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Color.com - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

72%

Page structure

66%

Link structure

92%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.21 s

File size

172.60 kB

Words

1067

Media files

Number of links

37 internal / 17 external

Task list of SEO Improvements 5 Tasks

Add a meta description.Very important!
Only use 1 H1 Heading in your text.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 80% achieved

Title

(Critically important)

Cancer detection and care

The length of the page title is perfect. (239 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.color.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generator	WPML ver:4.6.6 stt:70,5,59,61,1,68,4,69,29,71,40,42,41,45,67,47,2,54,55,57;
msapplication-TileImage	https://www.color.com/wp-content/uploads/2020/08/cropped-android-chrome-512x512-1-270x270.png
article:publisher	https://www.facebook.com/color
article:modified_time	2024-10-24T17:07:23+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@color
og:locale	en_US
og:type	website
og:title	Take control of cancer
og:url	https://www.color.com/
og:site_name	Color Health
og:image	https://www.color.com/wp-content/uploads/2023/03/Color_Logo.jpg
og:image:width	1200
og:image:height	600
og:image:type	image/jpeg
charset	UTF-8

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Page quality 72% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 1067 words. That's ok.

39.8% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

17 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20.03 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

21 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...24/04/Color-Wordmark-Logo-Registered.svg	No alt attribute provided
...content/uploads/2024/10/Hero-Image-5.png	No alt attribute provided
/wp-content/uploads/2024/02/logo-nih.svg	No alt attribute provided
/wp-content/uploads/2024/02/logo-hasbro.svg	No alt attribute provided
...ontent/uploads/2023/03/logo-synopsys.svg	Logo Synopsys
...ntent/uploads/2022/10/teamsters-logo.svg	Teamsters Logo
...tent/uploads/2022/06/Salesforce-Logo.svg	No alt attribute provided
...ntent/uploads/2024/10/Frame-48096070.jpg	No alt attribute provided
...024/10/Icon-Nationwide-Cancer-Clinic.svg	No alt attribute provided
/wp-content/uploads/2024/10/Dashboard.jpg	No alt attribute provided
...ntent/uploads/2024/10/Frame-48096043.svg	No alt attribute provided
/wp-content/uploads/2024/10/Collage-1.jpg	No alt attribute provided
...ntent/uploads/2024/10/Frame-48096041.svg	No alt attribute provided
...r-customer-stories-teamsters-union-1.jpg	No alt attribute provided
...ploads/2024/10/Icon-Financial-Burden.svg	No alt attribute provided
...03/Video-Poster-Frame-ColorACS-Image.jpg	No alt attribute provided
...tent/uploads/2023/06/ACS-Logo-Lockup.svg	Logo Color - ACS
/wp-content/uploads/2024/02/employers.jpg	No alt attribute provided
/wp-content/uploads/2024/02/brokers.jpg	No alt attribute provided
/wp-content/uploads/2024/02/unions.jpg	No alt attribute provided
...ent/uploads/2024/06/Img-Health-Plans.jpg	No alt attribute provided
...d-for-poeple-Built-for-populations-1.png	Designed for people. Built for populations.
...loads/2023/06/icon-conversation-blue.svg	No alt attribute provided
...nt/uploads/2023/06/icon-support-blue.svg	No alt attribute provided
...2023/11/color-wheel-full-color-white.svg	No alt attribute provided
...9/color-people-collage-footer-reveal.png	Color People Collage Footer Reveal

Page structure 66% achieved

H1 heading

(Critically important)

Taking control of cancer — with you at every step

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	Taking control of cancer — with you at every step
H1	Speak with our solutions team.
H2	Technology, diagnostics, clinical services, and advocacy that creates better cancer outcomes for people and organizations
H2	Helping organizations and members have the best shot at a great outcome
H2	We provide better cancer care for:
H3	Employers and their employees
H3	Consultants and their clients
H3	Unions and their members
H3	Health plans and their members
H3	New to Color?
H3	Already a patient?
H3	Solutions
H3	Products
H3	Company
H3	Resources
H4	New to Color? Duplicate text
H4	Already a customer? Get support.

