Bitly.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
76% 
Page structure
58% 
Link structure
33% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
103.20 kB
Words
1237
Media files
66
Number of links
157 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bitly Connections Platform | Short URLs, QR Codes, and More
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bitly.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
updated-canonicalEmpty
google-site-verificationv0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ
article:publisherhttps://www.facebook.com/bitly
article:modified_time2024-10-16T20:15:53+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@Bitly
og:localeen_US
og:typewebsite
og:titleBitly Connections Platform | Short URLs, QR Codes, and More
og:descriptionBitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
og:urlhttps://bitly.com/
og:site_nameBitly
og:imagehttps://docrdsfx76ssb.cloudfront.net/static/1730412115/pages/wp-content/uploads/2024/05/[email protected]
og:image:width1780
og:image:height1360
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1237 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo
...wp-content/uploads/2024/05/link-icon.svgUrl Shortener Icon
...s/wp-content/uploads/2024/05/qr-icon.svgQr Code Icon
...content/uploads/2024/05/barcode-icon.svgBarcode Icon
...ntent/uploads/2024/05/analytics-icon.svgAnalytics Icon
...ent/uploads/2024/05/link-in-bio-icon.svgLink in BIO icon
...ontent/uploads/2024/05/link-in-bio-1.svgLink in BIO icon
...ontent/uploads/2024/05/branded-links.svgBranded link icon
...content/uploads/2024/05/mobile-links.svgMobile link icon
...ontent/uploads/2024/05/utm-campaigns.svgUTM icon
...uploads/2022/12/Hubspot-Logo-150x150.pngLogo for Hubspot integration
...08/canva-logo-app-connectors-150x150.pngLogo for Canva integration
...content/uploads/2024/05/check-circle.svgNo alt attribute provided
...-content/uploads/2024/05/user-survey.svgNo alt attribute provided
...nt/uploads/2024/05/product-packaging.svgNo alt attribute provided
.../wp-content/uploads/2024/05/print-ad.svgNo alt attribute provided
...ploads/2024/05/digital-advertisement.svgNo alt attribute provided
...ontent/uploads/2024/05/content-share.svgNo alt attribute provided
...ds/2023/11/site_resource_qr-future-1.pngQR Codes and the Future of Retail Webinar Recap
...t/uploads/2024/04/icon_product-links.svgLink illustration symbolizing short links
...ploads/2024/04/icon_product-qr-codes.svgSimplified QR Code illustration
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...nt/uploads/2024/05/qr-code-card-tall.pngQR code options and sample of colors available
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...ent/uploads/2024/03/orange-checkmark.svgNo alt attribute provided
...p-content/uploads/2024/04/curology-3.svgCurology Logo
...wp-content/uploads/2024/04/novasol-1.svgNovasol Logo
...-content/uploads/2024/04/rad-bikes-3.svgRad power Bike logo
...p-content/uploads/2024/04/marriott-1.svgMarriot Bonvoy Logo
...ent/uploads/2024/04/new-york-times-1.svgThe New York Times Logo
...es/wp-content/uploads/2024/04/smalls.svgSmalls Logo
.../uploads/2024/09/short-link-card-opt.pngShort-links illustration example
...t/uploads/2024/04/url-shortener-icon.svgNo alt attribute provided
...SS-master/assets/images/cta-arrow-up.svgUpward facing arrow
...ent/uploads/2024/09/qr-code-card-opt.pngQR code options and sample of colors available
...ontent/uploads/2024/04/qr-codes-icon.svgNo alt attribute provided
...SS-master/assets/images/cta-arrow-up.svgUpward facing arrow
...ntent/uploads/2024/09/pages-card-opt.pngVarious samples of Bitly Landing Pages
...t/uploads/2024/04/landing-pages-icon.svgNo alt attribute provided
...SS-master/assets/images/cta-arrow-up.svgUpward facing arrow
...ploads/2024/05/icon_paying-customers.svgcard image
...ads/2024/05/icon_codes-links-created.svgcard image
...nt/uploads/2024/05/icon_integrations.svgcard image
...ads/2024/05/icon_connections-monthly.svgcard image
...es/wp-content/uploads/2024/04/quotes.svgImage of opening quotes
...-content/uploads/2024/04/melody-park.pngMelody Park's picture
...es/wp-content/uploads/2024/04/quotes.svgImage of opening quotes
...content/uploads/2024/04/phill-gergen.pngPhill's picture
...t/uploads/2024/04/home-page-slider-1.pngJoin MyKiks Rewards program image
...t/uploads/2024/04/img_cards_slider_2.pngProduct Review Image
...ntent/uploads/2024/04/cards_slider_3.pngSign for guest wifi image
...2024/05/[email protected]Man using a QR code to access a media element.
