Fidelity.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
58% 
Link structure
25% 
Server
33% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
169.30 kB
Words
1770
Media files
22
Number of links
160 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fidelity International | ISAs, Shares, Funds & Pensions (SIPPs)
The length of the page title is perfect. (566 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.
The length of the meta description is perfect. (923 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fidelity.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionFidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.
keywordsEmpty
facebook-domain-verificationghupp6oxoqr0xyr4ri91tm3qc25zmc
google-site-verificationlUwWQEQckgCk_tkhfbespqI2fyKsVNastDxPBmdo0ww
langen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1770 words. That's ok.
31.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: important information
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fil_site_assets/images/f-logo-mobile.pngFidelity International logo
...mages/campaign/family-in-garden-hero.jpgNo alt attribute provided
/media/Careers/images/icons/blue-laptop.pngNone
...d8-dc71-4ba6-bb89-ed470713089b/login.svgNone
...-417c-9c94-fd552a7df6c5/choose_funds.svgNone
...7-22c6-4830-808c-7bfaf32b816b/advice.svgNone
...265a-4c7a-b1cc-f14c573f81b0/get_help.svgNone
...44c1-4f3f-8bce-6c10fe7db018/transfer.svgNone
...ns/Quick links/Learn-About-Investing.svgNone
...41c9-8f06-e3d34d1070e5/fees__charges.svgNone
...ges/icons/Quick links/About-Fidelity.svgNone
...4-ae74-86aad085e8a2/icon_tool_wealth.svgNone
...5-89eb-2386c1bc258f/icontoolselect50.svgNone
...a041-361ab98ae017/icontoolfundfinder.svgNone
...pilot.jpg__585x585_q85_subsampling-2.jpgNone
...essor.jpg__585x585_q85_subsampling-2.jpgNone
...essor.jpg__585x585_q85_subsampling-2.jpgNone
...essor.jpg__585x585_q85_subsampling-2.jpgNone
...e_assets/images/fil-instagram-new-x2.pngInstagram

Page structure

H1 heading
(Critically important)
Put your new tax allowances to work
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 60 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Put your new tax allowances to work
H2 What would you like to do today?
H2 How would you like to invest?
H2 Why choose Fidelity?
H2 A trusted provider
H2 Clear pricing
H2 Access any time
H2 Investment Options
H2 Markets & insights
H2 Be fraud aware
H2 Be fraud aware Duplicate text
H3 Investment accounts
H3 Financial advice & support
H3 Funds
H3 Shares
H3 Pensions & retirement
H3 Current offers
H3 Download the latest Investment Outlook
H3 No fee to draw down plus specialist support
H4 Stocks and Shares ISA
H4 Start saving in a SIPP
H4 Reasons to choose Fidelity
H4 Show me a few ideas
H4 Show me expert picks
H4 Show me everything you offer
H4 A sense of customer service is an investor's best friend
H4 I ‘X-Rayed’ my portfolio - this is what I’m changing
H4 What are the GRANOLAS and should you buy them?
