Healthequity.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
57% 
Page structure
95% 
Link structure
0% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
82.10 kB
Words
1020
Media files
32
Number of links
166 internal / 56 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HealthEquity - Industry's #1 HSA Administrator
The length of the page title is perfect. (417 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
HealthEquity and WageWorks empower Americans to connect health and wealth by providing health savings accounts (HSAs) and offering a true total solution for benefits.
The meta description is too long: 1051 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://healthequity.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionHealthEquity and WageWorks empower Americans to connect health and wealth by providing health savings accounts (HSAs) and offering a true total solution for benefits.
csrf-paramauthenticity_token
csrf-tokensosRBm5M6A5hkBUdt5woKzyB47m-UlXS6R-CLXqQPetIMVM_bj92ogiAbnnG1PXhfo5k6Ni6c8Eqf_6FB8tVMQ
instapage-verification1654622315742-IC21
langen
og:imagehttps://drq94yec07kda.cloudfront.net/images/home/home-hero-banner-large.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: See how we can help you reduce benefit costs, while delivering the bes...
  • Duplicate 2: Elevate your benefits and create more value for your customers. Deep i...
  • Duplicate 3: Build loyalty and strengthen relationships with a powerful lineup of i...
This page contains 1020 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...et/images/logos/purple-bg-logo-small.svgHealthEquity
...ront.net/images/logos/purple-bg-logo.svgHealthEquity
...ont.net/images/logos/hqy-square-logo.pngNo alt attribute provided
...ront.net/images/logos/wageworks-logo.svgNo alt attribute provided
...t.net/images/icons/megaphone-tealnew.svgNo alt attribute provided
...t.net/images/icons/megaphone-tealnew.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The #1 Health Savings Account (HSA) Administrator1
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The #1 Health Savings Account (HSA) Administrator1
H2 Featured on
H2 Save, spend, and invest in your healthcare
H2 One Partner. Total Solution.
H2 Join our five million+ health savers
H2 Resources
H2 Start building health savings today
H3 Individual Help
H3 Business Help
H3 Products
H3 About
H3 Follow us
H3 Follow us Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (56) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.healthequity.com/Anchor Skip to content
/open-an-hsaOpening an HSA
/transfer-your-hsaTransfer Your HSA
/learn/hsaHSA Guide
/member-guide/member-portalMember Guide
/learnOpen Enrollment Center
/libraryContent Library
https://webinars.healthequity....New window External Subdomain Webinars
https://help.healthequity.com/en/New window External Subdomain Help Center for Individuals
/loginhelpLogin Help
/employersEmployers
/benefits-advisorsBenefits Advisors
/financial-advisorsFinancial Advisors
/health-plansHealth Plans
/engage360Engage360 Hub
/oetoolkitOpen Enrollment Toolkit
https://webinars.healthequity....New window External Subdomain Best Practices
/engage360/engagement-packagesEngagement Packages
/engage360/health-savings-scoreHealth Savings Score™
https://go.healthequity.com/re...External Subdomain Sales
/help-centerHelp Center for Business
/loginhelpText duplicate Login Help
/contactContact Us
https://www.healthequity.com/hsaHSA | Health Savings Account
https://www.healthequity.com/fsaFSA | Flexible Spending Account
https://www.healthequity.com/hraHRA | Health Reimbursement Arrangement
https://www.healthequity.com/hpaHPA | Health Payment Account
/dcfsaDependent Care
/commuterCommuter
/lifestyleLifestyle
/cobraCOBRA
/direct-billingDirect Billing
https://www.healthequity.com/popPremium Only Plans
https://blog.healthequity.com/External Subdomain Blog
/case-studies/pfizerCase Studies
https://webinars.healthequity....New window External Subdomain Employer Webinars
http://webinars.healthequity.c...New window External Subdomain Partner Webinars
https://hsatalk.com/New window External HSA Talk
/aboutAbout HealthEquity
https://changes.healthequity.com/New window External Subdomain What's New
/caresCOVID-19 Information
/further-informationFurther
/newsroomNewsroom
/csr-reportCSR Report
https://ir.healthequity.com/External Subdomain Investor Relations
/careersCareers
/contactText duplicate Contact Us
https://www.healthequity.com/IMG-ALT HealthEquity
/loginLogin
https://www.healthequity.com/Text duplicate IMG-ALT HealthEquity
/open-an-hsaText duplicate Opening an HSA
/transfer-your-hsaText duplicate Transfer Your HSA
/learn/hsaText duplicate HSA Guide
/member-guide/member-portalText duplicate Member Guide
/learnText duplicate Open Enrollment Center
/libraryText duplicate Content Library
https://webinars.healthequity....New window External Subdomain Text duplicate Webinars
https://help.healthequity.com/en/New window External Subdomain Text duplicate Help Center for Individuals
/loginhelpText duplicate Login Help
/employersText duplicate Employers
