Davidgourlaybowls.co.uk - SEO Checker

Overview of the SEO Check
Meta information
73% 
Page quality
48% 
Page structure
79% 
Link structure
80% 
Server
95% 
External factors
38% 
SEO Score
Response time
0.49 s
File size
142.40 kB
Words
398
Media files
28
Number of links
77 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
David Gourlay Bowls
The page title is too short. (189 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
David Gourlay Bowls is the trusted name for lawn bowls equipment in the UK. Choose from the big brands Henselite, EXN Sport, Taylor, Aero and many more. Shoes, Water Proofs, Bowls, Shirts, Chalk and much more.
The meta description is too long: 1343 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verification1mx82etTEOwueCV-_z_TXG4Gz3koOg355DA3_CLzSkk
viewportwidth=device-width,initial-scale=1
theme-color> <link rel=
descriptionDavid Gourlay Bowls is the trusted name for lawn bowls equipment in the UK. Choose from the big brands Henselite, EXN Sport, Taylor, Aero and many more. Shoes, Water Proofs, Bowls, Shirts, Chalk and much more.
shopify-digital-wallet/10926522426/digital_wallets/dialog
shopify-checkout-api-tokena65055a56c90dd64c27db1775bd54cb8
langen
twitter:cardsummary_large_image
twitter:titleDavid Gourlay Bowls
twitter:descriptionDavid Gourlay Bowls is the trusted name for lawn bowls equipment in the UK. Choose from the big brands Henselite, EXN Sport, Taylor, Aero and many more. Shoes, Water Proofs, Bowls, Shirts, Chalk and much more.
og:site_nameDavid Gourlay Bowls
og:urlhttps://www.davidgourlaybowls.co.uk/
og:titleDavid Gourlay Bowls
og:typewebsite
og:descriptionDavid Gourlay Bowls is the trusted name for lawn bowls equipment in the UK. Choose from the big brands Henselite, EXN Sport, Taylor, Aero and many more. Shoes, Water Proofs, Bowls, Shirts, Chalk and much more.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 398 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • accesories => accessories
11.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/cdn/shop/files/logo_90x.png?v=1613785069David Gourlay Bowls is the trusted name for lawn bowls in the UK. Buy Taylor Bowls, Henselite, Drakes Pride and Aero.
...files/New_Arrivals_300x.jpg?v=1614288862Taylor Ace Bowls from David Gourlay Bowls. We stock Aero, TEAMZ, Henselite and Drakes Pride. From Drakes Pride Pro 50 to Taylor International to Henselite Tiger Bowls. Buy now.
...-b6f0-02bd56e64282_420x.png?v=1709686805Drakes Professional - Size 4
...ns_trousers_480x_1_420x.jpg?v=1535465908Men
...-a7ca-43bfa064e948_420x.jpg?v=1535466111Ladies
...-8985-4e708b3db10f_420x.jpg?v=1535466124Bags
...-97a1-b29f25c19499_420x.jpg?v=1535466142Shoes
...-a93f-0319f545221b_420x.jpg?v=1535466159Accesories

