Hial.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
54% 
Page structure
100% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
46.30 kB
Words
384
Media files
8
Number of links
44 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Highlands and Islands Airports Limited – Highlands and Islands Airports Limited
The page title should be shorter than 580 pixels. It is 711 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Highland and Islands Airports Limited (HIAL) is a public corporation wholly owned by the Scottish Ministers. The company operates and manages 11 Airports at Barra, Benbecula, Campbeltown, Dundee, Islay, Inverness, Kirkwall, Stornoway, Sumburgh, Tiree and Wick. HIAL’s airports are vital to the social and economic welfare of the areas they serve, but are loss making, and are supported by subsidies from the Scottish Government in accordance with Section 34 of the Civil Aviation Act 1982.
The meta description is too long: 3050 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#6d3465
msapplication-config/site/dist/images/favicons/browserconfig.xml?1.9.2
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorHighlands and Islands Airports Limited
keywordsEmpty
descriptionHighland and Islands Airports Limited (HIAL) is a public corporation wholly owned by the Scottish Ministers. The company operates and manages 11 Airports at Barra, Benbecula, Campbeltown, Dundee, Islay, Inverness, Kirkwall, Stornoway, Sumburgh, Tiree and Wick. HIAL’s airports are vital to the social and economic welfare of the areas they serve, but are loss making, and are supported by subsidies from the Scottish Government in accordance with Section 34 of the Civil Aviation Act 1982.
dcterms:creatorAdmin
dcterms:rightsHolder© Highlands and Islands Airports Limited
dcterms:coverageUK
dcterms:identifierhttps://www.hial.co.uk/
dcterms:publisherHighlands and Islands Airports Limited
dcterms:subjectEmpty
dcterms:descriptionHighland and Islands Airports Limited (HIAL) is a public corporation wholly owned by the Scottish Ministers. The company operates and manages 11 Airports at Barra, Benbecula, Campbeltown, Dundee, Islay, Inverness, Kirkwall, Stornoway, Sumburgh, Tiree and Wick. HIAL’s airports are vital to the social and economic welfare of the areas they serve, but are loss making, and are supported by subsidies from the Scottish Government in accordance with Section 34 of the Civil Aviation Act 1982.
dcterms:titleHighlands and Islands Airports Limited
dcterms:formattext/html
dcterms:languageen
dcterms:created2020-08-27
dcterms:modified2020-08-27
langen
og:titleHighlands and Islands Airports Limited – Highlands and Islands Airports Limited
og:site_nameHighlands and Islands Airports Limited
og:typewebsite
og:urlhttps://www.hial.co.uk/
og:imagehttps://www.hial.co.uk/site/dist/images/opengraph/opengraph.jpg?1.9.2
og:image:altHighlands and Islands Airports Limited
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 384 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 32 words is high.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/site-logo.png?1.9.2Highlands and Islands Airports Limited
/site/dist/images/menu-map.svg?1.9.2No alt attribute provided
/images/181017_Inverness_Airport_002.jpgNo alt attribute provided
https://www.hial.co.uk/images/cta_1.jpgPlanes on the runway at Inverness Airport at night
https://www.hial.co.uk/images/cta_2.jpgRoad through mountain
https://www.hial.co.uk/images/cta_3.jpgNo alt attribute provided
...ges/Inverness_Exterior_ATC_Tower__7_.jpgNo alt attribute provided
/site/dist/images/footer-logo.png?1.9.2Highlands and Islands Airports Limited

