Thebrandingjournal.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
50% 
Page structure
58% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.58 s
File size
491.40 kB
Words
1522
Media files
66
Number of links
182 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Branding Journal - Branding Strategies, Case Studies, and Resources
The page title should be shorter than 580 pixels. It is 669 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thebrandingjournal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
dc.descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
dc.relationhttps://www.thebrandingjournal.com/
dc.sourcehttps://www.thebrandingjournal.com/
dc.languageen_US
descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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langen-us
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twitter:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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og:urlhttps://www.thebrandingjournal.com/
og:site_nameThe Branding Journal
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og:titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
og:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 7 text duplicates on this page:
  • Duplicate 1: By checking this box, you confirm that you have read and are agreeing ...
  • Duplicate 2: DisclosureWe participate in affiliate programs and receive a small com...
The average number of words per sentence of 32.07 words is high.
This page contains 1522 words. That's ok.
29% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...eenpeace-Dove-Brand-Reputation-80x80.jpgman with a greenpeache shirt holding a dove plastic sachet packaging
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.../2024/06/Brand-Europe-Branding-80x80.jpg[object Object]
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...uploads/2021/02/Blogcover-TBJ3-80x80.jpgbeyondminds branding case study
...ploads/2021/01/TBJ-Blogcover-4-80x80.pngBranding Generation Z
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...oads/2023/12/EdTutor_Billboard-80x80.jpgpicture of an EdTutor Billboard
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...23/04/Hidden-Messages-in-Logos-80x80.jpgHidden Messages in Logos
...3/03/Starbucks-Logo-Case-Study-80x80.jpgStarbucks Logo Case Study
...19/05/difference-logo-branding-80x80.jpgdifference logo branding
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...ploads/2023/08/TBJ-Blogcover-2-80x80.pngTwitter rebrand to X
...ploads/2021/04/Gap-Logo-Change-80x80.jpgGap Logo Change
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...oads/2023/06/Branding-Awards-380x280.jpgBranding Awards
...content/uploads/2024/05/TBJ-White-15.pngThe Branding Journal

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 80 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
H2 What Is Branding?
H2 Why Is Branding so Important For Your Business?
H2 Finding Your Brand Purpose: Why Is Your Brand Here?
H2 A Simple Definition of Brand Positioning
H2 Recent Publications
H2 The Art of Balancing Long-Term Branding and Short-Term Performance Marketing Duplicate text
H2 10 Principles of a Purpose-Driven Brand
H2 Five Key Insights from Interbrand’s Best Global Brands Report
H2 Brand Promise: What It Means and Why It’s Crucial for Your Business
H2 What Manhole Covers Can Teach Us About Branding
H2 Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
H2 Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
H2 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
H2 Brand Value Proposition: What Is It and How to Create One?
H2 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
H2 Most Popular Articles
H2 What Is Branding? Duplicate text
H2 The Top Branding Agencies In The World [2024]
H2 What to Learn From Tropicana’s Packaging Redesign Failure?
H2 Top Branding Books [2024]
H2 The Top Logo Makers [2024]
H2 Popular Case Studies
H2 What to Learn From Tropicana’s Packaging Redesign Failure? Duplicate text
H2 How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
H2 Learning from the Gap Logo Redesign Fail
H2 A Brand Case Study: The Superdry Appeal
H2 Yellow Tail: Clever Brand Positioning Within The American Wine Industry
H2 Branding Trends
H2 Five Key Insights from Interbrand’s Best Global Brands Report Duplicate text
H2 Raw Authenticity in Action: How CEOs are Transforming Brand Communication
H2 Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
H2 Branding Fundamentals
H2 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples) Duplicate text
H2 Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
H2 Why Is Branding so Important For Your Business? Duplicate text
H2 A Simple Definition of Brand Positioning Duplicate text
H2 Brand Identity
H2 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy Duplicate text
H2 Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples) Duplicate text
H2 ‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
H2 Brand Positioning
H2 Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
H2 Case Study: BeyondMinds’ Branding Journey
H2 How to Successfully Stretch Your Brand Into Gen Z’s Digital World
H2 Brand Management
H2 What is Brand Architecture? Definition, Models, and Examples
H2 What is Brand Equity?
H2 Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
H2 Get Your Free Brand Strategy Cheat Sheet.
