Thebrandingjournal.com - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
47% 
Page structure
58% 
Link structure
25% 
Server
77% 
External factors
100% 
SEO Score
Response time
1.46 s
File size
508.90 kB
Words
1581
Media files
66
Number of links
198 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Branding Journal - Branding Strategies, Case Studies, and Resources
The page title should be shorter than 580 pixels. It is 669 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thebrandingjournal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
dc.descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
dc.relationhttps://www.thebrandingjournal.com/
dc.sourcehttps://www.thebrandingjournal.com/
dc.languageen_US
descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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twitter:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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og:urlhttps://www.thebrandingjournal.com/
og:site_nameThe Branding Journal
og:localeen_US
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og:titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
og:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 5 text duplicates on this page:
  • Duplicate: By checking this box, you confirm that you have read and are agreeing ...
The average number of words per sentence of 28.76 words is high.
This page contains 1581 words. That's ok.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (508.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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.../06/strategic-branding-nurture-80x80.jpgIllustration of a woman thinking with plants growing out of her brain
.../2024/06/Brand-Europe-Branding-80x80.jpg[object Object]
...2024/06/TBJ-Page-Covers-2024-6-80x80.pngEmpty office with light and shadows
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...024/07/brand-vision-vs-mission-80x80.jpgNo alt attribute provided
.../2024/06/Brand-Europe-Branding-80x80.jpg[object Object]
...uploads/2022/01/Blogcover-TBJ6-80x80.jpgNo alt attribute provided
...uploads/2021/02/Blogcover-TBJ3-80x80.jpgbeyondminds branding case study
...ploads/2021/01/TBJ-Blogcover-4-80x80.pngBranding Generation Z
.../01/What-is-Brand-Architecture-80x80.jpgWhat is Brand Architecture
...s/2021/02/what-is-brand-equity-80x80.jpgwhat is brand equity
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...ploads/2023/05/TBJ-Blogcover-7-80x80.pngvisual identity branding
...23/04/Hidden-Messages-in-Logos-80x80.jpgHidden Messages in Logos
...3/03/Starbucks-Logo-Case-Study-80x80.jpgStarbucks Logo Case Study
...19/05/difference-logo-branding-80x80.jpgdifference logo branding
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...ploads/2023/08/TBJ-Blogcover-2-80x80.pngTwitter rebrand to X
...ploads/2021/04/Gap-Logo-Change-80x80.jpgGap Logo Change
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.../01/Free-Online-Design-Tools-380x280.jpgFree Online Design Tools
...oads/2023/06/Branding-Awards-380x280.jpgBranding Awards
...content/uploads/2024/05/TBJ-White-15.pngThe Branding Journal

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 80 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
H2 What Is Branding?
H2 Why Is Branding so Important For Your Business?
H2 Finding Your Brand Purpose: Why Is Your Brand Here?
H2 A Simple Definition of Brand Positioning
H2 Recent Publications
H2 Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain Duplicate text
H2 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
H2 Brand Value Proposition: What Is It and How to Create One?
H2 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
H2 The Importance of Brand Localization (+ Successful Examples)
H2 3 Thought-Provoking Podcasts for Branding Enthusiasts
H2 How to Define Accurate Buyer Personas for Strategic Branding
H2 7 Areas You Should Nurture to Become a Better Brand Strategist
H2 ‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
H2 Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
H2 Most Popular Articles
H2 What Is Branding? Duplicate text
H2 The Top Branding Agencies In The World [2024]
H2 What to Learn From Tropicana’s Packaging Redesign Failure?
H2 Top Branding Books of 2024
H2 Top 9 Online Logo Makers
H2 Popular Case Studies
H2 What to Learn From Tropicana’s Packaging Redesign Failure? Duplicate text
H2 How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
H2 Learning from the Gap Logo Redesign Fail
H2 A Brand Case Study: The Superdry Appeal
H2 Yellow Tail: Clever Brand Positioning Within The American Wine Industry
H2 Branding Trends
H2 Raw Authenticity in Action: How CEOs are Transforming Brand Communication
H2 Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
H2 Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
H2 Branding Fundamentals
H2 Why Is Branding so Important For Your Business? Duplicate text
H2 Brand Personality: Definition, Examples, and How to Define Yours
H2 All You Need To Know About Brand Image
H2 Personal Branding: Why It Matters
H2 Brand Identity
H2 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy Duplicate text
H2 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples) Duplicate text
H2 ‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father Duplicate text
H2 Brand Positioning
H2 Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
H2 Case Study: BeyondMinds’ Branding Journey
H2 How to Successfully Stretch Your Brand Into Gen Z’s Digital World
H2 Brand Management
H2 What is Brand Architecture? Definition, Models, and Examples
H2 What is Brand Equity?
