Essex.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
86% 
Page structure
79% 
Link structure
82% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
111.00 kB
Words
781
Media files
17
Number of links
120 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Essex
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
The meta description is too long: 1100 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.essex.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
PageTypeHomepage
theme-color#ffffff
VIcurrentDateTime638490795943188398
VirtualFolder/
langen
twitter:cardsummary
twitter:site@Uni_of_Essex
twitter:titleUniversity of Essex
twitter:descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
og:urlhttps://www.essex.ac.uk/
og:typewebsite
og:titleUniversity of Essex
og:descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 781 words. That's ok.
28.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...app/general/img/fallbacks/home_video.jpgView of the Silberrad Student Centre from across the lake. Image has been heavily saturated with red and purple for artistic effect.
...00&hash=A7541C824A96E49DCF1387B1B74ABD07No alt attribute provided
...00&hash=798107CF8849EB1EA7705EBB172BA6B6A University research student
...mages/homepage/subjects_header-asset.jpgTextured brick background
...=1&hash=EA4BB163BCF23A75AFA6409D917DD233Students learning at the Human Performance Unit
...ges/homepage/essex-open-day-1440x618.jpgtwo students sitting on a deck chair at Essex open day
...=1&hash=CA547D180AC0A0185B1943BE7136D0D4University of Essex June Open Day
...=1&hash=F821D380043E45BC890201DD73656FA9Students laughing and chatting
...=1&hash=49804090CED8970022DA9501CD720ECBResearch academics reviewing documents
...=1&hash=F516B6881199CA90D391493ADF50C76FInternational students with their countries flags
...=1&hash=ABA1884F65843D37D0603021F88582AEWith 7 miles of award-winning coastline on your doorstep and London just a stone's throw away, our Southend students have the best of both worlds
...00&hash=8120F7DECF942FB5569A0FEB7B09ABADUniversity of Essex - Where change happens
Video URLWidthHeight
/assets/app/general/video/homepage.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Welcome to Essex
H2 Study
H2 Research
H2 Celebrating 60 years Where Change Happens 1964 - 2024
H2 Open Days
H3 Our competitive edge
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.essex.ac.uk/No Text
https://www.essex.ac.uk/Anchor Skip to content
https://www.essex.ac.uk/subjectsCourse Finder
https://www.essex.ac.uk/clearingClearing 2024
/undergraduateUndergraduate study
/postgraduatePostgraduate study
/short-coursesShort courses and CPD
/internationalInternational students
/study-abroadSubdomain Study abroad
https://online.essex.ac.uk/External Subdomain Study online
/apprenticeshipsApprenticeships
/summer-schoolsSummer Schools
https://www.essex.ac.uk/lifeOur campuses
/life/accommodationAccommodation
/life/cost-of-living-supportSupport with the cost of living
/life/religion-and-faithFaith
/life/student-supportStudent support
/life/careersCareers and employability
https://www.essex.ac.uk/sportEssex Sport
https://www.essex.ac.uk/life/chatChat with our students
https://www.essex.ac.uk/sportHome
/sport/membershipMembership
/sport/facilitiesFacilities and Sports
/sport/performance-sportPerformance sport and scholarships
https://www.essexrebels.co.uk/External Subdomain Essex Rebels
/sport/fitness-classesFitness classes
/sport/childrens-activitiesChildren's activities and holiday clubs
https://www.essex.ac.uk/welcomeWelcome to Essex
/welcome/before-you-arriveBefore you arrive
/welcome/information-for-familiesInformation for families
/welcome/international-studentsInformation for International students
https://www.essex.ac.uk/researchOur research
/research/areasResearch groups and areas
/centres-and-institutesOur centres and institutes
/research/showcaseResearch showcase
/research/media-requestsMedia requests
/research/recognition/ref-resultsResearch Excellence Framework (REF)
/blog/categories/researchSubdomain Research blog
https://www.essex.ac.uk/searchSubdomain Anchor Find a supervisor or explore our research
https://www.essex.ac.uk/businessBusiness expertise
/business/expertise/knowledge-...Knowledge Transfer Partnerships
/business/knowledge-gatewayKnowledge Gateway
/business/recruit-our-students...Recruit our students and graduates
/business/educationTraining, Apprenticeships and CPD
https://www.essex.ac.uk/aboutAbout us
/governance-and-strategyGovernance and strategy
https://www.essex.ac.uk/visit-usVisit us
/graduationGraduation
/departmentsDepartments
/visit-us/open-daysOpen Days
/centres-and-institutesCentres and Institutes
https://www.essex.ac.uk/newsNews
https://www.essex.ac.uk/arenaEssex Sport Arena
https://www.essex.ac.uk/eventsEvents
https://www.essex.ac.uk/blogBlog
https://www.essex.ac.uk/alumniAlumni
https://www.essex.ac.uk/donatePhilanthropy