H2 Visual Identity
H2 Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
H2 How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
H2 What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
H2 Logo Design
H2 Discover the Hidden Meanings Behind These 40 Company Logos
H2 Starbucks Logo – History, Meaning, and Evolution
H2 The Difference Between Logo Design and Branding
H2 Rebrand
H2 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
H2 Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
H2 Learning from the Gap Logo Redesign Fail Duplicate text
H2 Useful Resources
H2 The Best Online Branding Courses & MOOCs in 2024
H2 Top Branding Books [2024] Duplicate text
H2 The Top Branding Agencies In The World [2024] Duplicate text
H2 The Top Logo Makers [2024] Duplicate text
H2 Free Online Design Tools to Create Your Visual Identity
H2 The Most Prestigious Branding Awards
H4 Sign Up for Our Newsletters
H5 Follow Us
H5 Join the Newsletter
H5 Receive our Monthly Newsletter
H5 Follow us on Social Media
H5 The Latest
H5 Subscribe to Our Newsletter
H6 The Art of Balancing Long-Term Branding and Short-Term Performance Marketing Duplicate text
H6 10 Principles of a Purpose-Driven Brand Duplicate text
H6 Five Key Insights from Interbrand’s Best Global Brands Report Duplicate text
H6 Brand Promise: What It Means and Why It’s Crucial for Your Business Duplicate text
Some anchor texts are used more than once.
60 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Brand Strategy
/category/brand-strategy/brand...Subdomain Brand Architecture
/category/brand-communications/Subdomain Brand Communications
/category/brand-management/bra...Subdomain Brand Experience
/category/brand-strategy/brand...Subdomain Brand Identity
/category/brand-strategy/brand...Subdomain Brand Positioning
/category/brand-strategy/emplo...Subdomain Employer Branding
/category/brand-strategy/ethic...Subdomain Ethical Branding
/category/brand-strategy/perso...Subdomain Personal Branding
/category/brand-management/Subdomain Brand Management
/category/brand-management/bra...Subdomain Brand Equity
/category/brand-strategy/brand...Subdomain Brand Extension
/category/brand-management/bra...Subdomain Brand Image
/category/brand-strategy/co-br...Subdomain Co-Branding
/category/brand-strategy/rebrand/Subdomain Rebranding
/category/case-studies/Subdomain Top Case Studies
/2015/05/what-to-learn-from-tr...Subdomain What to Learn From Tropicana’s Packaging Redesign Failure?
/2021/04/learnings-gap-logo-re...Subdomain Learning from the Gap Logo Redesign Fail
/2023/08/twitter-rebrand-x/Subdomain Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
/2014/05/yellow-tail-clever-pr...Subdomain Yellow Tail: Clever Brand Positioning Within The American Wine Industry
/2016/05/vegemite-isnack-2-0-b...Subdomain How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
/2016/03/the-superdry-appeal/Subdomain A Brand Case Study: The Superdry Appeal
/branding-resources/Subdomain Resources
https://edu.thebrandingjournal...New window External Subdomain Course New
https://jobs.thebrandingjourna...New window External Subdomain Jobs
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https://twitter.com/thebrandin...New window Nofollow External No Text
https://www.instagram.com/theb...New window Nofollow External Subdomain No Text
/Subdomain Text duplicate IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Text duplicate Brand Strategy
/category/brand-strategy/brand...Subdomain Text duplicate Brand Architecture
/category/brand-communications/Subdomain Text duplicate Brand Communications
/category/brand-management/bra...Subdomain Text duplicate Brand Experience
/category/brand-strategy/brand...Subdomain Text duplicate Brand Identity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Positioning
/category/brand-strategy/emplo...Subdomain Text duplicate Employer Branding
/category/brand-strategy/ethic...Subdomain Text duplicate Ethical Branding
/category/brand-strategy/perso...Subdomain Text duplicate Personal Branding
/category/brand-management/Subdomain Text duplicate Brand Management
/category/brand-management/bra...Subdomain Text duplicate Brand Equity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Extension
/category/brand-management/bra...Subdomain Text duplicate Brand Image
/category/brand-strategy/co-br...Subdomain Text duplicate Co-Branding
/category/brand-strategy/rebrand/Subdomain Text duplicate Rebranding
/category/case-studies/Subdomain Text duplicate Top Case Studies
/branding-resources/Subdomain Text duplicate Resources
https://edu.thebrandingjournal...New window External Subdomain Text duplicate Course New
https://jobs.thebrandingjourna...New window External Subdomain Text duplicate Jobs
/subscribe/New window Subdomain Newsletter
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://twitter.com/thebrandin...New window Nofollow External No Text
https://www.instagram.com/theb...New window Nofollow External Subdomain No Text
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/author/brad-dessington/Subdomain byBrad Dessington
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/2024/10/10-principles-purpose...Subdomain No Text
/2024/10/10-principles-purpose...Subdomain 10 Principles of a Purpose-Driven Brand
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/2024/10/interbrands-2024-best...Subdomain No Text
/2024/10/interbrands-2024-best...Subdomain Five Key Insights from Interbrand’s Best Global Brands Report
