Hl.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
299.40 kB
Words
2113
Media files
99
Number of links
329 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hargreaves Lansdown | ISAs, pensions, investments, savings
The length of the page title is perfect. (554 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hargreaves Lansdown is an award-winning investment and active saving service that can save you time and money - explore our ISAs, pensions, investments and active savings accounts.
The meta description is too long: 1155 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hl.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
DescriptionHargreaves Lansdown is an award-winning investment and active saving service that can save you time and money - explore our ISAs, pensions, investments and active savings accounts.
KeywordsHargreaves,Lansdown,HL,ISA,SIPP,Fund,Share,Dealing,Discount,Broker,Vantage,Service
Published_Date2022-10-28
application-nameHargreaves Lansdown
msapplication-TileColor#356bb9
msapplication-TileImagehttps://www.hl.co.uk/__data/assets/image/0011/6917159/hl-circle.png
msapplication-starturlhttps://www.hl.co.uk
msapplication-navbutton-color#000065
msapplication-square150x150logohttps://www.hl.co.uk/__data/assets/image/0011/6917159/hl-circle.png
apple-mobile-web-app-titleHL.co.uk
viewportwidth=device-width, initial-scale=1
googlenositelinkssearchbox
apple-itunes-appapp-id=450465506
google-play-appapp-id=com.mubaloo.android.hargreaveslansdown
hl_segmentEmpty
langen
twitter:cardsummary_large_image
twitter:site@HLInvest
twitter:titleBenefit from an award-winning investment service
twitter:descriptionHargreaves Lansdown's award-winning investment service could save you time, tax and money - find out more about our ISAs, SIPP and Fund & Share Account.
twitter:creator@HLInvest
twitter:image:srchttps://www.hl.co.uk/__data/assets/image/0003/12489402/hl-shareable.png
twitter:domainwww.hl.co.uk
fb:app_id254889968011406
fb:pages139193179458411
og:titleBenefit from an award-winning investment service
og:typewebsite
og:urlhttps://www.hl.co.uk
og:imagehttps://www.hl.co.uk/__data/assets/image/0003/12489402/hl-shareable.png
og:descriptionHargreaves Lansdown's award-winning investment service could save you time, tax and money - find out more about our ISAs, SIPP and Fund & Share Account.
og:site_nameHargreaves Lansdown
x-dns-prefetch-controlon
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 2113 words. That's ok.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 132 characters this one is longer than 70 characters:
"protecting your money – scams are more prevalent than ever. learn more about what you can do to protec..."
Image SEO
(Somewhat important)
68 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...b45e3f4f5005213a818/icon--calculator.svgNo alt attribute provided
...5e3d8804102256f28d924/map-pin__route.svgNo alt attribute provided
...19073f445111/light-bulb-simple__idea.svgNo alt attribute provided
...5e3d8804102256f28d924/map-pin__route.svgNo alt attribute provided
...fde681b1add4ab10e081/gift-1__present.svgNo alt attribute provided
...19073f445111/light-bulb-simple__idea.svgNo alt attribute provided
...b45e3f4f5005213a818/icon--calculator.svgNo alt attribute provided
...8fec05e52b4db543220e3/icon--signpost.svgNo alt attribute provided
...da39e468f825a9c3/icon--profile-heart.svgNo alt attribute provided
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...bcce3c41476074849fa218a7a/icon--star.svgNo alt attribute provided
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...683ac30f64ff547/icon--calendar-clock.svgNo alt attribute provided
...1eb038102490308dad/icon--profile-key.svgNo alt attribute provided
...b45e3f4f5005213a818/icon--calculator.svgNo alt attribute provided
...8fec05e52b4db543220e3/icon--signpost.svgNo alt attribute provided
...b45e3f4f5005213a818/icon--calculator.svgNo alt attribute provided
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...683ac30f64ff547/icon--calendar-clock.svgNo alt attribute provided
