Brookfieldzoo.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
63% 
Page structure
94% 
Link structure
80% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.08 s
File size
88.70 kB
Words
818
Media files
17
Number of links
147 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brookfield Zoo Chicago - Connect. Care. Conserve.
The length of the page title is perfect. (460 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The mission of Brookfield Zoo Chicago is to inspire conservation leadership by connecting people with wildlife and nature.
The length of the meta description is perfect. (747 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe mission of Brookfield Zoo Chicago is to inspire conservation leadership by connecting people with wildlife and nature.
keywordsBrookfield Zoo, Chicago Zoo, Chicago Zoological Society, Chicago animals, Chicago petting zoo, Brookfield Illinois
viewportwidth=device-width, initial-scale=1, maximum-scale=1
content-typetext/html; charset=UTF-8
pragmano-cache
content-style-typetext/css
content-script-typetext/javascript

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 818 words. That's ok.
18.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://mpp.mxptint.net/2/25196/?rnd=%25nNo alt attribute provided
/App_Themes/Brookfield_ZOO/cart-icon.pngShopping cart
...ges/left-image.aspx?width=720&height=720left-image.pngleft-image.png
/Brookfield-Zoo/Home-Images/bird.aspxNo alt attribute provided
/Brookfield-Zoo/Home-Images/tiger.aspxNo alt attribute provided
...rg/Brookfield-Zoo/Home-Images/tiger.aspxtiger image
.../Home-Images/homepage-social-square.aspxNo alt attribute provided
/Brookfield-Zoo/Images/new-logo.aspxlogo
...dAquariums_Black.aspx?width=77&height=57No alt attribute provided
...ges/ZooAquariums.aspx?width=91&height=29No alt attribute provided
.../ForestPreserves.aspx?width=81&height=45No alt attribute provided
...Level2_BLACK.png.aspx?width=90&height=5222RSC_ArbNet_BadgeLevels_Level2_BLACK.png22RSC_ArbNet_BadgeLevels_Level2_BLACK.png
...Black_Brookfield.aspx?width=77&height=77No alt attribute provided
...ges/threads-logo.aspx?width=40&height=28No alt attribute provided
Video URLWidthHeight
/Brookfield-Zoo/Images/new-video-logo.aspx
/Brookfield-Zoo/Home-Images/WebBanner.aspx
...jhWz44lDFEM?fs=1&enablejsapi=1&version=3560340

