Iihs.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
84% 
Page structure
100% 
Link structure
71% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
33.90 kB
Words
545
Media files
20
Number of links
83 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IIHS-HLDI
The page title is too short. (94 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.
The meta description is too long: 1939 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.
viewportwidth=device-width,initial-scale=1
theme-color#ffcc33
langen
twitter:cardsummary_large_image
twitter:site@IIHS_autosafety
og:titleIIHS-HLDI
og:urlhttps://www.iihs.org/
og:typewebsite
og:localeen_US
og:site_nameIIHS-HLDI crash testing and highway safety
og:imagehttps://www.iihs.org/frontend/images/IIHS-HLDI-avatar-1200x1200.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 545 words. That's ok.
25.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/frontend/images/logo-no-lettering.svgIIHS-HLDI logo
...-CG245789.jpg?w=750&action=fill&sh=aa5f1No alt attribute provided
...ages/HomeHeroes/09xx24-hero-CG245789.jpgNo alt attribute provided
...5b49e6555c/YIUE5w/Home/dummy-tsp2020.jpgTOP SAFETY PICK and TOP SAFETY PICK+ awards
...s-insight.jpg?w=750&action=fill&sh=b9c64No alt attribute provided
...rt-screen.jpg?w=750&action=fill&sh=e01bcNo alt attribute provided
...-lighting.jpg?w=750&action=fill&sh=0ee36No alt attribute provided
...louts/Topic cards/driver-assist-icon.jpgNo alt attribute provided
...e/Callouts/Topic cards/sobriety-icon.jpgNo alt attribute provided
...Callouts/Topic cards/distracted-icon.jpgNo alt attribute provided
...Home/Callouts/Topic cards/truck-icon.jpgNo alt attribute provided
.../Home/Callouts/Topic cards/moto-icon.jpgNo alt attribute provided
...allouts/Topic cards/ped-bicycle-icon.jpgNo alt attribute provided
...A/Home/Callouts/Topic cards/rlr-icon.jpgNo alt attribute provided
.../Callouts/Topic cards/seat-belt-icon.jpgNo alt attribute provided
...Home/Callouts/Topic cards/speed-icon.jpgNo alt attribute provided
...3998f26/A80sOw/Home/topic-rectangle1.jpgteenager and parent driving
...baa957e/E9FHNw/Home/topic-rectangle2.jpgchild in booster seat
...415ba32/M1n1RA/Home/topic-rectangle3.jpgcar dealership
...db648/hI3wMQ/misc/crash-science-logo.pngCrash science in the classroom