[email protected]Person on their phone clicking on a short link
[email protected]Woman scanning a prescription bottle for dosage information
[email protected]Man looking at travel insurance policy confirmation SMS on his cell phone.
[email protected]Man scans QR code for Bank information
[email protected]Man scanning QR code for a project proposal
[email protected]Student looking at graduation ceremony details on their smart phone
...ontent/uploads/2024/04/stars-effects.svgNo alt attribute provided
...ploads/2024/04/[email protected]Connections Platform dashboard
...uploads/2024/04/[email protected]No alt attribute provided
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo

Page structure

H1 heading
(Critically important)
Build stronger digital connections
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Build stronger digital connections
H2 What our customers are saying
H3 Products
H3 Features
H3 Integrations
H3 Discover more
H3 By industry
H3 By Team
H3 By Business
H3 Use Cases
H3 learn more
H3 Get inspired
H3 Find Answers
H3 What's new
H3 The Bitly Connections Platform
H3 Adopted and loved by millions of users for over a decade
H3 See how other businesses use Bitly
H3 More than a link shortener
H3 Get closer to your audience and customers today
H3 More than a free link shortener
H3 Get closer to your audience and customers today Duplicate text
H4 QR Codes and the Future of Retail Webinar Recap
H4 Products Duplicate text
H4 Features Duplicate text
H4 Why Bitly?
H4 Products Duplicate text
H4 Features Duplicate text
H4 Solutions
H4 Resources
H4 Solutions Duplicate text
H4 Company
H4 Legal
H4 Resources Duplicate text
H4 Legal Duplicate text
H4 Company Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bitly.com/Anchor Skip Navigation
https://bitly.com/IMG-ALT Bitly Logo
https://bitly.com/Text duplicate IMG-ALT Bitly Logo
/pages/products/url-shortenerURL Shortener Customize, share and track links
/pages/products/qr-codesQR Code Generator Dynamic solutions to fit every business need
/pages/products/2d-barcodes2D Barcodes Add a Global Trade Number (GTIN) to QR Codes designed for packaging
/pages/products/analyticsAnalytics A central place to track and analyze performance
/pages/products/pagesPages Mobile-friendly, no-code landing pages
/pages/features/link-in-bioLink-in-bio Curate and track links and content for social media profiles
/pages/features/branded-linksBranded Links Customize links with your brand’s URL
/pages/features/mobile-linksMobile Links Short links for SMS messages
/pages/features/utm-linksUTM Campaigns Track links and QR Codes with UTM parameters
/pages/marketplace/hubspot-2Bitly Hubspot Connector
IMG-ALT Logo for Hubspot integration
/pages/marketplace/canvaBitly + Canva Integration
IMG-ALT Logo for Canva integration
/pages/marketplaceSee all integrations
https://dev.bitly.com/External Subdomain API & Documentation
https://bitly.com/pages/trustTrust Center
/pages/solutions/retailRetail
/pages/solutions/consumer-pack...Consumer Packaged Goods
/pages/solutions/hospitalityHospitality
/pages/solutions/mediaMedia & Entertainment
/pages/solutions/technologyTechnology Software & Hardware
/pages/solutions/healthcareHealthcare
/pages/solutions/insuranceInsurance
/pages/solutions/financial-ser...Financial Services
/pages/solutions/professional-...Professional Services
/pages/solutions/educationEducation
/pages/solutions/for-developersDevelopers
/pages/solutions/digital-marke...Marketing
/pages/solutions/customer-serviceCustomer Service
/pages/solutions/small-businessSmall Business
/pages/solutions/midmarketMidmarket
/pages/solutions/enterpriseEnterprise
/pages/use-case/order-confirma...Order Confirmation
/pages/use-case/surveys-and-fe...Surveys and Feedback
/pages/use-case/product-packagingProduct Packaging
/pages/use-case/print-advertisingPrint Advertising
/pages/use-case/digital-advert...Digital Advertising
/pages/use-case/content-sharingContent Sharing
https://bitly.com/pages/pricingPricing
https://bitly.com/blogBlog Get the latest trends, tips, and best practices
https://bitly.com/pages/resourcesGuides & eBooks Dig into in-depth resources and expert insights
/pages/resources/case-studiesCustomer Stories Explore success stories from Bitly customers
