Hiscox.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
83% 
Page structure
72% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
97.80 kB
Words
1025
Media files
10
Number of links
68 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hiscox UK | Business Insurance, Home Insurance & more
There are word repetitions in the page title.
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
Meta description
(Critically important)
Award winning business insurance and home insurance from Hiscox. Get a tailored quote for professional indemnity, public liability, or home cover today.
The length of the meta description is perfect. (940 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hiscox.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
descriptionAward winning business insurance and home insurance from Hiscox. Get a tailored quote for professional indemnity, public liability, or home cover today.
googlefkSS4Lq_UklQH-_X3zAC7JdWqXfYXXrj74gVagIBmjc
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameHiscox
apple-mobile-web-app-titleHiscox
msapplication-TileColor#da291c
msapplication-TileImage/themes/custom/hiscox_uk_dc/touchicons/mstile-144x144.png
msapplication-config/themes/custom/hiscox_uk_dc/touchicons/browserconfig.xml
trustpilot-one-time-domain-verification-id2k0nivYagZ3opPpSJ2UEP8p9AHEJRA7alNzzrO7a
langen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1025 words. That's ok.
37.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.34 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/hiscox_uk_dc/logo.svgHome
...antidentifier=hiscox-insurance&since=ALLFeefo logoSee what our customers say about us
...019-09/footer-cii-logo.png?itok=c5XxGaXqCII logo

Page structure

H1 heading
(Critically important)
Helping you stay one step ahead
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Helping you stay one step ahead
H2 Business insurance
H2 wet floor sign on tiled floor
H2 Public liability
H2 A man signing a contract
H2 Professional indemnity
H2 A man closing his laptop
H2 Insurance by trade
H2 Home insurance
H2 Broker centre
H2 Footer menu
H2 Hiscox on social media
H2 Legal Menu
H2 Not in the UK?
H4 Why choose Hiscox
H4 Timeout
H5 business blog
H5 Business blog
H5 home cover stories
H5 Home cover stories
H5 business FAQs
H5 Business FAQs
H6 Immediate insurance coverage
H6 Policies tailored to protect you
H6 Award-winning claims service
H6 Contents insurance
H6 Buildings insurance
H6 Listed buildings & high value homes
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hiscox.co.uk/Anchor Skip to main content
https://www.hiscox.co.uk/Anchor No Text
https://www.hiscox.co.uk/Anchor No Text
https://www.hiscox.co.uk/IMG-ALT Home
/existing-customers/business-i...Existing customers
/help-and-supportHelp and support
/existing-customers/business-i...Make a claim
/business-insuranceBusiness insurance
A-TITLE Business insurance
/business-insurance/public-lia...Public liability
/business-insurance/profession...Professional indemnity
/home-insuranceHome insurance
A-TITLE Home insurance
/event-insuranceEvent insurance
A-TITLE Event insurance
/private-clientPrivate client
A-TITLE Private Client
https://www.hiscox.co.uk/brokerBroker centre
A-TITLE Broker centre
/existing-customersSubdomain Existing customer
/help-and-supportSubdomain Help and Support
/existing-customers/make-a-claimSubdomain Text duplicate Make a claim
/about-us/awardsSubdomain award-winning
/business-insurancebusiness insurance
/business-insurance/public-lia...More on public liability insurance
/business-insurance/profession...More on professional indemnity insurance
/business-insurance/shopsSubdomain retail and shop insurance
/business-insurance/charitiescharity insurance
/business-insurance/tradesmencover for tradesmen
/business-insurance/sole-traderssole traders
/business-insurance/self-employedSubdomain the self employed
/business-insurance/who-we-coverFind the right cover your business.
/home-insuranceSubdomain home insurance
/home-insurance/unlimited-coverSubdomain unlimited cover
/home-insurance/contents-insur...Subdomain More on contents insurance
/home-insurance/buildings-insu...Subdomain More on buildings insurance
/home-insurance/high-value-hom...Subdomain high value home insurance
/home-insurance/listed-buildin...More on listed building insurance
https://www.feefo.com/reviews/...New window External Subdomain IMG-ALT Feefo logo
https://www.feefo.com/reviews/...New window External Subdomain Read all reviews
https://www.hiscox.co.uk/brokerSubdomain Find out more about our products
/business-blogSubdomain Read more on our business blog
/home-insurance/cover-stories/Subdomain Read more on our home blog
/business-insurance/faqVisit our insurance FAQ hub
https://www.hiscox.co.uk/brokerBroker Centre
/broker/contactContact Us
/broker/extranetHiscox Extranet
/broker/private-client-insuranceArt and Private Client
/broker/commercial-insuranceCommercial
/home-insuranceHome Insurance
/home-insurance/contents-insur...Contents Insurance
/home-insurance/buildings-insu...Buildings Insurance
/home-insurance/contents-insur...Jewellery Insurance
/home-insurance/unlimited-coverUnlimited Cover
/business-insuranceBusiness Insurance
/business-insurance/profession...Professional Indemnity insurance
/business-insurance/public-lia...Public Liability insurance
/business-insurance/employers-...Employers' Liability insurance
/business-insurance/who-we-coverInsurance By Profession
/business-blogKnowledge Centre
/existing-customersText duplicate Existing customers
/existing-customers/business-i...Subdomain Existing business insurance customers
/existing-customers/home-insur...Subdomain Existing home insurance customers
/existing-customers/private-cl...Subdomain Existing private client customers
/existing-customers/event-insu...Subdomain Existing event insurance customers
/existing-customers/contact-usSubdomain Text duplicate Contact Us
/help-and-supportSubdomain Text duplicate Help and support
http://www.hiscoxgroup.com/External Subdomain Hiscox Corporate
https://www.hiscoxgroup.com/newsExternal Subdomain News
https://www.hiscoxgroup.com/in...External Subdomain Investors
A-TITLE Investors
https://www.hiscoxgroup.com/ca...External Subdomain Careers
A-TITLE Careers
https://www.hiscoxgroup.com/mo...External Subdomain Modern Slavery Statement
/about-us/awardsAwards
https://www.hiscox.co.uk/IMG-ALT CII logo
https://twitter.com/HiscoxUKNew window External Hiscox on Twitter
A-TITLE Twitter
https://www.instagram.com/hisc...New window External Subdomain Hiscox on Instagram
A-TITLE Instagram
https://www.linkedin.com/compa...New window External Subdomain Hiscox on LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/user/H...New window External Subdomain Hiscox on YouTube
A-TITLE YouTube
/accessibilityAccessibility
A-TITLE Accessibility
https://www.hiscox.co.uk/sitemapSite map
A-TITLE Site map
/cookies-privacyPrivacy policy
A-TITLE Privacy policy
/cookies-privacy/cookie-policyCookies
A-TITLE Cookie policy
/terms-and-conditionsTerms & conditions
A-TITLE Terms and conditions
/company-and-regulatory-inform...Legal
https://www.hiscox.be/nlExternal Subdomain Belgium
https://www.hiscox.fr/External Subdomain France
https://www.hiscox.de/External Subdomain Germany
https://www.hiscox.nl/External Subdomain Netherlands
https://www.hiscox.pt/External Subdomain Portugal
https://www.hiscox.es/External Subdomain Spain
https://www.hiscox.com/External Subdomain United States
https://www.hiscoxre.com/External Subdomain Bermuda
https://www.hiscox.be/nlExternal Subdomain Text duplicate Belgium
https://www.hiscox.fr/External Subdomain Text duplicate France
https://www.hiscox.de/External Subdomain Text duplicate Germany
https://www.hiscox.nl/External Subdomain Text duplicate Netherlands
https://www.hiscox.pt/External Subdomain Text duplicate Portugal
https://www.hiscox.es/External Subdomain Text duplicate Spain
https://www.hiscox.com/External Subdomain Text duplicate United States
https://www.hiscoxre.com/External Subdomain Text duplicate Bermuda