/benefits-advisorsText duplicate Benefits Advisors
/financial-advisorsText duplicate Financial Advisors
/health-plansText duplicate Health Plans
/engage360Text duplicate Engage360 Hub
/oetoolkitText duplicate Open Enrollment Toolkit
https://webinars.healthequity....New window External Subdomain Text duplicate Best Practices
/engage360/engagement-packagesText duplicate Engagement Packages
/engage360/health-savings-scoreText duplicate Health Savings Score™
https://go.healthequity.com/re...External Subdomain Text duplicate Sales
/help-centerText duplicate Help Center for Business
/loginhelpText duplicate Login Help
/contactText duplicate Contact Us
https://www.healthequity.com/hsaText duplicate HSA | Health Savings Account
https://www.healthequity.com/fsaText duplicate FSA | Flexible Spending Account
https://www.healthequity.com/hraText duplicate HRA | Health Reimbursement Arrangement
https://www.healthequity.com/hpaText duplicate HPA | Health Payment Account
/dcfsaText duplicate Dependent Care
/commuterText duplicate Commuter
/lifestyleText duplicate Lifestyle
/cobraText duplicate COBRA
/direct-billingText duplicate Direct Billing
https://www.healthequity.com/popText duplicate Premium Only Plans
https://blog.healthequity.com/External Subdomain Text duplicate Blog
/case-studies/pfizerText duplicate Case Studies
https://webinars.healthequity....New window External Subdomain Text duplicate Employer Webinars
http://webinars.healthequity.c...New window External Subdomain Text duplicate Partner Webinars
https://hsatalk.com/New window External Text duplicate HSA Talk
/aboutText duplicate About HealthEquity
https://changes.healthequity.com/New window External Subdomain Text duplicate What's New
/caresText duplicate COVID-19 Information
/further-informationText duplicate Further
/newsroomText duplicate Newsroom
/csr-reportText duplicate CSR Report
https://ir.healthequity.com/External Subdomain Text duplicate Investor Relations
/careersText duplicate Careers
/contactText duplicate Contact Us
https://my.healthequity.com/Cl...External Subdomain Account login
https://my.healthequity.com/Si...External Subdomain Create username and password
https://participant.wageworks....External Subdomain Employee login
https://employer.wageworks.com...External Subdomain Employer login
https://www.wageworks.com/tran...External Subdomain TransitChek login
https://mybenefits.wageworks.com/External Subdomain COBRA/Direct Bill Participant login
https://mydocuments.ezpop.com/External Subdomain POP login
/loginhelpNeed login help?
/breachLearn More
/breachText duplicate Learn More
https://www.healthequity.com/Anchor 1
/open-an-hsaHSA for individuals
https://www.healthequity.com/hsaHSA for business
https://www.healthequity.com/Anchor 2
https://www.healthequity.com/Anchor 3
/open-an-hsaMaximize your savings with an HSA
https://www.healthequity.com/hsaHSA
https://www.healthequity.com/fsaFSA
https://www.healthequity.com/hraHRA
/dcfsaDCFSA
/commuterText duplicate Commuter
/lifestyleText duplicate Lifestyle
/cobraText duplicate COBRA
/direct-billingText duplicate Direct Billing
https://www.healthequity.com/popPOP
/employersFor Employers See how we can help you reduce benefit costs, while delivering the best possible benefits experience.
/health-plansFor Health Plans Elevate your benefits and create more value for your customers. Deep integrations streamline the experience at every step.
/benefits-advisorsFor Benefits Advisors Build loyalty and strengthen relationships with a powerful lineup of industry-leading benefits solutions.
/employersText duplicate For Employers See how we can help you reduce benefit costs, while delivering the best possible benefits experience.
/health-plansText duplicate For Health Plans Elevate your benefits and create more value for your customers. Deep integrations streamline the experience at every step.
/benefits-advisorsText duplicate For Benefits Advisors Build loyalty and strengthen relationships with a powerful lineup of industry-leading benefits solutions.
/hsa/top-10-ways-to-use-an-hsaTop 10 ways to use an HSA
/hsa/hsa-vs-fsa-which-is-right...HSA vs FSA: Which account is right for me?
/hsa/should-i-choose-a-high-de...Is a high-deductible health plan right for me?
/open-an-hsaOpen account
https://www.devenir.com/resear...New window External Subdomain URL anchor text
https://www.devenir.com/research/2022-year-end-devenir-hsa-research-report
https://www.healthequity.com/Anchor Return to content
https://www.healthequity.com/Anchor Text duplicate Return to content
https://www.healthequity.com/Anchor Text duplicate Return to content
https://my.healthequity.com/Si...External Subdomain Employee I'm signing up through my employer
/learn/hsaText duplicate HSA Guide
/learn/flexible-spending-accountFSA Guide
https://my.healthequity.com/Cl...External Subdomain Member Portal
https://help.healthequity.com/en/New window External Subdomain Text duplicate Help Center for Individuals
/libraryText duplicate Content Library
/mobile-appMobile App
/learnText duplicate Open Enrollment Center
/account-formsDocuments and Forms