https://support.bitly.com/hc/e...External Subdomain Help Center
https://dev.bitly.com/External Subdomain Text duplicate Developers
https://bitly.com/pages/trustText duplicate Trust Center
/pages/resources/webinars/qr-c...webinar QR Codes and the Future of Retail Webinar Recap Watch now
IMG-ALT QR Codes and the Future of Retail Webinar Recap
https://bitly.com/a/sign_inLog in
/pages/landing/discover-enterp...Get a Quote
https://bitly.com/pages/pricingSign up Free
https://bitly.com/Anchor Short link
IMG-ALT Link illustration symbolizing short links
https://bitly.com/Anchor QR Code
IMG-ALT Simplified QR Code illustration
https://bitly.com/pages/pricingUpgrade
https://bitly.com/pages/pricingGet started for free
/pages/landing/discover-enterp...Get a quote
https://bitly.com/pages/pricingText duplicate Get started for free
/pages/products/url-shortenerLearn more
https://bitly.com/pages/pricingText duplicate Get started for free
/pages/products/qr-codesText duplicate Learn more
https://bitly.com/pages/pricingText duplicate Get started for free
/pages/products/pagesText duplicate Learn more
/pages/solutions/retailTrivial anchor text
Read More
/pages/solutions/consumer-pack...Text duplicate Trivial anchor text
Read More
/pages/solutions/hospitalityText duplicate Trivial anchor text
Read More
/pages/solutions/mediaText duplicate Trivial anchor text
Read More
/pages/solutions/technologyText duplicate Trivial anchor text
Read More
/pages/solutions/healthcareText duplicate Trivial anchor text
Read More
/pages/solutions/insuranceText duplicate Trivial anchor text
Read More
/pages/solutions/financial-ser...Text duplicate Trivial anchor text
Read More
/pages/solutions/professional-...Text duplicate Trivial anchor text
Read More
/pages/solutions/educationText duplicate Trivial anchor text
Read More
https://bitly.com/pages/pricingText duplicate Get started for free
https://bitly.com/pages/pricingStart for free
https://bitly.com/pages/pricingGet Started
https://bitly.com/a/sign_upText duplicate Start for free
/pages/products/url-shortenerURL Shortener
/pages/products/qr-codesQR Codes
/pages/products/2d-barcodes2D Barcodes
/pages/products/analyticsAnalytics
/pages/products/pagesPages
/pages/features/link-in-bioLink- in- bio
/pages/features/branded-linksBranded Links
/pages/features/mobile-linksMobile Links
/pages/features/utm-linksUTM Campaigns
/pages/why-bitly/integrations-apiIntegrations & API
/pages/why-bitly/enterprise-classEnterprise Class
https://bitly.com/pages/pricingText duplicate Pricing
/pages/products/url-shortenerText duplicate URL Shortener
/pages/products/qr-codesQR Code Generator
/pages/products/2d-barcodesText duplicate 2D Barcodes
/pages/products/analyticsText duplicate Analytics
/pages/products/pagesText duplicate Pages
/pages/features/link-in-bioLink-in-bio
/pages/features/branded-linksText duplicate Branded Links
/pages/features/mobile-linksText duplicate Mobile Links
/pages/features/utm-linksText duplicate UTM Campaigns
/pages/solutions/retailText duplicate Retail
/pages/solutions/consumer-pack...Text duplicate Consumer Packaged Goods
/pages/solutions/hospitalityText duplicate Hospitality
/pages/solutions/mediaText duplicate Media & Entertainment
/pages/solutions/technologyTech Software & Hardware
/pages/solutions/healthcareText duplicate Healthcare
/pages/solutions/insuranceText duplicate Insurance
/pages/solutions/financial-ser...Text duplicate Financial Services
/pages/solutions/professional-...Text duplicate Professional Services
/pages/solutions/educationText duplicate Education
https://bitly.com/blog/Blog
https://bitly.com/pages/resourcesResource Library
https://dev.bitly.com/External Subdomain Text duplicate Developers
/pages/marketplaceApps and Integrations
https://support.bitly.com/hc/e...External Subdomain Text duplicate Help Center
https://bitly.com/pages/trustText duplicate Trust Center
/pages/browser-extensionBrowser Extension
/pages/mobile-appMobile App
/pages/solutions/retailText duplicate Retail
/pages/solutions/consumer-pack...Text duplicate Consumer Packaged Goods
/pages/solutions/hospitalityText duplicate Hospitality
/pages/solutions/mediaText duplicate Media & Entertainment
/pages/solutions/technologyText duplicate Tech Software & Hardware