Page structure

H1 heading
(Critically important)
MAKE WILD MEMORIES
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 MAKE WILD MEMORIES
H2 Welcome!
H2 Plan Your Visit
H2 PUNTA SAN JUAN
H2 Latest Blog News
H2 CONNECT WITH US
H3 Learn at the Zoo
H3 Next Century Plan
H3 Share the Care
H3 Investigating Phthalates in Bottlenose Dolphins
H3 Is It Half Full Or Half Empty? Cognitive Bias and Animal Welfare
H3 Browing for Browse! Feeding the Zoo's Specialized Herbivores
H4 Directions
H4 North Gate Main Entrance
H4 South Gate Entrance
H4 Empty heading
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
/Brookfield-ZOO/Home.aspxNo Text
/Special-Pages/Shopping-Cart.aspxYour cart (0 )
IMG-ALT Shopping cart
https://brookfieldzoo.org/aboutAbout
/nextcenturyplanNext Century Plan
/nextcenturyNext Century: Our Brand Evolution
/keyprojectsKey Projects
/nextcenturycommitmentsNext Century Commitments
/TropicalForestsTropical Forests
/brookfieldzoochicagoemblemsBrookfield Zoo Chicago Emblems
/AwardsAndRecognitionAwards and Recognition
/executiveteamExecutive Team
/governanceGovernance Boards
/womensboardWomen's Board
/womensboardmembersWomen's Board Members
/fundraisingeventsFundraising Events
https://brookfieldzoo.org/historyHistory
https://brookfieldzoo.org/fpdccForest Preserves of Cook County
/landacknowledgementLand Acknowledgement
/Press-RoomPRESS ROOM
/StrategicPlanStrategic Plan
/AnnualReportAndFinancialState...Annual Report and Financial Statements
/supplierdiversityprogramSupplier Diversity Program
/projectsProjects and Open RFPs
/vendorregistrationRegister for Supplier Diversity Program
/contactusContact Us
https://brookfieldzoo.org/VisitVisit
/OnlineTicketingTickets
/discountsandaccessprogramsDiscounts and Access Programs
/groupsalesGroup Ticket Sales
/mobileappMobile App
/dolphinsinactionDolphins In Action
/carouselCarousel
/motorsafariMotor Safari
https://brookfieldzoo.org/diningDining
/shoppingShopping
https://brookfieldzoostore.mys...External Subdomain Shop Online
/accessibilityAccessibility
https://brookfieldzoo.org/rentalsRentals
/parkrulesPark Rules
/virtualrealityexperiencesVirtual Reality Experiences
/wildconnectionsWild Connections: Behind-the-Scenes Experiences
/flamingofeedingadventureFlamingo Feeding Adventure
/otteradventureOtter Adventure
/penguinencounterPenguin Encounter
/penguinfeedingadventurePenguin Feeding Adventure
/rainforestaviaryfeedingadventureRainforest Aviary Feeding Adventure
/sharkfeedingadventureShark Feeding Adventure
https://czs.org/fieldtripsExternal School Field Trips
/membershipMembership
/MembershipJoin or Renew Now
/GiftMembershipsGift Membership
/MyAccountMember Login
/MembresiaMembresía
/MembershipFAQMembership FAQs
/GatewaysGateways Member Magazine
/TravelProgramsTravel Programs
https://brookfieldzoo.org/EventsEvents
/springfestSpring Fest
/BrunchWithTheBunnyBrunch With the Bunny
https://brookfieldzoo.org/WhirlWhirl Gala
/flocktailsandfeathersZoo Uncorked: Flocktails & Feathers
/mothersdaybrunchMother's Day Brunch
/tequilaandtailsZoo Uncorked: Tequila & Tails
/roaringnightsRoaring Nights Concerts
/winesandvinesZoo Uncorked: Wines & Vines
/BooAtTheZooBoo! at the Zoo
/BoosAndBrewsZoo After Dark: BOOs & Brews
/TreeTrimTree Trim: Decorate a Tree
/ReindeerRunReindeer Run
/HolidaySipAndStrollZoo After Dark: Holiday Sip & Stroll
/HolidayMagicHoliday Magic
/careandconservationCare & Conservation
https://brookfieldzoo.org/sdrpSarasota Dolphin Research Program
/puntasanjuanprogramPunta San Juan Program
/PuntaSanJuanBlogPunta San Juan Blog
/savethepangolinSave the Pangolin
https://brookfieldzoo.org/azasafeAZA-SAFE
https://brookfieldzoo.org/sspSpecies Survival Plan
/PartnershipforpollinatorsPartnerships for Pollinators
https://brookfieldzoo.org/cbotCBOT Endangered Species Fund
/animalambassadorsAnimal Ambassadors
/veterinaryscienceVeterinary Science
/radiologyRadiology Consulting Service
https://brookfieldzoo.org/zardZARD
/animalwelfareresearchAnimal Welfare Research
https://brookfieldzoo.org/iszawISZAW Symposium 2025
/animalhusbandryAnimal Husbandry Program
/behavioralhusbandryBehavioral Husbandry Program
/cetaceanwelfarestudyThe Cetacean Welfare Study
/zoonutritionservicesZoo Nutrition Services
/zooanimalsAnimals
https://brookfieldzoo.org/animalsAnimals A-Z
https://brookfieldzoo.org/CareersCareers
/JobOpeningsJob Openings
/volunteerVolunteer
/howtoapplyHow to Apply
/CareerBenefitsBenefits
/DiversityDiversity
/EqualOpportunityEmploymentEqual Opportunity Employment
/CareersFAQsFrequently Asked Questions
/cateredeventsCatered Events
/venueinformationVenue Information
/birthdaypartiesBirthday Parties
/daytimeeventsDaytime Events
