Hippoproducts.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
80% 
Page structure
75% 
Link structure
86% 
Server
84% 
External factors
48% 
SEO Score
Response time
0.55 s
File size
62.70 kB
Words
854
Media files
8
Number of links
50 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hippo Building & Decorating Products | Bigger Better Performance
The page title should be shorter than 580 pixels. It is 594 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Hippo make powerful building and decorating products to help DIYers and trade professionals get jobs done with bigger, better performance.
The length of the meta description is perfect. (861 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hippoproducts.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHippo make powerful building and decorating products to help DIYers and trade professionals get jobs done with bigger, better performance.
generatorPowered by Slider Revolution 6.7.18 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.hippoproducts.co.uk/wp-content/uploads/2020/11/[email protected]
article:modified_time2024-11-07T15:59:39+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleBigger Better Performance
twitter:descriptionHigh performance building & decorating products for trade professionals and DIY.
twitter:site@hippoproducts
og:localeen_GB
og:typewebsite
og:titleBigger Better Performance
og:descriptionHigh performance building & decorating products for trade professionals and DIY.
og:urlhttps://www.hippoproducts.co.uk/
og:site_nameHippo
og:imagehttps://www.hippoproducts.co.uk/wp-content/uploads/2021/08/2021-08-033E_1200-x-628-80.jpg
og:image:width1200
og:image:height628
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 854 words. That's ok.
37.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...te-,402x.png.pagespeed.ic.UHZ31gZ77p.pngHippo
...mbnail.webp.pagespeed.ic.co3_V3v46_.webpNo alt attribute providedJoin Our War on Waste Plastic
...40x427.webp.pagespeed.ic.VTGMCGeKER.webpNo alt attribute provided
...640x427.jpg.pagespeed.ic.YAO50kz2Fi.webpDouble sized double sided trade wipes by Hippo
...640x427.jpg.pagespeed.ic.Np7SmkDAPO.webpSelection of Hippo Prestige Silicone Sealants in a colourful bathroom
...00x300.webp.pagespeed.ic.v9NMM7dal9.webpCartridge and foil packs of Hippo PRO3 adhesive, sealant and filler
...00x300.webp.pagespeed.ic.v3R9d9K8W2.webpCartridge and foil packs of Hippo PRO1 power bond adhesive
...-300x600.png.pagespeed.ce.plao13x9Oa.pngCarpet Protection FilmHippo High Performance Carpet Protector