Page structure

H1 heading
(Critically important)
David Gourlay Bowls is the trusted name for lawn bowls in the UK. Buy Taylor Bowls, Henselite, Drakes Pride and Aero.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 David Gourlay Bowls is the trusted name for lawn bowls in the UK. Buy Taylor Bowls, Henselite, Drakes Pride and Aero.
H4 contact
H4 Get in touch
H4 Be in the know
H4 Follow us
H5 Bowls to Order
H5 Bowling Shoes
H5 Clothing
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
/collections/new-bowls-ready-t...Bowls in Stock
/collections/bowlsBowls to Order
/collections/drakes-pride-bowlsDrakes Pride
/collections/taylor-bowlsTaylor Bowls
/collections/henselite-bowlsHenselite Bowls
/collections/bowling-shoesBowling Shoes
/collections/mens-shoesMens Shoes
/collections/ladies-shoesLadies Shoes
/collections/bagsBags
/collections/clothingClothing
/collections/ladies-clothiesLadies Clothing
/collections/gents-clothingGents Clothing
/collections/waterproofsWaterproofs
/Club/Accessories
/collections/accesoriesAccessories
/collections/club-equipmentClub
/collections/sale-up-to-50-offSALE
/products/gift-cardGift Cards
/IMG-ALT David Gourlay Bowls is the trusted name for lawn bowls in the UK. Buy Taylor Bowls, Henselite, Drakes Pride and Aero.
/cartCart
/collections/new-bowls-ready-t...Text duplicate Bowls in Stock
/collections/bowlsText duplicate Bowls to Order
/collections/bowlsAll
/collections/drakes-pride-bowlsText duplicate Drakes Pride
/collections/taylor-bowlsText duplicate Taylor Bowls
/collections/henselite-bowlsText duplicate Henselite Bowls
/products/taylor-ace-lawn-bowlsTaylor Ace Lawn Bowls Coloured Regular price £379.95 View
IMG-ALT Taylor Ace Blue and white
/products/taylor-ace-bowl-blackTaylor Ace Bowl Black Regular price £345 View
IMG-ALT Taylor Ace Bowl Black
/products/taylor-vector-vs-col...Taylor Vector VS Coloured Bowls Regular price £379.95 View
IMG-ALT Taylor Vector VS Bowls
/products/taylor-vector-vs-bowlTaylor Vector VS Bowl BLACK Regular price £345 View
IMG-ALT Taylor Vector VS Bowl Black
/collections/bowling-shoesText duplicate Bowling Shoes
/collections/bowling-shoesText duplicate All
/collections/mens-shoesText duplicate Mens Shoes
/collections/ladies-shoesText duplicate Ladies Shoes
/products/dek-target-black-sup...BACK IN STOCK DEK Target Black Superlight Bowling Shoe Regular price £29.99 View
IMG-ALT DEK Black Target Bowling Shoes
/products/taylor-matrix-bowls-...Taylor Matrx Bowls Trainer Black Regular price £68 View
IMG-ALT Taylor Matrx Lawn Bowling Shoe
/products/dek-jack-bowling-shoesDEK Jack Bowling Unisex Shoes in Grey Regular price £29 View
IMG-ALT DEK Jack Bowling Unisex Shoes in Grey
/products/taylor-ultrx-trainer...Taylor Gents Ultrx Trainer Bowling Shoe Regular price £73 View
IMG-ALT Taylor Gents Ultrx Trainer Bowling Shoe
/collections/bagsText duplicate Bags
/collections/clothingText duplicate Clothing
/collections/clothingText duplicate All
/collections/ladies-clothiesText duplicate Ladies Clothing
/collections/gents-clothingText duplicate Gents Clothing
/products/new-exn-sport-tartan...NEW - EXN Sport Tartan Performance Polo Red/Grey Regular price £34 View
IMG-ALT NEW - EXN Sport Tartan Performance Polo Red/Grey
/products/new-exn-sport-tartan...NEW - EXN Sport Tartan Performance Polo Navy Regular price £34 View
IMG-ALT NEW - EXN Sport Tartan Performance Polo Navy
/products/henselite-sports-tro...Henselite Sports Trousers Black Regular price £36.95 View
IMG-ALT Henselite Black Sports Trousers
/products/henselite-sports-sho...Henselite Sports Shorts Black Regular price £34 View
IMG-ALT Henselite Sports Shorts Black
/collections/waterproofsText duplicate Waterproofs
/Text duplicate Club/Accessories
/collections/accesoriesText duplicate Accessories
/collections/club-equipmentText duplicate Club
/collections/sale-up-to-50-offText duplicate SALE
/products/gift-cardText duplicate Gift Cards
/cartItem added to cart. View cart and check out.
/collections/new-bowls-ready-t...Bowls in Stock View all
IMG-ALT Drakes Professional - Size 4
A-TITLE Browse our Bowls in Stock collection
/collections/menMen View all
IMG-ALT Men
A-TITLE Browse our Men collection
/collections/ladiesLadies View all
IMG-ALT Ladies
A-TITLE Browse our Ladies collection
/collections/bagsBags View all
IMG-ALT Bags
A-TITLE Browse our Bags collection
/collections/shoesShoes View all
IMG-ALT Shoes
A-TITLE Browse our Shoes collection
/collections/accesoriesAccesories View all
IMG-ALT Accesories
A-TITLE Browse our Accesories collection
/collections/accesoriesText duplicate Accesories View all
/collections/accesories/produc...Lucky Scotty Dog Tossing Coin - BACK IN STOCK Regular price £5 View
IMG-ALT Lucky Scotty Dog Tossing Coin - BACK IN STOCK
/collections/accesories/produc...EXN Ultra Quick Dry Premium Bowls Cloth Regular price £8 View
IMG-ALT EXN Ultra Quick Dry Premium Bowls Cloth
/collections/accesories/produc...Competition Score Sheets (pack of 15) Sold Out View
IMG-ALT Competition Score Sheets (pack of 15)
/collections/accesories/produc...Drakes Pride Bowls Spray Chalk White or Lilac Regular price £4.50 View
IMG-ALT Drakes Pride Bowls Spray Chalk White or Lilac
/collections/shoesText duplicate Shoes View all
/collections/shoes/products/de...Text duplicate BACK IN STOCK DEK Target Black Superlight Bowling Shoe Regular price £29.99 View
IMG-ALT DEK Black Target Bowling Shoes
/collections/shoes/products/ta...Text duplicate Taylor Matrx Bowls Trainer Black Regular price £68 View
IMG-ALT Taylor Matrx Lawn Bowling Shoe
/collections/shoes/products/de...Text duplicate DEK Jack Bowling Unisex Shoes in Grey Regular price £29 View
IMG-ALT DEK Jack Bowling Unisex Shoes in Grey
/collections/shoes/products/ta...Text duplicate Taylor Gents Ultrx Trainer Bowling Shoe Regular price £73 View
IMG-ALT Taylor Gents Ultrx Trainer Bowling Shoe
/pages/privacy-policyPrivacy Policy
/pages/returns-policy-postal-c...Shipping/Return Policy
/pages/opening-timesOpening Times
/pages/enquiry-formEnquiry Form
/blogs/news/about-taylor-ace-b...Blog
https://www.facebook.com/david...External Subdomain Facebook
A-TITLE David Gourlay Bowls on Facebook
/David Gourlay Bowls
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.davidgourlaybowls.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (142 kB).

HTTP Response Header

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External factors

This page has only a few links from other websites.
This page only has backlinks from 11 referring domains.
This page only has 33 backlinks.
This page only has few backlinks from 11 different ip addresses.
This page is referenced by wikipedia.

Robots.txt

# we use Shopify as our ecommerce platform

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Search preview

www.davidgourlaybowls.co.uk
David Gourlay Bowls
David Gourlay Bowls is the trusted name for lawn bowls equipment in the UK. Choose from the big brands Henselite, EXN Sport, Taylor, Aero and many more. Shoes, Water Proofs, Bowls, Shirts, Chalk and much more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
David Gourlay Bowls92%Check
Bowls91%Check
David89%Check
Gourlay89%Check
Lawn Bowls80%Check
Bowl Black67%Check
Taylor65%Check
Henselite65%Check
Shoes54%Check
Drakes52%Check

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