H2 Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
H2 Get Your Free Brand Strategy Cheat Sheet.
H2 Visual Identity
H2 Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
H2 How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
H2 What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
H2 Logo Design
H2 Discover the Hidden Meanings Behind These 40 Company Logos
H2 Starbucks Logo – History, Meaning, and Evolution
H2 The Difference Between Logo Design and Branding
H2 Rebrand
H2 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
H2 Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
H2 Learning from the Gap Logo Redesign Fail Duplicate text
H2 Useful Resources
H2 The Best Online Branding Courses & MOOCs in 2024
H2 Top Branding Books of 2024 Duplicate text
H2 The Top Branding Agencies In The World [2024] Duplicate text
H2 Top 9 Online Logo Makers Duplicate text
H2 Free Online Design Tools to Create Your Visual Identity
H2 The Most Prestigious Branding Awards
H4 Sign Up for Our Newsletters
H5 Follow Us
H5 Join the Newsletter
H5 Receive our Monthly Newsletter
H5 Follow us on Social Media
H5 The Latest
H5 Subscribe to Our Newsletter
H6 Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain Duplicate text
H6 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy Duplicate text
H6 Brand Value Proposition: What Is It and How to Create One? Duplicate text
H6 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples) Duplicate text
Some anchor texts are used more than once.
60 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
/Subdomain IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Brand Strategy
/category/brand-strategy/brand...Subdomain Brand Architecture
/category/brand-communications/Subdomain Brand Communications
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/category/brand-strategy/brand...Subdomain Brand Positioning
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/2016/03/the-superdry-appeal/Subdomain A Brand Case Study: The Superdry Appeal
/branding-resources/Subdomain Resources
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/category/case-studies/Subdomain Branding Case Studies
/branding-checklist/Subdomain The Brand Strategy Cheat Sheet Tool
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/category/brand-strategy/brand...Subdomain Branding Concepts
/2021/04/best-branding-courses/Subdomain Branding Courses
/branding-ai-assistant/Subdomain The Branding Journal Assistant AI
https://edu.thebrandingjournal...External Subdomain Course NEW
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://twitter.com/thebrandin...New window Nofollow External No Text
https://www.instagram.com/theb...New window Nofollow External Subdomain No Text
/Subdomain Text duplicate IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Text duplicate Brand Strategy
/category/brand-strategy/brand...Subdomain Text duplicate Brand Architecture
/category/brand-communications/Subdomain Text duplicate Brand Communications
/category/brand-management/bra...Subdomain Text duplicate Brand Experience
/category/brand-strategy/brand...Subdomain Text duplicate Brand Identity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Positioning
/category/brand-strategy/emplo...Subdomain Text duplicate Employer Branding
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/category/brand-management/Subdomain Text duplicate Brand Management
/category/brand-management/bra...Subdomain Text duplicate Brand Equity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Extension
/category/brand-management/bra...Subdomain Text duplicate Brand Image
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/category/brand-strategy/rebrand/Subdomain Text duplicate Rebranding
/category/case-studies/Subdomain Text duplicate Top Case Studies
/branding-resources/Subdomain Text duplicate Resources
/2015/10/what-is-branding-defi...Subdomain Text duplicate What Is Branding?
/2015/04/what-are-the-top-bran...Subdomain Text duplicate Branding Agencies
/2019/02/top-branding-books/Subdomain Text duplicate Branding Books
/category/case-studies/Subdomain Text duplicate Branding Case Studies
/branding-checklist/Subdomain Text duplicate The Brand Strategy Cheat Sheet Tool
https://edu.thebrandingjournal...New window External Subdomain Text duplicate The Branding Community Tool
/category/brand-strategy/brand...Subdomain Text duplicate Branding Concepts
/2021/04/best-branding-courses/Subdomain Text duplicate Branding Courses
/branding-ai-assistant/Subdomain Text duplicate The Branding Journal Assistant AI
https://edu.thebrandingjournal...External Subdomain Text duplicate Course NEW
/subscribe/New window Subdomain Newsletter
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://twitter.com/thebrandin...New window Nofollow External No Text
https://www.instagram.com/theb...New window Nofollow External Subdomain No Text
/Subdomain Text duplicate IMG-ALT The Branding Journal
/2024/09/chipotle-wonderskin-c...Subdomain No Text
/2024/09/chipotle-wonderskin-c...Subdomain Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
/author/bruno-benedini/Subdomain byBruno Benedini
A-TITLE View all posts by Bruno Benedini
/2024/09/sway-case-study-regen...Subdomain No Text
/2024/09/sway-case-study-regen...Subdomain Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
/author/marion/Subdomain byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/08/brand-value-propositi...Subdomain No Text
/2024/08/brand-value-propositi...Subdomain Brand Value Proposition: What Is It and How to Create One?
