Dfs.ny.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
61% 
Page structure
100% 
Link structure
72% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
49.80 kB
Words
429
Media files
12
Number of links
83 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Department of Financial Services
The length of the page title is perfect. (368 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://dfs.ny.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@NYDFS
twitter:titleHome
twitter:image:altNYDFS Seal
twitter:imagehttps://dfs.ny.gov//profiles/custom/webny/themes/custom/dfs_ny/images/FeaturedCards-horizontalline.jpg
og:site_nameDepartment of Financial Services
og:titleHome
og:image:urlhttps://dfs.ny.gov//profiles/custom/webny/themes/custom/dfs_ny/images/FeaturedCards-horizontalline.jpg
charsetutf-8

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Page quality

Content
(Critically important)
There are only 429 words on this page. Good pages should have about 800 words of useful content.
17.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 27 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/dfs_ny/icons/dfs/search_white.svgmobile search icon
...11/Cyber-Lock-Keyboard.jpg?itok=T9eJcw08a lock superimposed over hands typing on a keyboard with a cityscape in background
...c/2022-07/hiring_image.png?itok=wG3kGmlmTwo People Shaking Hands
...-04/HERO_1280-427_0412.jpg?itok=cUMONt5BFallen Trees Disaster Area
...fault/files/2022-12/file_a_complaint.svgcomplaint
/sites/default/files/2022-12/foil.svgfoil icon
/sites/default/files/2022-12/ePay.svge-pay icon
/sites/default/files/2022-12/about_us.svgabout us
...21-12/nys_storm_recovery_resources_0.pngHochul meets storm victim
...9-01/new_york_state_of_health_logo_0.jpgny state of health logo
...es/default/files/2019-01/voter_reg_0.jpgvoter registration button
...lt/files/2019-01/paid_family_leave_0.jpgpaid family leave

