Darntough.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
78% 
Page structure
100% 
Link structure
25% 
Server
63% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
178.20 kB
Words
779
Media files
26
Number of links
192 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Darn Tough Vermont – Darn Tough UK
There are word repetitions in the page title.
The length of the page title is perfect. (345 pixels out of 580 max pixel length)
Meta description
(Critically important)
Guaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.
The length of the meta description is perfect. (846 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://darntough.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#111111
descriptionGuaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.
google-site-verificationpSQParhlvVYRix8IoMFf-JLY_sITAmhMw2m91cRbfjE
shopify-digital-wallet/52730036414/digital_wallets/dialog
shopify-checkout-api-token0f7feff2574fc253c5cea5f2c527b202
langen
twitter:site@DarnTough
twitter:cardsummary_large_image
twitter:titleDarn Tough Vermont
twitter:descriptionGuaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.
og:site_nameDarn Tough UK
og:urlhttps://darntough.uk/
og:titleDarn Tough Vermont
og:typewebsite
og:descriptionGuaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.
og:imagehttp://darntough.uk/cdn/shop/files/DT_Logo_Web_6.png?v=1688931686
og:image:secure_urlhttps://darntough.uk/cdn/shop/files/DT_Logo_Web_6.png?v=1688931686
og:image:width1000
og:image:height652
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 9.2 words is low.
This page contains 779 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
.../3003/6414/files/ukflag.png?v=1689872809United Kingdom Flag
...-d7e1b996f9b3.jpg?v=1679936318&width=500Darn Tough Vermont Logo
...-d7e1b996f9b3.jpg?v=1679936318&width=500Darn Tough Vermont Logo
...iles/otto-homepage-hero.jpg?v=1721689216Woman wearing Darn Tough hiking socks standing on a dramatic outlook
...to-homepage-hero-mobile.jpg?v=1721689217Woman wearing Darn Tough hiking socks standing on a dramatic outlook
/cdn/shop/files/5002_Brown.png?v=17198552365002 women's ranger micro crew hiking sock in brown with coral and teal stripes/accents
/cdn/shop/files/5002_Moss.png?v=17198552385002 women's ranger micro crew hiking sock in color moss with green toe, red heel, purple and green around calf
/cdn/shop/files/1972_Black.png?v=17210711811972 men's light hiker micro crew hiking sock in black with heathered gray body and black stripe on heel and forefoot
/cdn/shop/files/1908_Slate.png?v=17207337921908 women's hiking boot sock in color slate gray with light blue toe/heel accents and teal color block details
.../files/1908_PlumHeather.png?v=17207337941908 women's hiking boot sock in color purple plum with coral toe/heel accents and orange color block on forefoot
/cdn/shop/files/5004_Brown.png?v=17207337195004 men's ranger micro crew hiking sock in brown with orange toe, green heel, orange stripe and green block around calf
.../files/02_5004_Brown_LS.jpg?v=1720733722Close up of model sitting on ground wearing 5004 Brown
...shop/files/1403_Eclipse.png?v=17207336901403 men's hiking boot sock in color navy blue with dark gray accents and yellow darn tough signature on forefoot
.../22SS-DTV-Hike-Jussi-44.jpg?v=1720733692Side shot of model walking through a river wearing the men's full cushion boot hiking sock in eclipse with brown shoes
.../files/otto-promo-pos-1.jpg?v=1721689222Shop No Show socks - person putting on shoes over blue no show tab socks
.../files/otto-promo-pos-2.jpg?v=1721689221Shop Quarter Crew Socks - feet wearing blue 1/4 socks for hiking
.../files/otto-promo-pos-3.jpg?v=1721689212Shop Micro Crew Socks - crossed feet wearing half crew hiking socks
...c0e-970e-ffa44a1e870e-2.jpg?v=1680025882Merino Wool yarn fibers all gathered together, showing the different colors
...StoreFinder-800x600-2-2.jpg?v=1680025586Find a Store - use Darn Tough's store locator to find a retailer near you that carries Darn Tough socks
...r-2880x900-2.jpg?v=1716993152&width=2400A collage of Darn Tough photos taken through the last 20 years
...Pillars-650x203-ForLife.jpg?v=1680023627Visit Unconditionally Guaranteed for Life information page
...illars-650x203-MadeInVT.jpg?v=1680023694Visit Still Made in Vermont, USA information page. Outline of the state of Vermont
...lars-650x203-Durability.jpg?v=1680023755Darn Tough mountain logo

Page structure

H1 heading
(Critically important)
Darn Tough UK Darn Tough Vermont Logo Darn Tough Vermont Logo
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Darn Tough UK Darn Tough Vermont Logo Darn Tough Vermont Logo
H2 More Hikes. Less Blisters.