Page structure

H1 heading
(Critically important)
Highlands and Islands Airports Limited - Home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Highlands and Islands Airports Limited - Home page
H2 About Us
H2 We are Highlands and Islands Airports Limited
H2 Latest News
H2 Air passengers to benefit from new security procedures when flying from HIAL airports this summer
H2 Heathrow route celebrates one year with Loganair
H2 Caithness at War Trail launch event taking place this Saturday at Wick John O’ Groats airport
H2 HIAL invests over £9 million in energy efficient runway lighting
H2 Upgrading of Security Procedures at Benbecula Airport
H2 About the HIAL Group
H3 Commercial
H3 Board of Directors
H3 Careers
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hial.co.uk/Nofollow Anchor Skip to content
/hial-group/security/1Subdomain Click here for more info
/accessibility/settingsSubdomain Accessibility
/hial-group/group/1Subdomain About the group
/hial-group/careers/1Subdomain Careers
https://www.hial.co.uk/Anchor Close Search form
https://www.hial.co.uk/Visit the Highlands and Islands Airports Limited home page Highlands and Islands Airports Limited
IMG-ALT Highlands and Islands Airports Limited
https://www.hial.co.uk/Anchor Menu
/barra-airportSubdomain Barra Airport
/benbecula-airportSubdomain Benbecula Airport
/campbeltown-airportSubdomain Campbeltown Airport
/dundee-airportSubdomain Dundee Airport
/inverness-airportSubdomain Inverness Airport
/islay-airportSubdomain Islay Airport
/kirkwall-airportSubdomain Kirkwall Airport
/homepage/9/stornoway-airportSubdomain Stornoway Airport
/sumburgh-airportSubdomain Sumburgh Airport
/tiree-airportSubdomain Tiree Airport
/wick-john-ogroats-airportSubdomain Wick John O’Groats Airport
/hial-group/safeguarding-airpo...Subdomain Safeguarding at our airports
https://www.hial.co.uk/newsSubdomain News
/atms/air-traffic-management-s...Subdomain ATMS Air Traffic Management Strategy
/hial-group/general-aviation-4/1Subdomain General Aviation
/hial-group/security/1Subdomain Security
/hial-group/group/1Subdomain About Us
/hial-group/commercial/1Subdomain Commercial
/board-minutes/group/3Subdomain Board of Directors
/hial-group/careers/1Subdomain Text duplicate Careers
/news/article/160/air-passenge...Subdomain 13th May 2024 Air passengers to benefit from new security procedures when flying from HIAL airports this summer This summer, passengers are set to benefit fr...
/news/article/159/heathrow-rou...Subdomain 13th May 2024 Heathrow route celebrates one year with Loganair The route has connected Kirkwall and Sumburgh to Heathrow for the first time and restored an a...
/news/article/158/caithness-at...Subdomain 15th April 2024 Caithness at War Trail launch event taking place this Saturday at Wick John O’ Groats airport
/news/article/157/hial-invests...Subdomain 13th March 2024 HIAL invests over £9 million in energy efficient runway lighting
/news/article/153/upgrading-of...Subdomain 13th March 2024 Upgrading of Security Procedures at Benbecula Airport During the week commencing 18 March, we will be upgrading our X ray equipment as part o...
https://www.hial.co.uk/newsClick here to view More news
/hial-group/group/1Subdomain About us
IMG-ALT Planes on the runway at Inverness Airport at night
/hial-group/environmental-comm...Subdomain HIAL and the Environment
IMG-ALT Road through mountain
/board-minutes/group/2?documen...Subdomain Company values
/hial-group/safeguarding-airpo...Subdomain Text duplicate Safeguarding at our airports
/hial-group/contact-us/1Subdomain Contact us
/hial-group/media-centre?docum...Subdomain Media Centre
/hial-group/privacy-policies/1Subdomain Privacy Notices
/hial-group/modern-slavery/1Subdomain Modern Slavery
/accessibility/settingsSubdomain Accessibility Settings
https://www.facebook.com/hiala...New window Nofollow External Subdomain Follow us on: Facebook (opens a new window)
A-TITLE Facebook
https://twitter.com/Hial_AirportsNew window Nofollow External Follow us on: Twitter (opens a new window)
A-TITLE Twitter
https://www.linkedin.com/compa...New window Nofollow External Subdomain Follow us on: LinkedIn (opens a new window)
A-TITLE linkedIn
https://www.instagram.com/hial...New window Nofollow External Subdomain Follow us on: Instagram
A-TITLE Instagram
https://www.hial.co.uk/IMG-ALT Highlands and Islands Airports Limited
A-TITLE Highlands and Islands Airports Limited Home Page
http://www.jadu.net/External Subdomain Jadu
A-TITLE Visit the Jadu website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hial.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateSun, 26 May 2024 00:05:32 GMT
content-typetext/html; charset=UTF-8
content-length8807
serverApache
cache-controlmax-age=0, must-revalidate, private
expiresSun, 26 May 2024 00:05:32 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,052 referring domains.
This page has 15,687 backlinks.
This page has backlinks from 1,170 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.hial.co.uk
Highlands and Islands Airports Limited – Highlands and Islands Airp...
Highland and Islands Airports Limited (HIAL) is a public corporation wholly owned by the Scottish Ministers. The company operates and manages 11 Airports at Barra, Benbecula, Campbeltown, Dundee, Islay, Inverness, Kirkwall, Stornoway, Sumburgh, Tiree and Wick. HIAL’s airports are vital to the social and economic welfare of the areas they serve, but are loss making, and are supported by subsidies from the Scottish Government in accordance with Section 34 of the Civil Aviation Act 1982.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Airports79%Check
Islands79%Check
Limited79%Check
Islands Airports Limited79%Check
Islands Airports Limited Highlands76%Check
Highlands and Islands75%Check
HIAL airports72%Check
Highlands68%Check
HIAL66%Check
Benbecula Airport63%Check
Show more keywords and terms

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