Hallmark.com.au - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
56% 
Page structure
63% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
638.90 kB
Words
1667
Media files
234
Number of links
278 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
The meta description is too long: 1169 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hallmark.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
google-site-verificationZxfzfMPpmAMuxTC1DZRXJMze3SrVeFd5ZL7aP1QgZUg
facebook-domain-verificationwrg1d9od2w7dqxlkvcvg44wkog6ywr
shopify-digital-wallet/58716094672/digital_wallets/dialog
shopify-checkout-api-tokend0470d3a829b39960364a37dda69de0b
langen
twitter:cardsummary_large_image
twitter:titleHallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
twitter:descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
og:site_nameHallmark Australia
og:urlhttps://hallmark.com.au/
og:titleHallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
og:typewebsite
og:descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1667 words. That's ok.
28.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (638.9 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
224 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo-desktop.svg?v=1719990321&width=320Hallmark Australia
...s/files/1/0587/1609/4672/files/heart.svgNo alt attribute provided
...le-Banner-v5.jpg?v=1734936468&width=2057No alt attribute provided
..._POD_Category.png?v=1728184951&width=600No alt attribute provided
...Gift_Category.png?v=1728184848&width=600No alt attribute provided
...tmas_Category.png?v=1728184752&width=600No alt attribute provided
...ment_Category.png?v=1728184802&width=600No alt attribute provided
...sake_Category.png?v=1728185005&width=600No alt attribute provided
...ther_Category.png?v=1728185099&width=600No alt attribute provided
...3a9fca2b1c2f.jpg?v=1725239956&width=1470No alt attribute provided
...&crop_width=1000&v=1689342442&width=1000No alt attribute provided
...85&crop_width=500&v=1727848198&width=500No alt attribute provided
..._1KID1641_01.jpg?v=1706835000&width=1920No alt attribute provided
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....132.KID1517.jpg?v=1725245771&width=1470No alt attribute provided
..._1KID1641_03.jpg?v=1723507549&width=1470No alt attribute provided
..._1KID1521_01.jpg?v=1712026590&width=1920No alt attribute provided
....102.KID1521.jpg?v=1724990542&width=1470No alt attribute provided
..._1KID1606_01.jpg?v=1712026658&width=1470No alt attribute provided
....162.KID1606.jpg?v=1725245656&width=1470No alt attribute provided
....101.KID1606.jpg?v=1725245657&width=1470No alt attribute provided
....131.KID1606.jpg?v=1725245657&width=1470No alt attribute provided
....132.KID1606.jpg?v=1725245657&width=1470No alt attribute provided
..._1KID1606_02.jpg?v=1723507845&width=1470No alt attribute provided
...a9d37c687858.jpg?v=1724123222&width=1470No alt attribute provided
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....131.KID1645.jpg?v=1725250885&width=1470No alt attribute provided
....132.KID1645.jpg?v=1725250885&width=1470No alt attribute provided
....102.KID1645.jpg?v=1725250885&width=1470No alt attribute provided
..._1KID2092_01.jpg?v=1712026062&width=1470No alt attribute provided
...h_1KID2092_02.gif?v=1723507783&width=580No alt attribute provided
..._1KID2092_03.jpg?v=1723507783&width=1470No alt attribute provided
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...45&crop_width=980&v=1725249355&width=980No alt attribute provided
...45&crop_width=980&v=1725249355&width=980No alt attribute provided
....102.KID2090.jpg?v=1725249355&width=1470No alt attribute provided
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....162.KID1519.jpg?v=1725253880&width=1470No alt attribute provided
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....132.KID1519.jpg?v=1725253880&width=1470No alt attribute provided
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...2871KID16433.jpg?v=1725254544&width=1470No alt attribute provided
...0&crop_width=980&v=1725254562&width=1470No alt attribute provided
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...45&crop_width=980&v=1725251466&width=980No alt attribute provided
....102.KID2088.jpg?v=1725251467&width=1470No alt attribute provided
..._1KID1607_01.jpg?v=1712025992&width=1470No alt attribute provided
....162.KID1607.jpg?v=1724998978&width=1470No alt attribute provided
