Civilservant.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
74% 
Page structure
79% 
Link structure
86% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
25.10 kB
Words
1095
Media files
8
Number of links
68 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Understanding the UK Civil Service
The length of the page title is perfect. (313 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A thorough introduction to the duties & working practices of Whitehall officials. Plus information about civil service numbers etc., and civil service reform
The length of the meta description is perfect. (930 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionA thorough introduction to the duties & working practices of Whitehall officials. Plus information about civil service numbers etc., and civil service reform
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1095 words. That's ok.
39.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"civil service commission appointments, promotions and transfers 1871-1942"
The following tag is repeated too often: follow this link to read the advice.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/images/Whitehall_OS_OpenData_map.pngNo alt attribute provided
/images/Covers/HACS4%20cover%20original.pngNo alt attribute provided
/images/Covers/HtSSCS_front_cover.pngNo alt attribute provided
/images/Covers/STtP-Front_Cover.jpgNo alt attribute provided
/images/Covers/CSMP_Front_cover.pngNo alt attribute provided
/images/2016_vision.pngNo alt attribute provided
/images/regulation_icon.jpgNo alt attribute provided
/images/local-government.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Understanding the Civil Service
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Understanding the Civil Service
H3 FACTS & STATS
H3 Practical Advice for Civil Servants & Accessible Information for Everyone Else
H3 CIVIL SERVICE SKILLS
H3 THE POLICY PROCESS
H3 CIVIL SERVICE REFORM
H3 OTHER INTERESTING INFORMATION ...
H3 UNDERSTANDING REGULATION
H3 UNDERSTANDING LOCAL GOVERNMENT
H3 ABOUT, RESOURCES & CONTACT
H4 Definitions & Statistics
H4 Constitution & Culture
H4 Pay, Pensions, Dismissal
H4 CIVIL SERVANTS, MINISTERS & PARLIAMENT
H4 The Problem
H4 Attempted Solutions
H4 Detailed History
H4 Ministers, Private Offices, Special Advisers & Directions
H4 Women in the Civil Service
H4 History, Humour, Quotations etc.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/index.htmlHome (current)
/index.htmlFacts & Stats
/richborne_publishing.htmlInduction & Reference Material
/richborne_publishing.htmlImpartiality, Accountability etc.
/index.htmlSkills
/index.htmlCivil Service Reform
/index.htmlResources & Contact
/women-homepage.htmlNew window Women Civil Servants
/spads-homepage.htmlNew window Special Advisers
/directions-overview.htmlNew window Ministerial Directions
https://www.regulation.org.uk/...New window External Subdomain Understanding Regulation
https://www.local-government.o...New window External Subdomain Understanding Local Government
/library.htmlNew window a comprehensive online library.
/information-definitions.htmlNew window What is a Civil Servant?
/information-numbers.htmlNew window Civil Service Numbers
/information-other_statistics....New window Other Statistics
/information-grades_and_roles....New window Civil Service Grades & Roles
/information-the_armed_service...New window Armed Forces - Equivalent Ranks
/richborne_publishing.htmlNew window Civil Servants, Ministers and Parliament - The Westminster Model
/richborne_publishing.htmlNew window Political Impartiality & Political Activity
/library/2024-HoC_Library-The ...New window The UK Constitution
/richborne_publishing.htmlNew window Speaking Truth to Power
/information-whose_fault.htmlNew window Policy & Delivery Failure - Who is at fault?
/information-diversity.htmlNew window Civil Service Culture and Diversity
/information-pay-general.htmlNew window Civil Service Pay
/information-pay-scs.htmlNew window Senior Civil Service Pay
/information-pensions.htmlNew window Civil Service Pensions
/information-dismissal.htmlNew window Can Civil Servants be Dismissed?
/information-dismissal-permane...New window Can Permanent Secretaries be dismissed?