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hiscox.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
dateThu, 15 Aug 2024 10:10:47 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 15 Aug 2024 09:20:48 GMT
varyCookie,Accept-Encoding
x-xss-protection1; mode=block
x-request-idv-a865db7e-5ae7-11ef-b074-0bda9b71673f
x-ah-environmentprod
age1662
viavarnish
x-cacheHIT
x-cache-hits4
cf-cache-statusHIT
strict-transport-securitymax-age=31536000; includeSubDomains
servercloudflare
cf-ray8b386597dea02bde-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,620 referring domains.
This page has 40,388 backlinks.
This page has backlinks from 2,086 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /group/
Disallow: /search
Disallow: /_HTML_Emails/Group/uk/docs/
Disallow: /business-insurance/search-results
# CTI:
Disallow: /saml_login
# Drupal core standard:
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
Disallow: /core/
Disallow: /profiles/
Disallow: /README.txt
Disallow: /web.config
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/login
Disallow: /user/logout/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /business-insurance/build-my-cover/tempstore-values-json
Disallow: /modules/custom/hiscox_funnelback/js/hiscox-funnelback.js
Disallow: /people/

User-agent: bingbot
Crawl-delay: 8
Disallow: /group/
Disallow: /search
Disallow: /_HTML_Emails/Group/uk/docs/
Disallow: /business-insurance/search-results
# CTI:
Disallow: /saml_login
# Drupal core standard:
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
Disallow: /core/
Disallow: /profiles/
Disallow: /README.txt
Disallow: /web.config
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/login
Disallow: /user/logout/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /business-insurance/build-my-cover/tempstore-values-json
Disallow: /modules/custom/hiscox_funnelback/js/hiscox-funnelback.js
Disallow: /people/

Sitemap: https://www.hiscox.co.uk/manual-sitemap.xml
Sitemap: https://www.hiscox.co.uk/sitemap.xml

Similar sites

Search preview

www.hiscox.co.uk
Hiscox UK | Business Insurance, Home Insurance & more
Award winning business insurance and home insurance from Hiscox. Get a tailored quote for professional indemnity, public liability, or home cover today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hiscox84%Check
Hiscox UK75%Check
Business68%Check
Business Insurance68%Check
insurance66%Check
Hiscox Buildings63%Check
Liability Insurance59%Check
Indemnity Insurance59%Check
cover58%Check
tailored insurance58%Check
Show more keywords and terms

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