/eveningeventsEvening Events
/weddingsWeddings
https://www.czs.org/getdoc/b6c...External Subdomain Preferred Vendors
/EducationEducation
/KingAcademyKing Conservation Leadership Academy
/CommunityEngagementCommunity Engagement
https://brookfieldzoo.org/InternsInternships
/KingScholarsKing Scholars
/AdvancedInquiryProgramAdvanced Inquiry Program
/EducatorProgramsEducator Programs
/LearningResourcesLearning Resources
/teachingsafariTeaching Safari
/familyplayFamily Play Programs
/FieldTripsField Trips
/howdoyouzooHow do you Zoo?
/SCIENCESSCIENCES
https://brookfieldzoo.org/zoocampZoo Camp
/zooforallZoo For All
/ticketrequestTicket Request
/InsightsBlogInsights Blog
/DrMikesBlogDr. Mike's Video Blog Series
https://brookfieldzoo.org/DonateDonate
/annualfundAnnual Fund
/growtheforestTropical Forests: Grow The Forest
/adoptananimalAdopt an Animal
/donorcirclesDonor Circles
/MemorialsAndTributesMemorials and Tributes
/wildlifeconservationfundWildlife Conservation Fund
/PartnershipsCorporate Partners
/matchinggiftsMatching Gifts
/PlannedGivingPlanned Giving
/CockroachName a Cockroach
/Brookfield-ZOO/Events.aspxText duplicate Events
/Brookfield-ZOO/Plan-Your-Visi...Plan Visit
/Brookfield-ZOO/Membership.aspxText duplicate Membership
/Brookfield-ZOO/Tickets.aspxText duplicate Tickets
https://czs.org/OnlineTicketingExternal purchase TICKETS
/OnlineTicketingText duplicate purchase TICKETS
https://www.czs.org/visitExternal Subdomain PLAN YOUR VISIT
https://czs.org/ZooAnimalsExternal VIEW ZOO ANIMALS
https://www.czs.org/EducationExternal Subdomain LEARN MORE
/NextCenturyPlanText duplicate LEARN MORE
/adoptananimalSubdomain ANIMAL ADOPTION
https://www.czs.org/DrMikesBlogExternal Subdomain VIEW MORE BLOGS
/investigatingphthalatesTrivial anchor text
Read More
/cognitivebiasText duplicate Trivial anchor text
Read More
/browsingforbrowseText duplicate Trivial anchor text
Read More
https://twitter.com/brookfield...External No Text
https://www.instagram.com/broo...External Subdomain No Text
https://www.facebook.com/Brook...External Subdomain No Text
https://www.tiktok.com/@brookf...External Subdomain No Text
https://www.youtube.com/c/CZSB...External Subdomain No Text
/Brookfield-ZOO/Home.aspxIMG-ALT logo
https://czs.org/Brookfield-ZOO...External By Car
https://www.czs.org/Brookfield...External Subdomain Anchor By Bus
https://www.czs.org/Brookfield...External Subdomain Anchor By Train
http://fpdcc.com/New window External Text duplicate Forest Preserves of Cook County
/Brookfield-ZOO/About/Terms-of...Terms of Use
/Brookfield-ZOO/About/Privacy-...Privacy Policy
https://brookfieldzoo.org/AboutUsText duplicate About
https://www.czs.org/contactusExternal Subdomain Contact
https://czs.org/pressroomExternal Pressroom
https://www.enjoyillinois.com/New window External Subdomain No Text
https://humaneconservation.org/New window External No Text
https://www.aza.org/New window External Subdomain No Text
https://fpdcc.com/New window External No Text
http://www.arbnet.org/External Subdomain IMG-ALT 22RSC_ArbNet_BadgeLevels_Level2_BLACK.png
https://reyescocacola.com/External No Text
https://confirmsubscription.co...New window External Sign Up for our Newsletter
https://twitter.com/brookfield...New window External No Text
https://www.instagram.com/broo...New window External Subdomain No Text
https://www.facebook.com/Brook...New window External Subdomain No Text
https://www.threads.net/@brook...External Subdomain No Text
https://www.youtube.com/user/C...New window External Subdomain No Text
https://www.tiktok.com/@brookf...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brookfieldzoo.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
cache-controlprivate, no-store, must-revalidate
content-typetext/html; charset=utf-8
content-encodingdeflate
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie90 Characters
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dateWed, 19 Feb 2025 21:41:31 GMT
content-length22497
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 97 referring domains.
This page has 138 backlinks.
This page has backlinks from 81 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

brookfieldzoo.org
Brookfield Zoo Chicago - Connect. Care. Conserve.
The mission of Brookfield Zoo Chicago is to inspire conservation leadership by connecting people with wildlife and nature.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zoo84%Check
Brookfield Zoo81%Check
Brookfield76%Check
Zoo Chicago75%Check
Brookfield Zoo Chicago75%Check
Chicago62%Check
CONNECT62%Check
Wild62%Check
Field Trips55%Check
Plan47%Check
Show more keywords and terms

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