/pages/solutions/healthcareText duplicate Healthcare
/pages/solutions/insuranceText duplicate Insurance
/pages/solutions/financial-ser...Text duplicate Financial Services
/pages/solutions/professional-...Text duplicate Professional Services
/pages/solutions/educationText duplicate Education
https://bitly.com/pages/aboutAbout Bitly
https://bitly.com/pages/careersCareers
/pages/diversity-and-inclusionDiversity & Inclusion
https://bitly.com/pages/partnersPartners
https://bitly.com/pages/pressPress
https://bitly.com/pages/contactContact
https://bitly.com/pages/reviewsReviews
https://s17233.pcdn.co/blog/wp...New window External Subdomain Accessibility Report
/pages/website-accessibility-s...Accessibility Statement
https://bitly.com/pages/privacyPrivacy Policy
https://bitly.com/pages/cookiesCookie Policy
/pages/terms-of-serviceTerms of Service
/pages/acceptable-useAcceptable Use Policy
/pages/code-of-conductCode of Conduct
/pages/transparency-reportTransparency Report
https://bitly.com/blog/Text duplicate Blog
https://bitly.com/pages/resourcesText duplicate Resource Library
https://dev.bitly.com/External Subdomain Text duplicate Developers
/pages/marketplaceText duplicate Apps and Integrations
https://support.bitly.com/hc/e...External Subdomain Text duplicate Help Center
https://bitly.com/pages/trustText duplicate Trust Center
/pages/browser-extensionText duplicate Browser Extension
/pages/mobile-appText duplicate Mobile App
https://bitly.com/pages/privacyText duplicate Privacy Policy
https://bitly.com/pages/cookiesText duplicate Cookie Policy
/pages/terms-of-serviceText duplicate Terms of Service
/pages/acceptable-useText duplicate Acceptable Use Policy
/pages/code-of-conductText duplicate Code of Conduct
/pages/transparency-reportText duplicate Transparency Report
https://bitly.com/pages/aboutText duplicate About Bitly
https://bitly.com/pages/careersText duplicate Careers
/pages/diversity-and-inclusionText duplicate Diversity & Inclusion
https://bitly.com/pages/partnersText duplicate Partners
https://bitly.com/pages/pressText duplicate Press
https://bitly.com/pages/contactText duplicate Contact
https://bitly.com/pages/reviewsText duplicate Reviews
https://s17233.pcdn.co/blog/wp...New window External Subdomain Text duplicate Accessibility Report
/pages/website-accessibility-s...No Text
https://bitly.com/pages/deDeutsch (German)
https://bitly.com/pages/frFrançais (French)
https://bitly.com/pages/itItaliano (Italian)
https://bitly.com/pages/esEspañol (Spanish)
https://twitter.com/bitlyNew window External No Text
https://instagram.com/bitlyNew window External No Text
https://facebook.com/bitlyNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 01 Nov 2024 03:39:57 GMT
content-typetext/html; charset=utf-8
content-length105701
accept-rangesbytes
cache-controlno-cache
last-modifiedThu, 31 Oct 2024 22:52:46 GMT
set-cookie198 Characters
x-frame-optionsDENY
strict-transport-securitymax-age=31536000
via1.1 google, 1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 79,288 referring domains.
This page has 8,206,861 backlinks.
This page has backlinks from 38,071 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Welcome to Bitly =)
# robots welcome;
# API documentation can be found at https://dev.bitly.com/
User-Agent: *
Disallow: /pages/landing
Disallow: /pages/pt$
Disallow: /pages/home
Disallow: /pages/thank-you
Disallow: /pages/demo-thank-you
Disallow: /pages/email-thank-you
Disallow: /pages/free-plan-refresh-faqs
Disallow: /pages/*/v1$
Disallow: /pages/*/v2$
Disallow: /blog/*?
Disallow: /blog/?p=
Disallow: /blog/page/*/?p=
Disallow: /pages/*?preview[
Disallow: /pages/*&preview[
Disallow: /pages/*[
Disallow: /pages/*{
Disallow: /pages/*;
Sitemap: https://bitly.com/pages/sitemap_index.xml
Sitemap: https://bitly.com/blog/sitemap_index.xml

Similar sites

Search preview

bitly.com
Bitly Connections Platform | Short URLs, QR Codes, and More
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bitly86%Check
Bitly Connections83%Check
connections81%Check
Bitly Connections Platform78%Check
Short74%Check
Connections Platform74%Check
Short URL72%Check
QR Code70%Check
Code69%Check
URL66%Check
Show more keywords and terms

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