Dontpaniclondon.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
72% 
Page structure
100% 
Link structure
97% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.95 s
File size
101.90 kB
Words
821
Media files
20
Number of links
33 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Don't Panic: Advertising & Creative Agency in London
The length of the page title is perfect. (480 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re Don’t Panic, a strategy and creative agency in London. We specialise in creative marketing and advertising campaigns that inspire action.
The length of the meta description is perfect. (886 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dontpaniclondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe’re Don’t Panic, a strategy and creative agency in London. We specialise in creative marketing and advertising campaigns that inspire action.
msvalidate.01313BBD22BC3CC329D389A5B78BFE1144
google-site-verificationWoNFMryMvWKwaN_MIRVlrXaUXsTA1RvTQyFIPuHvl8g
generatorWordPress 6.5.4
msapplication-TileColor#000000
msapplication-confighttps://www.dontpaniclondon.com/wp-content/themes/dont-panic-theme/img/favicons/browserconfig.xml
theme-color#000000
article:publisherhttps://www.facebook.com/dontpanic
article:modified_time2024-03-08T10:41:21+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@DontPanicLDN
og:localeen_GB
og:typewebsite
og:titleDon't Panic: Advertising & Creative Agency in London
og:descriptionWe’re Don’t Panic, a strategy and creative agency in London. We specialise in creative marketing and advertising campaigns that inspire action.
og:urlhttps://www.dontpaniclondon.com/
og:site_nameDon't Panic London
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 28.85 words is high.
This page contains 821 words. That's ok.
37.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 73 characters this one is longer than 70 characters:
"1) we get to know what makes you ‘you’ – and consider what sets you apart"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
We are a London-based creative agency with a purpose .
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are a London-based creative agency with a purpose .
H2 OUR WORK
H2 Our Clients
H2 We are a social purpose creative agency .
H2 Subscribe to our newsletter
There are 1 links with a trivial anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy-policy/Subdomain Trivial anchor text
here
https://www.dontpaniclondon.com/Subdomain No Text
/work/Subdomain Work
/about/Subdomain About
/expertise/strategy-engagement/Subdomain Insight, Strategy & Engagement Marketing
/expertise/nonprofit-charity-a...Subdomain Non-profit & Charity Advertising
/expertise/social-purpose-caus...Subdomain Social Purpose & Cause Marketing
/expertise/multi-channel-campa...Subdomain Multi-Channel Campaigns
/expertise/social-media-content/Subdomain Social Media Content
/team/Subdomain Team
/blog/Subdomain Blog
/contact/Subdomain Contact
/project/most-shocking-second-...Subdomain We made the most successful charity film ever Read Save the Children
IMG-ALT A young girl, crying, with messy hair and dirty face as she is a victim of war
/project/mollusc-barnardos/Subdomain We helped Barnardo’s come out of their shell. Read Barnardo's
IMG-ALT Image showing a child in a shell on a busy playground, highlighting our non-profit and charity advertising work
/project/project-cost-of-lovin...Subdomain We showed the British public that there's a Cost of Loving Crisis Read Don't Panic
IMG-ALT Image showing a billboard with Rishi Sunak as a Cherub, highlighting our out-of-home and PR advertising work
/project/have-a-proper-chat/Subdomain We created Britain’s least lonely hour Read giffgaff
IMG-ALT Bright pink cartoon of an old lady using an oversized blue phone with a cat on her lap and a cup of coffee on the arm on the chair
/project/stay-in-the-fight-oxfam/Subdomain We showed the boomer generation how they can 'stay in the fight' Read Oxfam
IMG-ALT Image showing two women side by side, highlighting our non-profit and charity advertising work
/project/seat-at-the-table/Subdomain We created change from the ground up Read YouTube
IMG-ALT 500 square metre 'Seat at the table' poster made from seed and sustainable paper laid out on land
/project/wind-in-the-willows/Subdomain We got 7000 new members to save our wildlife Read The Wildlife Trusts
IMG-ALT Wind in the Willows characters walking down a hill in the sunset
/project/have-a-proper-chat/Subdomain IMG-ALT Logo for mobile provider, giffgaff
/project/the-journey/Subdomain IMG-ALT UNHCR Logo
/project/marvels-agents-of-shi...Subdomain IMG-ALT channel 4 creative agency
/project/guerilla-marketing-st...Subdomain IMG-ALT Stella McCartney Logo
/project/tough-to-talk/Subdomain IMG-ALT NSPCC Logo
/project/everything-is-not-awe...Subdomain IMG-ALT london creative agency
/project/the-two-sides-of-chri...Subdomain IMG-ALT Netflix Logo
/project/the-girl-who-built-a-...Subdomain IMG-ALT wateraid creative agency london
/project/most-shocking-second-...Subdomain IMG-ALT Save The Children Logo
/project/wind-in-the-willows/Subdomain IMG-ALT creative marketing agency
/project/this-is-my-youtube/Subdomain IMG-ALT integrated agency
/project/the-healthy-pension/Subdomain IMG-ALT Cushon Logo
/privacy-policy/New window Subdomain privacy policy
https://www.google.com/maps/se...New window External Subdomain View map
https://www.instagram.com/Dont...New window External Subdomain No Text
https://twitter.com/DontPanicNew window External No Text
https://www.facebook.com/dontp...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dontpaniclondon.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.95 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
dateSun, 16 Jun 2024 18:17:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-powered-byPHP/8.0.30
link<https://www.dontpaniclondon.com/wp-json/>; rel="https://api.w.org/", <https://www.dontpaniclondon.com/wp-json/wp/v2/pages/7>; rel="alternate"; type="application/json", <https://www.dontpaniclondon.com/>; rel=shortlink
x-provided-byStackCDN
cache-controlmax-age=2592000
expiresTue, 16 Jul 2024 18:17:49 GMT
x-origin-cache-statusEXPIRED
content-encodinggzip
x-cdn-cache-statusMISS
x-viaCDG1
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 398 referring domains.
This page has 1,611 backlinks.
This page has backlinks from 340 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 462 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.dontpaniclondon.com/sitemap_index.xml

Similar sites

Search preview

www.dontpaniclondon.com
Don't Panic: Advertising & Creative Agency in London
We’re Don’t Panic, a strategy and creative agency in London. We specialise in creative marketing and advertising campaigns that inspire action.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London88%Check
London Creative81%Check
Agency London80%Check
creative79%Check
Creative Agency79%Check
agency78%Check
creative agency London78%Check
Advertising Creative Agency74%Check
Panic73%Check
Advertising Agency70%Check
Show more keywords and terms

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