Identity.co.za - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
61% 
Page quality
54% 
Page structure
58% 
Link structure
32% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
411.20 kB
Words
381
Media files
4
Number of links
159 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Identity
The page title is too short. (67 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.identity.co.za/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width,initial-scale=1
langen
og:typehome
og:titleIdentity
og:descriptionEmpty
og:urlhttps://www.identity.co.za/home
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of identity.co.za with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 381 words on this page. Good pages should have about 800 words of useful content.
20.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/file/general/Logo_identity_update.svgIdentity
/file/general/Logo_identity_update.pngIdentity
/file/general/Logo_visa_grey.pngVisa
/file/general/Logo_mastercard_grey.pngMasterCard

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 141 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 Women
H3 New In
H3 New In Duplicate text
H3 Sale
H3 Women Duplicate text
H3 Accessories
H3 Bags
H3 Belts
H3 Socks
H3 Sunglasses
H3 Caps
H3 Hair accessories
H3 Hats
H3 Scarves
H3 Jewellery
H3 Watches
H3 Bags & Purses
H3 Purses
H3 Backpacks
H3 Crossbody
H3 Tote Bag
H3 Shoulder bags
H3 Travel bags
H3 Bottoms
H3 Pants
H3 Jeans
H3 Shorts
H3 Skirts
H3 Denim
H3 Shorts Duplicate text
H3 Bootleg
H3 Jackets
H3 Ripped
H3 Skinny
H3 Straight leg
H3 Cropped
H3 Jeggings
H3 Mom jeans
H3 Wide leg
H3 Dresses
H3 Denim Duplicate text
H3 Bodycon
H3 Pinafore
H3 Skater/ A-line
H3 T-shirt
H3 Wrap
H3 Jumpsuit
H3 Maxi
H3 Midi
H3 Mini
H3 Fit and Flare
H3 Tiered
H3 Jackets & Coats
H3 Jackets Duplicate text
H3 Coats
H3 Blazers
H3 Knitwear
H3 Lingerie
H3 Bras
H3 Panties
H3 Shapewear
H3 Stockings
H3 Shoes
H3 Sleepwear
H3 Socks Duplicate text
H3 Gowns
H3 Pyjama sets
H3 Pyjama tops
H3 Slippers
H3 Nightdresses
H3 Tops
H3 Knitwear Duplicate text
H3 T-shirts
H3 Shirts & Blouses
H3 Fragrances
H3 Gifts for Women
H3 Women’s Multipacks
H3 Men
H3 New In Duplicate text
H3 New In Duplicate text
H3 Sale Duplicate text
H3 Men Duplicate text
H3 Accessories Duplicate text
H3 Bags Duplicate text
H3 Beanies
H3 Belts Duplicate text
H3 Hats and caps
H3 Socks Duplicate text
H3 Sunglasses Duplicate text
H3 Wallets
H3 Watches Duplicate text
H3 Denim Duplicate text
H3 Hoodies & Sweatshirts
H3 Jackets & Coats Duplicate text
H3 Joggers
H3 Knitwear Duplicate text
H3 Pants Duplicate text
H3 Shirts
H3 Shoes Duplicate text
H3 Shorts Duplicate text
H3 Tops Duplicate text
H3 Shirts Duplicate text
H3 T-shirt Duplicate text
H3 Hoodies & Sweatshirts Duplicate text
H3 Knitwear Duplicate text
H3 Fragrances Duplicate text
H3 Sleepwear & Underwear
H3 Gifts for Men
H3 Men’s Multipacks
H3 Kids
H3 Sale Duplicate text
H3 Kids Duplicate text
H3 New In Duplicate text
H3 Accessories & Gifting
H3 Shoes Duplicate text
H3 Flip Flops
H3 Sandals
H3 Sneakers
H3 Boys (2 – 10 Years)
H3 Girls (2 – 10 Years)
H3 Boys (9 – 14 Years)
H3 Girls (9 – 14 Years)
H3 Gifts for Kids
H3 Kids' Multipacks
H3 Sale Duplicate text
H3 Women Duplicate text
H3 Men Duplicate text
H3 Kids Duplicate text
H3 Offers
H3 Mens
H3 Flip Flops Offer
H3 Men’s Multipacks Duplicate text
H3 Women Duplicate text
H3 Women’s Multipacks Duplicate text
H3 Flip Flops Duplicate text
H3 Kids Duplicate text
H3 Kids Essentials - Buy 2 and get 30% off the lowest priced item
H3 Kids' Multipacks Duplicate text
H4 Help
H4 Careers
H4 Legal Information
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/new-in/category/cat501subcat2023All
/new-in/category/ladiesNewInText duplicate All
/sale/category/ladiesSaleText duplicate All
/women/category/cat504subcat551Women
/women/category/cat501Text duplicate All
/accessories/category/cat501su...Text duplicate All
/bags/category/cat501subcat511...Bags
/belts/category/cat501subcat51...Belts
/socks/category/cat501subcat51...Socks
/sunglasses/category/cat501sub...Sunglasses
/caps/category/cat501subcat511...Caps
/hair-accessories/category/cat...Hair accessories
/hats/category/cat501subcat511...Hats
/scarves/category/cat501subcat...Scarves
/jewellery/category/cat501subc...Jewellery
/watches/category/cat501subcat...Watches
/bags-purses/category/cat501su...Text duplicate All