....131.KID1607.jpg?v=1724998978&width=1470No alt attribute provided
....132.KID1607.jpg?v=1724998984&width=1470No alt attribute provided
....151.KID1607.jpg?v=1724998978&width=1470No alt attribute provided
...0&crop_width=980&v=1724999089&width=1470No alt attribute provided
..._1KID1607_02.jpg?v=1723507735&width=1470No alt attribute provided
...300725589289.jpg?v=1725254156&width=1470No alt attribute provided
...h_1KID3007_02.gif?v=1725326708&width=580No alt attribute provided
...300725589289.jpg?v=1725254156&width=1470No alt attribute provided
...300725589289.jpg?v=1725254155&width=1470No alt attribute provided
...300725589289.jpg?v=1725254156&width=1470No alt attribute provided
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...300725589289.jpg?v=1725254156&width=1470No alt attribute provided
...ed8427be2e71.jpg?v=1725860775&width=1470No alt attribute provided
..._1KID1656_01.jpg?v=1724123132&width=1470No alt attribute provided
..._1KID1656_02.jpg?v=1725238111&width=1470No alt attribute provided
..._1KID1656_04.jpg?v=1725238111&width=1470No alt attribute provided
..._1KID1656_05.jpg?v=1725238111&width=1470No alt attribute provided
..._1KID1656_03.jpg?v=1725238111&width=1470No alt attribute provided
..._1KET3007_01.jpg?v=1711337634&width=1470No alt attribute provided
...45&crop_width=980&v=1724997974&width=980No alt attribute provided
....131.KET3007.jpg?v=1724997973&width=1470No alt attribute provided
....132.KET3007.jpg?v=1724997973&width=1470No alt attribute provided
...0&crop_width=980&v=1724997973&width=1470No alt attribute provided
...0&crop_width=980&v=1724997973&width=1470No alt attribute provided
...&crop_width=1025&v=1724997973&width=1470No alt attribute provided
....103.KET3007.jpg?v=1724997973&width=1470No alt attribute provided
...693f11cabc0.webp?v=1723168557&width=1920No alt attribute provided
....101.KID1523.jpg?v=1725249187&width=1470No alt attribute provided
....102.KID1523.jpg?v=1725249186&width=1470No alt attribute provided
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...0&crop_width=980&v=1724998153&width=1470No alt attribute provided
...0&crop_width=980&v=1724998153&width=1470No alt attribute provided
..._1KID1609_02.jpg?v=1723507655&width=1470No alt attribute provided
..._1KID1801_01.jpg?v=1723003466&width=1470No alt attribute provided
..._1KID1801_04.jpg?v=1723505656&width=1470No alt attribute provided
..._1KID1801_05.jpg?v=1723505655&width=1470No alt attribute provided
..._1KID1801_02.jpg?v=1723505656&width=1470No alt attribute provided
...f1cf5db852eb.jpg?v=1723003045&width=1470No alt attribute provided
..._1KID1809_05.jpg?v=1723505451&width=1470No alt attribute provided
..._1KID1809_04.jpg?v=1723505451&width=1470No alt attribute provided
..._1KID1809_02.jpg?v=1723505451&width=1470No alt attribute provided
...&crop_width=1161&v=1725235574&width=1161No alt attribute provided
...0&crop_width=867&v=1725235574&width=1470No alt attribute provided
...43fd2bd80c94.jpg?v=1720793847&width=1470No alt attribute provided
....162.KHW1047.jpg?v=1725235179&width=1470No alt attribute provided
....131.KHW1047.jpg?v=1725235179&width=1470No alt attribute provided
....132.KHW1047.jpg?v=1725235179&width=1470No alt attribute provided
....103.KHW1047.jpg?v=1725235179&width=1470No alt attribute provided
...0&crop_width=981&v=1725235179&width=1470No alt attribute provided
...STYLE-BANNER.jpg?v=1727849608&width=1800No alt attribute provided
....101.SFH8873.jpg?v=1735018716&width=1470No alt attribute provided
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....102.SFH8873.jpg?v=1735018716&width=1470No alt attribute provided
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....101.SFH8256.jpg?v=1735018687&width=1470No alt attribute provided
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....102.SFH8256.jpg?v=1735018688&width=1470No alt attribute provided
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....101.SFH8292.jpg?v=1735018695&width=1470No alt attribute provided
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....102.SFH8292.jpg?v=1735018695&width=1470No alt attribute provided
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....101.SFH9804.jpg?v=1735018743&width=1470No alt attribute provided
....162.SFH9804.jpg?v=1735018743&width=1470No alt attribute provided
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....102.SFH9804.jpg?v=1735018744&width=1470No alt attribute provided