/schools-and-collegesSchools and colleges
/sustainabilitySustainability
https://www.essex.ac.uk/globalGlobal Essex
/about/contactContact us
https://www.essex.ac.uk/jobsJobs
https://www.essex.ac.uk/studentStudents
https://www.essex.ac.uk/staffStaff
https://www.essex.ac.uk/Anchor Courses
https://www.essex.ac.uk/Anchor Research
https://www.essex.ac.uk/Anchor People
https://www.essex.ac.uk/Anchor Something else
https://www.essex.ac.uk/subjectsBrowse courses by subject
/postgraduate/research/doctora...View doctoral training partnerships
/postgraduate/research/opportu...Browse postgraduate research opportunities
/we-are-essexRead our stories
https://www.essex.ac.uk/studentStudent Directory
https://www.essex.ac.uk/staffStaff Directory
https://www.essex.ac.uk/subjectsText duplicate Browse courses by subject
/postgraduate/research/doctora...Text duplicate View doctoral training partnerships
/postgraduate/research/opportu...Text duplicate Browse postgraduate research opportunities
/we-are-essexText duplicate Read our stories
https://www.essex.ac.uk/studentText duplicate Student Directory
https://www.essex.ac.uk/staffText duplicate Staff Directory
/disclaimer/website-privacy-an...View cookie policy.
/undergraduateUndergraduate
/postgraduate/mastersPostgraduate Taught
/postgraduate/researchPostgraduate Research
https://www.essex.ac.uk/researchExplore our research
/research/showcaseShowcases and impact
/centres-and-institutesInstitutes and Centres
https://60stories.essex.ac.uk/External Subdomain Find out more about Sixty Stories
https://60stories.essex.ac.uk/...External Subdomain Our competitive edge The difference between failure and success is a fine line – especially in the world of elite sport. Here at Essex our world-leading expe...
IMG-ALT Students learning at the Human Performance Unit
/visit-us/open-daysSubdomain Book now
/life/colchester-campusColchester campus Study here
/life/southend-campusSouthend campus Study here
/life/loughton-campusLoughton campus Study here
/study-onlineUniversity of Essex Online Find out more about online study
/undergraduate/prospectusGet a prospectus
https://www.essex.ac.uk/visit-usGet to know Essex
https://www.essex.ac.uk/subjectsText duplicate Course Finder
/undergraduateText duplicate Undergraduate study
/postgraduateText duplicate Postgraduate study
/short-coursesText duplicate Short courses and CPD
/internationalText duplicate International students
https://online.essex.ac.uk/External Subdomain Text duplicate Study online
/apprenticeshipsText duplicate Apprenticeships
/summer-schoolsText duplicate Summer Schools
https://www.essex.ac.uk/lifeEssex living
https://www.essex.ac.uk/sportText duplicate Essex Sport
/life/colchester-campusColchester Campus
/life/southend-campusSouthend Campus
/life/loughton-campusLoughton Campus
https://www.essex.ac.uk/researchResearch excellence
/research/showcaseText duplicate Research showcase
/research/media-requestsText duplicate Media requests
/research/recognition/ref-resultsText duplicate Research Excellence Framework (REF)
/centres-and-institutesResearch institutes and centres
https://www.essex.ac.uk/aboutText duplicate About us
/departmentsText duplicate Departments
/about/contactText duplicate Contact us
https://www1.essex.ac.uk/fees-...External Subdomain How to pay your fees
http://www1.essex.ac.uk/vacanc...External Subdomain Text duplicate Jobs
https://www1.essex.ac.uk/site/...External Subdomain A-Z
https://www.essex.ac.uk/studentText duplicate Students
https://www.essex.ac.uk/alumniText duplicate Alumni
http://www1.essex.ac.uk/staffExternal Subdomain Text duplicate Staff
https://www.essex.ac.uk/businessBusiness
/disclaimerDisclaimer
/disclaimer/accessibility-hubAccessibility
/disclaimer/privacy-statementsOur privacy statements
/governance-and-strategy/trans...Our transparency return
/about/modern-slavery-and-huma...Modern slavery and human trafficking
https://www.instagram.com/unie...External Subdomain No Text
https://www.tiktok.com/@uniofe...External Subdomain No Text
https://www.youtube.com/user/u...External Subdomain No Text
https://www.facebook.com/uniof...External Subdomain No Text
https://www.linkedin.com/edu/s...External Subdomain No Text
https://twitter.com/Uni_of_EssexExternal No Text
https://weibo.com/universityof...External No Text
https://unrvld.com/New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.essex.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
content-length22572
content-typetext/html; charset=utf-8
dateThu, 18 Apr 2024 23:26:34 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache, no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie44 Characters
varyAccept-Encoding
request-contextappId=cid-v1:5b89d728-c6d5-45bc-9a5e-3aa2fdc6a6b3
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,062 referring domains.
This page has 569,428 backlinks.
This page has backlinks from 6,253 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

