Dillards.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
79% 
Link structure
68% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
294.40 kB
Words
330
Media files
1
Number of links
37 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Home
The length of the page title is perfect. (572 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dillards.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=1170
format-detectiontelephone=no
robotsmax-image-preview:large
keywordsDillards.com, Dillard's Department Store, Dillards, Dilards, Women's clothing, Children's clothing, Juniors clothing, Men's clothing, Accessories, Fragrances, Lingerie, Cookware, Bedding, Registries
descriptionShop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free shipping over $150
langen
og:titleDillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Home
og:imagehttps://www.dillards.com/assets/img/OGimg-dillards.png
og:descriptionShop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free shipping over $150
og:urlhttps://www.dillards.com
og:typewebsite
og:localeen_US
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
imagetoolbarno
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 330 words on this page. Good pages should have about 800 words of useful content.
25.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=1170" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
d21y75miwcfqoq.cloudfront.net/a824dbb1No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Customer Service
H2 Dillard's Credit Card
H2 Contact Us
H2 More Ways To Shop
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dillards.com/Anchor Skip to main content
A-TITLE Skip to main content
/search-term/cella+jane+blog/w...Splendid x @Cellajaneblog - SHOP NOW
/c/DillardsCard?cmp=A~H~H~J~8~...EARN POINTS WHEN YOU USE YOUR DILLARD’S CREDIT CARD - LEARN MORE
/brand/LancomeLancôme - Free Gift with a Lancôme purchase of $39.50 or more* - SHOP NOW
https://www.dillards.com/storesStore Locations
https://www.dillards.com/No Text
https://www.dillards.com/c/womenWomen
/c/juniorsJuniors
https://www.dillards.com/c/menMen
https://www.dillards.com/c/kidsKids
https://www.dillards.com/c/shoesShoes
/c/handbagsHandbags
/c/accessoriesAccessories
/c/lingerieLingerie
https://www.dillards.com/c/homeHome
https://www.dillards.com/c/beautyBeauty
/c/exclusive-brandsDillard's Exclusive
/c/just-for-youJust For You
/c/customerserviceNofollow Contact Us
/c/faqs-notices-policiesFAQ, Notices & Policies
/c/faqs-notices-policies?Product Recalls
/c/returnsReturns
/c/faqs-notices-policiesText duplicate FAQ, Notices & Policies
/c/faqs-notices-policiesText duplicate Product Recalls
https://citiretailservices.cit...New window Nofollow External Subdomain Apply for a Dillard's Card Apply for a Dillard's Card
/c/DillardsCard?cmp=A~A~F~Z~8~...New window Nofollow Dillard's Cardholder Benefits Dillard's Cardholder Benefits
/internationalhelpContact Us Via Email
https://www.dillards.com/registryRegistry - Wedding, Baby, and Gift
/c/giftcardGift Cards
https://www.dillards.com/storesText duplicate Store Locations
https://careers.dillards.com/C...External Subdomain Click HERE to learn more
https://www.instagram.com/dill...New window External Subdomain Opens Dillard's Instagram in a new window
A-TITLE Instagram
https://www.facebook.com/DillardsNew window External Subdomain Opens Dillard's Facebook in a new window
A-TITLE Facebook
https://www.pinterest.com/dill...New window External Subdomain Opens Dillard's Pinterest in a new window
A-TITLE Pinterest
https://twitter.com/DillardsNew window External Opens Dillard's Twitter/X in a new window
A-TITLE Twitter
https://www.youtube.com/user/D...New window External Subdomain Opens Dillard's YouTube in a new window
A-TITLE YouTube
https://www.tiktok.com/@dillardsNew window External Subdomain Opens Dillard's TikTok in a new window
A-TITLE TikTok
https://www.snapchat.com/add/d...New window External Subdomain Opens Dillard's Snapchat in a new window
A-TITLE Snapchat
/c/sitemapSite Map
/c/faqs-notices-policies?Terms Of Use
/c/faqs-notices-policies?Text duplicate Terms Of Use
https://www.dillards.com/privacyDillard's Privacy Policy
https://www.dillards.com/privacyText duplicate Dillard's Privacy Policy
/c/faqs-notices-policies?California Transparency in Supply Chains Act
/c/faqs-notices-policies?Text duplicate California Transparency in Supply Chains Act
https://careers.dillards.com/C...New window External Subdomain Careers
https://investor.dillards.com/...New window External Subdomain Investor Relations
/c/about-dillards-company-historyAbout Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dillards.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (294 kB).

HTTP Response Header

NameValue
content-security-policyframe-ancestors 'self' *.dillards.com
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
content-typetext/html; charset=utf-8
etagW/"48180-gGxlvK4VciejVSGT1ViPyCRxpN4"
varyAccept-Encoding
x-akamai-transformed9 52374 0 pmb=mTOE,3mRUM,3
content-encodinggzip
expiresSat, 05 Oct 2024 16:35:49 GMT
cache-controlmax-age=0, no-cache, no-store
dateSat, 05 Oct 2024 16:35:49 GMT
content-length55069
set-cookie52 Characters
server-timingcdn-cache; desc=HIT
link<https://cdn.quantummetric.com>;rel="preconnect",<https://cdn.attn.tv>;rel="preconnect",<https://js.afterpay.com>;rel="preconnect",<https://cdn.brcdn.com>;rel="preconnect",<https://static.ads-twitter.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://hello.zonos.com>;rel="preconnect",<https://cdn.cookielaw.org>;rel="preconnect",<https://connect.facebook.net>;rel="preconnect"
access-control-max-age86400
access-control-allow-credentialsfalse
access-control-allow-headers*
access-control-allow-origin*
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 8,857 referring domains.
This page has 1,113,620 backlinks.
This page has backlinks from 5,921 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /webapp/wcs/stores/servlet/
Disallow: */onlineopinionV5

sitemap: https://www.dillards.com/sitemap/sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DILLARD62%Check
Apply Dillard48%Check
Shoes46%Check
Kids45%Check
Accessories45%Check
Shoes Accessories45%Check
Contact Us42%Check
CARD38%Check
CREDIT38%Check
SHOP38%Check
Show more keywords and terms

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