H2 Unconditionally Guaranteed for Life
H2 Over 140,000 Five-Star Reviews & Counting
H3 No Show Socks
H3 Quarter Socks
H3 Micro Crew Socks
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://darntough.uk/Anchor Skip to content
/collections/all-socksAll
/collections/new-socksNew Arrivals
/collections/best-sellersBest Sellers
/collections/gifts-for-himGifts for Dad
/collections/gifts-for-momGifts for Her
/collections/hiking-socksHiking
/collections/running-socksRunning
/collections/lifestyle-dress-c...Lifestyle
/collections/ski-snowboard-socksSki & Snowboard
/collections/work-socksWork
/collections/tactical-socksTactical
/collections/no-show-socksNo Show Socks
/collections/1-4-socks1/4 Socks
/collections/micro-crew-socksMicro Crew Socks
/collections/crew-socksCrew Socks
/collections/boot-socksBoot Socks
/collections/over-the-calf-socksOver the Calf Socks
/collections/ultra-lightweight...Ultra-Lightweight
/collections/lightweight-socksLightweight
/collections/midweight-socksMidweight
/collections/heavyweight-socksHeavyweight
/products/egift-cardGift Cards
/collections/sock-packsSock Packs
/collections/menMen
/collections/mens-hiking-socksText duplicate Hiking
/collections/mens-running-socksText duplicate Running
/collections/mens-lifestyle-so...Text duplicate Lifestyle
/collections/mens-ski-snowboar...Text duplicate Ski & Snowboard
/collections/mens-work-socksText duplicate Work
/collections/tactical-socksText duplicate Tactical
/collections/mens-no-show-socksText duplicate No Show Socks
/collections/mens-quarter-socksText duplicate 1/4 Socks
/collections/mens-micro-crew-s...Text duplicate Micro Crew Socks
/collections/mens-crew-socksText duplicate Crew Socks
/collections/mens-boot-socksText duplicate Boot Socks
/collections/mens-over-the-cal...Text duplicate Over the Calf Socks
/products/egift-cardText duplicate Gift Cards
/collections/womenWomen
/collections/womens-hiking-socksText duplicate Hiking
/collections/womens-running-socksText duplicate Running
/collections/womens-lifestyle-...Text duplicate Lifestyle
/collections/womens-ski-snowbo...Text duplicate Ski & Snowboard
/collections/womens-work-socksText duplicate Work
/collections/womens-no-show-socksText duplicate No Show Socks
/collections/womens-quarter-socksText duplicate 1/4 Socks
/collections/womens-micro-crew...Text duplicate Micro Crew Socks
/collections/womens-crew-socksText duplicate Crew Socks
/collections/womens-boot-socksText duplicate Boot Socks
/collections/womens-over-the-c...Text duplicate Over the Calf Socks
/products/egift-cardText duplicate Gift Cards
/collections/kids-socksKids
/pages/merino-woolAbout Merino Wool
/pages/size-chartSize Chart
http://darntough.uk/pages/faqsHelp Center
/pages/contact-usContact Us
/pages/find-a-storeFind a Store
http://darntough.uk/pages/aboutAbout Us
/pages/our-unconditional-lifet...Guaranteed for Life
/pages/made-in-vermont-usaMade in USA
/pages/comfort-durability-fitComfort, Durability, + Fit
/pages/sustainabilitySustainability
/blogs/the-alternate-stitchBlog
/pages/size-chartText duplicate Size Chart
/pages/our-unconditional-lifet...Warranty
/pages/find-a-storeText duplicate Find a Store
/pages/contact-usText duplicate Contact Us
http://darntough.uk/accountLog in
https://www.instagram.com/darn...New window External Subdomain Instagram
A-TITLE Darn Tough UK on Instagram
https://www.facebook.com/DarnT...New window External Subdomain Facebook
A-TITLE Darn Tough UK on Facebook
https://www.youtube.com/channe...New window External Subdomain YouTube
A-TITLE Darn Tough UK on YouTube
https://twitter.com/DarnToughNew window External Twitter
A-TITLE Darn Tough UK on Twitter
http://darntough.uk/cartView Full Cart
/pages/size-chartText duplicate Size Chart
/pages/our-unconditional-lifet...Text duplicate Warranty
/pages/find-a-storeText duplicate Find a Store