/purses/category/cat501subcat5...Purses
/backpacks/category/cat501subc...Backpacks
/crossbody/category/cat501subc...Crossbody
/tote-bag/category/cat501subca...Tote Bag
/shoulder-bags/category/cat501...Shoulder bags
/travel-bags/category/cat501su...Travel bags
/bottoms/category/cat501subcat...Text duplicate All
/pants/category/cat501subcat86...Pants
/jeans/category/cat501subcat86...Jeans
/shorts/category/cat501subcat8...Shorts
/skirts/category/cat501subcat8...Skirts
/denim/category/cat501subcat513Text duplicate All
/shorts/category/cat501subcat5...Text duplicate Shorts
/bootleg/category/cat501subcat...Bootleg
/jackets/category/cat501subcat...Jackets
/ripped/category/cat501subcat5...Ripped
/skinny/category/cat501subcat5...Skinny
/straight-leg/category/cat501s...Straight leg
/cropped/category/cat501subcat...Cropped
/jeggings/category/cat501subca...Jeggings
/mom-jeans/category/cat501subc...Mom jeans
/wide-leg/category/cat501subca...Wide leg
/dresses/category/cat501subcat514Text duplicate All
/denim/category/cat501subcat51...Denim
/bodycon/category/cat501subcat...Bodycon
/pinafore/category/cat501subca...Pinafore
/skater-a-line/category/cat501...Skater/ A-line
/t-shirt/category/cat501subcat...T-shirt
/wrap/category/cat501subcat514...Wrap
/jumpsuit/category/cat501subca...Jumpsuit
/maxi/category/cat501subcat514...Maxi
/midi/category/cat501subcat514...Midi
/mini/category/cat501subcat514...Mini
/fit-and-flare/category/cat501...Fit and Flare
/tiered/category/cat501subcat5...Tiered
/jackets-coats/category/cat501...Text duplicate All
/jackets/category/cat501subcat...Text duplicate Jackets
/coats/category/cat501subcat51...Coats
/blazers/category/cat501subcat...Blazers
/knitwear/category/cat501subca...Knitwear
/lingerie/category/cat501subca...Text duplicate All
/bras/category/cat501subcat873...Bras
/panties/category/cat501subcat...Panties
/shapewear/category/cat501subc...Shapewear
/stockings/category/cat501subc...Stockings
/shoes/category/cat501subcat519Shoes
/sleepwear/category/cat501subc...Text duplicate All
/socks/category/cat501subcat87...Text duplicate Socks
/gowns/category/cat501subcat87...Gowns
/pyjama-sets/category/cat501su...Pyjama sets
/pyjama-tops/category/cat501su...Pyjama tops
/slippers/category/cat501subca...Slippers
/nightdresses/category/cat501s...Nightdresses
/tops/category/cat501subcat523Text duplicate All
/knitwear/category/cat501subca...Text duplicate Knitwear
/t-shirts/category/cat501subca...T-shirts
/shirts-blouses/category/cat50...Shirts & Blouses
/fragrances/category/cat501sub...Fragrances
/gifts-for-women/category/cat5...Gifts for Women
/women-s-multipacks/category/c...Women’s Multipacks
/new-in/category/cat502subcat2024New In
/new-in/category/MensNewInText duplicate All
/sale/category/MensSaleIDText duplicate All
/men/category/cat504subcat552Men
/men/category/cat502Text duplicate All
/accessories/category/cat502su...Text duplicate All
/bags/category/cat502subcat527...Text duplicate Bags
/beanies/category/cat502subcat...Beanies
/belts/category/cat502subcat52...Text duplicate Belts
/hats-and-caps/category/cat502...Hats and caps
/socks/category/cat502subcat52...Text duplicate Socks
/sunglasses/category/cat502sub...Text duplicate Sunglasses
/wallets/category/cat502subcat...Wallets
/watches/category/cat502subcat...Text duplicate Watches
/denim/category/cat502subcat528Text duplicate Denim
/hoodies-sweatshirts/category/...Hoodies & Sweatshirts
/jackets-coats/category/cat502...Jackets & Coats
/joggers/category/cat502subcat531Joggers
/knitwear/category/cat502subca...Text duplicate Knitwear
/pants/category/cat502subcat533Text duplicate Pants
/shirts/category/cat502subcat534Shirts
/shoes/category/cat502subcat535Text duplicate Shoes
/shorts/category/cat502subcat1001Text duplicate Shorts
/tops/category/cat502subcat536Text duplicate All
/shirts/category/cat502subcat5...Text duplicate Shirts
/t-shirt/category/cat502subcat...Text duplicate T-shirt
/hoodies-sweatshirts/category/...Text duplicate Hoodies & Sweatshirts
/knitwear/category/cat502subca...Text duplicate Knitwear
/fragrances/category/cat502sub...Text duplicate Fragrances
/sleepwear-underwear/category/...Sleepwear & Underwear
/gifts-for-men/category/cat502...Gifts for Men
/men-s-multipacks/category/cat...Men’s Multipacks
/sale/category/kidsSaleIDText duplicate All
/kids/category/cat504subcat553Kids
/new-in/category/cat503subcat2025Text duplicate New In