User-Agent: *
Disallow: /sitecore
Disallow: /api/sitecore/*
Disallow: /forms/*
Disallow: /assets/*
Disallow: /404
Disallow: /*utm_source*
Disallow: /*utm_medium*
Disallow: /*utm_term*
Disallow: /*utm_content*
Disallow: /*utm_campaign*
Disallow: /*gclid*
Disallow: /*.js$
Disallow: /*.css$
Disallow: /App_Browsers/
Disallow: /App_config/
Disallow: /App_Data/
Disallow: /temp/
Disallow: /upload/
Disallow: /xsl/
Disallow: /sitecore_files/
Disallow: /sitecore modules/
Disallow: /my-account/*
Disallow: /logout
Disallow: /search
Disallow: /course-search 
Disallow: /articles

#Parameters:
Disallow: /*?*Period=
Disallow: /*?*Campus=
Disallow: /*?*SubjectArea=
Disallow: /*?*Department=
Disallow:  /*?*Location=
Disallow: /*?*EventType=
Disallow: /*?*Organiser=
Disallow: /*?*themes=
Disallow: /*?*countrykey=
Disallow: /*?*mastercourseid=
Disallow: /*?*subgroupcode=
Disallow: /*?*courseyear=
Disallow: /*?*page=
Disallow: /*?*pagesize=
Disallow: /*?*studylevel=
Disallow: /*?*subjectareaid=
Disallow: /*?*startdate=
Disallow: /*?*studymode=
Disallow: /*?*coursecode=
Disallow: /*?*campus=
Disallow: /*?*allowregistration=

Search preview

www.essex.ac.uk
University of Essex
At Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Essex77%Check
Essex Website56%Check
Essex Sport56%Check
Study52%Check
University50%Check
Southend campus49%Check
World University49%Check
campus48%Check
world48%Check
Loughton campus48%Check

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