...ssets/image/0010/12486061/award-logo.pngNo alt attribute provided
...ssets/image/0010/12486061/award-logo.pngNo alt attribute provided
...getting-started-non-client-home-jack.jpgNo alt attribute provided
...-started-non-client-home-jack-mobile.jpgNo alt attribute provided
...9/20068884/active-savings-swim-aug24.jpgNo alt attribute provided
...886/active-savings-swim-aug24-mobile.jpgNo alt attribute provided
...0/boring-money-best-buy-pension-2024.pngBest Buy Pension
...e/0009/19829781/Best-buy-ISA-2023-bg.pngBest Buy ISA
.../image/0005/19832612/PFA-winner_2324.pngNo alt attribute provided
...2/8752548/varieties/articlecardwhite.pngNo alt attribute provided
...2/8752548/varieties/articlecardwhite.pngNo alt attribute provided
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...e/0012/8752548/varieties/articlecard.pngNo alt attribute provided
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange
...s/image/0011/10088975/positive-arrow.pngChange

Page structure

H1 heading
(Critically important)
Get started with investing
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 93 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Get started with investing
H1 Act by 26 Sep to boost your savings
H2 Join the UK’s number 1 platform for private investors
H2 The UK’s number 1 platform for private investors
H2 Latest news
H2 3 Ways to invest
H2 Leave the hard work to us
H2 Start with a little help
H2 Choose all your own funds
H2 Free investment guides
H2 Market latest
H2 Market updates
H2 Latest research
H2 3 Ways to invest Duplicate text
H2 Leave the hard work to us Duplicate text
H2 Start with a little help Duplicate text
H2 Choose all your own funds Duplicate text
H2 Do more with your HL account
H2 Popular investing pages
H3 Accounts
H3 ISAs
H3 Pensions
H3 Savings accounts
H3 Junior accounts
H3 Savings
H3 Savings accounts Duplicate text
H3 Guides and tools
H3 Financial advice
H3 Investing
H3 Shares and funds
H3 Investment ideas
H3 Investment accounts
H3 Investment research
H3 Guides and tools Duplicate text
H3 Financial advice Duplicate text
H3 Investing Duplicate text
H3 Investment accounts Duplicate text
H3 Investment ideas Duplicate text
H3 Shares and funds Duplicate text
H3 Investment research Duplicate text
H3 Guides and tools Duplicate text
H3 Financial advice Duplicate text
H3 Retirement
H3 Save for retirement
H3 Approaching retirement
H3 Accessing your pension
H3 In retirement
H3 Financial advice Duplicate text
H3 Search for shares, funds or articles
H3 Investments created by our experts
H3 Open an account
H3 Kids go free
H3 Worried about CGT ahead of the budget?
H3 The UK's most unique Cash ISA
H3 Act by 26 Sep to boost your savings Duplicate text
H3 Compare our accounts
H3 The UK's most unique Cash ISA Duplicate text
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Lifetime ISA
H3 Guide to ISAs
H3 How to pick shares
H3 Your options at retirement
H3 Self-Invested Personal Pensions
H3 Investing in funds
H3 Guide to drawdown
H3 FTSE 100
H3 FTSE 250
H3 FTSE 350
H3 FTSE All Share
H3 FTSE Small Cap
H3 FTSE AIM 100
H3 Dow Jones
H3 NASDAQ
H3 Xetra DAX
H3 Paris CAC 40
H3 Nikkei 225
H3 Hang Seng
H3 Asia report: Markets buoyant on global tech rally
H3 Europe open: Stocks rally after US gains; ECB announcement eyed
H3 London open: Stocks rally on strong US cues; house prices pick up
H3 London pre-open: Stocks to surge after Wall Street gains
H3 Shares
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Funds
H3 Empty heading
H3 Empty heading
H3 Empty heading
H4 Ready-Made Investments
H4 Ready-Made Pension Plan
H4 Active Savings Account
H4 Stocks and Shares ISA
H4 SIPP (Self-Invested Personal Pension)
H4 Lifetime ISA Duplicate text
H4 Fund and share account
H4 Cash ISA
H4 Junior SIPP (Child's pension)
H4 Junior Stocks and Shares ISA
H4 Got a question for us?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/security-centre/browser-securitySubdomain Read more about browsers and how to update them here
https://www.hl.co.uk/Anchor Skip to main content
https://www.hl.co.uk/changesSubdomain Find out more
https://www.hl.co.uk/Subdomain No Text
/investment-servicesSubdomain Join HL
https://online.hl.co.uk/my-acc...External Subdomain My accounts
https://online.hl.co.uk/my-acc...External Subdomain Log in
https://www.hl.co.uk/workplaceSubdomain Anchor Book a Demo
https://www.hl.co.uk/Subdomain No Text
https://www.hl.co.uk/Subdomain Personal
https://www.hl.co.uk/workplaceSubdomain Workplace
https://online.hl.co.uk/my-acc...External Subdomain Register
https://www.hl.co.uk/watchlistsSubdomain Watchlists
https://www.hl.co.uk/helpSubdomain Help
https://www.hl.co.uk/contact-usSubdomain Contact us
https://online.hl.co.uk/my-acc...External Subdomain Log out
https://www.hl.co.uk/newsSubdomain News & Insights
/investment-servicesSubdomain Text duplicate Join HL
/investment-services/transferr...Subdomain Transfer to HL
https://www.hl.co.uk/workplaceSubdomain Anchor Text duplicate Book a Demo
https://online.hl.co.uk/my-acc...External Subdomain Text duplicate Log in
https://online.hl.co.uk/my-acc...External Subdomain Text duplicate My accounts
https://www.hl.co.uk/workplaceSubdomain Workplace services
/workplace/your-workplace-pensionSubdomain For employees
/investment-servicesSubdomain Text duplicate Join HL
/investment-services/transferr...Subdomain Text duplicate Transfer to HL
https://www.hl.co.uk/workplaceSubdomain Anchor Text duplicate Book a Demo
https://online.hl.co.uk/my-acc...External Subdomain Text duplicate Log in
https://online.hl.co.uk/my-acc...External Subdomain Text duplicate My accounts
/investment-services/fund-and-...Subdomain Fund and Share Account
/investment-services/currency-...Subdomain Foreign Currency Service
/investment-services/compare-a...Subdomain Compare accounts
https://www.hl.co.uk/why-hlSubdomain Why choose HL?
/investment-services/isaSubdomain Stocks and Shares ISA
/investment-services/lifetime-isaSubdomain Lifetime ISA
/savings/cash-isaSubdomain Cash ISA
/investment-services/junior-isaSubdomain Junior Stocks and Shares ISA
/investment-services/transferr...Subdomain Transfer your investments to HL
/investment-services/isa/ready...Subdomain HL Ready-Made ISA
/investment-services/isa/isa-i...Subdomain ISA investment ideas
/pensions/sippSubdomain SIPP (Self-Invested Personal Pension)
/pensions/junior-sippSubdomain Junior SIPP (Child's Pension)
/retirement/drawdownSubdomain Pension drawdown
/retirement/annuitiesSubdomain Annuities
/retirement/ufplsSubdomain Lump Sums (UFPLS)
/pensions/transfer-to-the-sippSubdomain Transfer your pension to HL
/pensions/pension-calculatorSubdomain See if you're on track for retirement
/pensions/sipp/ready-made-pens...Subdomain HL Ready-Made Pension Plan
/pensions/sipp/investment-ideasSubdomain Pension investment ideas
/savings/savings-accountSubdomain Active Savings Account
/savings/cash-isaSubdomain Text duplicate Cash ISA
/savings/latest-savings-rates-...Subdomain Latest savings rates
/savings/compare-accountsSubdomain Compare savings accounts
/investment-services/junior-isaSubdomain Text duplicate Junior Stocks and Shares ISA
/pensions/junior-sippSubdomain Text duplicate Junior SIPP (Child's Pension)
/pensions/sipp/ready-made-pens...Subdomain Text duplicate HL Ready-Made Pension Plan
/investment-services/investing...Subdomain Gifting money to a child or grandchild
/investment-services/junior-is...Subdomain Junior ISA investment ideas
/savings/savings-accountSubdomain Text duplicate Active Savings Account
/savings/cash-isaSubdomain Text duplicate Cash ISA
/savings/latest-savings-rates-...Subdomain Text duplicate Latest savings rates
/savings/compare-accountsSubdomain Text duplicate Compare savings accounts
/savings/savings-account/how-a...Subdomain How saving with HL works
/features/5-to-thrive/save-a-p...Subdomain How to build your emergency cash savings
/savings/guides/how-much-cash-...Subdomain How much cash should you hold?