/kids/category/cat503Text duplicate All
/accessories-gifting/category/...Accessories & Gifting
/shoes/category/cat503subcat541Text duplicate All
/flip-flops/category/cat503sub...Flip Flops
/sandals/category/cat503subcat...Sandals
/sneakers/category/cat503subca...Sneakers
/boys-2-10-years/category/cat5...Boys (2 – 10 Years)
/girls-2-10-years/category/cat...Girls (2 – 10 Years)
/boys-9-14-years/category/cat5...Boys (9 – 14 Years)
/girls-9-14-years/category/cat...Girls (9 – 14 Years)
/gifts-for-kids/category/cat50...Gifts for Kids
/kids-multipacks/category/cat5...Kids' Multipacks
/sale/category/cat504Text duplicate All
/women/category/cat504subcat551Text duplicate Women
/men/category/cat504subcat552Text duplicate Men
/kids/category/cat504subcat553Text duplicate Kids
/offers/category/cat555Text duplicate All
/mens/category/cat555subcat556Text duplicate All
/flip-flops-offer/category/cat...Flip Flops Offer
/men-s-multipacks/category/cat...Text duplicate Men’s Multipacks
/women/category/cat555subcat557Text duplicate All
/women-s-multipacks/category/c...Text duplicate Women’s Multipacks
/flip-flops/category/cat501sub...Text duplicate Flip Flops
/kids/category/cat555subcat558Text duplicate All
/kids-essentials-buy-2-and-get...Kids Essentials - Buy 2 and get 30% off the lowest priced item
/kids-multipacks/category/cat5...Text duplicate Kids' Multipacks
https://www.instagram.com/iden...External Subdomain No Text
https://www.facebook.com/Ident...External Subdomain No Text
https://twitter.com/IdentityTw...External No Text
https://www.tiktok.com/@identi...External Subdomain No Text
https://api.whatsapp.com/send/...External Subdomain No Text
https://www.identity.co.za/IMG-ALT Identity
https://www.identity.co.za/Text duplicate IMG-ALT Identity
/store-locationNo Text
/cart_emptyNo Text
/help/?topic=deliverySubdomain FREE collection at any Identity store
/help/?topic=returns-and-excha...Subdomain Free returns and exchanges in-store within 30 days. T&Cs apply.
/store-locationFind a store
https://www.identity.co.za/HelpHelp
/ways-to-pay-your-accountPay your account
/ways-to-pay-your-accountWays to pay your account
/help/?tab=1Contact us
https://www.identity.co.za/helpFAQs
/careersCareers
/careers?page=get-to-know-usGet to know us
/careers?page=opportunities-av...Opportunities
https://careers.truworths.co.z...New window External Subdomain Current vacancies
https://www.identity.co.za/helpCareers FAQs
https://www.identity.co.za/legalLegal Information
/legal-tcTerms & Conditions
/legal-pcPolicies & Compliance
/help/?topic=returns-and-excha...Returns & exchanges
https://www.instagram.com/iden...External Subdomain No Text
https://www.facebook.com/Ident...External Subdomain No Text
https://twitter.com/IdentityTw...External No Text
https://www.tiktok.com/@identi...External Subdomain No Text
https://api.whatsapp.com/send/...External Subdomain No Text
https://www.identity.co.za/Site map
A-TITLE Site map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.identity.co.za/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (411 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors self
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodinggzip
expiresSat, 16 Nov 2024 14:45:36 GMT
cache-controlmax-age=0, no-cache
pragmano-cache
dateSat, 16 Nov 2024 14:45:36 GMT
set-cookie106 Characters
varyUser-Agent
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 63 referring domains.
This page has 262 backlinks.
This page has backlinks from 52 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /401
Disallow: /404
Disallow: /500
Disallow: /maintenance
Disallow: /fonts*
Disallow: /myaccount/
Disallow: /checkout-order-confirmation/*
Disallow: /ccstore/*
Disallow: /reset-password/*
Disallow: /vouchers
Disallow: /vitals
Disallow: /login
Disallow: /checkout
Disallow: /search
Disallow: /confirmation
Disallow: /personal-details
Disallow: /cart
Disallow: /payment-arrangement

Sitemap: https://www.identity.co.za/sitemap.xml

Similar sites

Search preview

www.identity.co.za
Identity

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Identity61%Check
Women43%Check
Bags43%Check
Kids43%Check
Accessories43%Check
Gifts43%Check
Multipacks43%Check
Caps43%Check
Hats43%Check
Purses43%Check
Show more keywords and terms

Test up to 1.000 webpages of identity.co.za with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions