Fairtrade.ch - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
50% 
Page structure
25% 
Link structure
100% 
Server
76% 
External factors
25% 
SEO Score
Response time
0.92 s
File size
59.10 kB
Words
160
Media files
17
Number of links
13 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fairtrade SA – Food-Trading
The length of the page title is perfect. (256 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtrade.ch/en/homepage/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorElementor 3.23.1; features: additional_custom_breakpoints, e_lazyload; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.fairtrade.ch/wp-content/uploads/2017/06/cropped-favicon_ft-270x270.png
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 160 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
37.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2017/06/cropped-fairtrade-1.pngFairtrade SA
.../Fairtrade-Team_DSC0357eng-2048x1367.jpgNo alt attribute provided
...nt/uploads/2018/07/Mandeln-mit-nuria.jpgNo alt attribute provided
...cqqtortnb2m8cqmg1faz2wh9g9j41ztktfwk.jpgKakaobohnen in Schale
...bzz0anb0nv0x9eau09eiw5447p9b58za5qys.jpgKakaobohnen mit Schoggi
...hqmosntk4qw2y69qoppx3a3vnxz4a1p5m8jo.jpgHaselnüsse einzeln
...4rrp0dr7wjz5dxop9ha8bhe2abzw6yktdvic.jpgMehl
...lbh7bynpk9lr1kt54mmp5sbc7x122bwb1byc.jpgMandeln am Baum
...8cm7joldc2othc83pe70dzliub1tz8rysyx0.jpgMandeln auf Holz
...3a8284pym4sj791h75hbxynrt7gadgw82hms.jpgZucker
...jtxkjpmg9uf4uw5x2atss9l1qshg8u7ppy2s.jpgs000335a
...rqef0ftds3fs51kbzajt41d43av4q5gb7ttw.jpgMais
...t5frl0z568zyn2o86o1z1ws9r0975x4qlj2c.jpgKokosnuss
...9p59wlvmtymkapso1tefw7pjolad1ag88zic.jpgVanillestängel mit Pulver
...seny6wgij1enjqcm5i5iv5f4ifze96afxu4k.jpgVanillestängel
...nc9svcl3t3id9n5zn9fuf4hdhcduneep7cuc.jpgKakaopulver

Page structure

H1 heading
(Critically important)
homepage
The H1 heading contains the words homepage! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 homepage
H2 about us
H2 Your requirement is our quality demand
H2 Products
H2 You are very welcome to visit us
H4 Suche
H5 We offer all our products in various packaging, quantities and provenances. We are looking forward to answering your request.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/homepage/Anchor Skip to content
/en/homepage/Subdomain IMG-ALT Fairtrade SA
https://www.fairtrade.ch/Subdomain Deutsch
/en/homepage/Subdomain English
/en/homepage/Subdomain homepage
/en/about-us/Subdomain about us
/en/company/Subdomain company
/en/team-2/Subdomain team
/en/certificates/Subdomain certificates
/en/service/Subdomain services
/en/products/Subdomain products
/en/privacy-statement/Subdomain Privacy statement
http://new.fairtrade.ch/ueber-...External Subdomain Text duplicate about us
http://new.fairtrade.ch/en/con...External Subdomain contact
http://new.fairtrade.ch/dienst...External Subdomain Your requirement is our quality demand
http://new.fairtrade.ch/en/con...External Subdomain request
http://new.fairtrade.ch/produkte/External Subdomain Our products
http://new.fairtrade.ch/kontakt/External Subdomain You are very welcome to visit us
https://www.google.ch/maps/pla...External Subdomain Hasenmoosstrasse 31, CH-6023 Rothenburg
http://[email protected]/info(at)fairtrade.ch
https://hashthemes.com/wordpre...New window External WordPress Theme - Total

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtrade.ch/en/homepage/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 15 Aug 2024 11:21:01 GMT
content-typetext/html; charset=UTF-8
content-length11768
link<https://www.fairtrade.ch/wp-json/>; rel="https://api.w.org/", <https://www.fairtrade.ch/wp-json/wp/v2/pages/817>; rel="alternate"; type="application/json", <https://www.fairtrade.ch/>; rel=shortlink
set-cookie102 Characters
varyHost,Accept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.fairtrade.ch/wp-sitemap.xml

Similar sites

Search preview

www.fairtrade.ch › homepage
Fairtrade SA – Food-Trading

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
fairtrade56%Check
homepage56%Check
food46%Check
products43%Check
visit38%Check
quality38%Check
requirement38%Check
demand38%Check
offer38%Check
packaging38%Check
Show more keywords and terms

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