/savings/guidesSubdomain View all savings insights
/savings/guides/savings-calcul...Subdomain Savings calculator
/learn/should-i-save-or-investSubdomain Should I save or invest?
/financial-adviceSubdomain Financial advice
/financial-advice/cost-of-fina...Subdomain Cost of financial advice
/financial-advice/getting-fina...Subdomain Do I need financial advice?
/financial-advice/speak-to-an-...Subdomain Book a free initial consultation
/investment-services/start-inv...Subdomain Unsure where to invest?
https://www.hl.co.uk/sharesSubdomain Shares
https://www.hl.co.uk/fundsSubdomain Funds
/shares/exchange-traded-funds-...Subdomain ETFs
/shares/investment-trustsSubdomain Investment Trusts
/shares/corporate-bonds-giltsSubdomain Gilts and bonds
/shares/ipos-and-new-issuesSubdomain IPOs and new issues
https://www.hl.co.uk/sharesSubdomain Stock market data
/investment-services/start-inv...Subdomain Text duplicate Unsure where to invest?
/funds/hl-fundsSubdomain Explore our HL fund range
/funds/help-choosing-funds/wea...Subdomain Explore the Wealth Shortlist
/shares/share-exchangeSubdomain Transfer shares to an ISA/SIPP
/funds/leave-it-to-an-expertSubdomain HL Ready-Made Investments
/pensions/sipp/ready-made-pens...Subdomain Text duplicate HL Ready-Made Pension Plan
/funds/hl-funds/hl-building-bl...Subdomain HL Portfolio Building Block Funds
/funds/help-choosing-funds/wea...Subdomain Wealth Shortlist
/investment-services/start-inv...Subdomain Text duplicate Unsure where to invest?
/funds/hl-fundsSubdomain Text duplicate Explore our HL fund range
/investment-services/isaSubdomain Text duplicate Stocks and Shares ISA
/investment-services/lifetime-isaSubdomain Text duplicate Lifetime ISA
/investment-services/fund-and-...Subdomain Text duplicate Fund and Share Account
/pensions/sippSubdomain Text duplicate SIPP (Self-Invested Personal Pension)
/investment-services/junior-isaSubdomain Text duplicate Junior Stocks and Shares ISA
/pensions/junior-sippSubdomain Text duplicate Junior SIPP (Child's Pension)
/investment-services/currency-...Subdomain Text duplicate Foreign Currency Service
/investment-services/compare-a...Subdomain Text duplicate Compare accounts
/investment-services/transferr...Subdomain Text duplicate Transfer your investments to HL
/funds/leave-it-to-an-expertSubdomain Text duplicate HL Ready-Made Investments
/investment-services/compare-a...Subdomain Choose the right account for your goals
/shares/share-researchSubdomain Share research
/funds/research-and-newsSubdomain Fund research
/shares/exchange-traded-funds-...Subdomain ETF research
/shares/investment-trusts/inve...Subdomain Investment trust research
/funds/help-choosing-funds/wea...Subdomain Text duplicate Explore the Wealth Shortlist
/funds/responsible-investmentSubdomain Learn about responsible investing
/shares/stock-market-news/mark...Subdomain Stock market reports
/shares/stock-market-news/pres...Subdomain Press round-up
/shares/stock-market-news/comp...Subdomain Company news
/shares/stock-market-news/dire...Subdomain Director dealings
/shares/stock-market-news/sect...Subdomain Sector reviews
/shares/share-research/share-t...Subdomain Press tips
/shares/share-research/share-t...Subdomain Broker tips
https://www.hl.co.uk/learnSubdomain Investing basics
/learn/how-to-build-a-portfolioSubdomain How to build an investment portfolio
/learn/reviewing-your-investme...Subdomain Reviewing your investments
/learn/glossarySubdomain Investing glossary
/tools/calculatorsSubdomain Tools and calculators
/features/5-to-thriveSubdomain 5 steps to healthy finances
/learn/should-i-save-or-investSubdomain Text duplicate Should I save or invest?