/pages/contact-usText duplicate Contact Us
/pages/location-selectorUK
IMG-ALT United Kingdom Flag
/collections/all-socksText duplicate All
/collections/new-socksText duplicate New Arrivals
/collections/best-sellersText duplicate Best Sellers
/collections/gifts-for-himText duplicate Gifts for Dad
/collections/gifts-for-momText duplicate Gifts for Her
/collections/hiking-socksText duplicate Hiking
/collections/running-socksText duplicate Running
/collections/lifestyle-dress-c...Text duplicate Lifestyle
/collections/ski-snowboard-socksText duplicate Ski & Snowboard
/collections/work-socksText duplicate Work
/collections/tactical-socksText duplicate Tactical
/collections/no-show-socksText duplicate No Show Socks
/collections/1-4-socksText duplicate 1/4 Socks
/collections/micro-crew-socksText duplicate Micro Crew Socks
/collections/crew-socksText duplicate Crew Socks
/collections/boot-socksText duplicate Boot Socks
/collections/over-the-calf-socksText duplicate Over the Calf Socks
/collections/ultra-lightweight...Text duplicate Ultra-Lightweight
/collections/lightweight-socksText duplicate Lightweight
/collections/midweight-socksText duplicate Midweight
/collections/heavyweight-socksText duplicate Heavyweight
/products/egift-cardText duplicate Gift Cards
/collections/sock-packsText duplicate Sock Packs
/collections/menText duplicate Men
/collections/mens-hiking-socksText duplicate Hiking
/collections/mens-running-socksText duplicate Running
/collections/mens-lifestyle-so...Text duplicate Lifestyle
/collections/mens-ski-snowboar...Text duplicate Ski & Snowboard
/collections/mens-work-socksText duplicate Work
/collections/tactical-socksText duplicate Tactical
/collections/mens-no-show-socksText duplicate No Show Socks
/collections/mens-quarter-socksText duplicate 1/4 Socks
/collections/mens-micro-crew-s...Text duplicate Micro Crew Socks
/collections/mens-crew-socksText duplicate Crew Socks
/collections/mens-boot-socksText duplicate Boot Socks
/collections/mens-over-the-cal...Text duplicate Over the Calf Socks
/products/egift-cardText duplicate Gift Cards
/collections/womenText duplicate Women
/collections/womens-hiking-socksText duplicate Hiking
/collections/womens-running-socksText duplicate Running
/collections/womens-lifestyle-...Text duplicate Lifestyle
/collections/womens-ski-snowbo...Text duplicate Ski & Snowboard
/collections/womens-work-socksText duplicate Work
/collections/womens-no-show-socksText duplicate No Show Socks
/collections/womens-quarter-socksText duplicate 1/4 Socks
/collections/womens-micro-crew...Text duplicate Micro Crew Socks
/collections/womens-crew-socksText duplicate Crew Socks
/collections/womens-boot-socksText duplicate Boot Socks
/collections/womens-over-the-c...Text duplicate Over the Calf Socks
/products/egift-cardText duplicate Gift Cards
/collections/kids-socksText duplicate Kids
/pages/merino-woolText duplicate About Merino Wool
/pages/size-chartText duplicate Size Chart
http://darntough.uk/pages/faqsText duplicate Help Center
/pages/contact-usText duplicate Contact Us
/pages/find-a-storeText duplicate Find a Store
http://darntough.uk/pages/aboutText duplicate About Us
/pages/our-unconditional-lifet...Text duplicate Guaranteed for Life
/pages/made-in-vermont-usaText duplicate Made in USA
/pages/comfort-durability-fitText duplicate Comfort, Durability, + Fit
/pages/sustainabilityText duplicate Sustainability
/blogs/the-alternate-stitchText duplicate Blog
http://darntough.uk/IMG-ALT Darn Tough Vermont Logo
http://darntough.uk/accountText duplicate Log in
http://darntough.uk/searchSearch
http://darntough.uk/cartCart
/collections/mens-hiking-socksIMG-ALT Woman wearing Darn Tough hiking socks standing on a dramatic outlook
/collections/mens-hiking-socksShop Men
/collections/womens-hiking-socksShop Women
/collections/hiking-socks/prod...Women's Ranger Micro Crew Midweight Hiking Sock £30.00