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 SAVE MONEY & WASTE WITH FOIL SAUSAGES.
H2 LATEST NEWS
H2 How to Repair a Damaged Wall
H2 Double Sized Double Sided Trade Wipes
H2 Coloured Sealants For Every Application
H2 WE’RE PASSIONATE ABOUT QUALITY
H3 FULLY BIODEGRADABLE BAMBOO WET WIPES.
H4 BIGGER BETTER PERFORMANCE
H4 FOR THE WAR ON WASTE PLASTIC
H4 NOT ALL PRODUCTS ARE CREATED EQUAL.
H4 CARPET PROTECTION FILM
H5 PRO3 Adhesive, Sealant & Filler
H5 PRO1 Power Bond Adhesive
H5 POPULAR VIDEOS
H5 RECENT USER GUIDES
H5 PRODUCT SUITABILITY
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hippoproducts.co.uk/Subdomain IMG-ALT Hippo
A-TITLE Hippo
https://www.hippoproducts.co.uk/Subdomain HOME
/products/Subdomain PRODUCTS
/products/accessories/Subdomain ACCESSORIES
/products/adhesives/Subdomain ADHESIVES
/products/cleaning/Subdomain CLEANING
/products/sealants/Subdomain SEALANTS
/products/surface-protection/Subdomain SURFACE PROTECTION
/products/tapes/Subdomain TAPES
/news/Subdomain NEWS
/retail-partner-network/Subdomain STORE LOCATOR
/retail-partner-network/Subdomain Anchor SHOP ONLINE
https://www.filltite.com/External Subdomain FILLTITE
https://www.hippoproducts.co.uk/Subdomain Text duplicate HOME
/products/Subdomain Text duplicate PRODUCTS
/products/accessories/Subdomain Text duplicate ACCESSORIES
/products/adhesives/Subdomain Text duplicate ADHESIVES
/products/cleaning/Subdomain Text duplicate CLEANING
/products/sealants/Subdomain Text duplicate SEALANTS
/products/surface-protection/Subdomain Text duplicate SURFACE PROTECTION
/products/tapes/Subdomain Text duplicate TAPES
/news/Subdomain Text duplicate NEWS
/retail-partner-network/Subdomain Text duplicate STORE LOCATOR
/retail-partner-network/Subdomain Anchor Text duplicate SHOP ONLINE
https://www.filltite.com/External Subdomain Text duplicate FILLTITE
/product-details/multi-purpose...Subdomain A-TITLE Sustainably Sourced Biodegradable Wipes
/hippo-ecopacSubdomain A-TITLE Fill & Finish Decorators Caulk
/hippo-ecopac/Subdomain No Text
/news/Subdomain LATEST NEWS
A-TITLE All Product News
/user-guides/2024/how-to-repai...Subdomain A-TITLE How to Repair a Damaged Wall
/user-guides/2024/how-to-repai...Subdomain Text duplicate How to Repair a Damaged Wall
/cleaning-product-news/2024/do...Subdomain IMG-ALT Double sized double sided trade wipes by Hippo
A-TITLE Double Sized Double Sided Trade Wipes
/cleaning-product-news/2024/do...Subdomain Double Sized Double Sided Trade Wipes
/sealants-news/2023/coloured-s...Subdomain IMG-ALT Selection of Hippo Prestige Silicone Sealants in a colourful bathroom
A-TITLE Coloured Sealants For Every Application
/sealants-news/2023/coloured-s...Subdomain Coloured Sealants For Every Application
/hippo-ecopac/Subdomain Learn More
A-TITLE Learn More
/product-details/hippo-pro3/Subdomain IMG-ALT Cartridge and foil packs of Hippo PRO3 adhesive, sealant and filler
A-TITLE PRO3 Adhesive, Sealant & Filler
/product-details/hippo-pro3/Subdomain PRO3 Adhesive, Sealant & Filler
A-TITLE PRO3 Adhesive, Sealant & Filler
/product-details/hippo-pro3/Subdomain Details
A-TITLE PRO3 Adhesive, Sealant & Filler
/product-details/hippo-pro1/Subdomain IMG-ALT Cartridge and foil packs of Hippo PRO1 power bond adhesive
A-TITLE PRO1 Power Bond Adhesive
/product-details/hippo-pro1/Subdomain PRO1 Power Bond Adhesive
A-TITLE PRO1 Power Bond Adhesive
/product-details/hippo-pro1/Subdomain Text duplicate Details
A-TITLE PRO1 Power Bond Adhesive
/product-details/hippo-carpet-...Subdomain Text duplicate Learn More
A-TITLE Learn More
/user-guides/2019/grab-your-sa...Subdomain Grab Your Sausage
A-TITLE Grab Your Sausage
/pro-range-news/2019/charles-t...Subdomain Charles The Labourer Becomes a Changed Man
A-TITLE Charles The Labourer Becomes a Changed Man
/user-guides/2024/how-to-repai...Subdomain Text duplicate How to Repair a Damaged Wall
A-TITLE How to Repair a Damaged Wall
/user-guides/2022/how-to-use-a...Subdomain How to Use a Sausage Gun – Step by Step
A-TITLE How to Use a Sausage Gun – Step by Step
https://www.tembediy.co.uk/qua...External Subdomain Quality
https://www.tembediy.co.uk/pri...External Subdomain Privacy
https://www.tembediy.co.uk/env...External Subdomain Environment
https://www.tembediy.co.uk/get...External Subdomain Press
https://www.sixonecreative.co.uk/External Subdomain Website by Six One Creative
https://www.hippoproducts.co.uk/Subdomain HOME PAGE
/hippo-ecopac/Subdomain ABOUT ECO-PAC
/user-guides/Subdomain USER GUIDES
/videos/Subdomain VIDEOS
/contact-us/Subdomain CONTACT US
https://www.tembediy.co.uk/External Subdomain TEMBE DIY & BUILDING PRODUCTS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hippoproducts.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 08 Nov 2024 00:14:59 GMT
content-typetext/html; charset=UTF-8
content-length16146
x-frame-optionsSAMEORIGIN
link<https://www.hippoproducts.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.hippoproducts.co.uk/wp-json/wp/v2/pages/2605>; rel="alternate"; title="JSON"; type="application/json", <https://www.hippoproducts.co.uk/>; rel=shortlink
x-mod-pagespeed1.13.35.2-0
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0, no-cache, s-maxage=10
x-cache-statusMISS
strict-transport-securitymax-age=15768000; includeSubDomains
x-powered-byPleskLin
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 45 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START WPFORMS BLOCK
# ---------------------------
User-agent: *
Disallow: /wp-content/uploads/wpforms/
# ---------------------------
# END WPFORMS BLOCK

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /?s=
Disallow: /page/*/?s=
Disallow: /search/
Disallow: /wp-json/
Disallow: /?rest_route=

Sitemap: https://www.hippoproducts.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.hippoproducts.co.uk
Hippo Building & Decorating Products | Bigger Better Performance
Hippo make powerful building and decorating products to help DIYers and trade professionals get jobs done with bigger, better performance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PRODUCTS75%Check
Hippo75%Check
Performance Products68%Check
Building Products66%Check
PERFORMANCE62%Check
BIGGER BETTER PERFORMANCE62%Check
BETTER61%Check
BIGGER61%Check
Hippo Carpet60%Check
Building54%Check
Show more keywords and terms

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