text duplicate	Fortify Starter Set
/products/bamboo-sonic-toothbr...		Bamboo Sonic Toothbrush with Travel Case
/products/bamboo-sonic-toothbrush	Text duplicate	Bamboo Sonic Toothbrush
/products/toothpaste-sampler-b...	Text duplicate	Mini Toothpaste & Brush Set
/products/fortify-toothpaste	Text duplicate	Fortify Toothpaste 2 Pack
/products/balance-vitamin-mout...	Text duplicate	Balance Vitamin Mouth Spray
/products/bamboo-sonic-sampler...	Text duplicate	Bamboo Sonic Brushing Set
/products/fortify-starter-set	Text duplicate	Fortify Starter Set
/products/bamboo-sonic-toothbr...	Text duplicate	Bamboo Sonic Toothbrush with Travel Case
/pages/clinical-studies		Clinical Studies
/pages/clinical-studies	Text duplicate	Clinical Studies
/blogs/the-reverie/how-kids-ca...		No Text
/blogs/the-reverie/how-kids-ca...		How Kids Can Maintain Their Dental Health Over Summer Break: 5 Tips from Dr. Jacci
/blogs/the-reverie/how-much-to...		No Text
/blogs/the-reverie/how-much-to...		Here’s How Much Toothpaste to Use (Hint: You’re Probably Using Too Much)
/blogs/the-reverie/sonic-tooth...		No Text
/blogs/the-reverie/sonic-tooth...		Sonic Toothbrush: How It Works, Why It’s Better, and How to Use It
/blogs/the-reverie/bone-loss-i...		No Text
/blogs/the-reverie/bone-loss-i...		Bone Loss in Teeth: An Oral Surgeon Explains the Symptoms, Causes, and Treatment Options
/blogs/the-reverie/what-is-the...		No Text
/blogs/the-reverie/what-is-the...		What Is the Oral Microbiome? A Doctor Breaks It Down
/blogs/the-reverie/toothpaste-...		No Text
/blogs/the-reverie/toothpaste-...		Toothpaste Allergies: All the Symptoms and Causes You Need to Know Before You Brush
/blogs/the-reverie/best-vitami...		No Text
/blogs/the-reverie/best-vitami...		Your Oral Health Depends on These 6 Nutrients. Do You Get Enough?
/blogs/the-reverie/what-is-den...		No Text
/blogs/the-reverie/what-is-den...		What’s In Your Dental Floss? These Ingredients May Surprise You
/blogs/the-reverie/oral-care-p...		No Text
/blogs/the-reverie/oral-care-p...		Oral Care During Pregnancy: The Essential Guide for a Mom-to-Be
/blogs/the-reverie/when-you-do...		No Text
/blogs/the-reverie/when-you-do...		When You Don’t Brush Your Teeth, Your Whole Body Pays the Price
/blogs/the-reverie/vegan-tooth...		No Text
/blogs/the-reverie/vegan-tooth...		Curious About Vegan Toothpaste? Read This Before You Brush
/blogs/the-reverie/is-sparklin...		No Text
/blogs/the-reverie/is-sparklin...		Is Sparkling Water Bad for Your Teeth? We Settled the Debate
/blogs/the-reverie/xylitol-for...		No Text
/blogs/the-reverie/xylitol-for...		Xylitol for Dry Mouth: How It Works and 3 Ways to Use It
/blogs/the-reverie/does-b12-gi...		No Text
/blogs/the-reverie/does-b12-gi...		Does B12 Give You Energy? Here’s What to Expect When You Take It
/blogs/the-reverie/liquid-vita...		No Text
/blogs/the-reverie/liquid-vita...		Liquid Vitamins: How They Work and 4 Reasons They’re Better than Standard Supplements
/blogs/the-reverie/dr-jacci-s-...		No Text
/blogs/the-reverie/dr-jacci-s-...		Dr. Jacci’s Tips for Staying Healthy for the Holidays
/blogs/the-reverie/introducing...		IMG-ALT Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins
/blogs/the-reverie/introducing...		Balance, Explained - By CEO & Co-founder Vladimir Vukicevic
/blogs/the-reverie/vitamin-b12...		No Text
/blogs/the-reverie/vitamin-b12...		Got Canker Sores? Vitamin B12 Could Be the Answer
/blogs/the-reverie/dr-jacci-on...		No Text
/blogs/the-reverie/dr-jacci-on...		Dr. Jacci on The Surprising Subject We Can't Ignore in Oral Care: Domestic Violence
/blogs/the-reverie/dental-prob...		No Text
/blogs/the-reverie/dental-prob...		Dental Probiotics: How They Work, 7 Benefits, and How to Take Them
/blogs/the-reverie/hydroxyapat...		No Text
/blogs/the-reverie/hydroxyapat...		Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So
/blogs/the-reverie/an-oral-sur...		No Text
/blogs/the-reverie/an-oral-sur...		An Oral Surgeon Reveals the Top 3 Reasons Patients End Up in Her Chair
/blogs/the-reverie/are-teeth-b...		No Text
/blogs/the-reverie/are-teeth-b...		Are Teeth Bones? Here’s the Difference (and Why It Matters)
/blogs/the-reverie/what-happen...		No Text
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This page redirects to "https://betterandbetter.com/"

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The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is very large (3,039 kB).

Page Speed

HTTP Response Header

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External factors 100% achieved

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Backlinks

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This website has excellent links from other websites.

This page has backlinks from 269 referring domains.

This page has 743 backlinks.

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Facebook popularity

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betterandbetter.com

Better & Better | Oral Wellness Toothpaste

Premium oral care that's better for your health and better for the planet. Natural, clean, vegan ingredients, made even better with vitamins for your oral wellness needs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Better	91%	Check
oral	68%	Check
planet	66%	Check
Oral Wellness	65%	Check
Oral Health	61%	Check
Wellness	59%	Check
Oral Wellness Toothpaste	59%	Check
Vitamin	56%	Check
ingredients	54%	Check
vegan	54%	Check
health	54%	Check
CLEAN	54%	Check
natural	54%	Check
Toothpaste	53%	Check
Oral Surgeon	52%	Check
Vitamins	48%	Check
Organic Ingredients	48%	Check
Vegan Organic	48%	Check
Vitamin Mouth Spray	48%	Check
Vitamin B12	48%	Check
Toothpaste Brush	47%	Check
Dental Health	46%	Check
Mouth	44%	Check
Spray	44%	Check
Balance	44%	Check

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Betterandbetter.com - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 89% achieved

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Page structure 29% achieved

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Heading structure

Link structure 25% achieved

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Found links on this page

Server configuration 46% achieved

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External factors 100% achieved

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