/funds/responsible-investmentSubdomain Text duplicate Learn about responsible investing
/financial-advice/investment-a...Subdomain Investment advice
/financial-adviceSubdomain View all advice services
/financial-advice/cost-of-fina...Subdomain Text duplicate Cost of financial advice
/financial-advice/getting-fina...Subdomain Text duplicate Do I need financial advice?
/financial-advice/speak-to-an-...Subdomain Text duplicate Book a free initial consultation
/investment-services/start-inv...Subdomain Text duplicate Unsure where to invest?
/investment-services/isaSubdomain Text duplicate Stocks and Shares ISA
/investment-services/lifetime-isaSubdomain Text duplicate Lifetime ISA
/investment-services/fund-and-...Subdomain Text duplicate Fund and Share Account
/pensions/sippSubdomain Text duplicate SIPP (Self-Invested Personal Pension)
/investment-services/junior-isaSubdomain Text duplicate Junior Stocks and Shares ISA
/pensions/junior-sippSubdomain Text duplicate Junior SIPP (Child's Pension)
/investment-services/currency-...Subdomain Text duplicate Foreign Currency Service
/investment-services/compare-a...Subdomain Text duplicate Compare accounts
/investment-services/transferr...Subdomain Text duplicate Transfer your investments to HL
/funds/leave-it-to-an-expertSubdomain Text duplicate HL Ready-Made Investments
/investment-services/compare-a...Subdomain Text duplicate Choose the right account for your goals
/funds/leave-it-to-an-expertSubdomain Text duplicate HL Ready-Made Investments
/pensions/sipp/ready-made-pens...Subdomain Text duplicate HL Ready-Made Pension Plan
/funds/hl-funds/hl-building-bl...Subdomain Text duplicate HL Portfolio Building Block Funds
/funds/help-choosing-funds/wea...Subdomain Text duplicate Wealth Shortlist
/investment-services/start-inv...Subdomain Text duplicate Unsure where to invest?
/funds/hl-fundsSubdomain Text duplicate Explore our HL fund range
https://www.hl.co.uk/sharesSubdomain Text duplicate Shares
https://www.hl.co.uk/fundsSubdomain Text duplicate Funds
/shares/exchange-traded-funds-...Subdomain Text duplicate ETFs
/shares/investment-trustsSubdomain Text duplicate Investment Trusts
/shares/corporate-bonds-giltsSubdomain Text duplicate Gilts and bonds
/shares/ipos-and-new-issuesSubdomain Text duplicate IPOs and new issues
https://www.hl.co.uk/sharesSubdomain Text duplicate Stock market data
/investment-services/start-inv...Subdomain Text duplicate Unsure where to invest?
/funds/hl-fundsSubdomain Text duplicate Explore our HL fund range
/funds/help-choosing-funds/wea...Subdomain Text duplicate Explore the Wealth Shortlist
/shares/share-exchangeSubdomain Text duplicate Transfer shares to an ISA/SIPP
/shares/share-researchSubdomain Text duplicate Share research
/funds/research-and-newsSubdomain Text duplicate Fund research
/shares/exchange-traded-funds-...Subdomain Text duplicate ETF research
/shares/investment-trusts/inve...Subdomain Text duplicate Investment trust research
/funds/help-choosing-funds/wea...Subdomain Text duplicate Explore the Wealth Shortlist
/funds/responsible-investmentSubdomain Text duplicate Learn about responsible investing
/shares/stock-market-news/mark...Subdomain Text duplicate Stock market reports
/shares/stock-market-news/pres...Subdomain Text duplicate Press round-up
/shares/stock-market-news/comp...Subdomain Text duplicate Company news
/shares/stock-market-news/dire...Subdomain Text duplicate Director dealings
/shares/stock-market-news/sect...Subdomain Text duplicate Sector reviews
/shares/share-research/share-t...Subdomain Text duplicate Press tips
/shares/share-research/share-t...Subdomain Text duplicate Broker tips
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Hargreaves Lansdown | ISAs, pensions, investments, savings
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