Page structure

H1 heading
(Critically important)
Department of Financial Services
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Department of Financial Services
H2 News & Views
H2 Industry Quicklinks
H2 New York State Initiatives
H2 About Us
H2 State Laws & Regulations
H2 Website
H2 Language Assistance
H2 CONNECT WITH US
H3 Translation Services
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://dfs.ny.gov/Anchor Skip to main content
https://dfs.ny.gov/homeSubdomain English
https://es.dfs.ny.gov/homeExternal Subdomain Español
https://zh.dfs.ny.gov/homeExternal Subdomain 中文
https://zh-traditional.dfs.ny....External Subdomain 繁體中文
https://ru.dfs.ny.gov/homeExternal Subdomain Русский
https://yi.dfs.ny.gov/homeExternal Subdomain יידיש
https://bn.dfs.ny.gov/homeExternal Subdomain বাংলা
https://ko.dfs.ny.gov/homeExternal Subdomain 한국어
https://ht.dfs.ny.gov/homeExternal Subdomain Kreyòl Ayisyen
https://it.dfs.ny.gov/homeExternal Subdomain Italiano
https://ar.dfs.ny.gov/homeExternal Subdomain العربية
https://pl.dfs.ny.gov/homeExternal Subdomain Polski
https://fr.dfs.ny.gov/homeExternal Subdomain Français
https://ur.dfs.ny.gov/homeExternal Subdomain اردو
https://dfs.ny.gov/Department of Financial Services
https://dfs.ny.gov/Text duplicate Department of Financial Services
A-TITLE Department of Financial Services
https://dfs.ny.gov/consumersConsumer Information
A-TITLE Consumer Information
https://dfs.ny.gov/consumersText duplicate Consumer Information
A-TITLE Consumer Information
/consumers/disaster_floodDisaster and Flood Resource Center
/consumers/fraud_cyber_protectionFraud and Cyber Protection
/consumers/auto_insuranceAuto Insurance
https://dfs.ny.gov/consumers/bailBail
A-TITLE Information about bail
/consumers/banking_moneyBanking and Sending Money
/consumers/credit_debtCredit and Debt
/consumers/health_insurance/homeHealthcare
A-TITLE Consumers => Health Insurance Premiums
/consumers/holocaust_claimsHolocaust Claims
/consumers/help_for_homeownersHomeowner and Tenant Resources
/consumers/life_insuranceLife Insurance
/consumers/small_businessesSmall Business Resources
/consumers/student_protectionStudent Loan Resources and Relief
/apps_and_licensingApplications & Filings
A-TITLE Applications & Filings
/apps_and_licensingText duplicate Applications & Filings
A-TITLE Applications & Filings
/apps_and_licensing/annual_ass...Application Fees & Assessments
/apps_and_licensing/pharmacy_b...Pharmacy Benefit Managers
/apps_and_licensing/banks_and_...Banks and Trusts
/apps_and_licensing/agents_and...Insurance Agents & Brokers
A-TITLE Insurance Agent & Broker Main page
/apps_and_licensing/insurance_...Insurance Companies
/apps_and_licensing/mortgage_c...Mortgage Companies
/apps_and_licensing/money_tran...Money Transmitters
/virtual_currency_businessesVirtual Currency Businesses
/apps_and_licensingMore...
/industry_guidance/homeIndustry Guidance
A-TITLE Industry Guidance
/industry_guidance/homeText duplicate Industry Guidance
A-TITLE Industry Guidance
/industry_guidance/cybersecurityCybersecurity Resource Center
/industry_guidance/climate_changeClimate Change
/industry_guidance/diversityDiversity, Equity and Inclusion
A-TITLE Diversity, Equity and Inclusion
/industry_guidance/innovationInnovation
/industry_guidance/enforcement...Enforcement & Discipline
/industry_guidance/circular_le...Circular Letters
/industry_guidance/industry_le...Industry Letters
/industry_guidance/proposed_ad...Regulatory & Legislative Activities
/reports_and_publications/pres...Reports & Publications
/reports_and_publications/pres...Text duplicate Reports & Publications
https://dfs.ny.gov/NewsroomNewsroom
/reports_and_publications/stat...Statements & Comment Letters
/reports_and_publications/exam...Examinations & Exam Reports
/reports_and_publications/dfs_...DFS Annual Reports
/reports_and_publications/othe...Other Reports
/industry_guidance/interagency...Interagency MOUs
/reports_and_publications/publ...Public Hearings
/reports_and_publications/week...Weekly Bulletins
A-TITLE Weekly Banking and Financial Services bulletin
/contact_us/mainContact Us
A-TITLE Contact DFS
/contact_us/mainText duplicate Contact Us
A-TITLE Contact DFS
/contact_us/careers_with_dfsCareers With DFS
https://dfs.ny.gov/complaintFile a Complaint
/contact_us/foil_requestsFile a FOIL Request
A-TITLE FOIL Request
https://dfs.ny.gov/procurementProcurement
https://dfs.ny.gov/About_UsAbout Us