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....101.SFH8270.jpg?v=1735018689&width=1470No alt attribute provided
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....102.SFH8270.jpg?v=1735018689&width=1470No alt attribute provided
.../1SFH8270AUS.jpg?v=1735018689&width=1470No alt attribute provided
....101.SFH7032.jpg?v=1735018675&width=1470No alt attribute provided
....161.SFH7032.jpg?v=1735018675&width=1470No alt attribute provided
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....102.SFH7032.jpg?v=1735018675&width=1470No alt attribute provided
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....101.SFH8898.jpg?v=1735018721&width=1470No alt attribute provided
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....151.SFH8898.jpg?v=1735018721&width=1470No alt attribute provided
....102.SFH8898.jpg?v=1735018722&width=1470No alt attribute provided
.../1SFH8898AUS.jpg?v=1735018722&width=1470No alt attribute provided
....101.SFH8229.jpg?v=1735018757&width=1470No alt attribute provided
....161.SFH8229.jpg?v=1735018757&width=1470No alt attribute provided
....151.SFH8229.jpg?v=1735018757&width=1470No alt attribute provided
....102.SFH8229.jpg?v=1735018757&width=1470No alt attribute provided
...0e6898932834.jpg?v=1735018758&width=1470No alt attribute provided
....101.SFH9978.jpg?v=1735018748&width=1470No alt attribute provided
....162.SFH9978.jpg?v=1735018748&width=1470No alt attribute provided
....151.SFH9978.jpg?v=1735018748&width=1470No alt attribute provided
....102.SFH9978.jpg?v=1735018748&width=1470No alt attribute provided
.../1SFH9978AUS.jpg?v=1735018748&width=1470No alt attribute provided
....101.SFH4785.jpg?v=1735018693&width=1470No alt attribute provided
....102.SFH4785.jpg?v=1735018693&width=1470No alt attribute provided
.../1SFH4785AUS.jpg?v=1735018694&width=1470No alt attribute provided
....101.SFH9976.jpg?v=1735018691&width=1470No alt attribute provided
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....102.SFH9976.jpg?v=1735018691&width=1470No alt attribute provided
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....161.SFH8928.jpg?v=1735018664&width=1470No alt attribute provided
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....102.SFH8928.jpg?v=1735018664&width=1470No alt attribute provided
.../1SFH8928BOX.jpg?v=1735018664&width=1470No alt attribute provided
....101.SFH9839.jpg?v=1735018685&width=1470No alt attribute provided
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....102.SFH9839.jpg?v=1735018686&width=1470No alt attribute provided
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....SFH7868copy.jpg?v=1735018670&width=1470No alt attribute provided
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....SFH7868copy.jpg?v=1735018670&width=1470No alt attribute provided
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...c8d96ae89055.jpg?v=1735018659&width=1470No alt attribute provided
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...605b63032aab.jpg?v=1735018659&width=1470No alt attribute provided
....DB1003-8808.jpg?v=1735018660&width=1470No alt attribute provided
....DB1003-8808.jpg?v=1735018660&width=1470No alt attribute provided
....DB1003-8808.jpg?v=1735018660&width=1470No alt attribute provided
....DB1003-8808.jpg?v=1735018661&width=1470No alt attribute provided
.../1SFH4533AUS.jpg?v=1735018661&width=1470No alt attribute provided
....101.SFH9758.jpg?v=1735018728&width=1470No alt attribute provided
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....102.SFH8877.png?v=1735018718&width=1470No alt attribute provided
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....101.SFH7765.jpg?v=1735018701&width=1470No alt attribute provided
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....102.SFH7765.jpg?v=1735018702&width=1470No alt attribute provided
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....101.SFH9764.jpg?v=1735018769&width=1470No alt attribute provided
....162.SFH9764.jpg?v=1735018769&width=1470No alt attribute provided
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....102.SFH9764.jpg?v=1735018769&width=1470No alt attribute provided
.../1SFH9764AUS.jpg?v=1735018769&width=1470No alt attribute provided
...t-cats-disney.jpg?v=1712906577&width=422No alt attribute provided
...-cats-peanuts.jpg?v=1712906577&width=422No alt attribute provided
...-harry-potter.jpg?v=1712906577&width=422No alt attribute provided
....162.SFH9976a.jpg?v=1727851615&width=600No alt attribute provided