https://www.nationalarchives.g...New window External Subdomain Follow this link
https://search.findmypast.com/...New window External Subdomain follow this link
/richborne_publishing.htmlNew window No Text
/richborne-how_to_succeed-scs....New window No Text
/richborne_publishing.htmlNew window No Text
/richborne_publishing.htmlNew window No Text
/richborne_publishing.htmlNew window follow this link to learn more
/richborne_publishing.htmlNew window CIVIL SERVANTS, MINISTERS & PARLIAMENT
/richborne_publishing.htmlNew window Follow this link to learn more.
/skills-homepage.htmlNew window Follow this link to read the advice.
/process-homepage.htmlNew window Text duplicate Follow this link to read the advice.
/csr-homepage.htmlNew window Overview
/csr-changed_society.htmlNew window A Changing Society
/csr-blunders.htmlNew window Government Blunders (and worse)
/csr-the_modern_civil_service....New window The Modern Civil Service
/csr-civil_service_weaknesses....New window Civil Service Weaknesses
/csr-permanent_secretaries_obj...New window Permanent Secretaries' Objectives
/csr-ministers_attempts.htmlNew window Ministers' Attempts at Reform
/csr-possible_reforms.htmlNew window Politicisation
/csr-civil_service_reform_synd...New window Civil Service Reform Syndrome
/csr-efficiency_programs.htmlNew window Efficiency Programs
/csr-possible_reforms.htmlNew window Possible Future Developments
/csr_detail-homepage.htmlNew window Timeline & Index
/csr_detail-note27.htmlNew window Latest Developments
/information-ministers.htmlNew window The Various Types of Minister
/private_offices.htmlNew window Private Offices
/spads-homepage.htmlNew window Text duplicate Special Advisers
/directions-overview.htmlNew window Text duplicate Ministerial Directions
/women-homepage.htmlNew window Introduction
/women-history.htmlNew window A Brief History
/women-current_issues.htmlNew window Current Issues
/women-diplomats.htmlNew window Women Diplomats
/women-ground_breaking_women.htmlNew window Impressive, Ground-Breaking Individuals
/misc-history.htmlNew window Some Interesting History
/role_models-homepage.htmlNew window Some Interesting Characters
/information-an_international_...New window An International Perspective
/misc-humour-homepage.htmlNew window How to Speak 'Mandarin'
/misc-humour-sir_humphrey.htmlNew window How (not) to Cut Staff
/misc-quotations.htmlNew window Useful Quotations
/misc-brexit-negotiations.htmlNew window Brexit - Negotiations and Implementation
/misc-homepage.htmlNew window Other Miscellaneous Content
https://www.regulation.org.uk/...New window External Subdomain Some answers are in this separate web site.
https://www.local-government.o...New window External Subdomain This separate web site
/about_and_contact.htmlNew window Trivial anchor text
here
/library.htmlNew window on-line reference library here
https://www.instituteforgovern...New window External Subdomain the data and reports published by the Institute for Government,
https://ukcivilservant.substac...New window External Subdomain This link
https://bsky.app/profile/ukciv...New window External Follow @ukcivilservant.bsky.social on Bluesky

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (25 kB).

HTTP Response Header

NameValue
last-modifiedSun, 26 Jan 2025 19:44:35 GMT
accept-rangesbytes
content-length25698
content-typetext/html
dateThu, 17 Apr 2025 15:07:47 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,365 referring domains.
This page has 10,580 backlinks.
This page has backlinks from 375 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

civilservant.org.uk
Understanding the UK Civil Service
A thorough introduction to the duties & working practices of Whitehall officials. Plus information about civil service numbers etc., and civil service reform

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Civil94%Check
Civil Service88%Check
UK Civil Service80%Check
Civil Service Reform76%Check
civil service numbers76%Check
Civil Servant74%Check
Civil Service Pay72%Check
modern civil service72%Check
Understanding70%Check
Civil Servants68%Check
Show more keywords and terms

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