/collections/hiking-socks/prod...Brown
/collections/hiking-socks/prod...Moss
/collections/hiking-socks/prod...Men's Light Hiker Micro Crew Lightweight Hiking Sock £27.00
/collections/hiking-socks/prod...Black
/collections/hiking-socks/prod...Women's Hiker Boot Full Cushion Midweight Hiking Sock £32.00
/collections/hiking-socks/prod...Plum Heather
/collections/hiking-socks/prod...Slate
/collections/hiking-socks/prod...Men's Ranger Micro Crew Midweight Hiking Sock £30.00
/collections/hiking-socks/prod...Text duplicate Brown
/collections/hiking-socks/prod...Men's Hiker Boot Midweight Hiking Sock £30.00
/collections/hiking-socks/prod...Text duplicate Black
/collections/hiking-socks/prod...Eclipse
/collections/hiking-socks/prod...Taupe
/pages/our-unconditional-lifet...Our Guarantee
/collections/no-show-socksIMG-ALT Shop No Show socks - person putting on shoes over blue no show tab socks
/collections/1-4-socksIMG-ALT Shop Quarter Crew Socks - feet wearing blue 1/4 socks for hiking
/collections/mens-micro-crew-s...IMG-ALT Shop Micro Crew Socks - crossed feet wearing half crew hiking socks
/pages/merino-woolNo Text
/pages/merino-woolLearn More
/pages/find-a-storeNo Text
/pages/find-a-storeText duplicate Find a Store
/pages/company-historyText duplicate Learn More
http://darntough.uk/pages/aboutMission & Vision
/pages/our-unconditional-lifet...Text duplicate Our Guarantee
/pages/made-in-vermont-usaText duplicate Made in USA
/pages/darn-tough-vermont-comm...Our Mill
/pages/darn-tough-vermont-reviewsReviews
/pages/subscribeSubscribe to Emails
/pages/size-chartText duplicate Size Chart
/pages/merino-woolText duplicate About Merino Wool
/pages/contact-usText duplicate Contact Us
/pages/shippingShipping
https://darntough.uk/a/returnReturns & Exchanges
http://darntough.uk/searchText duplicate Search
/pages/exclusive-discountsMilitary/First Responder/Medical Discount
/pages/find-a-storeText duplicate Find a Store
/collections/all-socksAll Socks
/collections/menText duplicate Men
/collections/womenText duplicate Women
/pages/returns-exchangesReturns & Exchange Policy
/pages/terms-of-useTerms of Use
/pages/privacy-policyPrivacy Policy
/pages/personal-data-compliancePersonal Data Compliance
/pages/cookie-policyCookie Policy
/pages/acceptable-use-policyAcceptable Use Policy
/pages/disclaimerDisclaimer
/pages/complimentary-shipping-...Terms & Conditions
/pages/terms-for-special-promo...Promotion Terms
https://www.brandaccess.com/External Subdomain Brand Access, LLC.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.24 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (178 kB).

HTTP Response Header

NameValue
dateWed, 04 Sep 2024 10:39:34 GMT
content-typetext/html; charset=utf-8
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set-cookie99 Characters
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content-encodinggzip
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x-shopid52730036414
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powered-byShopify
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servercloudflare
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http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 50 referring domains.
This page has 31,433 backlinks.
This page has backlinks from 47 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://darntough.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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darntough.uk
Darn Tough Vermont – Darn Tough UK
Guaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Darn Tough89%Check
Tough87%Check
Darn87%Check
Darn Tough UK84%Check
Darn Tough Vermont80%Check
Vermont Darn Tough UK71%Check
Vermont60%Check
Socks56%Check
Life54%Check
Wool Socks54%Check
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