H5 Investment accounts Duplicate text
H5 Services
H5 Funds & shares
H5 About Fidelity & support
H6 Adult accounts
H6 Adult accounts Duplicate text
H6 Child accounts
H6 Child accounts Duplicate text
H6 Choosing Fidelity
H6 Choosing Fidelity Duplicate text
H6 Fidelity’s Services
H6 Fidelity’s Services Duplicate text
H6 Guides
H6 Guides Duplicate text
H6 Guidance and tools
H6 Guidance and tools Duplicate text
H6 Choose your funds
H6 Choose your funds Duplicate text
H6 Tools and information
H6 Tools and information Duplicate text
H6 Share dealing
H6 Share dealing Duplicate text
H6 Choose your shares
H6 Choose your shares Duplicate text
H6 Tools and information Duplicate text
H6 Tools and information Duplicate text
H6 Pensions, tax & tools
H6 Pensions, tax & tools Duplicate text
H6 Saving for retirement
H6 Saving for retirement Duplicate text
H6 Approaching / In retirement
H6 Approaching / In retirement Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/update-your-browsers/Subdomain update your operating system
/clients?intref=site_selector_...Investing with an adviser
https://adviserservices.fideli...External Subdomain Fidelity Adviser Solutions
https://professionals.fidelity...External Subdomain Fidelity for Investment Professionals
https://retirement.fidelity.co...External Subdomain Workplace Pensions - UK employee
https://retirement-internation...External Subdomain Workplace Pensions - International employee
https://retirement-employer.fi...External Subdomain Workplace Pensions - Employers
/open-account/?intcmp=masthead...Open an account
https://page.ei.fidelity.co.uk...New window External Subdomain Free investor emails
/help-and-support/Help & support
/register/Register for online access
/secure/dashboardBack to account summary
/log-out/Log out
/secure/accounts?_=7Log in
https://www.fidelity.co.uk/Anchor Skip Header
A-TITLE Skip header
https://www.fidelity.co.uk/No Text
https://www.fidelity.co.uk/IMG-ALT Fidelity International logo
/currentoffers/Current offers
A-TITLE Current offers
/services/Investment accounts Overview
/stocks-and-shares-isa/Stocks and Shares ISA
/services/sipp/Self-Invested Personal Pension (SIPP)
/services/investment-account/Investment Account
/junior-isa/Junior ISA
/junior-sipp/Junior SIPP
/services/why-fidelity/Why invest with us
/currentoffers/Text duplicate Current offers
/services/charges-fees/Fees and charges
/open-account/Text duplicate Open an account
/transfer/Transfer investments
/options-cash/3 ways your cash can work harder
A-TITLE 3 ways your cash can work harder
/services/advice/Financial advice & support Overview
/services/advice/Financial advice
/fidelity-retirement-service/Retirement
/services/wealth/Wealth Management
/fidelity-investor-centre/Investor Centre (London)
/what-to-do-when-someone-dies/Bereavement
/investing-for-beginners/Investing for beginners
/planning-guidance/investment-...Principles for good investing
/planning-guidance/life-events/Life events
/tax-allowances/Tax allowances
/planning-guidance/choosing-yo...Choosing investments
/planning-guidance/find-an-acc...Choosing accounts
/stocks-and-shares-isa-calcula...ISA calculator
/retirement/calculators/Retirement calculators
/markets-insights/markets/glob...Watch our weekly market news update
A-TITLE Watch our weekly market news update
https://www.fidelity.co.uk/funds/Funds Overview
/planning-guidance/investment-...Investment Finder: over 3,000 funds
/funds/our-favourites-selected...Select 50: funds selected by experts
/funds/esg-investing/Sustainable Investment Finder
/funds/find-fund-based-risk/Navigator: diversified fund ideas
/funds/easy-invest/Easy Invest: a low-cost ISA fund
/funds/retirement-builder/Retirement Builder: a fund idea for pensions
/fund-prices/Fund prices
/funds/fund-updates/Fund updates
/planning-guidance/chart-compare/Chart and compare
/international-shares/?intcmp=...Investing in international shares
A-TITLE Investing in international shares
/shares/Shares Overview
/shares/investing-in-shares/Investing in shares
/shares/fees-and-charges/Dealing fees and charges
/transfer/stock-plan-account-i...Stock plan transfer
/planning-guidance/investment-...Search over 2,000 shares
/international-shares/International shares
/shares/etfs/Exchange-traded funds (ETFs)
/shares/investment-trusts/Investment trusts