Page structure

H1 heading
(Critically important)
We are a nonprofit scientific and educational organization dedicated to making roads and vehicles safer for everyone.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are a nonprofit scientific and educational organization dedicated to making roads and vehicles safer for everyone.
H2 Paying attention or faking it?
H2 Search our vehicle ratings
H2 Award winners
H2 Key issues in road safety
H2 Making roads and vehicles safer for everyone.
H3 Slowing my roll
H3 The safest EVs
H3 Lighting up crosswalks
H3 Advanced driver assistance
H3 Alcohol and drugs
H3 Distracted driving
H3 Large trucks
H3 Motorcycles
H3 Pedestrians and bicyclists
H3 Red light running
H3 Seat belts
H3 Speed
H3 Explore our guides
H4 Young driver safety: a guide for parents of teens
H4 Driving with kids: a guide for parents and caregivers
H4 Shopping for safety: a guide for new and used vehicle buyers
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iihs.org/Anchor Skip to content
https://www.iihs.org/IMG-ALT IIHS-HLDI logo
https://www.iihs.org/ratingsVehicle ratings
https://www.iihs.org/newsNews
https://www.iihs.org/topicsTopics
/topics/advanced-driver-assist...Advanced driver assistance
/topics/airbagsAirbags
/topics/alcohol-and-drugsAlcohol and drugs
/topics/auto-insuranceAuto insurance
/topics/child-safetyChild safety
/topics/distracted-drivingDistracted driving
/topics/fatality-statisticsFatality statistics
/topics/headlightsHeadlights
/topics/large-trucksLarge trucks
/topics/motorcyclesMotorcycles
/topics/older-driversOlder drivers
/topics/pedestrians-and-bicycl...Pedestrians and bicyclists
/topics/red-light-runningRed light running
/topics/roundaboutsRoundabouts
/topics/seat-beltsSeat belts
https://www.iihs.org/topics/speedSpeed
/topics/teenagersTeenagers
/topics/vehicle-size-and-weightVehicle size and weight
/topics/bibliographycomprehensive bibliography
/topics/state-lawsstate law information
https://www.iihs.org/aboutAbout
/topics/advanced-driver-assist...Text duplicate Advanced driver assistance
/topics/airbagsText duplicate Airbags
/topics/alcohol-and-drugsText duplicate Alcohol and drugs
/topics/auto-insuranceText duplicate Auto insurance
/topics/child-safetyText duplicate Child safety
/topics/distracted-drivingText duplicate Distracted driving
/topics/fatality-statisticsText duplicate Fatality statistics
/topics/headlightsText duplicate Headlights
/topics/large-trucksText duplicate Large trucks
/topics/motorcyclesText duplicate Motorcycles
/topics/older-driversText duplicate Older drivers
/topics/pedestrians-and-bicycl...Text duplicate Pedestrians and bicyclists
/topics/red-light-runningText duplicate Red light running
/topics/roundaboutsText duplicate Roundabouts
/topics/seat-beltsText duplicate Seat belts
https://www.iihs.org/topics/speedText duplicate Speed
/topics/teenagersText duplicate Teenagers
/topics/vehicle-size-and-weightText duplicate Vehicle size and weight
/topics/bibliographyText duplicate comprehensive bibliography
/topics/state-lawsText duplicate state law information
https://www.iihs.org/aboutWho we are
/about/member-groupsMember groups
/about/contactContact us
/media-resourcesMedia resources
https://www.iihs.org/careersCareers
/news/detail/drivers-quickly-l...A-TITLE Paying attention or faking it?
/news/detail/drivers-quickly-l...Text duplicate Paying attention or faking it?
/ratings/top-safety-picksAward winners
/news/detail/with-the-right-mi...A-TITLE Slowing my roll article
/news/detail/with-the-right-mi...Slowing my roll
/ratings/top-safety-picksA-TITLE The safest EVs article
/ratings/top-safety-picksThe safest EVs
/news/detail/lighted-crosswalk...A-TITLE Lighting up crosswalks article
/news/detail/lighted-crosswalk...Lighting up crosswalks
/topics/advanced-driver-assist...Text duplicate Advanced driver assistance
/topics/alcohol-and-drugsText duplicate Alcohol and drugs
/topics/distracted-drivingText duplicate Distracted driving
/topics/large-trucksText duplicate Large trucks
/topics/motorcyclesText duplicate Motorcycles
/topics/pedestrians-and-bicycl...Text duplicate Pedestrians and bicyclists
/topics/red-light-runningText duplicate Red light running
/topics/seat-beltsText duplicate Seat belts
https://www.iihs.org/topics/speedText duplicate Speed
https://www.iihs.org/topicsSee all our research areas
/topics/teenagers/young-driver...Young driver safety: a guide for parents of teens
/topics/child-safety/driving-w...Driving with kids: a guide for parents and caregivers
/ratings/shopping-for-safetyShopping for safety: a guide for new and used vehicle buyers
https://facebook.com/iihs.org/External Facebook
https://twitter.com/IIHS_autos...External Twitter
https://www.instagram.com/iihs...External Subdomain Instagram
https://youtube.com/@iihs-hldiExternal Youtube
https://www.linkedin.com/compa...External Subdomain Linkedin
https://www.tiktok.com/@iihs_a...External Subdomain TikTok
https://www.iihs.org/ratingsText duplicate Vehicle ratings
https://www.iihs.org/newsText duplicate News
https://www.iihs.org/topicsText duplicate Topics
https://www.iihs.org/aboutText duplicate Who we are
/about/member-groupsText duplicate Member groups
https://www.iihs.org/careersText duplicate Careers
/media-resourcesText duplicate Media resources
/about/contactText duplicate Contact us
https://classroom.iihs.org/External Subdomain IMG-ALT Crash science in the classroom
https://classroom.iihs.org/External Subdomain A free resource for students and teachers
/about/member-groupsthese auto insurers and insurance associations
/copyright-information-and-pri...Copyright information and privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iihs.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
dateMon, 23 Sep 2024 09:35:34 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlpublic, max-age=10
expiresMon, 23 Sep 2024 09:35:45 GMT
last-modifiedMon, 23 Sep 2024 09:34:45 GMT
vary*
x-powered-byC1 CMS
x-aspnet-version4.0.30319
request-contextappId=cid-v1:66ee8675-0131-4c17-a24a-43993240937e
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c798ba04a90d3c0-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 25,204 referring domains.
This page has 1,367,717 backlinks.
This page has backlinks from 13,978 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /logos/
Disallow: /ratings-wall-display/

Sitemap: https://www.iihs.org/sitemap.xml

Similar sites

Search preview

www.iihs.org
IIHS-HLDI
The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IIHS76%Check
Vehicle66%Check
scientific62%Check
nonprofit62%Check
educational62%Check
organization62%Check
dedicated62%Check
nonprofit scientific62%Check
educational organization dedicated62%Check
safety61%Check
Show more keywords and terms

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