/loginhelpText duplicate Login Help
/help-centerText duplicate Help Center for Business
/engage360Text duplicate Engage360 Hub
/oetoolkitText duplicate Open Enrollment Toolkit
https://www.healthequity.com/hsaText duplicate HSA
https://www.healthequity.com/fsaText duplicate FSA
https://www.healthequity.com/hraText duplicate HRA
https://www.healthequity.com/hpaHPA
/dcfsaText duplicate Dependent Care
/commuterText duplicate Commuter
/lifestyleText duplicate Lifestyle
/cobraText duplicate COBRA
/direct-billingText duplicate Direct Billing
https://www.healthequity.com/popText duplicate Premium Only Plans
/aboutText duplicate About HealthEquity
https://changes.healthequity.com/New window External Subdomain Text duplicate What's New
/caresText duplicate COVID-19 Information
/further-informationText duplicate Further
/newsroomText duplicate Newsroom
/csr-reportText duplicate CSR Report
https://ir.healthequity.com/External Subdomain Text duplicate Investor Relations
/careersText duplicate Careers
https://blog.healthequity.com/External Subdomain Text duplicate Blog
/securitySecurity
/contactText duplicate Contact Us
https://www.facebook.com/Healt...New window External Subdomain IMG-ALT facebook
https://twitter.com/healthequity/New window External IMG-ALT x
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
https://www.youtube.com/user/h...New window External Subdomain IMG-ALT youtube
https://itunes.apple.com/us/ap...New window External Subdomain IMG-ALT Apple Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Google Play Store
/learn/hsaText duplicate HSA Guide
/learn/flexible-spending-accountText duplicate FSA Guide
https://my.healthequity.com/Cl...External Subdomain Text duplicate Member Portal
https://help.healthequity.com/en/New window External Subdomain Text duplicate Help Center for Individuals
/libraryText duplicate Content Library
/mobile-appText duplicate Mobile App
/learnText duplicate Open Enrollment Center
/account-formsText duplicate Documents and Forms
/loginhelpText duplicate Login Help
/help-centerText duplicate Help Center for Business
/engage360Text duplicate Engage360 Hub
/oetoolkitText duplicate Open Enrollment Toolkit
https://www.healthequity.com/hsaText duplicate HSA
https://www.healthequity.com/fsaText duplicate FSA
https://www.healthequity.com/hraText duplicate HRA
https://www.healthequity.com/hpaText duplicate HPA
/dcfsaText duplicate Dependent Care
/commuterText duplicate Commuter
/lifestyleText duplicate Lifestyle
/cobraText duplicate COBRA
/direct-billingText duplicate Direct Billing
https://www.healthequity.com/popText duplicate Premium Only Plans
/aboutText duplicate About HealthEquity
https://changes.healthequity.com/New window External Subdomain Text duplicate What's New
/caresText duplicate COVID-19 Information
/further-informationText duplicate Further
/newsroomText duplicate Newsroom
/csr-reportText duplicate CSR Report
https://ir.healthequity.com/External Subdomain Text duplicate Investor Relations
/careersText duplicate Careers
https://blog.healthequity.com/External Subdomain Text duplicate Blog
/securityText duplicate Security
/contactText duplicate Contact Us
https://www.facebook.com/Healt...New window External Subdomain Text duplicate IMG-ALT facebook
https://twitter.com/healthequity/New window External Text duplicate IMG-ALT x
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT linkedin
https://www.youtube.com/user/h...New window External Subdomain Text duplicate IMG-ALT youtube
https://itunes.apple.com/us/ap...New window External Subdomain IMG-ALT Apple store
https://play.google.com/store/...New window External Subdomain IMG-ALT Google play store
https://www2.healthequity.com/...External Subdomain Legal Notices
https://healthequity.com/privacyPrivacy
https://privacyportal.onetrust...External Subdomain Do Not Sell
/web-accessibility-statementAccessibility
/social-media-guidelinesCommunity Guidelines
https://www2.healthequity.com/...External Subdomain Language Assistance/Non-Discrimination Notice
https://www2.healthequity.com/...External Subdomain Asistencia de Idiomas/Aviso de no Discriminación
https://www2.healthequity.com/...External Subdomain 語言協助 / 不歧視通知

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.healthequity.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 966 referring domains.
This page has 24,223 backlinks.
This page has backlinks from 803 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap: https://s3.amazonaws.com/health-equity/sitemaps/sitemap.xml.gz

Similar sites

Search preview

www.healthequity.com
HealthEquity - Industry's #1 HSA Administrator
HealthEquity and WageWorks empower Americans to connect health and wealth by providing health savings accounts (HSAs) and offering a true total solution for benefits.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Health93%Check
Health Savings79%Check
Health Savings Account74%Check
HSA73%Check
HealthEquity71%Check
connect health71%Check
Health Plan67%Check
Savings66%Check
Health Plans66%Check
Savings Account65%Check
Show more keywords and terms

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