/shares/ftse-100/Share prices and markets
/planning-guidance/chart-compare/Chart and compare shares
/shares/stock-market-news/Stock market news
/shares/shareholder-perks-and-...Shareholder perks
/ipos-and-placings/IPOs and placings
/transfer/pension/?intcmp=mega...Transfer a pension to Fidelity
A-TITLE Transfer a pension to Fidelity
/retirement/Pensions & retirement Overview
/services/sipp/Open a SIPP
/junior-sipp/Open a Junior SIPP
/transfer/pension/Transfer a pension
/retirement/access-your-pension/Withdraw money from a SIPP
/retirement/pension-allowances/Pension tax allowances
/retirement/calculators/Text duplicate Retirement calculators
/retirement/saving-in-your-20s...Saving tips based on age
/self-employed-pensions/Pensions for self employed
/fidelity-retirement-service/Speak to a specialist
/approaching-retirement/retire...Creating a retirement plan
/tax-free-cash-from-pension/Taking tax-free cash
/pension-drawdown/Pension drawdown
/approaching-retirement/annuit...Annuities
/retirement/investing-in-retir...Investing in retirement
/investment-pathways/Investment Pathways
/markets-insights/Markets & insights
/tax-allowances/?intcmp=hero1_...Learn about tax-efficient investing
/stocks-and-shares-isa/?intcmp...More about our ISA
/services/sipp/?intcmp=cardgri...Explore benefits of our SIPP
/services/why-fidelity/?intcmp...Text duplicate Why invest with us
/open-account/?intcmp=enhanced...Text duplicate Open an account
/secure/accounts?_=7Log in to my account
/planning-guidance/choosing-yo...Choose an investment
/fidelity-retirement-service/?...Get retirement advice
/help-and-support/?intcmp=enha...Get help with my account
/transfer/?intcmp=enhancedlist...Text duplicate Transfer investments
/planning-guidance/how-to-inve...Learn about investing
/services/charges-fees/?intcmp...View fees and charges
/services/why-fidelity/?intcmp...Find out about Fidelity
/funds/find-fund-based-risk/?i...Open Navigator
/funds/our-favourites-selected...See Select 50
/planning-guidance/investment-...Search for investments
/services/advice/Fidelity’s advisers
/currentoffers/?intcmp=feature...View offers
/services/why-fidelity/?intcmp...Find out more about Fidelity
/services/charges-fees/?intcmp...Learn about our fees
/services/?intcmp=carousel3_mu...Explore our services
/planning-guidance/choosing-yo...Find the right investment for you
/markets-insights/markets/glob...Get the Investment Outlook
/pension-drawdown/?intcmp=mini...More on pension drawdown
/fidelity-retirement-service/Fidelity’s retirement service
/services/advice/Text duplicate Fidelity’s advisers
/markets-insights/investing-id...Investing ideas
/markets-insights/investing-id...A sense of customer service is an investor's best friend
/markets-insights/personal-fin...Personal finance
/markets-insights/personal-fin...I ‘X-Rayed’ my portfolio - this is what I’m changing
/markets-insights/investing-id...Shares
/markets-insights/investing-id...What are the GRANOLAS and should you buy them?
/markets-insights/?intcmp=card...Learn more about the markets
https://www.actionfraud.police...New window External Subdomain Action Fraud
/staying-secure/Subdomain Read more about common threats and what you can do to protect yourself
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
/staying-secure/Subdomain Text duplicate Read more about common threats and what you can do to protect yourself
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
/staying-secure/Text duplicate Read more about common threats and what you can do to protect yourself
/stocks-and-shares-isaText duplicate Stocks and Shares ISA
/services/sipp/Text duplicate Self-Invested Personal Pension (SIPP)
/services/investment-account/Text duplicate Investment Account
/junior-isa/Text duplicate Junior ISA
/junior-sipp/Text duplicate Junior SIPP
/services/advice/Text duplicate Financial advice
/fidelity-retirement-service/Text duplicate Retirement
/services/wealth/Text duplicate Wealth Management
/planning-guidance/choosing-yo...Text duplicate Choosing investments
https://www.fidelity.co.uk/funds/Funds
/shares/investing-in-shares/Text duplicate Shares
/international-shares/Text duplicate International shares
/planning-guidance/investment-...Search over 6,000 funds and shares
/funds/our-favourites-selected...Text duplicate Select 50: funds selected by experts
