Brand.utah.edu - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
90% 
Page structure
50% 
Link structure
72% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.15 s
File size
64.20 kB
Words
1165
Media files
17
Number of links
78 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brand – The Official University of Utah Brand Guidelines
The length of the page title is perfect. (504 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Meet Brand, The official University of Utah Design & Branding System
The length of the meta description is perfect. (430 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brand.utah.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsThe University of Utah, UofU, The U, Brand
descriptionMeet Brand, The official University of Utah Design & Branding System
msapplication-TileColor#ffffff
theme-color#ffffff
robotsmax-image-preview:large
generatorSite Kit by Google 1.134.0
langen-us
twitter:cardsummary_large_image
twitter:titleBrand
twitter:descriptionMeet Brand, The official University of Utah Design & Branding System
twitter:image/mnt/nfs/html/zion.umc.utah.edu/wp-content/themes/umctheme3/img/og-image-placeholder.jpg
og:descriptionMeet Brand, The official University of Utah Design & Branding System
og:titleBrand
og:typewebsite
og:urlhttps://brand.utah.edu/
og:image/mnt/nfs/html/zion.umc.utah.edu/wp-content/themes/umctheme3/img/og-image-placeholder.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1165 words. That's ok.
36% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 113 characters this one is longer than 70 characters:
"our brand is based on a commitment to an unsurpassed societal impact whose foundation rests on three k..."
The following tag is repeated too often: inspire
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hemes/umctheme3/img/universityofutah.pngUniversity of Utah LogoUniversity of Utah
...ent/themes/umctheme3/img/google-logo.pngPowered By Google Search
...023/10/brand-university-of-utah-logo.svgUniversity of Utah Main Logo
...023/10/brand-university-of-utah-logo.svgLogos
...uploads/sites/69/2021/08/icon-colors.svgColors
...t/uploads/sites/69/2021/08/icon-typo.svgTypography
...oads/sites/69/2021/08/icon-editorial.svgEditorial Style Guide
...uploads/sites/69/2021/08/icon-social.svgSocial Media Guide
...ads/sites/69/2021/08/icon-photo-form.svgPermission Guidelines for Photos/Videos
.../sites/69/2021/11/icon-boiler-plates.svgU Boiler Plates
...ads/sites/69/2021/11/icon-social-dir.svgSocial Media Campus Directory
...oads/sites/69/2021/11/icon-video-bgs.svgVirtual Meeting Backgrounds
...oads/sites/69/2021/11/icon-email-sig.svgEmail Signatures
...9/2021/11/icon-power-point-templates.svgPresentation Templates
.../2022/11/noun-document-191836-CC0000.jpgLetterhead
/wp-content/themes/umctheme3/img/blocku.svgUniversity of Utah Block U LogoUniversity of Utah