/author/julian/Subdomain byJulian Oppelt
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/2024/10/brand-promise/Subdomain No Text
/2024/10/brand-promise/Subdomain Brand Promise: What It Means and Why It’s Crucial for Your Business
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/11/balancing-branding-an...Subdomain No Text
/2024/11/balancing-branding-an...Subdomain Text duplicate The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
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/2024/11/balancing-branding-an...Subdomain No Text
/2024/11/balancing-branding-an...Subdomain Text duplicate The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
/author/brad-dessington/Subdomain Text duplicate byBrad Dessington
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/2024/10/10-principles-purpose...Subdomain No Text
/2024/10/10-principles-purpose...Subdomain Text duplicate 10 Principles of a Purpose-Driven Brand
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/10/interbrands-2024-best...Subdomain No Text
/2024/10/interbrands-2024-best...Subdomain Text duplicate Five Key Insights from Interbrand’s Best Global Brands Report
/author/julian/Subdomain Text duplicate byJulian Oppelt
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/2024/10/brand-promise/Subdomain No Text
/2024/10/brand-promise/Subdomain Text duplicate Brand Promise: What It Means and Why It’s Crucial for Your Business
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/10/manhole-covers-branding/Subdomain No Text
/2024/10/manhole-covers-branding/Subdomain What Manhole Covers Can Teach Us About Branding
/author/bruno-benedini/Subdomain byBruno Benedini
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/2024/09/dove-vs-greenpeace-br...Subdomain No Text
/2024/09/dove-vs-greenpeace-br...Subdomain Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2024/09/chipotle-wonderskin-c...Subdomain No Text
/2024/09/chipotle-wonderskin-c...Subdomain Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
/author/bruno-benedini/Subdomain Text duplicate byBruno Benedini
A-TITLE View all posts by Bruno Benedini
/2024/09/sway-case-study-regen...Subdomain No Text
/2024/09/sway-case-study-regen...Subdomain Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/08/brand-value-propositi...Subdomain No Text
/2024/08/brand-value-propositi...Subdomain Brand Value Proposition: What Is It and How to Create One?
/author/marion/Subdomain Text duplicate byMarion Andrivet
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/2024/07/difference-brand-visi...Subdomain No Text
/2024/07/difference-brand-visi...Subdomain Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
https://edu.thebrandingjournal...External Subdomain IMG-ALT Course image
https://edu.thebrandingjournal...External Subdomain Join Now for $249 instead of $690!
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/2015/04/what-are-the-top-bran...Subdomain No Text
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/2015/05/what-to-learn-from-tr...Subdomain No Text
/2015/05/what-to-learn-from-tr...Subdomain Text duplicate What to Learn From Tropicana’s Packaging Redesign Failure?
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/2016/06/online-logo-generators/Subdomain No Text
/2016/06/online-logo-generators/Subdomain The Top Logo Makers [2024]
/2015/05/what-to-learn-from-tr...Subdomain No Text
/2015/05/what-to-learn-from-tr...Subdomain Text duplicate What to Learn From Tropicana’s Packaging Redesign Failure?
/2016/05/vegemite-isnack-2-0-b...Subdomain No Text
/2016/05/vegemite-isnack-2-0-b...Subdomain Text duplicate How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
/2021/04/learnings-gap-logo-re...Subdomain No Text
/2021/04/learnings-gap-logo-re...Subdomain Text duplicate Learning from the Gap Logo Redesign Fail
/2016/03/the-superdry-appeal/Subdomain No Text
/2016/03/the-superdry-appeal/Subdomain Text duplicate A Brand Case Study: The Superdry Appeal
/2014/05/yellow-tail-clever-pr...Subdomain No Text
/2014/05/yellow-tail-clever-pr...Subdomain Text duplicate Yellow Tail: Clever Brand Positioning Within The American Wine Industry
/2024/10/interbrands-2024-best...Subdomain No Text
/2024/10/interbrands-2024-best...Subdomain Text duplicate Five Key Insights from Interbrand’s Best Global Brands Report
/2024/02/raw-authenticity-ceo-...Subdomain No Text
/2024/02/raw-authenticity-ceo-...Subdomain Raw Authenticity in Action: How CEOs are Transforming Brand Communication
/2024/01/why-brands-need-to-em...Subdomain No Text
/2024/01/why-brands-need-to-em...Subdomain Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
/2024/07/difference-brand-visi...Subdomain No Text
/2024/07/difference-brand-visi...Subdomain Text duplicate Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
/2020/10/sonic-branding/Subdomain No Text
/2020/10/sonic-branding/Subdomain Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
/2016/06/why-is-branding-impor...Subdomain No Text
/2016/06/why-is-branding-impor...Subdomain Why Is Branding so Important For Your Business?
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/2024/09/sway-case-study-regen...Subdomain No Text
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The Branding Journal - Branding Strategies, Case Studies, and Resou...
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.

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