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/07/difference-brand-visi...Subdomain No Text
/2024/07/difference-brand-visi...Subdomain Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/09/chipotle-wonderskin-c...Subdomain No Text
/2024/09/chipotle-wonderskin-c...Subdomain Text duplicate Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
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/author/bruno-benedini/Subdomain Text duplicate byBruno Benedini
A-TITLE View all posts by Bruno Benedini
/2024/09/sway-case-study-regen...Subdomain No Text
/2024/09/sway-case-study-regen...Subdomain Text duplicate Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/08/brand-value-propositi...Subdomain No Text
/2024/08/brand-value-propositi...Subdomain Text duplicate Brand Value Proposition: What Is It and How to Create One?
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/07/difference-brand-visi...Subdomain No Text
/2024/07/difference-brand-visi...Subdomain Text duplicate Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/07/importance-brand-loca...Subdomain No Text
/2024/07/importance-brand-loca...Subdomain The Importance of Brand Localization (+ Successful Examples)
/author/syed-balkhi/Subdomain bySyed Balkhi
A-TITLE View all posts by Syed Balkhi
/2024/07/3-thought-provoking-p...Subdomain No Text
/2024/07/3-thought-provoking-p...Subdomain 3 Thought-Provoking Podcasts for Branding Enthusiasts
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/07/how-to-define-accurat...Subdomain No Text
/2024/07/how-to-define-accurat...Subdomain How to Define Accurate Buyer Personas for Strategic Branding
/author/jim-kraus/Subdomain byJim Kraus
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/2024/07/7-areas-you-should-nu...Subdomain No Text
/2024/07/7-areas-you-should-nu...Subdomain 7 Areas You Should Nurture to Become a Better Brand Strategist
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/06/brand-europe-needs-a-...Subdomain No Text
/2024/06/brand-europe-needs-a-...Subdomain ‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
/author/adomas/Subdomain byAdomas Pūras
A-TITLE View all posts by Adomas Pūras
/2024/06/crafting-authentic-em...Subdomain No Text
/2024/06/crafting-authentic-em...Subdomain Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
/author/james/Subdomain byJames Ellis
A-TITLE View all posts by James Ellis
https://edu.thebrandingjournal...External Subdomain IMG-ALT Course image
https://edu.thebrandingjournal...External Subdomain Enroll today
/2015/10/what-is-branding-defi...Subdomain No Text
/2015/10/what-is-branding-defi...Subdomain Text duplicate What Is Branding?
/2015/04/what-are-the-top-bran...Subdomain No Text
/2015/04/what-are-the-top-bran...Subdomain The Top Branding Agencies In The World [2024]
/2015/05/what-to-learn-from-tr...Subdomain No Text
/2015/05/what-to-learn-from-tr...Subdomain Text duplicate What to Learn From Tropicana’s Packaging Redesign Failure?
/2019/02/top-branding-books/Subdomain No Text
/2019/02/top-branding-books/Subdomain Top Branding Books of 2024
/2016/06/online-logo-generators/Subdomain No Text
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/2015/05/what-to-learn-from-tr...Subdomain No Text
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/2016/05/vegemite-isnack-2-0-b...Subdomain No Text
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/2021/04/learnings-gap-logo-re...Subdomain No Text
/2021/04/learnings-gap-logo-re...Subdomain Text duplicate Learning from the Gap Logo Redesign Fail
/2016/03/the-superdry-appeal/Subdomain No Text
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/2014/05/yellow-tail-clever-pr...Subdomain No Text
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/2024/02/raw-authenticity-ceo-...Subdomain No Text
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www.thebrandingjournal.com
The Branding Journal - Branding Strategies, Case Studies, and Resou...
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.

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