Page structure

H1 heading
(Critically important)
Brand The Official University of Utah Brand Guidelines
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Brand The Official University of Utah Brand Guidelines
H1 What is Brand?
H1 The University of Utah Brand Pillars
H1 The University of Utah Brand Overview
H3 Inspire
H3 Innovate
H3 Serve
H3 Mission & Vision
H3 Explore Brand Components
H5 Our brand is based on a commitment to an unsurpassed societal impact whose foundation rests on three key pillars.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://brand.utah.edu/Subdomain IMG-ALT University of Utah Logo
https://brand.utah.edu/Subdomain Our Brand
/branding/logos-marks/Subdomain Logos & Marks
/branding/colors/Subdomain Colors
/branding/typography/Subdomain Typography
/branding/photography-style/Subdomain Photography Style
/branding/video-guidelines/Subdomain Video Guidelines
/branding/print-design/Subdomain Print Design Guidelines
/branding/campaigns/Subdomain Campaigns
/communications-guidelines/Subdomain Communications Guidelines
/communications/editorial-styl...Subdomain Editorial Style Guide
/communications/belonging-styl...Subdomain Belonging Style Guide
/communications/marcom-council/Subdomain MarCom Council
/communications/boilerplates/Subdomain University Boilerplate Statements
/communications/indigenous-lan...Subdomain Indigenous Land Acknowledgment Statement
https://brand.utah.edu/digital/Subdomain Digital
/digital/web-guidelines/Subdomain Web Guidelines
/digital/ai-guidelines/Subdomain AI Guidelines
/digital/accessibility/Subdomain Accessibility
/digital/digital-marketing-gui...Subdomain Digital Marketing Guidelines
/communications/email-signatur...Subdomain Email Signature Builder
https://utah.photoshelter.com/...External Subdomain Image Library / Photoshelter
/secure/letterhead/Subdomain University Letterhead Template
/permission-guidelines-for-pho...Subdomain Permission Guidelines for Photos/Videos
/secure/presentation-templates/Subdomain Presentation Templates
/university-logo-request-form/Subdomain University Logo Request Form
/communications/virtual-meetin...Subdomain Virtual Meeting Backgrounds
/communications/social-media-g...Subdomain Social Media Guidelines
/communications/social-media-d...Subdomain Social Media Directory
/register-social-media-accounts/Subdomain Register Social Media Accounts
/contact-us/Subdomain Contact Us
https://www.utah.edu/External Subdomain No Text
https://brand.utah.edu/Subdomain Brand The Official University of Utah Brand Guidelines
https://brand.utah.edu/Subdomain Text duplicate Our Brand
/branding/logos-marks/Subdomain Text duplicate Logos & Marks
/branding/colors/Subdomain Text duplicate Colors
/branding/typography/Subdomain Text duplicate Typography
/branding/photography-style/Subdomain Text duplicate Photography Style
/branding/video-guidelines/Subdomain Text duplicate Video Guidelines
/branding/print-design/Subdomain Text duplicate Print Design Guidelines
/branding/campaigns/Subdomain Text duplicate Campaigns
/communications-guidelines/Subdomain Text duplicate Communications Guidelines
/communications/editorial-styl...Subdomain Text duplicate Editorial Style Guide
/communications/belonging-styl...Subdomain Text duplicate Belonging Style Guide
/communications/marcom-council/Subdomain Text duplicate MarCom Council
/communications/boilerplates/Subdomain Text duplicate University Boilerplate Statements
/communications/indigenous-lan...Subdomain Text duplicate Indigenous Land Acknowledgment Statement
https://brand.utah.edu/digital/Subdomain Text duplicate Digital
/digital/web-guidelines/Subdomain Text duplicate Web Guidelines
/digital/ai-guidelines/Subdomain Text duplicate AI Guidelines
/digital/accessibility/Subdomain Text duplicate Accessibility
/digital/digital-marketing-gui...Subdomain Text duplicate Digital Marketing Guidelines
/communications/email-signatur...Subdomain Text duplicate Email Signature Builder
https://utah.photoshelter.com/...External Subdomain Text duplicate Image Library / Photoshelter
/secure/letterhead/Subdomain Text duplicate University Letterhead Template
/permission-guidelines-for-pho...Subdomain Text duplicate Permission Guidelines for Photos/Videos
/secure/presentation-templates/Subdomain Text duplicate Presentation Templates
/university-logo-request-form/Subdomain Text duplicate University Logo Request Form
/communications/virtual-meetin...Subdomain Text duplicate Virtual Meeting Backgrounds
/communications/social-media-g...Subdomain Text duplicate Social Media Guidelines
/communications/social-media-d...Subdomain Text duplicate Social Media Directory
/register-social-media-accounts/Subdomain Text duplicate Register Social Media Accounts
/contact-us/Subdomain Text duplicate Contact Us
/branding/logos-marks/Subdomain logos
/branding/colors/Subdomain colors
/branding/typography/Subdomain typography
/branding/photography-style/Subdomain imagery
/branding/logos-marks/Subdomain Our Logos
/branding/color/Subdomain Our Colors
/branding/typography/Subdomain Our Fonts
/communications/editorial-styl...Subdomain View Guide
/communications/social-media-g...Subdomain Text duplicate View Guide
/branding/permission-guideline...Subdomain Text duplicate View Guide
/communications/boilerplates/Subdomain Text duplicate View Guide
/communications/social-media-d...Subdomain Text duplicate View Guide
/communications/virtual-meetin...Subdomain Text duplicate View Guide
/communications/email-signatur...Subdomain Text duplicate View Guide
/communications/presentation-t...Subdomain Text duplicate View Guide
/secure/letterhead/Subdomain Our Letterhead
https://brand.utah.edu/Subdomain IMG-ALT University of Utah Block U Logo
https://utah.edu/New window External A-TITLE University of Utah
https://utah.edu/nondiscrimina...New window External Nondiscrimination & Accessibility
https://utah.edu/disclaimer/New window External Disclaimer
https://utah.edu/privacy/New window External Privacy
https://attheu.utah.edu/media-...New window External Subdomain Media Contacts
https://twitter.com/uutahNew window External No Text
https://www.facebook.com/unive...New window External Subdomain No Text
https://www.instagram.com/univ...New window External Subdomain No Text
https://www.youtube.com/user/t...New window External Subdomain No Text
https://brand.utah.edu/Anchor A-TITLE back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brand.utah.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 08 Sep 2024 13:20:32 GMT
serverApache
link<https://brand.utah.edu/wp-json/>; rel="https://api.w.org/", <https://brand.utah.edu/wp-json/wp/v2/pages/8>; rel="alternate"; type="application/json", <https://brand.utah.edu/>; rel=shortlink
x-cacheMiss from cloudfront
via1.1 a54cda8ccda3480314f451558e4dd062.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
x-amz-cf-idgUz--dyV9yYqZYjQtGxJnn5CCcuqM4z0waxlBtCS7lQgt_suBJlc-g==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 165 referring domains.
This page has 291 backlinks.
This page has backlinks from 84 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://brand.utah.edu/wp-sitemap.xml

Similar sites

Search preview

brand.utah.edu
Brand – The Official University of Utah Brand Guidelines
Meet Brand, The official University of Utah Design & Branding System

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Utah95%Check
Utah Brand93%Check
Brand92%Check
University83%Check
Utah Brand Guidelines82%Check
Official University80%Check
Brand Guidelines76%Check
Official73%Check
Brand Pillars69%Check
brand mission64%Check
Show more keywords and terms

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