...t-cats-sci-fi.jpg?v=1712906577&width=422No alt attribute provided
...t-cats-barbie.jpg?v=1712906577&width=422No alt attribute provided
.../files/PV.161.jpg?v=1727851481&width=500No alt attribute provided
...1.40035539-_2.jpg?v=1727851911&width=600No alt attribute provided
...t-cats-gaming.jpg?v=1712912806&width=422No alt attribute provided
...eat-cats-cars.jpg?v=1712912560&width=632No alt attribute provided
...ts-milestones.jpg?v=1712912419&width=632No alt attribute provided
...-cats-hobbies.jpg?v=1712912368&width=632No alt attribute provided
...3b481aca4294.jpg?v=1709182169&width=2048No alt attribute provided
...&crop_width=1080&v=1727862026&width=1620No alt attribute provided
...e8ed2c7cf3f2.jpg?v=1728349110&width=2160No alt attribute provided
...ank_Hallmark.jpg?v=1727862731&width=1200No alt attribute provided
...loceanspaces.com/assets/images/meta1.svgFacebook Share
...ces.com/assets/images/ic_pinterest_1.svgPinterest Share
...eanspaces.com/assets/images/twitter1.svgTwitter Share
...nspaces.com/assets/images/share_link.svgCopy textCopy wishlist link
...nspaces.com/assets/images/share_link.svgEmail ShareCopy guest wishlist link
...anspaces.com/assets/images/meta1.svg.svgFacebook Share
...ces.com/assets/images/ic_pinterest_1.svgPinterest Share
...eanspaces.com/assets/images/twitter1.svgTwitter Share
...nspaces.com/assets/images/share_link.svgCopy textCopy wishlist link

Page structure

H1 heading
(Critically important)
Hallmark Australia
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Hallmark Australia
H2 Join Hallmark Rewards:
H2 Free & Fast Shipping:
H2 Empty heading
H2 New arrivals this month
H2 Previous Best Selling: Better Together Plush Pairs Next
H2 Previous Best Selling Christmas Ornaments Next
H2 Explore By Brand:
H2 Explore By Interest:
H2 Nothing Beats Receiving A Personalised Birthday Card...
H2 Discover Even More:
H2 Find Some Inspiration...
H2 Empty heading
H2 Your wishlist
H2 My wishlist
H2 Add to wishlist
H3 Harry Potter™ Gifts
H3 Keepsake Ornaments
H3 Recyclable Signature
H3 Join Hallmark Rewards Loyalty Program
H3 Forest Stewardship Council®
H3 Proudly Supporting Foodbank
H3 How To Celebrate Dad From A Distance This Father’s Day
H3 20 Quotes to bring Dad a Smile this Father’s Day
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Found links on this page

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https://hallmark.com.au/Anchor Skip to content
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A-TITLE Hallmark Australia on Facebook
https://www.instagram.com/hall...New window External Subdomain Instagram
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/collections/christmas-ornamen...Boxing Day Ornament Sale: Up to 75% Off!
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/collections/christmas-ornamen...No Text
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/collections/better-together-m...No Text
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
/collections/christmas-ornamen...Hallmark Christmas Ornament - Peanuts Snoopy on Holiday Doghouse $9.00 $15.00 Sold Out
/collections/christmas-ornamen...50% off
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/collections/christmas-ornamen...Text duplicate 40% off
/collections/christmas-ornamen...Hallmark Christmas Ornament - Nintendo Super Mario Yoshi $9.00 $15.00 Sold Out
/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 50% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 50% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/collections/christmas-ornamen...64% off
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/collections/christmas-ornamen...Text duplicate 40% off
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/pages/hallmark-loyalty-instor...Hallmark Loyalty - In-Store Rewards
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https://trade.hallmarkcards.co...External Subdomain MyHallmark (Wholesale Customers Only)
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hallmark.com.au
Hallmark Australia - Official | Buy Cards, Gifts & Keepsakes On...
The Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.

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Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hallmark93%Check
Hallmark Australia80%Check
Hallmark Rewards68%Check
Card65%Check
Gifts61%Check
Day61%Check
Australia60%Check
Join Hallmark Rewards59%Check
Cards56%Check
Birthday Cards53%Check
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