A-TITLE Learn more about our mission and leadership
https://myportal.dfs.ny.gov/External Subdomain DFS Portal
A-TITLE Portal Log In
https://dfs.ny.gov/Search
A-TITLE Search
/industry_guidance/cybersecurityLEARN MORE...
/contact_us/careers_with_dfsLearn More
/consumers/help_for_homeowners...GET HELP
/consumers_basic_bankingText duplicate LEARN MORE...
/complaints/file_a_complaintFILE A COMPLAINT
/contact_us/foil_requestsFOIL REQUEST
/apps_and_licensing/epayMAKE A PAYMENT
https://dfs.ny.gov/About_UsABOUT US
/reports_and_publications/pres...Trivial anchor text
READ MORE
/reports_and_publications/pres...Text duplicate Trivial anchor text
READ MORE
/reports_and_publications/pres...VIEW ALL PRESS RELEASES
/apps_and_licensing/entity_nam...Name Approvals
/industry_guidance/cybersecurityCybersecurity
/apps_and_licensing/fingerprin...Fingerprinting
/apps_and_licensing/agents_and...Print a License
https://www.governor.ny.gov/pr...External Subdomain MORE DISASTER RELIEF RESOURCES
https://nystateofhealth.ny.gov/External Subdomain NY STATE OF HEALTH MARKETPLACE
https://www.ny.gov/services/re...External Subdomain REGISTER TO VOTE
https://paidfamilyleave.ny.gov/External Subdomain PAID FAMILY LEAVE
/who_we_superviseText duplicate Learn More
https://dfs.ny.gov/About_UsMission and Leadership
/about_us/advisoryboardsAdvisory Boards
/who_we_superviseInstitutions That We Supervise
https://govt.westlaw.com/nycrr...External Subdomain State Codes, Rules & Regulations (NYCRR)
http://public.leginfo.state.ny...External Subdomain State Laws (LBDC)
https://www.nysenate.gov/legis...External Subdomain State Bills & Laws (Senate)
https://dfs.ny.gov/AccessibilityAccessibility & Reasonable Accommodations
https://dfs.ny.gov/disclaimerDisclaimer
https://dfs.ny.gov/privacyPrivacy Policy
https://dfs.ny.gov/sitemapSite Map
/language_assistanceLanguage Access Policies and Plans
https://dfs.ny.gov/Text duplicate Department of Financial Services
A-TITLE Home
https://www.facebook.com/NYDFS/External Subdomain FACEBOOK
https://www.linkedin.com/compa...External Subdomain LINKEDIN
https://twitter.com/NYDFSExternal TWITTER
https://www.ny.gov/web-transla...External Subdomain Translation Services
https://dfs.ny.gov/homeSubdomain Text duplicate English
https://es.dfs.ny.gov/homeExternal Subdomain Text duplicate Español
https://zh.dfs.ny.gov/homeExternal Subdomain Text duplicate 中文
https://zh-traditional.dfs.ny....External Subdomain Text duplicate 繁體中文
https://ru.dfs.ny.gov/homeExternal Subdomain Text duplicate Русский
https://yi.dfs.ny.gov/homeExternal Subdomain Text duplicate יידיש
https://bn.dfs.ny.gov/homeExternal Subdomain Text duplicate বাংলা
https://ko.dfs.ny.gov/homeExternal Subdomain Text duplicate 한국어
https://ht.dfs.ny.gov/homeExternal Subdomain Text duplicate Kreyòl Ayisyen
https://it.dfs.ny.gov/homeExternal Subdomain Text duplicate Italiano
https://ar.dfs.ny.gov/homeExternal Subdomain Text duplicate العربية
https://pl.dfs.ny.gov/homeExternal Subdomain Text duplicate Polski
https://fr.dfs.ny.gov/homeExternal Subdomain Text duplicate Français
https://ur.dfs.ny.gov/homeExternal Subdomain Text duplicate اردو

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://dfs.ny.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 30 CSS files. This may affect the page load time negatively.
This page loads 27 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
dateSun, 14 Apr 2024 16:02:48 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN, SAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSun, 14 Apr 2024 13:07:04 GMT
x-request-idv-a2adee7c-fa77-11ee-9cd7-9f68b9d7fa05
x-ah-environmentprod
viavarnish
x-cacheMISS
cf-cache-statusHIT
set-cookie251 Characters
servercloudflare
cf-ray8744ec1d3e971c97-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 797 referring domains.
This page has 446,361 backlinks.
This page has backlinks from 635 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/*
Disallow: /profiles/*
Disallow: /webny-protected-content/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
Disallow: /public-appeal/search/
Disallow: /public-appeal/search?
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Services66%Check
Financial Services65%Check
Department62%Check
State Department55%Check
Translation Services54%Check
NY State50%Check
DFS48%Check
State46%Check
York State45%Check
New York State45%Check
Show more keywords and terms

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