/funds/esg-investing/Text duplicate Sustainable Investment Finder
/funds/find-fund-based-risk/Text duplicate Navigator: diversified fund ideas
/funds/easy-invest/Text duplicate Easy Invest: a low-cost ISA fund
/funds/retirement-builder/Text duplicate Retirement Builder: a fund idea for pensions
/about-fidelity/About Fidelity International
/help-and-support/Text duplicate Help & support
/contact/Contact us
https://www.fidelity.co.uk/forms/Forms
/what-to-do-when-someone-dies/Text duplicate Bereavement
/help-vulnerable-customers/Helping vulnerable customers
/public-complaints-procedure/Complaints procedure
/preference-centre/Preference centre
https://www.fidelityinternatio...New window External Subdomain Fidelity global sites
https://careers.fidelityintern...New window External Subdomain Fidelity Careers
https://retirement.fidelity.co...New window External Subdomain Workplace Pensions
https://mediacentre.fidelity.c...New window External Subdomain Press and media
/affiliate/Affiliates
/accessibility/Accessibility
/fidelity-conflicts-of-interes...Conflicts of interest statement
/media/PI UK/pdf/target-market...New window Consumer Duty Target Market
/media/PI UK/pdf/value-assessm...New window Consumer Duty Value Assessment Statement
/cookie-policy/Cookie policy
/diversity-and-inclusion-matters/Diversity and Inclusion
/media/PI UK/pdf/legal/Direct_...New window Doing Business with Fidelity
/diversity-and-inclusion-matte...Fidelity gender pay report
/investing-fidelity-funds/Investing in Fidelity funds
/legal/before-you-invest/Legal information
/modern-slavery/Modern slavery
/mutual-respect-policy/Mutual respect policy
/privacy-policy/Privacy statement
https://www.fidelityinternatio...New window External Subdomain Remuneration policy
/staying-secure/Security
/statutory-and-regulatory-disc...Statutory and Regulatory disclosures
/whistleblowing/Whistleblowing policy
https://register.fca.org.uk/s/...New window External Subdomain Financial Conduct Authority (FCA)
https://www.linkedin.com/compa...New window External Subdomain No Text
https://instagram.com/fidelity...New window External IMG-ALT Instagram
https://www.facebook.com/Fidel...New window External Subdomain No Text
https://twitter.com/fidelity_uk/New window External No Text
https://www.youtube.com/user/F...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fidelity.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.29 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (169 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length173321
connectionclose
dateSat, 20 Apr 2024 12:35:37 GMT
expiresSat, 20 Apr 2024 12:35:37 GMT
cache-controlmax-age=0, no-cache, no-store, must-revalidate, private
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policysame-origin
content-languageen
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varyCookie,Accept-Encoding
x-cacheHit from cloudfront
via1.1 ecb81e1ddb3e9c0e95ccd92ba71aedc4.cloudfront.net (CloudFront)
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age352
set-cookie153 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,592 referring domains.
This page has 81,529 backlinks.
This page has backlinks from 1,778 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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User-agent: Baiduspider-video
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User-agent: SearchmetricsBot
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User-agent: trendkite-akashic-crawler
Disallow: /

User-agent: Googlebot-News
Allow: /markets-insights/*
Disallow: /

User-agent: *
Allow: /accounts/login
Allow: /*/assets/css/*
Allow: /assets/images/
Allow: /*/assets/js/*
Allow: /*/assets/fonts/*
Allow: /*/assets/pdf/*
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Host: www.fidelity.co.uk
Sitemap: https://www.fidelity.co.uk/sitemap.xml

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www.fidelity.co.uk
Fidelity International | ISAs, Shares, Funds & Pensions (SIPPs)
Fidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fidelity81%Check
ISA66%Check
fund66%Check
Fidelity International66%Check
Fidelity or Legal65%Check
choose Fidelity63%Check
Investment61%Check
SIPP61%Check
service or60%Check
Shares59%Check
Show more keywords and terms

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