Link structure 92% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 1 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 17 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.color.com/	Anchor	skip to content
https://www.fiercehealthcare.c...	External Subdomain	Read the latest coverage from Fierce Healthcare.
https://www.color.com/	Subdomain	No Text
https://home.color.com/test/ac...	New window External Subdomain	Activate Kit
https://www.color.com/contact-us	Subdomain	Contact Us
https://home.color.com/sign-in	New window External Subdomain	Sign In
https://home.color.com/test/ac...	New window External Subdomain Text duplicate	Activate Kit
https://www.color.com/contact-us	Subdomain Text duplicate	Contact Us
https://home.color.com/sign-in	New window External Subdomain Text duplicate	Sign In
https://www.color.com/cancer	Subdomain	Explore our solutions
https://www.color.com/	Anchor	Talk to a cancer solution specialist
/color-announces-partnership-w...	Subdomain	Learn More
https://www.color.com/employers		See how
https://www.color.com/brokers	Text duplicate	See how
https://www.color.com/unions	Text duplicate	See how
/health-plans	Text duplicate	See how
https://home.color.com/purchas...	External Subdomain	Trivial anchor text here
https://www.color.com/library	Subdomain	resource library
https://www.color.com/blog	Subdomain	blog
https://getcolor.atlassian.net...	External Subdomain	(844) 352-6567
https://getcolor.atlassian.net...	External Subdomain	+1 650-651-7116
http://support.color.com/	External Subdomain	support.color.com A-TITLE http://support.color.com
https://support.color.com/en/c...	External Subdomain	Trivial anchor text Click here
/covid-contact\"	Subdomain Text duplicate	Trivial anchor text Click here
https://home.color.com/purchas...	External Subdomain Text duplicate	Trivial anchor text Click here
https://home.color.com/benefit...	External Subdomain Text duplicate	Trivial anchor text Click here
https://home.color.com/support...	External Subdomain Text duplicate	Trivial anchor text Click here
https://www.color.com/careers	Subdomain	Careers
https://www.color.com/blog	Subdomain	Blog
https://www.color.com/newsroom	Subdomain	Newsroom
https://www.color.com/employers	Subdomain	Employers
https://www.color.com/consultants	Subdomain	Consultants
/health-plans	Subdomain	Health Plans
https://www.color.com/unions	Subdomain	Unions
/individuals-genomics	Subdomain	Individuals
https://www.color.com/cancer	Subdomain	Cancer
https://www.color.com/genomics	Subdomain	Genomics
/cardiometabolic-disease	Subdomain	Cardiometabolic disease
https://www.color.com/about-us	Subdomain	About Us
https://www.color.com/leadership	Subdomain	Leadership
/research-platform	Subdomain	Research
https://www.color.com/careers	Subdomain Text duplicate	Careers
https://www.color.com/newsroom	Subdomain Text duplicate	Newsroom
https://www.color.com/giving-back	Subdomain	Giving Back
https://www.color.com/blog	Subdomain Text duplicate	Blog
https://www.color.com/library	Subdomain	Library
https://www.facebook.com/color/	New window External Subdomain	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/Color/	New window External Subdomain	No Text
https://twitter.com/color	New window External	No Text
/policies/tos	Subdomain	Terms of Service
/policies/privacy	Subdomain	Privacy Notice
/policies/notice-of-privacy-pr...	Subdomain	Notice of Privacy Practices
https://www.color.com/	Anchor	No Text

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.color.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.21 seconds.

The file size of the HTML document is fine (173 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	public, max-age=60
content-encoding	gzip
content-type	text/html; charset=UTF-8
link	<https://www.color.com/wp-json/>; rel="https://api.w.org/"
strict-transport-security	max-age=31622400
x-pantheon-styx-hostname	styx-fe4-a-746c76f549-mffhm
x-styx-req-id	9ec11ef3-a3f1-11ef-a3c0-e218ba99f2f4
age	30
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-responsible-disclosure	[email protected]
x-xss-protection	1; mode=block
date	Sat, 16 Nov 2024 08:06:33 GMT
x-served-by	cache-chi-klot8100157-CHI, cache-fra-eddf8230038-FRA, cache-fra-eddf8230096-FRA, cache-fra-eddf8230096-FRA
x-cache	HIT, MISS, MISS, MISS
x-cache-hits	5, 0, 0, 0
x-timer	S1731744393.190029,VS0,VE114
vary	Accept-Encoding, Cookie, Cookie
content-length	47680
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 1,520 referring domains.

This page has 59,725 backlinks.

This page has backlinks from 1,160 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /blog/category/uncategorized
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.color.com

Cancer detection and care

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Cancer	72%	Check
Cancer detection	61%	Check
Color	58%	Check
Cancer Clinic	58%	Check
Cancer Society	57%	Check
Cancer Screening	57%	Check
American Cancer	57%	Check
better cancer	57%	Check
make cancer	55%	Check
American Cancer Society	51%	Check
Color Health	51%	Check
step	50%	Check
Taking	50%	Check
control	50%	Check
Virtual Cancer Clinic	50%	Check
re looking	48%	Check
Color genetic	48%	Check
detection	46%	Check
outcomes	43%	Check
members	43%	Check
organizations	43%	Check
better	43%	Check
Solutions	43%	Check
Read	43%	Check
team	42%	Check

Show more keywords and terms

Test up to 1.000 webpages of color.com with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

Try For Free
No trial. It's just free!

Color.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of color.com with our free plan!

Page quality 72% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 66% achieved

(Critically important)

(Important)

Heading structure

Link structure 92% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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